DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.

  • Connecting with audiences through comedy and heart.

    A LOS ANGELES based full service creative, design & commercial video production company that uses proven strategies to aid in multifaceted projects, from ideation to post production for any budget tier...

    Top Services:

    • Video Production
    • Video Marketing
    • Creative Services
    • Social Media Marketing
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    10 Projects Listed
  • Reach The Maximum

    Maxima Group is a Dubai-based branding, web development, and media agency trusted by government entities and forward-thinking brands. We transform ideas into impactful digital experiences through strategy, design, and technology. Our services include brand identity, UX/UI design, web and mobile development...

    Top Services:

    • Branding
    • Digital Services
    • Logo Design
    • Package Design
    • Web Design
    • Show more
    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • The Best Creative Experiences

    Digital Kitchen is a global creative agency that excels in crafting captivating stories and immersive experiences to engage and move audiences...

    Top Services:

    • Content Marketing
    • Branding
    • Video Production
    • Advertising
    • Social Media Marketing
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    50 - 99
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    4 Projects Listed
  • We love making videos

    We are an animation studio dedicated to producing animated videos with a purpose. We not only focus on providing beautiful videos and animations, as we also add value by creating content that will help you meet your business goals...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Madrid, Spain
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed
  • A One-Stop Shop for Video + Photo Content Production.

    We are a boutique photo and video production company based in LA and London, specializing in commercials, branded content, and social media content, as well as industrials, customer testimonials, product demos, and explainer videos...

    Top Services:

    • Video Production
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Where creativity meets vision. Our full-service video productions bring your ideas to life.

    Europe-based video production house. Where creativity meets vision.We are making Social videos, TV commercials, image films, music videos, and animated films...

    Top Services:

    • Video Production
    Location
    Budapest, Hungary
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Leave Your Mark Through Video

    WaveMark Media is a San Diego-based video production company creating story-driven films for nonprofits, healthcare organizations, universities, and mission-driven brands. We help organizations tell the stories that move people to give, trust, and act...

    Top Services:

    • Video Production
    Location
    San Diego, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Powerful Video With Strategic Purpose

    Nonagon Productions provides full-service video production to brands, organizations & agencies looking to scale with a strategic video partner. We work on media for marketing, sales, recruitment & other functions of the business that can be empowered with video...

    Top Services:

    • Video Production
    Location
    Falls Church, Virginia
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Award Winning Digital Marketing Services Since 2011

    Sunlight Media LLC specializes in professional web design, digital marketing services and mobile app development, helping businesses transform their digital presence. The Sunlight team delivers digital solutions that not only function seamlessly but also captivate & convert audiences into customers...

    Top Services:

    • Web Design
    • Web Development
    • Mobile App Development
    • Digital Marketing
    • PPC
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $85/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    19 Projects Listed
  • The Creative & Digital Design Agency

    We are a small, but complete creative digital agency located in Madrid (Spain). Our team has over 10 years experience of developing projects related to the creative & digital world, to design and to online marketing; across Europe and South America...

    Top Services:

    • Branding
    • Graphic Design
    • Video Production
    • Creative Services
    • Mobile App Development
    • Show more
    Location
    San Diego, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    11 Projects Listed
  • AI film production with human direction. From São Paulo to the world.

    Prod House is a São Paulo studio that makes commercials, branded films, authorized AI avatars and animated series using generative AI, always led by a film director. Founded by Kahuê Rozzi, in film since 1996 and head of SimonSays Filmes, the studio builds a custom AI pipeline for each project and delivers...

    Top Services:

    • Video Production
    • Creative Services
    • Audio Production
    • Video Marketing
    • Content Marketing
    • Show more
    Location
    Sao Paulo, Brazil
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    11 Projects Listed
  • Serving Up Stories.

    Meatloaf Studios is a small creative agency specializing in video production. We believe great stories come from true collaboration. We listen closely, adapt quickly, and treat every project as a partnership, not a transaction. From concept to final cut, we bring craft and care to every frame, and we and we...

    Top Services:

    • Video Production
    • Creative Services
    • Audio Production
    • Graphic Design
    • Digital Services
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Portfolios Count
    3 Projects Listed
  • You've worked hard to grow your business—now it's time to take it to the next level

    BrandCraft is specialized marketing agency with a vision for growth and expansion. Our services include a complete suite of branding, design, video, content, and digital marketing services...

    Top Services:

    • Social Media Marketing
    • Advertising
    • PPC
    • SEO
    • Branding
    • Show more
    Location
    Richland, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Portfolios Count
    1 Project Listed
  • Your vision through our strategic lens

    We are a corporate events and PR company. We work with medium-sized businesses or start-ups, community/charity organizations, entertainment industry brands, and public servants who need assistance building their professional profiles and managing their image/brand...

