A well-designed healthcare brand or campaign benefits patients and medical professionals, especially since design influences people's perception of health-related concerns such as vaccination campaigns, community-based initiatives, and confronting rehabilitation taboos.
Created by some of the best web design specialists out there, these best healthcare websites showcase the most intriguing and fearless visuals that address vital health issues. Get inspired by these branding examples from worldwide to local campaigns!
Table of Contents
- WHO/Unicef campaigns by Sebastian Pelaez
- Health Line by DAAN
- EOS Cardiac Rehab by The Unicorn
- HEALTH EQUITY - Scientific American by Sail Ho studio
- Breath of a woman by JUST Advertising
- Premium Healthcare by Chryso Kesta
- Ottawa Public Health by Accurate Creative
- DropStat by BLNKT Agency
- Beat Flu – 2020 by Jay Baulch
- Covid Vaccine Facts by SA Creative Agency
1. WHO/Unicef campaigns by Sebastian Pelaez
Standout Features:
- Pastel, gentle colors
- Lighthearted photography
- A touching, children-focused design
Opening our list of best healthcare designs is a joint campaign by WHO and Unicef. This tricky yet impactful awareness campaign was designed by Sebastian Pelaez. The idea is to give children a louder voice that echoes far and wide. Thanks to these designs, the message is delivered online and offline.
There’s something incredibly effective about stunning poster designs. This campaign uses different posters, but most feature a single pastel color to set the tone and real-life photos of children with their families smiling. The content is limited to one symbolic sentence that aims to raise awareness or at least remind the viewer of the significance of children’s healthcare.
The taglines are laid out as if they're the child's words and should be heard. With this narrative, the promo materials elicit an emotional response that no one can ignore.
2. Health Line by DAAN
Standout Features:
- Cross as a central element
- Powerful, emotional imagery
- Customized and well-balanced iconography
Health Line is a 24-hour information portal that provides updates and information on public health topics. Design agency DAAN created an informative healthcare design focusing on the usual symbols in the industry.
The agency decided to focus on the cross (from the brand’s logo) as a central element, which is also used in different assets and as a mainstay element throughout the poster series. The large cross is always positioned in the bottom left corner, often with powerful real-life photos of parents embracing their children.
Posters are colored in red, blue, and white - colors associated with healthcare. However, the designer picked softer, more modern hues rather than the alarming bright red or deep blue. The rounded shapes of the crosses also reflect friendliness over seriousness.
3. EOS Cardiac Rehab by The Unicorn
Standout Features:
- Basic geometrical symbolism
- A relaxing and encouraging pastel palette
- Promoting an active, healthy life
Next on our list of best healthcare designs is created by The Unicorn for EOS Cardiac Rehab. This healthcare design shows a dynamic system represented through visual rhythm. The designs include people in motion or geometrical symbolisms that invoke physical activity, all accompanied by pastel yet energetic colors.
The idea is to lessen the heaviness that surrounds the rehab process. The branding design aims to show that it doesn’t have to be a rough path; it can be a journey full of learning and dancing.
The two primary colors, purple and orange, communicate the sense of motion and physical activity. These colors dominate many essential geometric elements that embrace photos of older people returning to their lives, smiling, as they work out.
EOS helps provide the much-needed motivation to go through the recovery process and not give up. The designs insist on positivity and unity, sending out a strong message that the patients can not only go through the recovery but also come out of it stronger and wiser.
4. HEALTH EQUITY - Scientific American by Sail Ho studio
Standout Features:
- Artistic storytelling
- Scientific illustrations
- Equitable and inclusive messaging
HEALTH EQUITY is an editorial series designed to tackle the health taboos that frequently divide the public, aiming to remove these borders and build bridges that would help everyone overcome them. Sail Ho studio helped design this special dossier for the Scientific American magazine.
The unique artistic approach in this alluring healthcare design depicts small faceless people standing in front of enormous store windows, with the glass separating them from the far bigger models that exhibit mental issues (like depression) and COVID vaccines on pedestals, with massive price tags hanging from them.
Another display window depicts a healthy heart as a jewel on a pricey ring. The presentation helps position these window items as luxurious, prompting you to ask yourself if they should be.
The faceless, small people on the other side of the glass have their hands placed against it, showing the disparity of needs and possibilities in healthcare. This visual storytelling through scientific illustrations begs the question of equity and inclusion in the system, making you wonder how this is possible and how you can play your part in changing it.
5. Breath of a woman by JUST Advertising
Standout Features:
- Monochrome imagery
- Leaflet design customized to represent the logo
- Color code supports the branding process
Women’s Day is about showing appreciation to women worldwide. It’s about fighting for their rights, healthcare included. JUST Advertising had the chance to commemorate this notion through a beautiful, feminine “Breath of a Woman” concept event that celebrates women on either side of the medical counter.
The empowering healthcare design for this campaign aims to promote AstraZeneca’s female-only gala event, where they were to discuss Asthma and COPD, as well as their effects on women’s daily lives and activities.
