DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.

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  • Latin-Rooted Production With Global Perspective

    CONTRARIO is a creative agency built on the belief that the most impactful ideas emerge when convention is challenged. With Latin roots and global ambition, the agency develops brands, campaigns, and creative platforms that deliberately move against expectations to create meaningful differentiation...

    Top Services:

    • Video Production
    Location
    Madrid, Spain
    Number of Employees
    50 - 99
    Portfolios Count
    1 Project Listed
  • Bold Ideas. Brands That Stand Apart.

    BBH Singapore is a full-service creative advertising agency that helps brands grow through bold ideas, strategic thinking, and culturally relevant storytelling. As part of the global BBH network, the agency delivers integrated marketing solutions across advertising, digital, social media, brand strategy...

    Top Services:

    • Video Production
    Location
    Singapore, Singapore
    Number of Employees
    100 - 249
    Portfolios Count
    1 Project Listed
  • Stories That Move Every Audience

    New Brand is a creative production studio specializing in cinematic storytelling, branded films, commercials, and visual content for global brands. The agency collaborates with a diverse roster of directors and creatives to produce emotionally engaging films that connect audiences with brands through...

    Top Services:

    • Video Production
    Location
    Mexico City, Mexico
    Number of Employees
    50 - 99
    Portfolios Count
    1 Project Listed
  • Independent Ideas That Inspire Culture

    Mother is an independent global creative agency specializing in advertising, branding, design, media, production, digital experiences, and innovation. Known for bold, culture-shaping campaigns, the agency partners with ambitious brands to create impactful work that resonates worldwide...

    Top Services:

    • Video Production
    Location
    London, United Kingdom
    Number of Employees
    1000 & Up
    Portfolios Count
    1 Project Listed
  • The Consumer Is The Medium

    Johannes Leonardo is an independent creative agency founded in New York City in 2007, built around the philosophy that "The Consumer is the Medium." The agency creates participation-driven brand campaigns that encourage audiences to actively engage with brands rather than simply consume advertising...

    Top Services:

    • Video Production
    Location
    New York City, New York
    Number of Employees
    100 - 249
    Portfolios Count
    1 Project Listed
  • Biscuit Filmworks

    Award WinnerRecipient of a Best Design Award for outstanding work.
    Full-Service Production Company

    Biscuit Filmworks is an award-winning production company that creates commercials, branded entertainment, experiential content, and music videos for leading global brands and agencies. Since its founding in 2000, the company has earned international recognition for cultivating exceptional directing talent and...

    Top Services:

    • Video Production
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Make Things That Change Things

    Marcel is a global creative agency that develops innovative ideas and integrated campaigns to help brands connect with audiences. It combines creativity, strategy, technology, and culture to create impactful brand experiences across channels. Marcel is part of the Publicis Groupe network and operates as a...

    Top Services:

    • Video Production
    Location
    Paris, France
    Number of Employees
    250 - 499
    Portfolios Count
    1 Project Listed
  • Ego Free Advertising Agency

    Pablo is an independent creative agency that develops bold, culturally relevant campaigns and brand platforms for leading organizations. Its work spans advertising, brand campaigns, sponsorships, and creative communications for clients including Honda, Aldi Ireland, P&O Cruises, AJ Bell, Candy Crush...

    Top Services:

    • Video Production
    Location
    London, United Kingdom
    Number of Employees
    100 - 249
    Portfolios Count
    1 Project Listed
  • World Class Filmmaking And More

    Stink is a global, creatively driven production company that creates visual content for leading advertising agencies and brands worldwide. The company represents and nurtures a diverse roster of directors and creative talent, with offices across the UK, Germany, France, the US, Czech Republic, Brazil, China...

    Top Services:

    • Video Production
    Location
    London, United Kingdom
    Number of Employees
    100 - 249
    Portfolios Count
    1 Project Listed
  • Nobody Cares What You Have To Say

    Quality Meats is a Chicago-based creative house that provides advertising and production services for brands, startups, in-house creative teams, and other organizations. The company focuses on developing creative work and advertising solutions tailored to its clients brand communication needs...