    Top Services:

    • Video Production
    • Public Relations
    • Content Marketing
    Location
    Leeds, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Giving a creative shape to your business ideas!

    We invite you to refer to us as an advertising agency, albeit one that goes beyond conventional boundaries. Our scope of work extends far beyond the standard definition of dental branding, as we excel in multiple areas...

    Top Services:

    • Advertising
    • Branding
    • Digital Marketing
    • Social Media Marketing
    • Video Production
    • Show more
    Location
    Fallston, Maryland
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • We producing a broad range of videos, using all sorts of techniques.

    From promotional and corporate videos, through product videos, tutorials and explainers, to commercials, testimonials, and crowdfunding videos – we do it all...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Ramat - Gan, Israel
    Number of Employees
    Under 49
    Portfolios Count
    4 Projects Listed
  • Elevating Ideas, Crafting Connections

    We are a dynamic, interdisciplinary team dedicated to daily pursuits that align with our clients' objectives. We are enthusiastic about participating in novel ventures or enhancing current initiatives. In an ever-evolving landscape, remaining at the forefront requires continual progress and a commitment to...

    Top Services:

    • Branding
    • Design Services
    • Logo Design
    • Video Production
    • Graphic Design
    • Show more
    Location
    Buenos Aires, Argentina
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    8 Projects Listed
  • High value video production for art and industry.

    At Visia Studios, our team of skilled professionals combines creativity and expertise to deliver high-quality video production services tailored to meet the unique needs of various specialized sectors. With our innovative approach and dedication to excellence, we strive to exceed client expectations and bring...

    Top Services:

    • Video Production
    Location
    Melbourne, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Creatively Connecting People To Brands.

    At Lure Digital, we specialize in creating compelling commercials, corporate videos, and engaging social media content. Our focus is on delivering high-quality visual storytelling that effectively communicates your brand's message and resonates with your audience...

    Top Services:

    • Video Marketing
    • Video Production
    • Digital Marketing
    • Social Media Marketing
    • Advertising
    • Show more
    Location
    Santa Barbara, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    10 Projects Listed
  • Making Things Easier

    Synthesizing Modern Trends with Contemporary Approaches...

    Top Services:

    • Web Design
    • Web Development
    • Digital Marketing
    • Social Media Marketing
    • Mobile App Development
    • Show more
    Location
    Dubai, United Arab Emirates
    Number of Employees
    50 - 99
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed
  • We’re in the business of making you look good. Website design is our primary focus.

    We are a team of creative professionals dedicated to your success. Ultimately you have sought us out because you are seeking to attract new customers. We combine our expertise in website design, graphic design, photography and video production to create a finished product that is both affordable and...

    Top Services:

    • Graphic Design
    • Web Design
    • Video Production
    Location
    Whitby, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Portfolios Count
    1 Project Listed
  • You don't have to be an expert in Digital Advertising when you can partner with one

    Digital Marketing Group is a trusted leader in target marketing. Our mission a search engine marketing agency is to navigate you through the ever-evolving landscape of digital advertising.Why waste your time becoming an expert in digital marketing when you can partner with us? With 12+ years of...

    Top Services:

    • Digital Marketing
    • Digital Strategy
    • Social Media Marketing
    • SEO
    • Video Production
    • Show more
    Location
    Beaverton, Oregon
    Number of Employees
    50 - 99
  • Award Winning Video Production Partners

    Narrative Media is a full service creative film and video production company specializing in creating branded content for websites, social media and digital advertising...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Wynnewood, Pennsylvania
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • B2B motion graphics studio and animated explainer video company

    Broadcast2World (B2W) is a B2B motion graphics studio and animated explainer video company with a US office in Piscataway, New Jersey and a production studio in Gurugram, India...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Piscataway, New Jersey
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • All Your Video Marketing Needs in One Place.

    Zelios is a leading video production company offering specialized video marketing solutions for Startups, SaaS, Tech, and AI industries. We not only create high-quality videos but also develop comprehensive video campaigns for lead generation, user education, and inbound marketing. Our services cover all...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Dover, Delaware
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Animation: Superpowered!

    Hero4Hire is a 3x Emmy-nominated animation studio and full-service production company specializing in motion design, mixed media, and character animation for brands, agencies, and content creators...

    Top Services:

    • Video Production
    • Creative Services
    • Design Services
    • Video Marketing
    • Graphic Design
    • Show more
    Location
    Boston, Massachusetts
    Number of Employees
    Under 49
    Portfolios Count
    12 Projects Listed
  • Ready to take your ideas to the next level?

