There may be several weeks still left in 2017, but we're already look ahead to a new year. After all, this year (just like 2016) has been a doozy, and we're ready to leave it in the dust and start afresh in 2018.
Unfortunately, New Year's ad campaigns often get swept aside in the lead up to Christmas due to the demand of the festive season ads (it is tough to argue with the hap-happiest season of all). But once Christmas Day is over, our attention quickly shifts to the New year ahead. Luckily, some companies have realized that New Year is not only a great time to reflect on the year we're leaving behind, but also consider what we have to look forward to in the next 12 months.
Maybe it's incredible technological advances. Perhaps its tips to better ourselves from the inside, out. It could be beautiful artistic performances that spoke to us. Regardless, each year brings incredible moments, and it's helpful to remind ourselves of those snippets in time before we make new memories.
And while most 2017 New Year's videos aren't released yet, we can still cultivate those "new year new me" vibes by revisiting contemplative videos from NYE's past.
We dug deep into our archives to locate some of the best New Year's commercials... and much like the holiday season advertisements, there is a wide variety of to choose from. Scroll down, take a look, and maybe score some inspiration for your own Farewell, 2017 video.
Each year Google does a reflection of the last 12 months, and the 2016 version did not disappoint. They use the data from their ‘Trends’ platform to showcase which people were most searched for, what events captured our imagination, which news headlines grabbed our attention, and who we unfortunately lost over the course of the year.
It’s always a showstopping video that resonates with, quite literally, billions of people--something that most companies certainly can’t claim.
Airbnb ran a campaign during New Year’s 2015 to encourage people to meet new faces and say hello to someone new during the NYE celebrations. Naturally, with the concept of Airbnb revolving largely around people allowing strangers to stay in their homes it’s understandable why they’d want to push for a “no strangers” society. Plus, who doesn't love a friendlier world with a little more love?
The team at Kwik Fit came up with the sneaky idea of incorporating their own service with a New Year’s fitness campaign--and they managed to pull it off through a rather entertaining video commercial.
For those looking to recover from excess alcohol often associated with the holiday season, Dry January was ready to help. Run by the charity Alcohol Concern, dry January aimed the advert towards those of us who were keen to start the New Year on the right foot, but didn’t know what to do to get started. Taking January as a sober month probably isn’t a bad place to start!
Similar to Google’s search campaign, YouTube run an annual New Year campaign called ‘Rewind’ where they look back at the most popular videos, content, and stars from the last 12 months. The video is comprised of YouTube stars either acting out their own specialty or taking part in a dance or acting scene with other stars.
Cota Travel Insurance released this campaign during one of the busiest travel periods of the year--the New Year. It’s not directly aimed at NYE parties and celebrations, but it does a good job, through humor and execution, reminding would-be travelers that they should probably get travel insurance before they hit the road.
This clever campaign features a young man with an animation of him coughing excessively when he 'whiffs' cigarette smoke from passing smokers. The billboard is located in Stockholm and actually contains a smoke detector, which goes off when people smoke near it.
The young man tells his audience, "We’re the Swedish Pharmacy Hjärtat. Our mission is to help you live a longer and healthier life. That’s why I’m here, to help you get new, healthier habits just in time for the New Year.”
In 2011, CÎROC, the premium alcoholic drinks company, teamed up with Diddy to put together the campaign that would promote their beverage alongside the famous rapper and singer’s brand. Most people associate New Year with one (or more...) libations, so putting their brand on the face of what is described as “the biggest party of the year” isn’t a bad idea.
Virgin Active put together a tidy campaign for the 2016 New Year aimed towards health and fitness. We can all feel a little out of shape after the festive period so joining one of their many Virgin Active Health Clubs probably seemed like an appealing idea at the time!
Late Rooms released a mini-series of ads ahead of the New Year celebrations in 2015. Taking a humorous spin on the evening they’ve managed to grab attention while also offering a solution to a genuine problem that many late night revellers face - where to stay after the party has finished!
Whether it's selling a product, inspiring better habits or reflecting on the world, the New Year is the best time to take stock of where we've come and where we're going. Is there any media that motivates you as the calendars change? Tell us your fav New Year's inspo in the comments below.