Since the design team strived to overcome the typical symposium imagery, they went for sleek, feminine, and entertaining communication devices that included printed posters, a powerful video, and a customized leaflet design.
Once the designers picked the name, everything unfolded from that. The posters and the minute-long promo video depict monochromatic images of women living and breathing, with pink circular overlays at the bottom, providing freshness to the “dry” aesthetics.
The three-fold leaflet places the logo design in the center of the front page and customizes the paper’s shape in the second one, mimicking the emblem that depicts a portrait of a woman’s face.
6. Premium Healthcare by Chryso Kesta
Standout Features:
- An emotional family
- A multifaceted logo design
- Simple and adaptable
Premium Healthcare approached Chryso Kesta to design the brand’s logo. The designer developed a sweet, straightforward emblem with several interpretations, all conveying the brand’s idea.
This multifaceted healthcare design consists of two elements: a circle and a minimal one-line illustration of two people embracing each other with a child between them. This emblem can quickly be rendered as an image of a healthy family caring for each other. The visuals in the circle also look like a gentle sweetheart with three dots hovering above it. The figure is rounded at the edges, adding another layer to the sweetness.
The emblem is highly adaptable due to its simplicity. It can be placed next to the logotype, scaled up and down, retaining its image and the background color can be adapted freely. Overall, this logo design is excellent as it explains what Premium Healthcare is all about – family and healthcare.
7. Ottawa Public Health by Accurate Creative
Standout Features:
- Captivating and emotional
- Motion symbolism
- Alarming messages
Ottawa Public Health Department felt the need to address a burning child healthcare issue of undiagnosed stigmas resulting in one-eyed blindness in over 7,000 children. Design agency Accurate Creative developed an emotional public campaign that helped the department raise awareness about the issue and later increased checkups among children.
The healthcare campaign design is heavily focused on a single poster child – a young girl with a worrisome look and yellow caution tape wrapped around one of her eyes. The girl holds a sign communicating the department's cause. Overall, the image provokes an emotional response in the viewer.
While the girl is the only constant, other variations include her visual aids changing, as well as what she holds onto. Some images show her holding a toy with the same eye patch, and some portray her reading a book. Regardless of the design elements, the imagery’s alarming message remains intact.
Another variation is the two-piece poster, with a big yellow arrow on the left pointing to the same girl on the right side, indicating both the focus point and motion. It signals the time to act is NOW.
8. DropStat by BLNKT Agency
Standout Features:
- A soothing color palette
- Clean and simple
- Foolproof iconography
DropStat is a service specializing in optimizing nurse staffing at hospitals. The brand launch was a success with the help of BLNKT Agency, whose team developed a holistic healthcare design and branding experience to promote the service.
The app’s simplicity is first portrayed through a sleek logo design. The emblem is straightforward and clean, with an easy-to-read blue logotype and a stylistic touch on the “A” glyph that resembles a minimalist representation of a nurse's trademark tool: a stethoscope. What makes this icon incredible is its adaptability and mobile-friendliness. The sign alone serves as a shortened logo.
If you like simplicity in modern healthcare services, don’t miss this list of the best medical website designs.
The marketing materials promote the app through clean posters with semi-circular warm-and-cool color gradients and a blue typeface on a white background. There’s also merchandise, like tote bags, with similar iconography, emphasizing the brand’s identity.
9. Beat Flu – 2020 by Jay Baulch
Standout Features:
- Minimalist digital animations
- Community-oriented messaging
- Two multifunctional lines
Jay Baulch was part of the team who were approached by the Welsh Government to create a set of TV ads that encourage people to protect themselves and others by getting the flu vaccines. The Beat Flu – 2020 healthcare campaign design is colorful and meaningful, removing any stigma through positive imagery.
The ads showcase a green, spring-like urban setting with two green and blue lines roaming through the town, mingling with the people going on with their daily lives. From people indoors with masks on to athletes and children with their parents playing in the park, the ads include all the people in one society, spreading the message of unobstructed life through protected immunity.
The lines are multifunctional and in motion, inspiring action. Two parallel lines flow around, indicating the importance of taking a unified stance in defeating the flu as a community.
10. Covid Vaccine Facts by SA Creative Agency
Standout Features:
- A curious, friendly mascot
- Prominent iconography
- Cartoony, children-oriented graphics
SA Creative Agency led the charge against all the COVID vaccine controversies through facts and a cute, quirky drawn hero to help communicate them to children and adults!
Mascots can be some of the best visual aids to help your customers develop an emotional bond with your brand. Meet Max the Vax, a curious, friendly mascot built with a vaccine-shot body and a “COVID-19 VACCINE” nametag. He has a determined look, a smile on his face, and, like most of his superhero colleagues, an orange cape around his neck. Max holds a big blue shield with a white cross in his right hand.
Personalizing the vaccine and surrounding it with cute colorful icons removes all the notoriety from the vaccination process. Instead, it is replaced with feelings of bravery and boldness, prompting the children to protect themselves, their peers, and society at large! Check out our article on best healthcare logo designs.
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