    Since 2010, we've been helping our clients to create amazing animated videos to tell their stories, explain their ideas, show their visions, and market their products and services.We tailor content to meet cultural and legal standards in each market, helping your messaging connect globally...

    Top Services:

    • Video Production
    • Graphic Design
    • Creative Services
    Location
    Bogota, Colombia
    Number of Employees
    Under 49
    Average Hourly Rate
    $95/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed
  • How How Animation Studio - we know how! Animation and more!

    How How is a studio specializing in animation, commercial films, and explainer videos. They offer professional production services for businesses looking to create engaging visual content...

    Top Services:

    • Video Production
    • Graphic Design
    • Creative Services
    • Video Marketing
    • Advertising
    • Show more
    Location
    Poznan, Poland
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    10 Projects Listed
  • Videos That Make an Impact

    At Max Curious Productions, we specialize in the development, production and editing of captivating and impactful videos for television, business and the web...

    Top Services:

    • Video Production
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    5 Projects Listed
  • Where Quality Meets Affordability in Training Video Production

    Choose JLB Media Productions for top-tier training video production. Founded by Jonathan L. Bowen in 2008, we've produced 1,000+ videos across 41 states and 93 major markets, minimizing travel costs. Our mission is to offer CREATIVITY, QUALITY, and AFFORDABILITY for brands...

    Top Services:

    • Video Production
    Location
    Burbank, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Premier Corporate Video Production in Singapore

    Specializing in engaging and professional corporate videos, Big 3 Media is a leading company in Singapore that guides clients through every step of the production process, ensuring a seamless and enriching experience, resulting in captivating visual stories...

    Top Services:

    • Video Production
    Location
    Singapore, Singapore
    Number of Employees
    Under 49
    Portfolios Count
    5 Projects Listed
  • From script to success, we've got your video dreams on reel!

    Signature Video Group, Toronto's top training video production company, excels in creative, commercial, and corporate video production. Starting in 2009 with a borrowed camera and a dream, we've grown by focusing on storytelling. Today, our refined craft serves startups, Fortune 500 companies, and more...

    Top Services:

    • Video Production
    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Portfolios Count
    5 Projects Listed
  • Where Vision Meets Video.

    The DVI Group: Your destination for top documentary production. We redefine business video through innovation. From marketing to eCommerce, we tailor our services to your needs. Experience interactive, personalized videos that engage on a personal level...

    Top Services:

    • Video Production
    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
    Portfolios Count
    5 Projects Listed
  • 3D animation for legal cases!

    Courtroom Animation specializes in providing scientifically accurate 3D animation production, video analysis, and trial graphics for legal cases...

    Top Services:

    • Video Production
    Location
    Chattanooga, Tennessee
    Number of Employees
    Under 49
    Portfolios Count
    5 Projects Listed
  • A fully integrated video production house and animation company

    Creative Kiwi, based in Sydney, is an animation company that specializes in developing unique and customized video animations and content...

    Top Services:

    • Video Production
    Location
    Sydney, Australia
    Number of Employees
    100 - 249
    Portfolios Count
    5 Projects Listed
  • Engage audiences with SINTR's motion graphics videos

    SINTR is a motion graphics company whose mission is to narrate stories. It firmly believes that motion graphics branded videos have the unique ability to bridge comprehension gaps in a manner that surpasses the capabilities of other mediums...

    Top Services:

    • Video Production
    Location
    Bozeman, Montana
    Number of Employees
    Under 49
    Portfolios Count
    5 Projects Listed
  • High-End 3D Product Animations and 3D Product Explainers

    Quince Creative is a 3D product animation studio specializing in photorealistic renders and motion graphics that help brands showcase their products with clarity and impact. From consumer electronics and smart home devices to furniture and lifestyle goods, Quince Creative transforms technical specs...

    Top Services:

    • Video Production
    Location
    Varvarin, Serbia
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Fusing creative narratives with bold design

    The Little Wild Ones, a standout among 2D animation studios, is a creative hub passionate about character-driven stories. We produce award-winning 2D and 3D content that engages globally, bringing brands to life...

    Top Services:

    • Video Production
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • A Video Production Company based in London.

    Dragonfly is a London-based video production firm that creates personalized, attention-grabbing video content. We specialize in delivering end-to-end solutions for all creative initiatives, with a refreshingly alternative approach that generates results and goosebumps...

    Top Services:

    • Video Production
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Connecting Your Stories to the World

    Specializing in 2D animation studios, Nine Dots provides tailored visual storytelling and marketing services for businesses. We aim to connect businesses with their audience through compelling narratives, applying our diverse experience and unique perspective...