    Top Services:

    • Video Production
    Location
    Chicago, Illinois
    Number of Employees
    50 - 99
    Portfolios Count
    1 Project Listed
  • Independent Advertising Agency

    Highdive is an independent advertising agency with offices in Chicago and New York, specializing in creative advertising and brand communications. The agency's client portfolio includes major brands such as Lay's, State Farm, Jeep, KFC, Suntory, the NHL, Dish, BetMGM, Dodge Ram, Airheads, and Mentos. Highdive...

    Top Services:

    • Video Production
    Location
    Chicago, Illinois
    Number of Employees
    100 - 249
    Portfolios Count
    1 Project Listed
  • We Like Doing Impossible Things

    Saatchi & Saatchi is a globally connected, full-service advertising agency focused on developing creative solutions for brands and businesses. Its work spans campaigns for major brands, with selected projects including Ladywell's #UncensorYourHealth, Tide's Collateral Stain Stories and Gonna Need More Tide...

    Top Services:

    • Video Production
    Location
    New York City, New York
    Number of Employees
    100 - 249
    Portfolios Count
    1 Project Listed
  • A Person Exists Creative Club

    APE_CC is an independent creative agency based in Stockholm, Sweden, specializing in creative campaigns and brand communications. Its portfolio includes work for fashion and lifestyle brand Coach and Coachtopia, as well as campaigns for Maurten, Stockholm International Film Festival, and the Adidas x Spotify...

    Top Services:

    • Video Production
    Location
    Stockholm, Sweden
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • GROWTH THROUGH GOOD EXPERIENCE DESIGN.

    An all-in-one, global design partner with deep expertise in helping ambitious businesses and brands grow through exceptional design...

    Top Services:

    • Branding
    • Product Design
    • Design Services
    • Logo Design
    • Graphic Design
    • Show more
    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    5 Projects Listed
  • Get Seen.

    HiLo Media is a full-service video production and animation company. We create videos, mostly Animated Explainer Videos, App Demo Videos, and Software Tutorial Videos / E-Learning...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Asheville, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Reach Your Goals.

    Light Brush Media is a full service, Colorado based, video production company. We have worked on a variety of production projects including narrative, corporate, livestream, television, social media, and commercials...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Colorado Springs, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $65/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Video Production With Integrity And Impact

    Fragrant Film is a video production company out of Dallas, TX. Focusing on commercial and branded content, the company values drive decisions that result in excellent productions while enjoying the process. Fragrant is in the business of long-term relationships and they are proud that most clients return for...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Argyle, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    2 Projects Listed
  • Your Video And Events Partner

    Seattle-based video and event production company specializing in unified event media. We handle video, AV, and livestreaming from end to end, helping businesses and nonprofits produce polished events and content without managing multiple vendors...

    Top Services:

    • Video Production
    • Audio Production
    Location
    Seattle, Washington
    Number of Employees
    Under 49
    Portfolios Count
    2 Projects Listed
  • Leave A Legacy

    BrandedByStory is a luxury storytelling and branding studio dedicated to helping businesses build lasting brand capital within their communities. The agency focuses on bridging the gap between a companys real-world reputation and how it is perceived online. By uncovering the authentic story behind each...

    Top Services:

    • Video Production
    • Branding
    • Creative Services
    • Digital Strategy
    • Design Services
    • Show more
    Location
    Charleston, South Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $156/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    3 Projects Listed
  • We Build Custom Training

    MindSpring creates custom learning experiences and training programs, including videos and animations that build capability, support change, and deliver measurable results, grounded in adult learning and designed by people who care deeply about making learning work...

