eCommerce is all the rage these days and shows no sign of slowing down.

In 2021, retail eCommerce sales amounted to roughly $5 trillion worldwide. And this figure is forecasted to grow by 50 percent over the next four years, reaching about 7.4 trillion dollars by 2025.

Now more than ever, businesses need to step up their game in creating a website that not only looks good but has the power to convert good leads into closed deals.

A well-designed website attracts more site visits, clicks and checkouts, which translates to higher ROI for your business!

So, to get you started, we’ve compiled 7 of the best eCommerce website designs that visually and functionally represent the best practices of these online shopping portals: great branding, easy navigation and a seamless shopping experience.

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1. VP Nutrition by Rezolutions Design

[Source: VP Nutrition]

Standout Features:

  • Sidebar navigation
  • Organized product categories
  • Clean site layout

Since the pandemic hit, many have realized that wellness should always be a top priority. With VP Nutrition’s website design courtesy of Rezolutions Design, committing to a healthy lifestyle has never been easy!

As a one-stop shop that offers a wide selection of brands, VP Nutrition could easily lend itself to a clunky product page. But that’s not the case here. The agency arranged its products into Digestive, Cardiovascular, Glandular and Packaged categories.

The hamburger menu opens up a sidebar panel housing the navigation menu, giving the site visitors a clear view of essential pages to browse. Parallel to this is three icons: a search icon, the customers’ account window and their shopping cart.

All these site elements lay on a white canvas for a cleaner and more streamlined look. And if you think that's too plain and dull, prepare to be surprised by how the designers made the website look exciting still! They played around with typography and displayed vibrant lifestyle and product images across the website design, balancing the white space.

2. LACE by MOTIF

[Source: LACE]

Standout Features:

  • Webform popup upon site entry
  • Sticky navigation menu and logo
  • Strategic use of CTA buttons

LACE is a luxury brand that translates its architectural design sensibilities into high-fashion 3D-printed jewelry. Such intricate craftsmanship is embedded right into their website created by MOTIF, an agency specializing in eCommerce design.

Several high-contrast images showcasing the brand's fine pieces of jewelry decorate the website. Upon site entry, visitors can see a Shop Now CTA button over a full-screen lifestyle banner. Several banners are scattered on the website, featuring some of the best jewelry sold by the brand -- an elegant way to inspire action!

And speaking of good openers, the web designers also integrated a discount webform that pops up upon arrival. Customers can get discounts when they subscribe to the newsletter.

Also, the sticky logo and main menu make it easier for customers to navigate the website. Some menu buttons expand to a dropdown list for quicker access to the inner pages.

3. Max Chocolatier by tastisch

[Source: Max Chocolatier]

Standout Features:

  • Animated site elements
  • Interactive product slider
  • CTA-style messaging

Chocolates are irresistible treats, and this eCommerce website design for Max Chocolatier by tastisch, a Switzerland-based web and graphics agency, has some delectable features.

The designers presented the site’s categories with highly-enticing calls to action. For example, the headline “Create Your Dream Ice Cream with Us” is an enticing invitation for visitors to check out the store’s ice cream workshop.

This type of CTA-style messaging is a recurring theme for the rest of the site’s offerings, which is a fun way to reel in your customers!

Next, the site has a product slider that allows customers to flip through Max Chocolatier’s best sellers. And the best part? The chocolate bars and boxes featured in this section have an “unwrapping” effect when you hover over them.

Ultimately, several animated elements like the arrow guides and slide-over navigation bar make for a highly-interactive browsing experience!

4. HORAGE by ANAKIN

[Source: HORAGE]

Standout Features:

  • 3D product banner
  • Great use of white space
  • The blog section displayed on the homepage

Dedicated to “engineering the future of Swiss watchmaking,” HORAGE offers some of the most timeless and stylish watches on the market. With this mission, ANAKIN designed a website that reflects the brand’s modern excellence and future-forwardness.

Upon entry, site visitors get treated to a gorgeous slider that features enlarged shots of the company’s top watches; sharp, intricate and visually striking. They also included a 3D snapshot of the premium watches, giving the viewer a realistic and larger-than-life visual experience.

Even with such extravagance, the eCommerce website design doesn't look too busy or crowded. The designers did a great job leveraging the white space by laying out images and text blocks on a clean canvas. This design move resulted in a neat and balanced presentation of the brand's offerings.

They also incorporated a blog section on the homepage, encouraging viewers to read about the products before adding them to their shopping cart.

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5. Cuut by Ronald Truvee

[Source: Cuut]

Standout Features:

  • Clear and simple typography
  • Candid studio photography
  • Embedded Instagram grid

Suppose you’re planning to launch a website for your small business. In that case, you can take notes from this web design for Cuut, a family-run business producing eco-friendly and sustainable houses and accessories for dogs.

The website designer, Ronald Truvee, made sure to create a webpage that reflected the brand’s identity: light, approachable and easy to get along with.

The homepage is an instant attention-grabber, thanks to the studio shots featuring a little Pomeranian dog enjoying his tiny little home. The images were also stylized with geometric elements in pastel shades, adding extra visual quality.

The typography design made everything easy on the eyes, as well! It helped emphasize key advertising messages and distinguished them from the more detailed product descriptions.

At the bottom of the page sits an embedded Instagram grid where users can find product snapshots in real-life settings. By clicking on any image, they can explore the brand’s feed for more!

6. Omega Yeast by Knoed

[Source: Omega Yeast]

Standout Features:

  • Product videos in the background
  • Full-screen navigation page
  • Testimonial section

Omega Yeast prides itself on offering pitch-ready liquid yeast for pro-brewers and home-brewers alike.

Their dedication to their craft is undeniable. And design agency Knoed jumped in to bring this dedication to life. Through visual storytelling, the agency created a website highlighting the brand’s solid credibility and commitment to maintaining its excellent product quality.

The homepage introduces Omega Yeast’s unique propagation methods and a short walkthrough of how they develop their products.

A testimonial section follows through. It shows success stories from the brand’s partners, a creative way of building brand reputation and trust among first-time visitors!

However, stories can sometimes be boring, too, a route the agency refused to take. They decided to keep texts at a minimum and balance them with good visuals. The bubbling beer videos playing on loop in the background are enough to keep visitors entertained as they explore what Omega Yeast has to offer.

7. Like a Bossanova Home by Larkspur Creative

[Source: Like a Bossanova Home]

Standout Features:

  • Dedicated “Featured Products” section
  • HD image gallery
  • Elegant typography

Like A Bossanova Home (LABH) is a haven of curated lighting, wardrobe and kitchen accessories. Like its contemporary and sophisticated aesthetic, its website, designed by Larkspur Creative, satisfies the modern urban dweller.

The core feature of eCommerce websites is to bring focus to the products. The designers did an excellent job by presenting an interactive slider where customers can browse through LABH’s wide selection of products. And this is what makes it more appealing: When a user hovers over a product, it changes to another color variation!

The interactive element of this website design doesn't stop there. Home accessory products are displayed in an eye-catching photo gallery filled with ultra-realistic illustrations, letting you imagine how those stunning pieces will look when installed in your space.

Lastly, the elegant typography adds an extra layer of sophistication to the site layout. Using a blend of serif and sans serif fonts, the designers told LABH’s story centering on traditional luxury and all the beautiful things life has to offer.

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