Mulberry is a UK-based luxury fashion company known for its leather goods. In over 40 years on the market, Mulberry has established itself as a lifestyle brand, representing exceptional quality and design.
In addition to a sleek, luxury feel using only black and white, the website's typography is very well done. There is a mix of modern and classic fonts that depict Mulberry as a company with tradition, but with a hint of newness as well.
All of these attributes help to convey a feeling of luxury for customers, which is clearly the goal of this website. The website is minimalistic, clean, and modern, and can be an inspiration for everyone.
The main focus of this website is the beautiful product photography. They are layed out in a very modern, irregular grid of images, which makes it very clear and easy to follow. There are subtle touches of animation on images in various places, creating motion and a more dynamic feel to the website. Overall it’s very well structured and easy to navigate, which are the basics of well-designed website.
This a great example of a well-designed product landing page. All of the focus is on the products, which are portrayed in big images without any distracting backgrounds. There is a lot of white space on the page as well, which adds an air of luxury to the website.
An interesting treatment of this website is that the user doesn’t immediately see any product detail or price. Rather, they need to hover on one product to see this information. This is a way of putting focus more on the product itself, instead of the name or price.
This page is also minimal when it comes to any filters. Since there isn't a great variety of different types of goods, they have one simple filter option right below the main banner, which lets users filter by color. This is limiting, but does give the option to narrow the search. This could be displayed in a nicer way, such as spheres with actual color inside placed next to the drop down, making it more visual for the user.Â
The grid option is another great feature. The user can choose how many products they want to see in a row, which is useful for those who prefer to see more products at once. Conversely, viewing fewer products at a time allows users to focus more on product details and larger images.
Mulberry is a clean website design in the E-commerce & Retail and Fashion & Beauty industries.