    Top Services:

    • Video Production
    • Audio Production
    • Digital Services
    • Digital Strategy
    • Graphic Design
    • Show more
    Location
    Grand Rapids, Michigan
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Cinematic Storytelling Powered By AI Precision

    Filmovert is an advertising and film production company working at the intersection of cinematic craft and marketing intent. We partner with brands, enterprises, and institutions to create films that don't just look premium they communicate clearly, reach the right audience, and deliver real business...

    Top Services:

    • Video Production
    Location
    Lucknow, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Simplify Every Software Product Interface

    Pepper Square is a digital innovation agency that blends strategy, design, and technology to deliver intuitive digital products and experiences. The agency specializes in UI/UX design, web and mobile app development, digital strategy, and creative solutions tailored to enterprise and mid-market clients. With...

    Top Services:

    • Mobile App Development
    • Web Design
    • Software Development
    • UI/UX Design
    • Branding
    • Show more
    Location
    San Francisco, California
    Number of Employees
    50 - 99
    Average Hourly Rate
    $65/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    6 Projects Listed
  • Your Vision, Our Creative Expertise.

    Whether its web design, photography, videography, or copywriting, our creative team works closely with you to bring your vision to life with a perfect blend of artistry and precision...

    Top Services:

    • Web Design
    • Video Production
    • Branding
    • Logo Design
    • Product Design
    • Show more
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Creative Comunication Solutions

    Decographic is an Inbound Marketing agency working with B2B Manufacturing and B2B Sales enterprises. We develop marketing strategies, implement them and provide ongoing content creation and management to increase lead generation, customer acquisition, client engagement and competitive advantage...

    Top Services:

    • Web Design
    • Digital Marketing
    • Web Development
    • Package Design
    • Logo Design
    • Show more
    Location
    Doral, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $130/hr
    Minimal Budget
    $10,000 - $25,000
  • Grow Your Business. Root to Leaf.

    A premiere web design, development and marketing agency based in Austin, Texas focusing on building business life cycles...

    Top Services:

    • Digital Marketing
    • WordPress Website Design
    • PPC
    • Social Media Marketing
    • Content Marketing
    • Show more
    Location
    Austin, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    8 Projects Listed
  • Advertising agency specialized in social and environmental marketing.

    El Bando Creativo is a seasoned advertising agency, specializing in the social and environmental sectors for over 20 years. We leverage strategies, concepts, and creative content to inspire behavioral changes and drive positive social and environmental impact...

    Top Services:

    • Print Design
    • Design Services
    • Creative Services
    • Graphic Design
    • Translation Services
    • Show more
    Location
    Cali, Colombia
    Number of Employees
    Under 49
    Portfolios Count
    13 Projects Listed
  • Collaboratively creating solutions that evolve brands & businesses.

    Collaboratively creating solutions that evolve brands & businesses...

    Top Services:

    • Creative Services
    • Branding
    • Graphic Design
    • Digital Marketing
    • Video Production
    • Show more
    Location
    Burlington, Canada
    Number of Employees
    50 - 99
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    4 Projects Listed
  • Animation Excellence

    We are PAPATON animation studio. We're all about animation and character design...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • The Go to Video Production Agency for SAAS Brands

    Venture Videos is a full-service video production agency that helps SaaS brands to elevate brands and win customers...

    Top Services:

    • Video Production
    • Creative Services
    Location
    New York City, New York
    Number of Employees
    Under 49
    Portfolios Count
    3 Projects Listed
  • Make the market move.

    Rebellion Group is a full-service brand and marketing agency based in Connecticut. We help organizations understand their markets, clarify their position, strengthen their brands, and create marketing that moves people and drives growth...

    Top Services:

    • Branding
    • AEO
    • Content Marketing
    • PPC
    • SEO
    • Show more
    Location
    Cheshire, Connecticut
    Number of Employees
    50 - 99
    Average Hourly Rate
    $175/hr
  • Growing Brands Without All The Frills.