    Top Services:

    • Video Production
    Location
    Villanova, Pennsylvania
    Number of Employees
    Under 49
    Average Hourly Rate
    $1/hr
    Portfolios Count
    5 Projects Listed
  • We're proud to have created and produced hundreds of incredible animations.

    Pushed, a dynamic video production and animation company, is situated in Plymouth and has won numerous awards, including the Royal Television Society and AVA Platinum distinctions...

    Top Services:

    • Video Production
    Location
    Plymouth, United Kingdom
    Number of Employees
    Under 49
    Portfolios Count
    5 Projects Listed
  • An award winning video production company!

    gassProductions is an award-winning video and live events production company with a passion for storytelling. It specializes in creating branded content, live multi-camera broadcasts, animation, and TV production...

    Top Services:

    • Video Production
    Location
    Westerham, United Kingdom
    Number of Employees
    Under 49
    Portfolios Count
    5 Projects Listed
  • Harvesting Stories, Growing Brands.

    In today's world, audiences crave bold storytelling that resonates on a profound level. To earn someone's commitment to watch your branded video production in its entirety, you must truly earn it. Collaborating with a London creative video agency like The Film Farmers enables you to reimagine your video...

    Top Services:

    • Video Production
    Location
    Redhill, United Kingdom
    Number of Employees
    Under 49
    Portfolios Count
    5 Projects Listed
  • We give your brand a voice...literally!

    Voice Talent Online: Your source for the perfect voice to elevate your brand. We're international voiceover experts, delivering powerful and authentic content for global brands like BBC, Pfizer, and Amazon, fostering emotional connections and enhancing user engagement...

    Top Services:

    • Video Production
    Location
    Gravesend, United Kingdom
    Number of Employees
    Under 49
    Portfolios Count
    5 Projects Listed
  • Video That Tells Your Story.

    Driven Films is a bespoke agency that specializes in creating compelling narratives, recognizing them as the cornerstone for cultivating a loyal audience, boosting sales, and propelling brands to new heights. Through our tailored approach, we aim to elevate your brand by crafting engaging stories that...

    Top Services:

    • Video Production
    Location
    Stuart, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Specialists in all types of videos!

    vAnimations Studio is a sister brand of vServices Ltd and is a top, Global Animation Studio that produces 2D animation, 3D animation, Explainer Videos, Promotional Videos, Whiteboard Animation Videos and Motion Graphics...

    Top Services:

    • Video Production
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Visionaries and Trailblazers in the Realm of Digital Entertainment.

    Wt FX is a visual effects company that stands as the epitome of creativity and innovation in the realm of visual effects and animation, drawing in exceptional talent, collaborators, and clients who are dedicated to pushing the limits of what's achievable in the pursuit of their artistic vision...

    Top Services:

    • Video Production
    Location
    Wellington, New Zealand
    Number of Employees
    1000 & Up
    Average Hourly Rate
    $150/hr
    Portfolios Count
    5 Projects Listed
  • Your Digital Storytelling Partner

    Motivity Pictures: Your Storytelling Partner in Grand Rapids, Michigan. We specialize in crafting compelling videos, including brand stories, marketing, corporate, and training videos, to elevate your brand's impact and success...

    Top Services:

    • Video Production
    Location
    Grand Rapids, Michigan
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Experience customized whiteboard animation videos!

    At ScribeBunny, we specialize in creating custom whiteboard animations that help businesses and organizations effectively communicate their message. With a focus on quality, creativity, and collaboration, we work closely with our clients to ensure that their vision is brought to life through engaging...

    Top Services:

    • Video Production
    Location
    New York City, New York
    Number of Employees
    100 - 249
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Custom animated video production made easy!

    Video Igniter is the fastest, easiest and most affordable way to make high quality custom animated videos. Describe your idea and our team of professional animators will create your 2D or 3D animated video to your exact specifications...

    Top Services:

    • Video Production
    Location
    Seattle, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed

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Every agency is independently vetted before it can be listed or ranked

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We verify businesses and reviewer LinkedIn profiles for integrity.

Agencies vetted
129,175+
2

Portfolio Review

We review agency work, case studies, and results to confirm skill.

Applicants rejected
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We monitor listings regularly; outdated agencies are removed.

Agencies verified
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See how rankings and monetization work.

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages: 

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

GoalIdeal LengthExample
Brand awareness and social media engagement<1 minute Promotional videos, product teasers, and brand videos
Educational videos 1-5 minutesExplainer videos and product demos
Training videos 30+ minutesWebinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

 1080p (Full HD)4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks: 

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce