Discover the premier local and global automotive SEO companies that help car dealership brands boost their rankings and visibility on search engines. Filter them by budget, customer reviews, team size and more to select the most suitable partner for your business.

We have carefully curated this list of leading automotive SEO services after evaluating over 1,600 companies, considering their portfolio, client feedback, industry recognition, pricing, and awards. Explore their services, specializations, and case studies to begin your search.

The Number 1 Automotive SEO Company as Selected by DesignRush Is: 

HigherVisibility 

[Source: HigherVisibility]
  • Best for: Overall 
  • Average hourly rate: Inquire  
  • Minimum budget: $1,000-$10,000  
  • Founded: 2009 
  • Size: 50-99  
  • Location: Memphis, TN  
  • Notable clients: Caliber Collision, SMARTBOX, BBQGuys, Warner Bros, eBay  

HigherVisibility is an automotive SEO company that drives conversions through laser-focused targeting. Since 2009, the company has been serving clients from small businesses to Fortune 1000s, offering premium SEO, link building, PPC, and web design services. HigherVisibility’s proprietary Targeted Growth System™ unifies strategy, execution, and analytics to drive measurable ROI.

HigherVisibility Success Story 

  • Challenge: Caliber Collision faced rapid expansion and needed a strategic marketing partner to strengthen its digital footprint across multiple locations. Despite strong brand recognition, its online visibility fell behind competitors, limiting its ability to attract high-intent customers in local markets.
  • Solution: HigherVisibility executed a comprehensive digital growth strategy combining SEO, local optimization, and conversion-focused content. The agency enhanced site architecture, refined keyword targeting, and optimized location pages to ensure consistent brand performance and visibility across all markets.
  • Results: In 12 months, Caliber Collision achieved:
    • 141.51% increase in conversions
    • 28.04% boost in organic traffic

The campaign elevated its digital authority, improved user engagement, and established the company as a market leader in the collision repair industry.

Check Out HigherVisibility Agency Profile

Big Leap

[Source: Big Leap]
  • Best for: Full-service SEO strategy
  • Average hourly rate: $125
  • Minimum budget: $1,000-$10,000
  • Founded: 2008
  • Size: 50-99
  • Location: Lehi, UT
  • Notable clients: Cascade Collision Repair, AVIS, Pluralsight, BambooHR, NuSkin

Founded in 2008, Big Leap is a trusted SEO agency recognized for its data-driven, relationship-focused approach. It specializes in sustainable SEO strategies, blending AI innovation, technical expertise, and brand-led performance marketing to deliver measurable, long-term growth. With over 15 years of experience and a 95% client retention rate, its talented team provides tailored solutions for B2B and B2C brands nationwide.

Big Leap Success Story

  • Challenge: Cascade Collision needed to boost search visibility and lead flow for its new Park City location while maintaining strong SEO performance for its established auto repair shops. 
  • Solution: Big Leap implemented a full SEO strategy that included technical SEO improvements, local SEO targeting, link building, and content marketing. The automotive SEO company also implemented mobile optimization and enhanced lead tracking to improve visibility and user experience. 
  • Results: Thanks to the SEO efforts, Cascade Collision achieved:  
    • 102% increase in new visitors
    • 173% higher conversion rate
    • 103% more local calls
    • 100% of tracked keywords ranking on Google’s first page

Check Out Big Leap Agency Profile 

SmartSites

[Source: SmartSites]
  • Best for: Comprehensive on-page SEO optimization
  • Average hourly rate: $100
  • Minimum budget: Inquire
  • Founded: 2011
  • Size: 100-249
  • Location: Paramus, NJ
  • Notable clients: Springfield Hyundai, A&A Thermal Spray, AGA Truck Parts, Agape Health and Wellness, Agile Data Sites

SmartSites is an automotive SEO agency with over 100 experts, delivering SEO analysis, technical SEO audit, blogging, copywriting, link building, mobile SEO, digital PR, and SEO consulting services. Founded in 2011, it generated over $100 million in client revenue. Whether the goal is to elevate brand visibility, increase conversions, or scale revenue through digital channels, SmartSites delivers a cohesive end-to-end strategy. The SEO company is trusted by more than 1,000 businesses for its data-driven, results-focused digital strategies.

SmartSites Success Story

  • Challenge: Springfield Hyundai needed to strengthen its online presence to better reflect its brand reputation and drive more customers to its dealership through increased organic visibility.  
  • Solution: The SEO team optimized meta titles and descriptions to improve search rankings and created localized direction pages to expand the dealership’s geographic reach. SmartSites also developed car comparison pages to attract competitive search traffic and enhanced onsite content for stronger SEO relevance.
  • Results: The SEO strategy significantly boosted online engagement and in-store visits through: 
    • 34% increase in organic search traffic
    • 614% increase in conversions

Check Out SmartSites Agency Profile

4. Funnel Boost Media

[Source: Funnel Boost Media]
  • Best for: Multi-location SEO strategy
  • Average hourly rate: $100
  • Minimum budget: $1,000-$10,000
  • Founded: 2012
  • Size: 50-99
  • Location: San Antonio, TX
  • Notable clients: Shoreline Boat & RV Repair, Groomers Seafood, Audi North Park, Little Fin Therapies, Cruising Kitchens

Funnel Boost Media is an award-winning automotive SEO agency with over a decade of experience helping businesses accelerate organic growth. Its expert team has delivered more than 72,800 annual marketing hours and served 750+ satisfied clients across industries. Specializing in local, national, eCommerce, and lead generation SEO, the agency applies proven marketing funnel principles to digital strategy. Funnel Boost Media combines design, SEO, and PPC expertise to turn visitors into loyal customers.

Funnel Boost Media Success Story

  • Challenge: Shoreline Boat & RV Repair had strong rankings in Tulsa but struggled to gain visibility in new markets like Austin and Kansas City. Competing across multiple cities required addressing different search intents, keyword competition, and local market dynamics while maintaining high rankings in Tulsa.
  • Solution: Funnel Boost Media delivered a full 30-page, SEO-optimized website redesign and implemented a multi-location SEO strategy that included local content creation, Google Business Profile optimization, citation building, and structured internal linking. It also performed technical SEO updates, on-page optimization, and keyword-targeted service pages.
  • Results: Thanks to the SEO campaign, the client achieved: 
    • 75% increase in conversions
    • 29% rise in organic traffic
    • 70% improvement in keyword positions

Check Out Funnel Boost Media Agency Profile 

5. blue media

[Source: blue media]
  • Best for: Social-driven SEO campaigns
  • Average hourly rate: $150
  • Minimum budget: Inquire
  • Founded: 2001
  • Size: 50-99
  • Location: San Diego, CA
  • Notable clients: Ford Motor Company, Henkel, Bosch, Bayer, PwC

Blue Media is an SEO agency with over 20 years of experience helping businesses of all sizes dominate search rankings and drive measurable growth. Specializing exclusively in SEO, its expert team manages 70+ active clients across the US, Europe, and Australia, offering tailored strategies instead of one-size-fits-all packages. It offers local, eCommerce SEO, and AI-driven GEO optimization for platforms like ChatGPT, Gemini, and Copilot. Blue Media delivers transparent, data-backed campaigns that increase visibility, reduce costs, and boost conversions through holistic, results-focused search marketing.

blue media Success Story

  • Challenge: Ford Motor Company wanted to improve its online visibility and brand awareness after SEO research revealed that rankings and reputation were heavily influenced by discussions on automotive forums and social platforms.
  • Solution: Blue Media launched the Ford FanAward, the first social media campaign in the automotive industry. The initiative encouraged community engagement, motivating Ford fans and opinion leaders across forums to discuss and promote the brand organically, which created a social-driven SEO strategy.
  • Results: Over 100 automotive forums participated, generating thousands of natural backlinks and a massive boost in brand awareness and search rankings, establishing Ford as a pioneer in social-media-driven SEO marketing.

Check Out blue media Agency Profile

How We Picked the Best Automotive SEO Services

To determine the best automotive SEO companies, we conducted a comprehensive evaluation of each agency’s client roster, verified reviews, in-depth case studies, and overall reputation. We also considered the agency’s expertise, leadership, and ability to consistently deliver measurable, high-impact SEO results across industries. The top-performing agencies stand out for their commitment to quality, data-driven strategies, and long-term client success.

  • Reviews: Evaluate client satisfaction, campaign impact, retention rates, and overall reputation.
  • Portfolio: Analyze automotive SEO case studies that show improved rankings, traffic growth, link authority, and conversion increases.
  • Awards and recognitions: Consider industry awards, achievements, and reputation.
  • Team bios: Review team structure and expertise in technical SEO, content strategy, analytics, and algorithm updates.
  • Top services: Identify capabilities in on-page SEO, technical SEO, link building, local SEO, eCommerce SEO, and mobile-first optimization for the Automotive industry.
  • SEO expertise: Assess the ability to solve complex SEO challenges across the Automotive industry, including Core Web Vitals, schema markup, international SEO, and intent-based content.

Visit our DesignRush Agency Ranking Methodology to learn more about how we picked the agencies listed below.

Best Automotive SEO Services

1,211 Companies - Rankings updated: August 19, 2026

Every SEO agency featured on DesignRush is evaluated for SEO expertise, service quality, and verified client feedback. Some featured placements may be paid.

  • Looking for High-Impact Digital Marketing Solution?

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    At Digital Brains Media, we are a boutique digital agency dedicated to empowering brands with strategic creativity and data-driven innovation. We specialise in building impactful digital ecosystems through brand positioning, performance marketing, and audience engagement that blends storytelling with...

    Top Services:

    • Digital Marketing
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    Average Hourly Rate
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    Grow Your Business With Powerful Digital Solutions

    Eagle Edge Marketing offers custom, SEO-optimized web design in Little Rock. Mobile-friendly, fast, and affordable sites starting at $999 with quick 714 day delivery and local support...

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    • Web Design
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    Number of Employees
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  • Not Just Digital Marketing. Measurable Impact.

    Not Just Digital Marketing. Measurable Impact.

    Bluemind is an AI SEO and Answer Engine Optimization (AEO/GEO) agency based in Athens, Greece. We help businesses get found and recommended by AI answer engines ChatGPT, Google AI Overviews, Perplexity, and Gemini when customers search for a provider...

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    • AEO
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    Number of Employees
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    Average Hourly Rate
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    Minimal Budget
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  • Your Vision Branded Beautifully

    Your Vision Branded Beautifully

    As a creative brand identity agency in Montreal, we're your partner in crafting unforgettable brands. We design a wide range of creative assets from logos and websites that convert to visuals that pop all tailored to make your business stand out. We use the latest design trends and techniques to ensure your...

    Top Services:

    • Branding
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    Number of Employees
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  • Empowering The World With Innovative Software Solutions

    Empowering The World With Innovative Software Solutions

    Nesa Software Pvt Ltd is a company located at Palarivattom, Kochi, Kerala, India offering software services and solutions for clients in international countries. We are the leading offshore software development company providing customized services across clients across USA, Middle East, Asia and Europe. We...

    Top Services:

    • Software Development
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    Number of Employees
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  • Visionary In Soul. Strategic In Mind

    Visionary In Soul. Strategic In Mind

    We do not believe in divisions. We combine intuition with analysis, emotions with planning, vision with execution, strategy with creativity. We help brands communicate not louder, but smarter. So that every message has a meaning that makes a difference...

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    • Branding
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    Number of Employees
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    Average Hourly Rate
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    Minimal Budget
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  • Leading Digital Marketing Agency of Pakistan

    Leading Digital Marketing Agency of Pakistan

    Webesko is a creative digital agency specializing in graphic design, SEO, and web developmenthelping businesses elevate their brand identity and online presence...

    Top Services:

    • WordPress Website Design
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    Location
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    Number of Employees
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    Average Hourly Rate
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    Minimal Budget
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    Portfolios Count
    1 Project Listed
  • Business Digital Transformation Company

    Business Digital Transformation Company

    Our goal is to be your trusted digital partner for launching, growing and succeeding online...

    Top Services:

    • Graphic Design
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    Number of Employees
    Under 49
    Average Hourly Rate
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    Minimal Budget
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    Portfolios Count
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  • Guiding Brands With Proven SEO

    Guiding Brands With Proven SEO

    Digital Mansoor, founded by SEO expert Mansoor Bhanpurawala, provides SEO and digital marketing consulting. With 12+ years of experience, he focuses on traffic growth, content strategy, and digital branding. His goal is to help businesses achieve long-term online visibility and trust...

    Top Services:

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    Location
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    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
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  • First Page Australia

    Verified Verified by the DesignRush team for authenticity and credibility.
    Highest Rated Digital Marketing Agency

    Highest Rated Digital Marketing Agency

    First Page is a leading digital marketing agency based in Australia, specializing in SEO, paid search and social media marketing. With a focus on driving results, the agency helps businesses increase their online visibility, generate leads and improve conversion rates...

    Top Services:

    • SEO
    • PPC
    • Social Media Marketing
    • Email Marketing
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    Location
    Melbourne, Australia
    Number of Employees
    100 - 249
    Average Hourly Rate
    $50/hr
  • Innovative AI For Serious Business

    Innovative AI For Serious Business

    We are a next-generation digital marketing agency specializing in SEO, AEO, and GEO. While traditional agencies focus solely on Google's organic links, we optimize your digital presence so your brand is actively cited, summarized, and recommended by major generative AI engines like ChatGPT, Claude, Gemini...

    Top Services:

    • AEO
    • Digital Marketing
    • SEO
    • PPC
    • Reputation Management
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    Location
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    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Be Visible

    Be Visible

    We are a creative studio specialising in Web Design,Visual Identity Design & Video Editing. We build captivating, high-performing websites and visual identities that stand out and drive business growth. We are your go-to team for transforming your vision into reality...

    Top Services:

    • Logo Design
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    Location
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    Number of Employees
    Under 49
    Minimal Budget
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    Portfolios Count
    6 Projects Listed
  • We Partner With B2B Professional Service Providers To Accelerate Growth.

    We Partner With B2B Professional Service Providers To Accelerate Growth.

    Giraffe Digital is a B Corp marketing agency in Milton Keynes helping B2B service firms grow through ethical, data-driven SEO, PPC, and digital strategies that deliver qualified leads and lasting visibility...

    Top Services:

    • SEO
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    Location
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    Number of Employees
    50 - 99
    Average Hourly Rate
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    Minimal Budget
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  • Creating High-Converting Websites That Drive Sales & Leads for Business Owners | Web Designer & Elem

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    A creative WordPress and Elementor developer specializing in custom websites, SEO-friendly design, and user-focused solutions. From small business sites to eCommerce stores, I craft modern, responsive, and high-performing websites tailored to your brand. Passionate about blending creativity with...

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    Location
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    Number of Employees
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  • Innovate Your Digital Future

    Innovate Your Digital Future

    We help small and mid-size businesses dominate online with SEO, PPC, high-converting websites, and automated marketing systems with innovative solutions that deliver exceptional results...

    Top Services:

    • Digital Marketing
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    Location
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    Number of Employees
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    Average Hourly Rate
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  • Leading Digital Marketing Agency in UAE

    Leading Digital Marketing Agency in UAE

    Crawl Brains is one of the top digital marketing companies in the UAE, serving clients in diverse business niches. From SEO and AI optimization to media advertising, we provide a comprehensive range of services to meet your business goals...

    Top Services:

    • Digital Marketing
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    Location
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    Number of Employees
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    Average Hourly Rate
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  • Transform, Adapt & Innovate

    Transform, Adapt & Innovate

    HECKTO is a leading development, softaware, and digital marketing agency that provides complete business sollutions and business development strategies globally...

    Top Services:

    • Video Production
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    Location
    Blackburn, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Portfolios Count
    1 Project Listed
  • Innovating Digital Success Together

    Innovating Digital Success Together

    Renacto Solutions is a full-service IT and software development company that helps businesses accelerate digital transformation through custom software, web and mobile applications, cloud migration, IoT solutions, and digital marketing services. The agency combines technical expertise with creative...

    Top Services:

    • Graphic Design
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    Location
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    Number of Employees
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    Average Hourly Rate
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    Minimal Budget
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  • Software, Web Development, Digital Marketing, AI Automation & AI SEO Agency in Pune India

    Software, Web Development, Digital Marketing, AI Automation & AI SEO Agency in Pune India

    India's Best AI Digital Marketing Company in Pune, India, Provides Exceptional Growth Services With AI Automation, AI Software, AI Web App Solutions, AI Digital Marketing and AI SEO Services in Pune, India and Globally...

    Top Services:

    • AI Development
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    Location
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    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Your Trusted Partner In The Journey To Digital Success

    Your Trusted Partner In The Journey To Digital Success

    Masirat Technology is a Oman based company offering software development, web and app design, SEO, and digital marketing services. We also provide domain hosting, Google Ads management, and email setup for businesses across Oman...

    Top Services:

    • SEO
    • Software Development
    • PPC
    • Social Media Marketing
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    Location
    Muscat, Oman
    Number of Employees
    50 - 99
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Driving Digital Growth with AI-Powered SEO, Smart Ads & Web Brilliance

    Driving Digital Growth with AI-Powered SEO, Smart Ads & Web Brilliance

    Web TechGenix accelerates your online success through advanced AI-driven SEO solutions, targeted ad campaigns, and expert web development. Our agency blends data-driven strategies and creative innovation to deliver real business results. From technical SEO and voice search optimization to ROI-focused...

    Top Services:

    • SEO
    Location
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    Number of Employees
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    Average Hourly Rate
    $49/hr
    Minimal Budget
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    Portfolios Count
    1 Project Listed
  • Make Digital Natural

    Make Digital Natural

    Lumrah Media is a results-driven digital marketing agency based in Sharjah, UAE, specializing in providing comprehensive services like branding, SEO, web design, and social media management for startups and small-to-medium enterprises. Inspired by the Arabic word lum'a (meaning "sparkle"), the agency is...

    Top Services:

    • Digital Marketing
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    • SEO
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    Location
    Sharjah, United Arab Emirates
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
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    Portfolios Count
    1 Project Listed
  • Beyond Marketing. Toward Infinity.

    Beyond Marketing. Toward Infinity.

    Infinity Digital, the leading digital marketing agency in Canada, provides a diverse range of digital marketing services to help you flourish online. Our expertise includes SEO Service, PPC Service, Website design Service, Web Development Service, Graphic Design Service, App Development and more. With our...

    Top Services:

    • Web Design
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    • WordPress Website Design
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    Location
    Mississauga, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Our Single Focus Is To Become the Best Digital Marketing Agency in Romania.

    Our Single Focus Is To Become the Best Digital Marketing Agency in Romania.

    Our single focus is delivering the best digital marketing services. Our clients are the proof, as we consistently deliver outstanding results and exceptional support...

    Top Services:

    • SEO
    • Video Production
    • Digital Marketing
    • PPC
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    Location
    Bucharest, Romania
    Number of Employees
    Under 49
    Average Hourly Rate
    $70/hr
    Minimal Budget
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    Portfolios Count
    5 Projects Listed
  • Trusted by Brands, Built for Results

    Trusted by Brands, Built for Results

    Incrity is one of the top digital marketing agencies in Armenia, offering SMM, SEO, PPC, content marketing (SMM), and other services. We have specialized in this field for over 15 years, which allows us to develop custom strategies that will be the most effective for your business...

    Top Services:

    • SEO
    • Social Media Marketing
    • Digital Marketing
    • Digital Strategy
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    Location
    Yerevan, Armenia
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Leading SEO Digital Company

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    Top Services:

    • Digital Services
    • Reputation Management
    • Digital Strategy
    • SEO
    • Digital Marketing
    • Show more
    Location
    Karachi, Pakistan
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
  • More Than Design We Create Connections

    More Than Design We Create Connections

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    Top Services:

    • Logo Design
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    • Digital Marketing
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    Location
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    Number of Employees
    100 - 249
    Average Hourly Rate
    $20/hr
    Portfolios Count
    11 Projects Listed
  • Shopify Growth Built on Strategy, Not Guesswork.

    Shopify Growth Built on Strategy, Not Guesswork.

    ZentraCo partners with Shopify merchants and ecommerce brands to remove hidden conversion blockers and scale revenue predictably across channels. We perform deep store audits, rewrite product pages with persuasive copy, redesign UX for clarity, optimize checkout and mobile flows...

    Top Services:

    • Web Design
    • Web Development
    • SEO
    • eCommerce
    • Digital Marketing
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    Location
    Ileogbo, Nigeria
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Developing Creativity

    Developing Creativity

    Codebrand is a premium web development and creative agency delivering high-quality, scalable digital solutions at global-friendly prices. We blend clean design, solid engineering, and 24/7 support to help businesses launch, grow, and stand out online...

    Top Services:

    • Web Development
    • SEO
    • UI/UX Design
    • Social Media Marketing
    • Video Production
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    Location
    San Pedro Sula, Honduras
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Shaping Success Through Modern Technology

    Shaping Success Through Modern Technology

    The Hashtech is a fullspectrum digital agency that transforms ideas into powerful software. From mobile apps and web platforms to AI, blockchain, or custom enterprise tools, they combine creativity and technical depth to help businesses grow. With a global team and a datadriven, clientcentered approach, they...

    Top Services:

    • Mobile App Development
    • Software Development
    • Web Development
    • AI Development
    • Blockchain
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    Location
    Houston, Texas
    Number of Employees
    100 - 249
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    13 Projects Listed
  • Modern Websites Built For SEO And Brand Impact.

    Modern Websites Built For SEO And Brand Impact.

    Third Bracket is a UK-based digital agency helping businesses build, grow and optimize their online presence. We design and develop bespoke websites and ecommerce platforms, deliver technical and local SEO, and run performance-driven digital marketing campaigns. Working remotely with a strong focus on...

    Top Services:

    • Web Design
    • Branding
    • SEO
    • Graphic Design
    • Print Design
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    Location
    Habiganj, Bangladesh
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Portfolios Count
    4 Projects Listed
  • If We Have A Backup, Then We Can Start

    If We Have A Backup, Then We Can Start

    Greek SEO and Managed Hosting company since 2007, offering SEO packages and web development services with 24/7 Greek support...

    Top Services:

    • SEO
    • Web Design
    • eCommerce Development
    • PPC
    • Show more
    Location
    Athens, Greece
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • AI-Powered Business Growth

    AI-Powered Business Growth

    Invonext is a digital growth agency specializing in Local SEO, Google Maps ranking, website development, business automation, and AI-powered marketing solutions for local businesses. Trusted by more than 3,500 businesses worldwide, the agency helps companies increase calls, leads, and appointments through...

    Top Services:

    • WordPress Website Design
    • Web Design
    • eCommerce Development
    • Web Development
    • SEO
    • Show more
    Location
    Sarasota Springs, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
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Automotive SEO Company Hiring Guide

What is an automotive SEO company?

An automotive SEO company is a company that focuses on optimizing websites, specifically within the automotive industry. Its primary goal is to improve website ranking and visibility in search engine results pages (SERPs) for searches related to cars, their parts, and automotive services. 

What sets an automotive SEO company apart from a general SEO company are the niche expertise and targeted strategies. Automotive SEO specialists understand the unique challenges and opportunities that clients in the niche face, including: 

  • The need for location-based searches 
  • The importance of optimization for specific car makes and models 
  • Tight competition within the automotive industry 

As the demand for accessible car purchasing continues to expand, automotive companies must amplify their SEO initiatives. A study from Cox Automotive found that 81% of car buyers find online initiatives are catalysts to the overall buying experience. Furthermore, the study showed that car shoppers are consulting more online resources before making a purchase. 

Success story 

One primary example of the effectiveness of automotive SEO services is the case study of Tint My Ride, an auto detailing shop in Denver. It partnered with Black Propeller to maintain growth during the traditionally slow winter months. After experiencing success with Google Ads, it aimed to expand its initiatives through Meta Ads on Facebook and Instagram. 

Black Propeller maximized the client’s $199 window tint deal as the key messaging of its Meta Ads campaign. It created “lookalike audiences” based on the client’s existing customer base, refining the target group towards people with similar characteristics to its ideal customer. To maintain a local focus, the campaign also targeted the Denver metropolitan area. The team also optimized the on-platform lead forms, minimizing the chance of users abandoning the process after clicking on the ad. Compelling content also highlighted the exclusivity of the $199 deal, creating a sense of urgency and driving user interest. 

As a result, Tint My Ride generated a 362% increase in leads, jumping from 114 to 527. The cost per lead dropped by an impressive 77%, going from $43.91 to $10.10. This improved efficiency was coupled with increased reach and engagement. The campaign reached 76% more users and achieved a 55% higher click-through rate, signifying that the campaign made the brand more visible and compelling to the target audience. 

What do automotive SEO companies do?

Automotive SEO companies offer optimization services that are industry-specific to car dealerships, repair shops, parts suppliers, or any automotive business looking to attract customers online. Here’s a breakdown of what automotive SEO companies typically do: 

  • Keyword research 
    Research relevant keywords car buyers use in your area, considering factors like location, car makes/models, and service needs 
  • Competitor analysis 
    Analyze your competitors' SEO strategies and identify opportunities to outrank them for targeted keywords 
  • Keyword strategy 
    Create data-driven keyword strategies that align with your business goals and target the right audience searching for your services or products 
  • On-page optimization 
    Optimize website content, title tags, meta descriptions, and image alt tags to incorporate relevant keywords and improve search engine understanding of your website content 
  • Technical SEO audit 
    Perform technical SEO audits to identify and fix website issues that might hinder search engine crawling and indexing; mobile responsiveness, site speed optimization, and broken link repair 
  • Local SEO optimization 
    Optimize Google My Business (GMB) listings for dealerships and repair shops and ensure accurate and consistent local citations, boosting your local search ranking 
  • Google My Business optimization 
    Ensure your GMB listing is accurate, includes high-quality photos, and has positive customer reviews. These factors significantly increase the chances of your business appearing in the coveted “map pack” on local Google searches — the top three listings displayed above organic search results. A prominent position in the Map Pack translates to higher click-through rates, as users are more likely to click on a local business displayed there. 
  • Building backlinks 
    Strategize and implement link-building campaigns to acquire high-quality backlinks from reputable automotive websites or local directories. Backlinks act like votes of confidence for your website, improving its authority in the eyes of search engines 

Success story 

Avers Center, a company specializing in converting minivans and minibuses into luxurious mobile offices, couldn't capture its niche target audience. The customized nature of its service resulted in long sales cycles, making traditional lead generation metrics less impactful. Therefore, it decided to partner with Netpeak Digital Agency US to attract new high-value clients. 

Netpeak Digital Agency US used a video campaign to introduce the brand and its unique offerings. It combined media network placements with remarketing strategies to ensure a wider reach across various platforms. With close monitoring and optimization of ad placements, the automotive SEO company ensured that resources were directed towards relevant platforms, eliminating spend on ineffective placements. 

The collaboration delivered immediate conversions at a relatively low cost. In January alone, it achieved 240 conversions at a cost per acquisition (CPA) of $1.34. By February, it acquired 157 leads for $1.81, indicating a rise in lead generation for Avers Center. 

How much do automotive SEO services cost?

Automotive SEO services costs $1,500-$5,000 per month. On the other hand, automotive SEO experts or consultants charge $100-$300 per hour on average. These costs vary depending on several factors including, but not limited to: 

  • Location: Automotive SEO services tend to be more expensive in larger cities with higher competition 
  • Experience and industry standing: More established and experienced automotive SEO companies or specialists charge higher fees 
  • Scope of services: The specific services offered, such as keyword research, content creation, link building, and more will impact the overall cost 
  • Website size and complexity: Larger and more complex websites might require more extensive optimization work, leading to a higher price tag 

On DesignRush, the top 50 automotive SEO companies charge an average of $107 per hour. Roughly 29.4% of automotive SEO services on DesignRush accept projects with a budget of less than $1,000, while 0.7% require a $50,000+ minimum budget.  

Why should I hire an automotive SEO company?

You should hire an automotive SEO company because it can provide a strategic and data-driven approach that elevates your business’ digital presence. It can help you achieve your business goals by attracting more qualified leads, increasing sales, and establishing your brand as a trusted resource within the competitive automotive industry. 

Here are some key reasons for hiring an automotive SEO company: 

  • Meet automotive industry needs 
    Experienced SEO companies understand that automotive businesses face industry-specific nuances, like location-based searches and they recognize the importance of specific car makes and models optimization practices. They can tailor their strategies to effectively reach your target audience within the automotive market. 
  • Staying ahead of the SEO trends 
    SEO best practices and search engine algorithms are constantly evolving. An SEO company stays updated on the latest trends and algorithm changes, ensuring your website remains optimized for maximum visibility. 
  • Improved search engine rankings 
    SEO companies have the expertise to optimize your website content, technical structure, and online presence to improve your ranking for relevant automotive search queries. 
  • Attract qualified leads 
    A well-optimized website with targeted content attracts the right kind of visitors, such as potential customers actively in the car buying or service decision-making stage. 
  • Engaging your audience 
    Automotive SEO companies can create high-quality and informative content that engages potential customers. Engaging content like blog posts keeps users on your website longer and improves the overall user experience. 
  • Reduced cost 
    While hiring an SEO company involves an investment, it can be more cost-effective than hiring an in-house SEO specialist or learning the complexities of SEO yourself. The increased leads, sales, and brand awareness generated can offer a significant return on your investment. 

Success story 

Hiring an automotive SEO company elevates business visibility and revenue. One example is the case study of AAMCO, a well-established automotive franchise brand. It struggled with poor user experience on its website, low conversion rates, and a perception of being outdated. The brand collaborated with Digital Silk to optimize its website through major restructuring and optimization best practices. 

Digital Silk approached the website overhaul through clear messaging aimed at potential franchisees, streamlined navigation, and a modern design to improve user experience. It deployed a logical and visually appealing information architecture to make relevant information search easier. The team also created SEO-optimized content targeting relevant keywords. This attracted qualified leads organically through search engines. The mobile-friendly design ensured a seamless experience for potential franchisees on the go, while accessibility best practices guaranteed inclusivity for all visitors. 

The collaboration resulted in a 120.8% increase in form conversion rate, signifying a rise in qualified leads submitting contact information. User engagement also increased, with a 12.1% boost in views per session, indicating users spent more time browsing relevant information. The bounce rate decreased by 0.53%, demonstrating the new website’s ability to retain visitors’ interest. 

How do I choose the best automotive SEO company for my business?

To choose the best automative SEO company for your business, follow these steps: 

  1. Define your SEO goals 
    Clearly outline your desired SEO outcomes. Is it increased website traffic, improved lead generation, or higher search engine ranking for specific keywords? Having a clear understanding of your goals helps you choose an agency with the right experience and strategy. 
  2. Determine your budget 
    Determine the budget you're comfortable allocating for automotive SEO services. Be realistic because deploying automotive SEO is an ongoing investment, not a one-time fix. 
  3. Find potential partners 
    Browse online directories like DesignRush to find the best automotive SEO service providers. You can also filter companies based on location, team size, and budget. 
  4. Assess the company’s website 
    Visit the agency’s websites to know more about their experience with automotive clients, specific SEO services offered, and case studies showcasing their past successes. 
  5. Evaluate industry expertise 
    Assess the agency’s understanding of the automotive industry's unique SEO challenges and processes. Inquire about their approach to automotive SEO and their proprietary methodologies. 
  6. Explore client reviews 
    Look for independent client testimonials and reviews beyond the agency’s website. Check Google and DesignRush reviews as well as social media pages to get valuable insights into the agency's work ethic and client servicing without bias. 
  7. Shortlist top companies 
    Narrow your options for automotive SEO companies and reach out to express your interest in working with them. 
  8. Send a request for proposal 
    Send them a request for proposal (RFP) and ask for a project breakdown, including milestones, scope, schedule, costs, and other desired deliverables. 
  9. Ask about technical SEO audit services 
    Inquire if the agency offers a technical SEO audit of your website as part of their onboarding process. This audit should assess areas like mobile responsiveness, site speed, and technical SEO errors. Reviewing their audit process can reveal their technical capabilities. 
  10. Know the team’s capabilities 
    If relevant, inquire about any industry certifications held by team members as these can indicate their commitment to adapting new trends in the SEO field. 
  11. Inquire about ongoing SEO maintenance 
    Discuss their approach to ongoing SEO maintenance and optimization once the campaign is complete. 
  12. Make the decision 
    Choose the automotive SEO company that best aligns with your business objectives, budget, and brand vision. 

We believe in long-term partnerships that drive results. Visit the DesignRush Marketplace and we will help you connect with automotive SEO companies to drive your business to success. 

How do I choose the best automotive SEO company on DesignRush that fits my budget?

You can choose the best automotive SEO company on DesignRush that fits your budget by using our accessible listing filters. You can narrow down your search based on budget ranges. This allows you to find companies that cater to projects from under $1000 to above $50,000 depending on your budget.  

For startups seeking cost-effective solutions offering catering to under $1,000 budget, there are agencies such as Little Dragon Media, 120/80 and BrandLume.   

The platform also highlights mid-range options starting around $25,000, providing flexibility depending on your company’s size and project scope. We also display hourly rates for some automotive SEO companies, but it is important to note that not all agencies list this information publicly. In such cases, you may contact the agency directly to discuss pricing specifics and obtain a personalized quote.   

If your business requires complex solutions, DesignRush features established agencies with a minimum budget requirement of over $50,000, including Giant Marketers and Fuel Online.   

What are the key success metrics in automotive SEO campaigns?

Automotive SEO campaigns focus on driving local traction and qualified lead and sales. By tracking key performance indicators for visibility, traffic, engagement and user behavior, conversions, and sales, companies can make data-driven decisions to better align their resources.  

Specifically, here are the key success metrics that automotive SEO companies take note of: 

Visibility and traffic: 

  • Organic traffic 
    Measures the total number of visitors who come to your website from search engines like Google. Increased organic traffic indicates that your SEO efforts are making your website more visible for relevant search terms. 
  • Keyword rankings 
    Prioritize rankings for location-specific keywords relevant to your niche. Consider brand-specific terms and keywords related to popular car models you sell or service. 
  • Impressions 
    Shows how often your website appears in search results for relevant keywords. Monitor impressions for high-intent keywords with a clear purchase intent because rising impressions for these terms indicate you’re reaching users closer to deciding. 

Engagement and user behavior: 

  • Click-through rate (CTR) 
    Analyzes CTR for different keyword groups. High CTR for location-specific keywords suggests compelling local listings and relevant content. Strong CTR for informational keywords indicates engaging content that effectively answers user queries. 
  • Bounce rate 
    Measures the percentage of visitors who leave your website after viewing only one page. It is best to monitor bounce rate for key landing pages, such as specific car model pages or service pages to see if the website content is relevant or engaging to users. 
  • Average session duration 
    Shows how long visitors spend browsing your website on average. A longer session duration suggests users are finding your content valuable and informative. 

Conversions and sales: 

  • Lead generation 
    For dealerships and service shops, this metric prioritizes qualified leads generated through contact forms, service booking requests, or calls initiated from the website. Businesses should track lead conversion rates to gauge the effectiveness of their website in capturing potential customers. 
  • Sales conversions 
    If your website facilitates online sales, such as cars or car parts, track the number of conversions directly attributed to organic traffic. 
  • Return on investment (ROI) 
    A successful SEO campaign should generate a positive ROI. Track the revenue generated from organic traffic compared to the cost of your SEO campaign. This is a crucial metric for measuring the success of your SEO efforts in driving service appointments. 

What questions should I ask automotive SEO companies before hiring one?

You should ask the following questions before hiring an automotive SEO company so you can gain a deeper understanding of the automotive SEO company’s experience, approach, and suitability for your specific needs. These questions will help you choose the right automotive SEO service provider to improve your online visibility and achieve your business goals: 

Its Relevant Background 

  1. How long have you been specializing in automotive SEO? 
  2. Can you provide examples of past work with automotive clients in my niche? 
  3. How do you stay updated with the latest trends and algorithm changes in SEO specific to the automotive industry? 
  4. What are the qualifications and experience levels of the team members working on my project? 
  5. What is your average client retention rate for automotive SEO services? 

Its Services and Processes 

  1. How do you handle the unique challenges of SEO for automotive websites? 
  2. What specific SEO process do you use for keyword research, on-page optimization, content creation, and link building? 
  3. Do you create content for automotive websites? 
  4. What is your pricing structure for automotive SEO services? 
  5. How will you adapt your strategy based on changing search engine algorithms and industry trends? 

Related to Your Project 

  1. How often will you provide reports on the progress of our SEO campaign? 
  2. What are your realistic expectations for the time it will take to see results from your SEO efforts? 
  3. Who will be our point of contact at your company during the project? 
  4. How often will we communicate to discuss progress and strategy? 
  5. How will you involve my team in the SEO process of providing content ideas and approving content? 
  6. Do you offer ongoing SEO maintenance and optimization services once the initial campaign is complete?  
  7. How will you optimize my Google My Business listing and other local citations for improved local search ranking? 
  8. How do you analyze my competitors’ SEO strategies? 

What are the best automotive SEO companies in the US?

The top automotive SEO companies in the US are: 

  1. WebFX 
    • 4.9 stars on DesignRush  (10 reviews) 
    • 4.6 stars on Google (208 reviews) 
    • Top clients: Giant, Armstrong, O’Reilly Auto Parts, Wrangler 
  2. Intero Digital 
    • 4.9 stars on DesignRush (25 reviews) 
    • 4.9 stars on Google (18 reviews) 
    • Top clients: Jaguar, Land Rover, Christy Sports, Current 
  3. Ignite Visibility 
    • 4.9 stars on DesignRush (14 reviews) 
    • 4.6 stars on Google (58 reviews) 
    • Top clients: Fix Auto, DoorDash, COX, The General 
  4. SmartSites 
    • 5.0 stars on DesignRush (52 reviews) 
    • 4.9 stars on Google (630 reviews) 
    • Top clients: AGA Truck Parts, Agile Data Sites, Cut Sheet Labels, A-Absolute Plumbing 
  5. eSEOspace 
    • 4.9 stars on DesignRush (17 reviews) 
    • 5.0 stars on Google (18 reviews) 
    • Top clients: Atlantic Partners Corp, Edge CTP, CalMuni Adisors, Avitasen 

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