Portion’s Single-Page Website Simplifies It’s Complex, Blockchain-Based Auction Services
Portion is an online auction house that's built on blockchain technology. And this hearty, technical backbone gives the brand the ability to protect its clients’ digital assets through a powerful and robust system of tokens, chains and protective barriers.
It’s a highly innovative brand leveraging the world’s emerging technologies to solve a very poignant problem in the digital sphere. And it does so with simplicity and efficiency so that anyone can feel comfortable interacting with the brand, knowing their goods are protected.
And considering this platform is based entirely on the web, the team at Portion knew that a comprehensive online destination was imperative in order to attract clients and align itself as a brand that could be trusted.
And this design doesn’t disappoint.
The Portion website is a simple design, created in a single-page format that leads users down the page with ease and efficiency. A clever system of graphics and images makes it easy for users to learn about the company, its services and how the entire process works.
It’s a serene and captivating design that puts a heavy emphasis on simplicity, condensing a large amount of complex information into clever imagery and intuitive movement. And these elements really bring the design to life, adding a context overall that is much more approachable and absorbable to the average user who may not have as much extensive knowledge about blockchain technologies as other do.
With the use of timelines, content cards, crafty auction animations and more, users can get an instant feel about what this site is all about and how it works. And the clean, intuitive and engaging organization of it all further clarifies the brand’s sophisticated goals.
The elegance here is refined and enchanting, making for an exciting user experience from beginning to end.
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