DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.

  • Videos That Grow Your Business, Edited For You Every Month.

    Elevate Edits is a video editing agency built for creators and brands who post consistently. We handle long-form YouTube editing, short-form content for Shorts/Reels/TikTok, and full channel management, all on flat monthly plans with no per-project quoting. Clients send raw footage and get finished...

    Top Services:

    • Video Production
    • Audio Production
    • Design Services
    Location
    Houston, Texas
    Number of Employees
    50 - 99
    Average Hourly Rate
    $30/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Developing 'out of this world' applications for your company.

    Our purpose is simple: bringing great journeys to life.It's our sole purpose to equip you with out-of-this-world technology, giving you the freedom to grow your organisation...

    Top Services:

    • Web Design
    • UI/UX Design
    • Web Development
    • ECM Consulting
    • SEO
    • Show more
    Location
    Sydney, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $225/hr
  • An influencer marketing agency built for TikTok.

    For the past few years, the Otter Influence team has done nothing but eat, sleep, and breathe short-form video content on TikTok...

    Top Services:

    • Social Media Marketing
    • Content Marketing
    • Video Marketing
    • Digital Marketing
    • Advertising
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Turning Concepts into Visual Stories, Swiftly and Creatively!

    Video Jeeves is a top-notch video animation company, headquartered in California. Our animation portfolio offers quality animation services with 100% bespoke, high-quality 2D and 3D animations...

    Top Services:

    • Video Production
    • Graphic Design
    Location
    Fremont, California
    Number of Employees
    100 - 249
    Average Hourly Rate
    $40/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    5 Projects Listed
  • Video Production and Animation for Brands

    ADIM creates immersive, interactive product presentations that help companies showcase complex machinery and systems in a clear, engaging, and impactful waywhether at trade shows, in client meetings, or online...

    Top Services:

    • Video Production
    • Public Relations
    Location
    Ankara, Turkey
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Brand Stories Create Customers for Life.

    Bruce Miller is versed in brand strategy and positioning, content development, web strategy, and explainer videos. A Max Award winner, Bruce is a let's-build-it guy with bang-for-the-buck results. After 20 years of agency overhead, Bruce now works from his 1895 vintage house to maximize value...

    Top Services:

    • Content Marketing
    • Branding
    • Video Production
    Location
    Decatur, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    4 Projects Listed
  • Bringing Ideas to Life

    We are the only full-service agency with all capabilities built in-house to provide the most efficient and cost-effective solutions for our clients...

    Top Services:

    • Video Production
    • Digital Services
    • Logo Design
    • Package Design
    • Public Relations
    • Show more
    Location
    Addis Ababa, Ethiopia
    Number of Employees
    100 - 249
    Average Hourly Rate
    $5/hr
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    2 Projects Listed
  • Digital Experts, Creative Marketeers

    At I Concept Digital, we're not just another digital agency; we're a team of trailblazers on a mission to redefine digital success. Founded in 2010, our journey has been fueled by our passion for creativity and innovation. From consultation to website design, system development, and digital marketing, we...

    Top Services:

    • Digital Services
    • Video Production
    • Digital Strategy
    • Web Design
    • UI/UX Design
    • Show more
    Location
    Subang Jaya, Malaysia
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    16 Projects Listed
  • the small things matter

    Kural Design understands that the small things make all the difference. Our marketing communications solutions are creative and completely aligned with your brand, no matter what medium you’re using: print collateral, web interactive or even video. You’re looking for results, and we’re a company about...

    Top Services:

    • WordPress Website Design
    • Video Production
    • Branding
    • Logo Design
    • Package Design
    • Show more
    Location
    Evanston, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • MORE THAN AN ADVERTISING AGENCY

    Nearly half a century ago, Ganem was born with the ambition of becoming a benchmark in advertising, both in Mexico and around the world...

    Top Services:

    • Video Production
    • Print Design
    • Graphic Design
    • Advertising
    • Show more
    Location
    Mexico City, Mexico
    Number of Employees
    100 - 249
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    4 Projects Listed
  • A Multi-Disciplinary Animation and Software Studio

    We craft animations from a whole range of media and build games, apps, and software from the ground up with user experience at the forefront. Munk Studios is a unique merger of art and technology...

    Top Services:

    • Video Production
    • VR/AR
    • Graphic Design
    • Design Services
    • Show more
    Location
    Hadlow Down, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    9 Projects Listed
  • From Idea to Purpose.

    Our ambitious production team is proficient in travel ads & documentary series. Offering advertising strategies and full rebranding packages for your business growth...

    Top Services:

    • Video Production
    • Branding
    • Advertising
    • Creative Services
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • We Create Bold Digital Experiences That Matter

    Horizoners is a Warsaw-based design and development studio built for B2B SaaS, Fintech, and BioTech companies. Over 11 years and 300+ projects, we've learned that most sites fail for one reason: they were built to look good, not to convert. We design in Figma and build in Webflow, Framer, WordPress, or custom...

    Top Services:

    • Web Design
    • UI/UX Design
    • eCommerce Development
    • WordPress Website Design
    • Web Development
    • Show more
    Location
    Warsaw, Poland
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • A Profile Agency

    8grape is the first and only Profile Agency strategically defining how a person, place, or thing shows in the world. Compel people to give a shit, control your effen legacy, and the multiply audience engagement. Who the hell are you? Get is here: http://8grape.com/doi...

    Top Services:

    • Branding
    • Advertising
    • Graphic Design
    • Creative Services
    • Design Services
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $450/hr
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    2 Projects Listed
  • Ideoholics is an independent creative brand & marketing studio.

    Ideoholics is an independent creative brand & marketing studio that refuses to accept the axiom that bigger is better...

    Top Services:

    • Graphic Design
    • Branding
    • Web Design
    • UI/UX Design
    • Logo Design
    • Show more
    Location
    Noida, India
    Number of Employees
    Under 49
    Portfolios Count
    17 Projects Listed
  • Animated Explainer Videos Done Best!

    Epipheo is an innovative studio specializing in creating animated explainer video production that aim to spark epiphanies, delivering clarity and understanding to its audiences...

    Top Services:

    • Video Production
    Location
    Cincinnati, Ohio
    Number of Employees
    100 - 249
    Portfolios Count
    4 Projects Listed
  • Narrating Compelling Stories That Audiences Love!

    Exaltus specializes in whiteboard animation as an effective means of communication. It emphasizes the importance of visual storytelling to convey complex information compellingly...

    Top Services:

    • Video Production
    Location
    Montreal, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Portfolios Count
    4 Projects Listed
  • Boston Video Production

    Thank you for considering us for your executive interviews, social media, conference presentations, or training videos. We do our best to over-deliver on your expectations...

    Top Services:

    • Video Production
    Location
    Newton, Massachusetts
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Our Ideas In Motion, Our Animations In Emotion

    Bring your brand to life with La Combine, the web agency that transforms your ideas into animated stories. Whether you're looking to explain a concept, showcase a product, or simply tell your story in a unique and captivating way, La Combine is here to help. We specialize in creating high-quality animated...

    Top Services:

    • Video Production
    Location
    Toulouse, France
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Trusted Growth Partner For The Worlds Leading Brands

    WPP Open is WPPs AI-powered agentic marketing platform designed to transform marketing into a continuous engine for growth. By combining AI agents, proprietary intelligence, and human expertise, the platform connects strategy, creative, media, production, and commerce into a unified marketing ecosystem...

    Top Services:

    • Video Production
    Location
    London, United Kingdom
    Number of Employees
    1000 & Up
    Portfolios Count
    4 Projects Listed
  • Creative marketing & production agency

    Crafting digital excellence, our agency specializes in web design, application development, and multimedia creation. From sleek presentations to dynamic applications, we offer comprehensive solutions. With expertise in graphic design, video, and photography, we bring visions to life, ensuring seamless...

    Top Services:

    • Graphic Design
    • Video Production
    • Creative Services
    • Logo Design
    • Design Services
    • Show more
    Location
    Koprivnica, Croatia
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    4 Projects Listed
  • SLEEP | WALK | FILMS is an innovative film production company committed to producing high quality.

    SLEEP | WALK | FILMS provides cutting edge creative services...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Hull, Massachusetts
    Number of Employees
    Under 49
    Average Hourly Rate
    $400/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Fast and flexible video production

    HQue Media is a video production company in Nairobi, Kenya providing a fast, flexible and affordable video production experience. We make diffrerent kinds of videos including: Promotional Videos, Corporate Videos, Testimonial Videos, documentaries etc. We also provide photography services...

    Top Services:

    • Video Production
    • Branding
    Location
    Nairobi, Kenya
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Ignite Your Brands Full Potential

    FUEL partners with creatively-minded marketing leaders to build brands through meaningful brand strategy, memorable brand design, and compelling campaigns to stand out - and succeed - in loud and crowded markets...

    Top Services:

    • Branding
    • Advertising
    • Digital Marketing
    • Social Media Marketing
    • SEO
    • Show more
    Location
    Greenville, South Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Portfolios Count
    19 Projects Listed
  • Award Winning Film Production Company in Southeast Asia

    Mbrella Films is a production company based in Bangkok with operations in Southeast Asia. We represent a specific roster of viral film directors and staff a dedicated production services team. We provide full production services for features films, commercials, TV series, documentaries, music videos and...

    Top Services:

    • Video Production
    • Advertising
    • Video Marketing
    • Social Media Marketing
    • Show more
    Location
    Bangkok, Thailand
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    10 Projects Listed
  • Our Single Focus Is To Become the Best Digital Marketing Agency in Romania.

    Our single focus is delivering the best digital marketing services. Our clients are the proof, as we consistently deliver outstanding results and exceptional support...

    Top Services:

    • SEO
    • Video Production
    • Digital Marketing
    • PPC
    • Social Media Marketing
    • Show more
    Location
    Bucharest, Romania
    Number of Employees
    Under 49
    Average Hourly Rate
    $70/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • The Unicorn

    Award WinnerRecipient of a Best Design Award for outstanding work.
    Branding and animation agency which creates a competitive advantage for your business.

    The Unicorn Agency is a team of visual storytellers experts with a well-structured design approach. We are mainly focusing on complex projects for brand creation, product design, and full-cycle motion design. Working worldwide, showcasing thoughtful and methodical processes...

    Top Services:

    • Video Production
    • Branding
    • Logo Design
    • Graphic Design
    • Print Design
    • Show more
    Location
    Kyiv, Ukraine
    Number of Employees
    Under 49
    Average Hourly Rate
    $45/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    9 Projects Listed
  • Building World-Class Social Media Communities That Drives Business Growth.

    FCS is an award winning organic social media marketing agency. Our team of on-house experts become part of your in-house team to deliver social media strategy, social media content creation, community management, influencer management, paid media management and reporting...

    Top Services:

    • Social Media Marketing
    • Content Marketing
    • Video Production
    • Video Marketing
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    4 Projects Listed
  • Innovating Marketing in the White Space on the Edge of the Digital Verse

    The AD Leaf delivers AI-driven marketing and advertising solutions to help businesses grow through intelligent, integrated campaigns...

    Top Services:

    • SEO
    • Social Media Marketing
    • Advertising
    • PPC
    • Web Design
    • Show more
    Location
    Melbourne FL, Florida
    Number of Employees
    Under 49
    Portfolios Count
    6 Projects Listed
  • Shake up creativity

    shakes bkk is an award-winning international multi-disciplinary strategic design studio with roots in Germany but based in Bangkok, Thailand. Working globally for both small and corporate clients, we shake up creativity to inspire and transform businesses through strategic solutions and value-driven goals...

    Top Services:

    • Design Services
    • Product Design
    • Package Design
    • WordPress Website Design
    • Graphic Design
    • Show more
    Location
    Bangkok, Thailand
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Awarded as Best Branding Agency of The Year in Dubai!

    Strategic Marketing and Branding Agency delivering content, digital and growth solutions for brands across UAE, KSA and international markets...

    Top Services:

    • Digital Services
    • Graphic Design
    • Video Production
    • Logo Design
    • Branding
    • Show more
    Location
    Dubai, United Arab Emirates
    Number of Employees
    50 - 99
    Average Hourly Rate
    $30/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    10 Projects Listed
  • Simple Stories for Complex Ideas

    In a rapidly expanding world of ideas and information, every second counts. Rising above the noise becomes increasingly more difficult. Having the right audience comprehend your message quickly and efficiently is what matters. We thrive on translating those ideas into messages that are easy to understand and...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    7 Projects Listed
  • Attract Attention | Gain Trust | Win Customers

    Award winning video production and animation agency, celebrating its 10th year of business!...

    Top Services:

    • Video Production
    • Content Marketing
    Location
    Vancouver, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Juicy Talents, Crisp Designs, Unlimited Recipes.

    Onion Skin Studio combines the artistry of animation with creative flavors to deliver visually captivating experiences. Explore our creative kitchen and indulge in gourmet-level storytelling that leaves a lasting impression...

    Top Services:

    • Video Production
    • Creative Services
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    7 Projects Listed
  • Award Winning Commercials And Documentaries

    Full-Service Production Company specializing in Commercials and Documentaries. Identical Twin Director Team: Clifford & Griffin Nash...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Framingham, Massachusetts
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    2 Projects Listed
  • Award-Winning UK Video Production

    McGill Productions is a UK-based award-winning video production agency specializing in cinematic branded content, social media campaigns, documentaries, corporate films, and commercial video advertising. Founded in 2017, the company works with major international brands to create story-driven video campaigns...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Lancaster, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Corporate, training and event video production in Melbourne

    Melbourne video production since 2002. Corporate, training and event videos, customer stories, animation and live streaming...

    Top Services:

    • Video Production
    Location
    Prahran, Australia
    Number of Employees
    Under 49
  • Ideas Made Reality

    Multi award winning video marketing agency based in the West West Midlands UK...

    Top Services:

    • Video Production
    Location
    Birmingham, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $25,000 - $50,000
  • Live streaming for any event

    Our live streaming service is reliable, high-quality, and customizable to meet your needs. We use current equipment and technology to capture your event and stream it online, so your audience can watch in real time. We also offer the ability to add branding and interactive features, such as chat windows, a...

    Top Services:

    • Video Production
    Location
    Calgary, Canada
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Where Corporate Stories Come Alive.

    We are award winning corporate video production agency in Pune having 10+ years of experience of shooting corporate videos, Industrial Videos, Advertising & Marketing Videos, Leadership Interviews, Employee Videos, Talent acquisition video, Factory Video etc...

    Top Services:

    • Video Production
    Location
    Pune, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • We're A Different Kind Of Video Agency.

    We create sharp video content for brands, campaigns and social. From interviews and promos to brand films and day-to-day content, we shoot it, edit it, and all you need to do is post it. Our approach is simple: We create high-impact videos - weather it's a one-off project or a part of a long-term strategy...

    Top Services:

    • Video Production
    Location
    Oxford, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
  • Only For The Ambitious

    OneLittleWeb, your trusted partner for high-quality backlinks at 30-40% less cost. We specialize in powering SEO growth for SaaS, B2B, and AI startups through scalable link building services. We ensure you get exceptional backlinks and save on costs, letting you focus on business growth...

    Top Services:

    • eCommerce Development
    • WordPress Website Design
    • Web Design
    • Mobile App Development
    • Public Relations
    • Show more
    Location
    New York City, New York
    Number of Employees
    50 - 99
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Marketing Is Not Just How It Looks Marketing Is How It Works

    Boutique marketing, web and video studio. USYKpro works with technology-driven businesses, investment and crypto projects, restaurant brands and premium service companies. The studio focuses on brand and marketing strategy, website structure and creative direction, video concepts and production, as well as...

    Top Services:

    • UI/UX Design
    • Web Development
    • Video Production
    • Branding
    • Digital Marketing
    • Show more
    Location
    Riga, Latvia
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    18 Projects Listed
  • Full Service Marketing Agency - International B2B Marketing Experts

    We are a global full service marketing agency with a special focus on international marketing. We connect you with local teams to develop brand strategies, marketing plans, creative ideas, creative production, media planning/buying, translations & campaign reporting...

    Top Services:

    • Branding
    • Digital Marketing
    • Creative Services
    • Design Services
    • Advertising
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    50 - 99
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    7 Projects Listed
  • Local SEO, Digital Ads & Stunning Websites

    Networking Bizz Digital is a Pasadena/Arcadia, Californiabased full-service digital marketing agency serving small businesses. Since 2016, the firm has specialized in web design, local SEO, PPC management, social media marketing, and online reputation managementall delivered affordably with transparent...

    Top Services:

    • eCommerce Development
    • Web Development
    • Web Design
    • WordPress Website Design
    • Social Media Marketing
    • Show more
    Location
    Arcadia, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • Turning Ideas Into Shared Emotional Experiences

    Ambavi Creators is a Tbilisi-based immersive storytelling and multimedia production company that combines modern technologies with the traditional art of storytelling. We have many years of experience in immersive storytelling and digital space management...

    Top Services:

    • Creative Services
    • Video Production
    • Audio Production
    • VR/AR
    • Branding
    • Show more
    Location
    Tbilisi, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    11 Projects Listed
  • Your Expectations Are High. Let's Exceed Them.

    Meeting Tomorrow is a full service event production agency delivering end-to-end services for large, high-stakes corporate meetings and conferences nationwide...

    Top Services:

    • Event Marketing
    • Creative Services
    • Video Production
    • Graphic Design
    • Branding
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    50 - 99
    Portfolios Count
    1 Project Listed
  • Let's talk about communication

    Passionately imaginative and insatiably curious, our creative agency aims to find the link in all we do. From interacting with them whenever and wherever they are, to discovering the relevance and authenticity genuine to a company and its customers...

    Top Services:

    • Package Design
    • Digital Marketing
    • Creative Services
    • Graphic Design
    • Logo Design
    • Show more
    Location
    Anadia, Portugal
    Number of Employees
    Under 49
    Portfolios Count
    19 Projects Listed
  • Grow.Scale.Thrive

    A real + transparent digital marketing agency. We are here to help grow your business and be as authentic as possible through the process...

    Top Services:

    • Web Design
    • Social Media Marketing
    • PPC
    • Digital Marketing
    • SEO
    • Show more
    Location
    Anchorage, Alaska
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed

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Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages: 

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

GoalIdeal LengthExample
Brand awareness and social media engagement<1 minute Promotional videos, product teasers, and brand videos
Educational videos 1-5 minutesExplainer videos and product demos
Training videos 30+ minutesWebinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

 1080p (Full HD)4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks: 

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce