Need a skilled explainer video company to elevate your brand's message with compelling, high-quality, moving content? We've sifted through extensive client reviews and success stories from top explainer video agencies to curate a comprehensive listing — and help you connect with the ideal creative partner. Browse our directory and filter your search by location, pricing, project budget, team size, and other parameters to get started.
Our list features the top explainer video companies selected after evaluating over 500 agencies based on their services, portfolios, industry reputation, and client feedback. Learn more about their expertise and explore featured case studies to get closer to securing the most suitable agency partner for your upcoming project.
The Number 1 Explainer Video Company as Selected by DesignRush Is:
MotionGility
- Best for: Overall
- Average hourly rate: $40
- Minimum budget: $1,000-$10,000
- Founded: 2015
- Size: 50-99
- Location: North Wales, PA
- Notable clients: OPA, Pfizer, Porche, AutoDesk, AssetMark
Turning ideas into compelling visual stories for almost a decade now, MotionGility is a leading explainer video company with over 1,000 moving content pieces delivered to more than 500 clients. Its works have collectively received >30 million views, with an overall engagement rate of 89%. MotionGility comprises storytellers, animators, illustrators, and marketers who stitch together videos with precision and flair. Its explainer video production services cover animated commercials, product demos, 2D and whiteboard animations, and social media videos.
MotionGility Success Story
- Challenge: OPA, an influencer marketing platform connecting >100,000 brand ambassadors with >500 businesses, needed a more efficient way to communicate its value. Facing challenges in sourcing influencers, planning campaigns, and ensuring alignment, OPA sought a solution to help brands scale their marketing efforts and reach a broader audience.
- Solution: MotionGility produced a concise animated explainer video to showcase OPA’s influencer marketing services. The footage was crafted based on audience research, script development, storyboarding, and illustrations. Smooth motion graphics, a carefully selected color scheme, and a professional voiceover added personality to the video.
- Results: The resulting 1-minute and 16-second explainer video effectively connected with the intended audience and garnered thousands of views. It promoted OPA as a user-friendly platform for brands looking to manage influencer campaigns globally. The video highlighted OPA's strengths, attracted new collaborations, and contributed to the platform's growth and continuous success.
Check MotionGility Agency Profile
Simply Explainer
- Best for: Whiteboard animations
- Average hourly rate: $50
- Minimum budget: Under $1,000
- Founded: 2016
- Size: 50-99
- Location: Tempe, AZ
- Notable clients: Divnick International, BMG, SafeSubs, Dyneti, G Tech Raid
Simply Explainer houses an expert group of like-minded production specialists, project directors, and creatives whose explainer video crafting process involves thorough research, concept brainstorming, scriptwriting, storyboarding, voiceover selection, and precise animation. It produces immersive 2D, 3D, and whiteboard animations, infographics, stop-motion, and live-action videos that feature engaging narratives, company stories, and customer testimonials. Simply Explainer offers content in different languages to ensure a wider audience reach.
Simply Explainer Success Story
- Challenge: Divnick International was looking for an agency partner to deliver a high-quality explainer video to capture the inventiveness of Divnick's golf club.
- Solution: Simply Explainer's process started with a thorough consultation to understand Divnick’s vision and objectives. It then developed a detailed storyboard and script outlining Divnick Golf Club's unique features and proceeded with whiteboard animation techniques to visualize the concept.
- Results: The video yielded great results for Divnick International, including 1,000 new memberships in 3 months and a 250% profit surge.
Check Simply Explainer Agency Profile
Explainify
- Best for: Social media promo videos
- Average hourly rate: Inquire
- Minimum budget: $10,000-$25,000
- Founded: 2012
- Size: Under 49
- Location: Fayetteville, NC
- Notable clients: WIN, Bosch, General Electric, Walker Capital, Agriscience
Explainify is an explainer video agency delivering versatile video solutions that guide prospects from uncertainty to taking a desired action in only one viewing. Its creations are tailored to various purposes, including marketing, sales, public relations (PR), landing pages, and app demonstrations. Explainify follows its Frustration-Free™ process, ensuring businesses receive top-quality content with confidence. This covers:
- Core messaging discovery via research and assessment
- Scripting and storyboarding
- Visual assets like tone and style
- Design boards, animations, and sound design
Explainify Success Story
- Challenge: WIN, a detergent brand designed for athletic wear, confronted intense competition from established industry leaders. The challenge was showcasing the product's distinct benefits to fitness enthusiasts and personal trainers without the risk of misinterpreting it as an overpriced alternative to standard laundry solutions.
- Solution: Explainify developed a two-minute explainer video showcasing WIN's unique chemistry and two dynamic Facebook ads. Its team ensured the scientific content was cleverly presented and easily understood by using creative animation to illustrate how WIN worked at a chemical level.
- Results: The explainer videos produced by Explainify significantly improved WIN's ad performance and customer engagement. The click-through rate (CTR) for its targeted Facebook ads increased by 200% for personal fitness instructors and 311% for yoga teachers.
Check Explainify Agency Profile
Kasra Design
- Best for: Cross-platform video content
- Average hourly rate: $200
- Minimum budget: $10,000-$25,000
- Founded: 2011
- Size: Under 49
- Location: Anaheim, CA
- Notable clients: Ogilvy & Mather, Intel, Panasonic, HP, PEPSICO
Excelling in tailor-made visual stories, Kasra Design crafts explainer videos for product or service introduction, motion graphics for brand representation, and realistic 3D animations for YouTube campaigns, available in foreign voice and translations on-demand. With over 1,000 commercial videos and films, Kasra Design's skilled scriptwriters and artists have earned Motion Design Awards, Indigo Design Awards, Los Angeles Animation Festival, Independent Film Awards in London, and Lion International Film Festival Awards.
Kasra Design Success Story
- Challenge: Ogilvy & Mather tasked Kasra Design with crafting two animated explainer videos for the Wood Naturally initiative. The goal was to highlight the benefits of softwood lumber, depict its natural beauty and texture, and promote its use over composite materials. This required careful consideration of visual style and accurate representation of softwood’s benefits.
- Solution: Kasra Design featured charming characters and outdoor settings in the video animations, aligning with the client’s branding. The animation style highlighted the natural aesthetics of softwood by using various references to its texture and appeal. The storyboards included all critical elements about the wood’s environmental benefits, like its lower carbon footprint.
- Results: The videos were a hit, garnering over 500,000 views on Wood Naturally’s YouTube channel and another 100,000 on Kasra Design’s channel. It received positive reviews on the official website, Vimeo, and motion blogs, successfully supporting the campaign’s goal of encouraging softwood use in construction.
Check Kasra Design Agency Profile
Yum Yum Videos
- Best for: Seamless frame transitions
- Average hourly rate: $150
- Minimum budget: $10,000-$25,000
- Founded: 2012
- Size: 50-99
- Location: Miami, Florida
- Notable clients: Remind, FOX, American Express, McKesson, Docusign
With over 12 years in the industry, Yum Yum Videos is home to video production and design professionals specializing in various explainer video services. It provides educational content, awareness campaigns, product demos, marketing, internal training, how-to tutorials, and white-label solutions. It gives partners access to the Client's Portal, an online location for all project collaterals, which tracks progress in real-time, 24/7. This exclusive offer enables stakeholders to give feedback at any phase of the production process.
Yum Yum Videos Success Story
- Challenge: Remind, a communication platform for educators, parents, and learners, wanted to introduce its enterprise version to school administrators. The project aimed to illustrate the product’s functionalities and potential benefits as a comprehensive community solution.
- Solution: Yum Yum Videos crafted a storyboard showing how the platform would enhance daily school operations. It used simple shapes and bold colors to emphasize features, with characters in minimalistic, exaggerated forms to blend human and tech elements.
- Results: The 2D animation video's smooth transitions and camera movements maintained clarity and viewer interest. It amassed 28,000 views on Remind’s YouTube channel, becoming its third most popular video.
Check Yum Yum Videos Agency Profile
Demo Duck
- Best for: Integrating 2D and 3D animations
- Average hourly rate: $50
- Minimum budget: $1,000-$10,000
- Founded: 2011
- Size: Under 49
- Location: Chicago, IL
- Notable clients: Lenovo, Google, Netflix, Canon, Logitech
With capabilities spanning various video styles like animation, live action, and motion graphics, Demo Duck develops educational content, commercials, testimonial videos, branded media, company stories, internal communications, TV spots, and screencast tutorials. Its producers, creative directors, editors, and writers are dedicated to collaboration, deeply immersing in understanding a brand's essence, goals, and challenges. This approach ensures that every creative output is on point, from the initial concept to the final delivery.
Demo Duck Success Story
- Challenge: Lenovo enlisted Demo Duck's expertise to develop an explainer video for the ThinkSmart Manager designed for practical, detail-focused IT professionals. The video should appeal to the audience while exhibiting Lenovo's dynamic and ambitious brand personality.
- Solution: To address this, Demo Duck worked with Lenovo's team to better understand the problems the ThinkSmart Manager target market faced. This research guided the drafting of a script that spoke IT-specific terminology.
- Results: The final output combined lively 2D and 3D animations to express ThinkSmart Manager's freedom, flexibility, and speed qualities. It merged enthusiasm and professionalism, two characteristics easily associated with Lenovo's image. The explainer video was recognized with a Silver Telly Award in the animation category.
Check Demo Duck Agency Profile
Next Day Animations
- Best for: Multi-video series
- Average hourly rate: $125
- Minimum budget: $1,000-$10,000
- Founded: 2012
- Size: Under 49
- Location: Baltimore, MD
- Notable clients: FREE THE WORK, The World Bank, American Lung Association, Universal Studios, Salesforce
Next Day Animations has talented artists, voiceover artists, and illustrators who strategically combine visuals, sounds, and text to develop compelling explainer animations. Its diverse animation styles include 2D, 3D, whiteboard, kinetic text, character, and stop-motion — all studio-grade and ready for use at tradeshows, conferences, investor pitches, event kickoffs, or TV advertising. Next Day Animations is a four-time recipient of a Telly Award for its creativity and video production services.
Next Day Animations Success Story
- Challenge: FREE THE WORK, a nonprofit aiming to spotlight diverse talents in the production industry, needed an explainer video series to promote the mission. The organization required clear and thought-provoking content to educate viewers about its initiative and tools.
- Solution: Next Day Animations produced 2D animations for FREE THE WORK, including an introductory overview, a self-reporting website navigation tutorial, an animation detailing the mission, and a digestible FAQ video. This segmented approach allowed for focused scriptwriting and presented information concisely and interestingly.
- Results: The structured approach of using an animation series improved the clarity of FREE THE WORK's advocacy and platform, enabling the organization to educate a larger audience base.
Check Next Day Animations Agency Profile
BuzzFlick
- Best for: Product explainer videos
- Average hourly rate: $50
- Minimum budget: Inquire
- Founded: 2016
- Size: 50-99
- Location: Houston, TX
- Notable clients: Cambio Wall Systems, Indeed Flex, KLEVU, EarthLink, Wood Wheaton Supercentre
BuzzFlick is an explainer video company whose rich portfolio includes 2D animations, 3D modeling, cell animations, tech, corporate, and marketing videos with tailored typography and logo animations. Making difficult concepts accessible to the public, its creative outputs ignite viewers' interest, sustain their attention, impart information, and deliver ideas. Its comprehensive production process covers briefing, scriptwriting, voiceover, storyboarding, production, editing, and post-production. BuzzFlick is a MarCom Platinum Winner.
BuzzFlick Success Story
- Challenge: Cambio Wall Systems, an architectural solutions business, required a 2D explainer video to showcase its innovative wall design's value, efficiency, and flexibility. The goal was to educate potential clients and spark interest.
- Solution: BuzzFlick started by thoroughly understanding Cambio's product and drafting a script around key features like ease of installation. The team created a visual concept and storyboard aligned with the script and the business's branding. Custom 2D animations, professional voiceover, and careful editing ensured the video would meet the objectives.
- Results: The 2D explainer video caught the client’s attention to Cambio Wall Systems' benefits and unique product value. It became a powerful marketing tool for boosting brand awareness, driving lead conversion, and differentiating the business from its competitors.
Check BuzzFlick Agency Profile
Blue Carrot
- Best for: Extended videos with social media snippets
- Average hourly rate: $30
- Minimum budget: $1,000-$10,000
- Founded: 2014
- Size: Under 49
- Location: Lviv, Ukraine
- Notable clients: Scratchpay, United Nations, Air Products, Telenor Group, Takeda
Blue Carrot is a creative agency focused on explainer video production services for promos, marketing, corporate content, eLearning, and online courses. In addition, it performs full-scale interactive content localization in multiple languages. Its team, spread across the US and Europe, collaborates in different time zones to ensure quality content delivered on the dot. Blue Carrot has a decade's portfolio with over 500 successful projects, equivalent to >10,000 total video minutes, and completed for more than 300 global clients worldwide.
Blue Carrot Success Story
- Challenge: Scratchpay, a budget management service, turned to Blue Carrot to produce a video explaining how the tool-assisted veterinarians and pet owners handle unforeseen costs without compromising revenue.
- Solution: Blue Carrot responded by producing a 64-second explainer video with a fun, pet-inspired aesthetic and a condensed 25-second reel for social media use. The production process included scripting, animation, and voiceover recording.
- Results: The video attained an 86% average engagement rate, with a 34% playback rate and an 8.5% CTR on all calls to action (CTAs).
Check Blue Carrot Agency Profile
Vidico
- Best for: Evergreen video content
- Average hourly rate: Inquire
- Minimum budget: $10,000-$25,000
- Founded: 2016
- Size: Under 49
- Location: Melbourne, Australia
- Notable clients: Easy Agile, Uber, Amazon, Sargon, Square
Producing up to 10 variations for a single creative project, Vidico equips brands with content diversity to optimize their messaging and effectiveness on any digital channel. With over 30 industry awards, including a Drum and a Muse, it provides app demos, crowdfunding, career-oriented, infotainment, and other short-form explainer video production services. It has made >1,200 video content pieces, attracting >1.5 billion views. Thanks to its expert outputs, the agency has also collectively raised $15 million in crowdfunding for its clients.
Vidico Success Story
- Challenge: Software development company Easy Agile's in-house produced videos failed to match the brand’s professional standards and agile practices. It required high-quality animations that effectively showcased the products while balancing detail and simplicity for the content's enduring relevance.
- Solution: Vidico’s team made a series of upbeat, insightful animations suitable for different platforms like social media, websites, and conferences. It used abstract imagery and adhered to branding standards to powerfully capture the message's essence, with or without audio.
- Results: The final 90-second video became Easy Agile's primary marketing asset. It won a Gold Muse Award for Motion Graphics, achieving a CTR 4x higher than the industry average.
How We Picked the Best Explainer Video Agencies
We meticulously analyzed client feedback, portfolio strength, success stories, market reputation, and specializations to identify the top explainer video agencies. Our executive selection team drew on industry knowledge to evaluate each candidate's track record, creativity, and technical capabilities.
Here are the criteria we considered to rank the best explainer video companies:
- Verified client reviews: Expertise and reliability demonstrated through service quality and client satisfaction
- Portfolio excellence: Successful projects with outcomes supported by detailed case studies
- Industry recognition: Awards and media coverage highlighting exceptional service and innovation in the field
- Team credentials: Profiles of key team members showcasing relevant experience and qualifications
- Explainer video expertise: Mastery of visual storytelling, animation techniques, scriptwriting, and multiplatform adaptability
Read more on the DesignRush Agency Ranking Methodology page for an in-depth look at how we conduct our evaluations.
10 Most Popular Explainer Video Companies Compared
| Agency name | Location | Hourly rate | Size | Best for |
| Motiongility | North Wales, PA | $40 | 50-99 | Overall |
| Simply Explainer | Tempe, AZ | $50 | 50-99 | Whiteboard animations |
| Explainify | Fayetteville, NC | Inquire | Under 49 | Social media promo videos |
| Kasra Design | Anaheim, CA | $200 | Under 49 | Cross-platform video content |
| Yum Yum Videos | Buenos Aires, Argentina | $150 | 50-99 | Seamless frame transitions |
| Demo Duck | Chicago, IL | $50 | Under 49 | Integrating 2D and 3D animations |
| Next Day Animations | Baltimore, MD | $125 | 50-99 | Multi-video series |
| BuzzFlick | Houston, TX | $50 | Under 49 | Product explainer videos |
| Blue Carrot | Lviv, Ukraine | $30 | 50-99 | Extended videos with social media snippets |
| Vidico | Melbourne, Australia | Inquire | 50-99 | Evergreen video content |
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
Collaborative/Outsourced Fractional CMO Consulting
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Your Story Will Be Told With Style and Passion.
We're a full-service, script-to-screen audiovisual production company with an in-house film and photography studio in downtown Budapest. Whether you're looking to tell your brand's story, captivate your audience, or create content that stands out, we make it simple and seamless to bring your vision to life...
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Enterprise Ready Video Solutions For Industry Leaders
Tetra Films is a Vancouver-based video production company specializing in compelling, strategy-driven content for brands, agencies, and organizations. From corporate stories to educational series and recruitment videos, we combine cinematic quality with business insight to create videos that engage, inform...
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Brand Identity, Web Design & Fractional Creative Services
FifthHouse is a Nashville-based creative studio specializing in brand identity, web design, and fractional creative services. Built on Fortune 500 experience, we deliver project-based work and ongoing creative partnerships for B2B marketing teams and founders...
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Turning Tech Into Stories That Stick
Creative Marketing Studio that exclusively focuses on tech startups and scaleups. We deliver content thats developer-respected, strategically aligned, and product-driven...
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Combining Strategy, Storytelling And Digital Performance
Piccolo Media is a full-service creative and marketing agency based in Wollongong, Australia. We help brands grow through strategic marketing, high-quality content creation, video production, digital advertising and website development. Our team works with businesses across healthcare, construction, fitness...
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Boutique Video Production Company
Quiet Giant is a Melbourne-based boutique video production company specializing in commercial, corporate, and branded content. The studio creates cinematic, high-quality visual stories for brands across the tech, travel, food, and lifestyle sectors. From concept development to post-production, they deliver...
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- Number of Employees
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Harmony + Heat
Built on faith and guided by conviction, Alto Ember helps brands grow with clarity and creative strength. We deliver strategy, messaging, websites, and content with integrity and excellence, creating marketing that resonates, builds trust, and endures...
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- Web Design
- Digital Marketing
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- Fountain Inn, South Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
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Visual Communication That Delivers
TRUE Studios delivers high-impact video production and photography for healthcare, industrial, and legal organizations where clarity matters and trust is earned. From our 1,500-square-foot studio in Central Ohio, we produce controlled, consistent visuals built to perform in the real world...
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- Lewis Center, Ohio
- Number of Employees
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- $150/hr
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We turn service company expertise into assets that generate demand.
Animus Digital is a Tulsa-based creative agency for B2B, industrial, Oil and Gas, and Manufacturing companies. We build websites, run SEO, and produce content that turns hard-won expertise into a steady pipeline of qualified demand...
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- Tulsa, Oklahoma
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We Put Your Brand In Motion.
Motion branding, campaign animation, event production, and video for marketing agencies and corporate teams. Minneapolis-based studio serving Fortune 500 brands and digital agencies nationwide...
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- Number of Employees
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The marketing agency that cares...
At Blu Edge, we go above and beyond to ensure customer satisfaction. Our dedication is unwavering, providing you with the support that makes all your business goals a reality. With us as your ally in growth, success has never been closer...
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Impactful Video Storytelling
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Simplifying Complexity, One Animated Story at a Time.
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Bold Videos, Lasting Impact
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Bringing Your Story to Life, One Frame at a Time.
Moov Studio is a creative agency specializing in animated explainer videos that simplify complex ideas and elevate brand messaging. With a focus on storytelling, clarity, and engagement, the studio crafts compelling visuals that leave a lasting impact...
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We Make Your Vision Move
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Hawke Commercial Filmmaking specializes in branded content, photo/video production/post-production
Producing creative content is our passion, and we want to be able to share that with you. From company profile and branding videos, website blogs, landing pages, and company announcements, to branded short films, Hawke Commercial Filmmaking will help you turn ideas into full videos/films...
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Animation and web design studio
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Creatively simple ideas that work.
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Creative Agency San Diego, California
Creative Agency In San Diego, California. The visionary owner, Daniel Travers, has over two decades of expertise that includes digital marketing, website design, and video production. He has collaborated with renowned companies such as iHeartMedia, Lexus, iTan Sun Spray Spa, Dermacare and more...
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- Under 49
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- Minimal Budget
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Profitable AI Video Ads Scale
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Brandefy
Award WinnerRecipient of a Best Design Award for outstanding work.Unveil Your Story, Brandefy Your Impact.
Brandefy delivers commercials, brand, product, testimonial, crowdfunding, event, social media, 3D animation, and training formats, having produced 3,000+ videos for clients such as Verizon, Unilever, UCLA, Kaiser Permanente, and Gibson. The video production agency operates across 12 US cities...
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- Video Marketing
- Digital Marketing
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
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Founded by former Apple marketing lead.
We're Favoured, and were here to help you get more customers and boost your profits - simple as that...
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A Global Award-Winning Video and Animation Production Company
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Creative & Tech-Driven Marketing
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Duro compagnie is a collective motion and visual design studio in Beaverton, Oregon.
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Where Visionaries Work
The Visual House is an integrated communication agency, an expert in making videos like Documentaries, Corporate films, Explainer videos etc along with providing Event management services and Printing and Designing of all IEC, BCC and SBCC Material for all India regions...
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Put a Rocket On It!
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Amazing Explainer Videos...Fast!
Our award-winning animation team is made up of smart, talented and remarkably nice people. We are expert animators, voiceover actors and illustrators located across the U.S. with offices in Baltimore, MD and Minneapolis, MN.Explainer animations are increasingly recognized as one of the best ways to...
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Expanding the Reach of E-commerce Brands
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Video Production Company with a Creative Agency Mindset Telling Stories That Spark Conversation
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We partner with companies in the DMV to craft unique video stories and digital education.
Unite Creative was founded to create unique and genuine videos, virtual events, live broadcasts, and online courses designed to engage your organization's community...
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Female-Founded. Female-Forward.™
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Prime agency in Germany for movies and animations.
MARC ANTÓN is a pioneering force in Germany's animation industry, specializing in both 3D and 2D animated films tailored for corporate clients. With our expertise extending to cutting-edge 2.5D and 3D explainer videos, we've earned a reputation as one of the most highly recommended agencies for delivering...
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Where Strategy & Creativity Meet
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Colorful. Cultured. Creative.
Seaberry is an uncommon creative agency. We care deeply about people — you, your people, your audience and everybody in between. We pay attention to the stories and the content you share with us and uncover real truths, so together we can do more than advertise to your audience. We can connect with them...
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Expert marketing. On the spot.
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CreativeWeb
VerifiedVerified by the DesignRush team for authenticity and credibility.AI LeaderRecognized for strong visibility across AI-powered search and answer engines.+1Award WinnerRecipient of a Best Design Award for outstanding work.Top Web Design and SEO Agency in London
CreativeWeb is a leading London-based web design agency specialising in bespoke, high-performing websites, supported by digital marketing, SEO, and GEO/AIO expertise...
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Twist Agência Digital
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Video agency from Cologne/Kiel Germany...
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Explore Video Production Specializations
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Every agency is independently vetted before it can be listed or ranked
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Explainer Video Production Company Hiring Guide
What is an explainer video company?
An explainer video company is a company that creates short, compelling videos to simplify complex ideas, demonstrate instructions for product use, or describe service offers. It produces moving content that effectively communicates a brand's message to its intended viewers in a visually appealing and easily digestible format.
By focusing on clarity and engagement, an explainer video production company helps businesses educate customers, drive conversions, and address the following challenges:
- Difficulty in conveying intricate or technical concepts
- Inability to deliver professional-looking, well-produced videos
- Lack of educational content that can answer common customer queries
- Weak engagement reflected in low view count, limited watch time, and high bounce rates
- Failure to communicate clear branding and value propositions
- Difficulties in enhancing conversion, optimization, and online visibility
- Issues with adapting content formats to different platforms
Thanks to their proven effectiveness, explainer videos remain a vital tool for business growth, with nearly 70% of sales professionals stating these outperform other content types in generating conversions. Moreover, 88% of marketers incorporate video formats into their strategies, and the same percentage report that this form of content enhances users’ understanding of services and products.
Success Story
The following case study, handpicked by our expert team, showcases how a professional studio can effectively engage audiences with clearly conveyed messaging:
- Challenge: Nissan faced hurdles in executing traditional marketing strategies due to social distancing and live-shoot restrictions during the pandemic. The automotive giant aimed to promote its "Safety First" campaign but struggled to find an effective method to reach its audience under the constraints.
- Solution:Motiongility created an animated explainer video to effectively relay Nissan’s safety initiatives. It developed a storyboard to ensure a smooth flow of visuals and illustrations aligned with the client's brand image. The agency's animation process focused on maintaining visual appeal and neat transitions to sustain viewers’ attention. A professional voice-over was added to humanize the brand and give the video a distinctive personality.
- Results: The final product was a 62-second explainer video animation that successfully captured Nissan’s safety message, as indicated by the increase in the following metrics:
- Social ad impressions: 602,384
- Video views: 378,587
- Clicks to Nissan's website: nearly 1,500
- "Safety First" web page views: 7,448
What do explainer video companies do?
Explainer video companies combine animation, narration, and dynamic visuals to break intricate concepts into understandable messages. These videos are valuable tools for businesses looking to enhance their marketing, sales, and communication strategies.
The style of an explainer video can vary depending on the client's needs, ranging from animated characters and motion graphics to live-action and whiteboard animations. Explainer videos help audiences quickly grasp information by simplifying intricate topics, which makes them an essential asset in a rapidly changing digital world.
The key explainer video services include:
- Scriptwriting and storyboarding
Developing a clear script and outlining the video's visual flow - Animation and motion graphics
Designing custom 2D/3D/whiteboard animations and graphics that align with the brand's identity - Voiceover and sound design
Providing professional voiceover artists to narrate the video and integrating sound effects or music to enhance the content's emotional appeal - Video production
Producing live-action footage, if needed, and integrating it with other visual components - Video editing
Ensuring the videos' engaging flow, smooth transitions, and optimal pacing - Revisions and feedback integration
Refining the video according to client feedback and ensuring the final product meets the client’s expectations and goals - Custom branding
Incorporating the client’s branding elements like logos, colors, and fonts into the video so it aligns with the overall brand strategy and messaging - Distribution and optimization
Offering the video in different formats accessible on various devices to maximize reach and impact via websites, social media, and email campaigns - Analytics and performance tracking
Evaluating viewer engagement metrics to gauge the video’s effectiveness
Success Story
Demoflick's success story showcases how tailored explainer video services and strategies helped Office Depot more vividly describe its diverse product range:
- Challenge: With an extensive catalog of products and services, Office Depot needed a way to educate website visitors and minimize user confusion. It enlisted Demoflick to develop content that would provide detailed product information and improve customer understanding, ultimately increasing conversions.
- Solution: Demoflick produced a series of videos emphasizing product benefits and high-value propositions. It also created "How To" guides with step-by-step instructions for navigating the Office Depot website. The explainer videos covered Office Depot’s offerings, such as the Flex Plan, Free Same Day In-Store Pickup, Store Purchasing Cards, Workspace Interiors, and the Order by Number eCommerce feature.
- Results: Within 1 year of collaboration, DemoFlick produced over 40 explainer videos for Office Depot, significantly improving consumer knowledge about the client’s products and services. These videos helped strengthen the company's position as an innovative, tech-driven supplier in its market.
How long does it take to create an explainer video?
Creating an explainer video typically takes between four to eight weeks. This timeline can vary depending on factors such as:
- Complexity
- Content quality
- Client feedback
- Number of revisions
The length of the final output is another factor to consider. Here's a breakdown of the time required to produce the video, depending on its duration:
- Basic explainer video (1 to 2 minutes): 4 to 6 weeks
The process includes scriptwriting, storyboarding, voiceover recording, animation, final editing, and revisions. - Complex explainer video (2 to 3 minutes and more): >6 weeks
This may involve intricate animations, multiple characters, 3D elements, custom illustrations, and extensive revisions.
How much do explainer video agencies charge for their services?
Explainer video agencies typically charge between $5,000 and $20,000 per project.
The pricing depends on the explainer video type, duration, topic complexity, and number of revisions. The agency’s reputation and size also affect production fees. For instance, a smaller studio may charge $2,000 to $6,000 per minute for basic 2D animations, while a larger studio's price may start at $5,000 and go as high as $10,000 per minute for a similar output.
Here’s a general overview of the average pricing per minute, depending on the video type:
- 2D animation: $2,000 - $4,000
- 2D vector animation: $7,000 - $20,000
- 3D animation: $4,000 - $10,000
- Traditional animation: $4,000
- Cut-out animation: $1,000
- Whiteboard animation: $1,000 - $15,000
- Live demonstrations: $1,000 - $3,000
- Motion graphics: $500 - >$10,000
The top 50 explainer video agencies on DesignRush charge an average of $89 per hour. 18.5% of these studios are open to projects with a budget under $1,000, making them accessible to smaller businesses and startups. Conversely, 1.4% accept projects with a minimum budget of $50,000, providing businesses with high-end production quality, tailored storytelling, and strategic content that enhances visibility and interaction.
Why should I hire an explainer video agency?
You should hire an explainer video agency to effectively communicate your message and engage your audience. These specialized agencies can craft clear, compelling, and visually appealing videos that inform, educate, and encourage viewer action. Their expertise in storytelling helps create memorable content that boosts brand recognition and generates conversions.
Hire an explainer video agency because it:
- Understands how to translate information into easily digestible content
- Uses professional animation and design to captivate your audience
- Optimizes videos for different platforms and audiences
- Ensures studio quality production to enhance your brand’s credibility
- Helps increase viewer retention with broadcast quality moving content
- Provides strategic insights to maximize the impact of your videos
- Allows you to focus on your core business while handling your video needs
Success Story
The case study chosen by our subject matter experts illustrates the tangible benefits of partnering with an explainer video agency:
- Challenge: Stanley Engineered Fastening, a Stanley Black & Decker label, needed an educational explainer video for its complex Electronics Engineered Standards Program within a tight four-week deadline. They approached Kasra Design for this task.
- Solution: Kasra Design began with scriptwriting and character design, focusing on the client’s key messages and target audience, including storage businesses, mobile media, computing, and telecom networks. After presenting multiple style options, it developed storyboards to outline the visual direction and provided voice-over samples for the client. With approvals, it swiftly moved through the animation stages to stay on track despite the short timeline.
- Results: Kasra Design developed a 2.5D animated video with 3D elements to represent the technical details of the Electronics Engineered Standards Program while maintaining the visual appeal. The high-quality content was completed within the expected 4-week timeframe, showcasing the studio's creative expertise and ability to handle complex topics under tight deadlines.
How do I choose the best explainer video company for my business?
To choose the best explainer video company for your business, follow these key steps to ensure you get a high-quality output:
- Clarify your objectives
Understand what you want to achieve with the explainer video: boost sales, illustrate a concept, or increase brand awareness. - Define your budget
Knowing your budget helps narrow your options, as explainer video companies offer services at various price points. - Research agencies
Find agencies on Google and credible online directories like DesignRush to build a long list of potential partners. - Read reviews
Look for client feedback to assess reliability and work quality. - Check portfolios
Review their portfolios to see if their style matches your brand’s vision. Look for diversity in their work to ensure they can adapt to your specific needs. - Assess creativity, video quality, and storytelling ability
Evaluate the quality of the previous works' animation, voice-over, and overall production. Check if they can craft a compelling narrative that will resonate with your target audience. - Consider case studies related to your industry
See how they have helped similar businesses achieve their goals. An explainer video production company familiar with your sector's norms and audience can create more relevant and impactful content. - Review technical capabilities
Ensure they can offer customization to fit your brand's identity and use the latest technologies for animation and video production. - Consider post-production support
Understand their policy on revisions and edits. Check for additional services like video marketing, distribution, or translation, which can be valuable depending on your requirements. - Submit requests for proposals (RFPs) and schedule interviews
Shortlist up to five explainer video agencies to send an RFP to and meet for an interview. - Discuss the proposals
During the meeting, talk more about the custom proposals you received. This will give you an idea of how the company approaches your needs and whether they understand your vision. - Evaluate production and collaboration processes
Understand their process, from scriptwriting to final delivery, and how they maintain open communication throughout the project. - Compare rates and value
Compare their pricing while considering the value they offer. Sometimes, paying more for a company with a strong reputation and proven results is worth the investment. Check what’s included in the pricing packages to avoid hidden costs. - Make a decision
After gathering all the necessary information, decide based on which company best meets your criteria and offers the best value for your business.
Need help? Let DesignRush assist in your search for the ideal explainer video company via our Marketplace. Drop us more information about your project, and we'll introduce you to some of the best fitting agencies you can choose from — for free.
How do I find the best explainer video agency on DesignRush that fits my budget?
To find the best explainer video agency on DesignRush, use our budget and hourly rate filters. Setting the budget parameters at $1,000 to >$50,000 or specifying your preferred hourly pricing allows you to easily narrow your options to fit your financial plan.
| Low Budget: 1k above | |
| Mid Budget: 10k above | |
| High Budget: 50k above |
Additionally, our directory allows you to explore detailed agency profiles based on other criteria like location, industry and specialization, client rating, and team size. These filters will help you compare different explainer video companies and choose the one that aligns perfectly with your requirements.
What are the key success metrics of explainer videos?
The key success metrics of explainer videos are:
- View count
The total number of times the video has been viewed - Watch time
The average amount of time viewers spend watching the video - Click-through rate (CTR)
The percentage of consumers who click on a call-to-action (CTA) included in the video - Conversion rate
The percentage of users who take a desired action after watching the video - Social shares
The number of times the video is reposted on social media
What questions should I ask explainer video agencies before hiring one?
The questions you should ask explainer video agencies before hiring one include:
Its Relevant Background
- What industries have you worked with?
- Can you provide examples of previous work that is similar to ours?
- Have you worked with companies of our size?
- How do you stay updated with explainer video production's latest trends and technologies?
- What is your team's experience with different animation styles (2D, 3D, whiteboard, etc.)?
- Do you have in-house writers, animators, and voice-over artists?
- What is your approach to project management?
- Can you describe your agency's creative process?
- What is your track record for meeting deadlines and staying within budget?
Its Services and Processes
- How do you handle scripts that require technical or industry-specific knowledge?
- What services are included in your explainer video package?
- How do you handle scriptwriting and storytelling?
- What is your process for creating storyboards?
- How do you handle voice-over and music selection?
- How many revisions do you allow before additional charges apply?
- What types of animation styles do you offer?
- How do you ensure an explainer video aligns with the branding guidelines?
- Can you provide a breakdown of the production stages?
- Do you offer post-production services like subtitling or localization?
- What is your process for quality control and final approval?
- Do you also work on one-time projects or only for longer-term engagements?
Relevant to Your Project
- Can you accommodate any unique or custom requirements we might have?
- What information or materials will you need from us to get started?
- How will you ensure the video is optimized for our target audience?
- How will you measure the success of our video once it’s completed?
- Do you offer video distribution and promotion services?
- How do you plan to address any potential challenges or obstacles in our project?
- How do you ensure the video content is accessible and inclusive?
- Who will be the main point of contact for our project?
What are the best explainer video companies in the US?
The best explainer video companies in the US are:
- Baunfire
- 4.9 stars on DesignRush (28 reviews)
- 5.0 stars on Google (39 reviews)
- Top clients: Google, Nike, Arlo, Honda
- Indigo Productions
- 4.9 stars on DesignRush (17 reviews)
- 5.0 stars on Google (244 reviews)
- Top clients: Sony Pictures, Salesforce, Hulu, Disney
- Synima
- 4.8 stars on DesignRush (7 reviews)
- 5.0 stars on Google (7 reviews)
- Top clients: Meta, BMW, JPMorgan Chase, Deloitte
- Colormatics
- 4.8 stars on DesignRush (8 reviews)
- 5.0 stars on Google (9 reviews)
- Top clients: Fiverr, Centrum, Budweiser, Providence
- Epipheo
- 4.1 stars on Google (9 reviews)
- Top clients: Kaiyo, Pyxis, Chargebees, Medly Pharmacy
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