    SuperHub is a Devon-based digital marketing agency delivering SEO, video production, social media management and web development for UK businesses. Specialists in motorsport marketing, tourism and automotive sectors. Results-focused creative content that drives leads, not vanity metrics...

    Top Services:

    • Web Design
    • Digital Services
    • Graphic Design
    • Video Production
    • Branding
    • Show more
    Location
    Paignton, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Making a Positive Change

    We are passionate about making a change and creating a better future for us all. Being inspired by the world we want to share our expertise with businesses that strive to create a multi-channel experience that makes a difference...

    Top Services:

    • Social Media Marketing
    • Branding
    • Video Production
    • Web Design
    • Digital Marketing
    • Show more
    Location
    Boca Raton, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • TAG12 Produtora

    The name 'TAG12' embodies our dynamic and distinctive approach, seamlessly blending technology, art, and creativity to tell stories in unique ways. Specializing in video course production, corporate videos, and educational content, our passionate and experienced team leverages the latest technological...

    Top Services:

    • Video Production
    • Creative Services
    • Video Marketing
    Location
    Sao Paulo, Brazil
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    4 Projects Listed
  • Spirit Of A Creative Studio

    HSLR is an independent production house with the spirit of a creative studio. Offering full-service capabilities and in-house facilities for over a decade, our roster includes brands like: Vinarchy, Asahi Group, Peters, Hairhouse and Lovisa...

    Top Services:

    • Video Production
    • Creative Services
    • Graphic Design
    • Design Services
    • Digital Strategy
    • Show more
    Location
    West Melbourne, Australia
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Award-Winning Marketing & Advertising Agency

    National, award-winning agency providing digital consulting services, customer journey mapping, and development for unique businesses looking to tell their story in a compelling and visually-stunning way...

    Top Services:

    • Web Design
    • Digital Marketing
    • Video Production
    • Branding
    • Video Marketing
    • Show more
    Location
    Houston, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Portfolios Count
    5 Projects Listed
  • Defying the Rules of Creativity.

    At The F* Agency, we are a seasoned creative team fearlessly pushing the boundaries of creativity across all our endeavors. Situated in Argentina, our agency collaborates with forward-thinking companies globally to deliver innovative solutions...

    Top Services:

    • Graphic Design
    • Branding
    • Package Design
    • Print Design
    • WordPress Website Design
    • Show more
    Location
    Hialeah, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
  • Our Creative Ideas Build More Business!

    Founded in 1993, ON Advertising is an award-winning, full-service creative, advertising, marketing, public relations, digital, social media, graphic design, web design and video services agency. We serve companies of all sizes from local to national. We exist to build brands and grow business for our clients...

    Top Services:

    • Digital Marketing
    • Branding
    • Content Marketing
    • Social Media Marketing
    • PPC
    • Show more
    Location
    Phoenix, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    8 Projects Listed
  • Your Creative Ally Behind Her Next Obsession

    By 2028, women are projected to control 75% of discretionary spending globally. Its never been more important for brands to capture her attention. We've been listening to and learning from female consumers for nearly two decades. AD&Co is a full-service creative agency and content studio specializing in...

    Top Services:

    • Graphic Design
    • Creative Services
    • Branding
    • Design Services
    • Package Design
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    9 Projects Listed
  • Coloring the World, One Story at a Time

    SplashPR Agency is a full-service PR and Digital Marketing Agency also specialized in events, headquartered in Los Angeles. We cater our services to artists, fashion designers, food & wine retailers, lifestyle-oriented companies, cosmetics, hospitality establishments, nonprofit organizations & corporationsB2B...

    Top Services:

    • Branding
    • Video Production
    • Public Relations
    • SEO
    • Social Media Marketing
    • Show more
    Location
    Santa Monica, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Experience That Is You Centric

    XNTRIC CA helps brands scale fast with high-impact digital marketing, blending performance strategy, creative execution, and data insights...

    Top Services:

    • Video Production
    • Branding
    • Web Development
    • Web Design
    • SEO
    • Show more
    Location
    Ontario, Canada
    Number of Employees
    50 - 99
    Average Hourly Rate
    $30/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • 3D animation and CGI studio for global brands

    DissEmbargo is an independent creative studio working across 3D animation, design and modern media. Based between the UK and Ireland, we build distinctive visual worlds for brands, products and culture, crafting launch films and brand stories for some of the world's most ambitious companies...

    Top Services:

    • Video Production
    • Creative Services
    • Graphic Design
    • Design Services
    • Branding
    • Show more
    Location
    Hastings, United Kingdom
    Number of Employees
    Under 49
    Portfolios Count
    5 Projects Listed
  • On-Demand Video Production Company Worldwide

    Lemonlight is a global video production company helping brands and agencies create high-quality video content at scale. With a Los Angeles studio, global creator network, and proprietary platform, Hero, Lemonlight makes video production simple, efficient, and effective...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Inglewood, California
    Number of Employees
    100 - 249
    Minimal Budget
    $10,000 - $25,000
  • Video Production That Moves You

    Motion Source is a fully-capable, fully-awesome Chicago-based video production company that weaves compelling narratives through cinema-grade videos designed to inspire, entertain—and sell. We’re not into showing off, just showing up; and producing really great content that’s really effective, too...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Brookfield, Illinois
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • We Are a Full-Service Creative Production Company Based in Los Angeles, CA With Global Reach.

    Vendetta boasts an extensive portfolio of work including but not limited to – commercials, narrative, digital content, music videos and photography. We have worked with top brands and companies both domestic and international...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Los Angeles, California
    Number of Employees
    Under 49
  • We Are a Full-Service Multimedia Production House Offering a Wide Range of Solutions.

    We are a full-service multimedia production house offering a wide range of solutions, including filming and editing, still photography, podcast production and story development...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Carlsbad, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Unique Video Content

    RadBot Video Production specializes in creating unique video content to solve the marketing, messaging and communication challenges that our clients are facing...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Indianapolis, Indiana
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Great Video Starts Here.

    NG Production Films is an award-winning video production company in Orlando, FL, delivering high-quality, on-time, and on-budget videos. Our experienced team is available around the clock and committed to excellence across Orlando and surrounding areas...

    Top Services:

    • Video Production
    • Advertising
    Location
    Altamonte Springs, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $10,000 - $25,000
  • From concept development to final cut

    DVA Productions is a boutique full-service production firm that focuses on providing its services to organizations in the fields of education, science, the nonprofit sector, and mission-driven businesses. We have cooperated with NSF, AAAS, MIT, Rutgers, ACM, and many more...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Metuchen, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Go See The World We Have It From Here

    Founded by two friends with a shared love for the outdoors and creative media, Mtn Born Media specializes in elevating individuals and brands through award-winning content. We offer a comprehensive suite of services, including video production, photography, SEO, web design, and social media marketing, all...

    Top Services:

    • Video Production
    • Creative Services
    • Social Media Marketing
    • Public Relations
    • Email Marketing
    • Show more
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Local Stories, Global Reach.

    We're the execution and storytelling partner for Bold Brands and Global agencys. We help brands build world-class campaigns that are culturally sharp, visually bold, and COST-EFFECTIVE...

    Top Services:

    • Video Production
    • Creative Services
    • Video Marketing
    • Advertising
    • Branding
    • Show more
    Location
    Burbank, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed

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Agencies vetted
129,330+
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We review agency work, case studies, and results to confirm skill.

Applicants rejected
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Agencies verified
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Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages: 

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

GoalIdeal LengthExample
Brand awareness and social media engagement<1 minute Promotional videos, product teasers, and brand videos
Educational videos 1-5 minutesExplainer videos and product demos
Training videos 30+ minutesWebinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

 1080p (Full HD)4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks: 

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce