How Alcohol Brands Stand Out Through Packaging
New and exciting alcohol brands are emerging each and every day — whether it’s in the realm of beer, wine, liquor or even spiked seltzer.
(And if you want to see clever branding for the latter, check out this spiked seltzer packaging roundup.)
But just because the industry is full of alcohol brands, doesn’t mean they all know what they’re doing. On the contrary, in many cases, brands rely too heavily on the product they create and not enough on the design that gets promoted to the rest of the world.
Design is important, from web design to packaging design and beyond. Design is how you show off your personality and your brand identity. Design is how you make a statement, stand out from the competition and get your product chosen over the rest.
Good design is imperative in all industries and for all products. But in food and beverage packaging, it’s essential.
With the thousands of products that line store shelves and the hundreds of brands that represent them, it can be hard to stand out. And brands only have a few seconds to grab attention and convince consumers to buy.
But the easiest way to do that is with a stunning package design.
This Fort Hamilton Rye Whiskey is one example of creative and in-depth packaging that helps the brand and the whiskey soar above the competition. It’s an intricate design full of immaculate illustrations, regal coloring, strong typography and eye-catching elements.
It’s a design that demands to be seen, and other alcohol brands should look to it for inspiration. Alcohol packaging needs to be bold. It needs to be impactful and strong and creative. Brands need to put genuine thought into their packaging because it helps to build their credibility and their identity.
Consumers are often mesmerized by the packaging — especially in alcohol. Many people will get lost in the aisles of wine and beer, choosing the ones that look the best. So you need to make sure you’re jumping on that bandwagon.
If you need some more package design inspiration, check out this wine bottle packaging roundup!
Plus, for more packaging help, head to DesignRush's Agency Listing section for a list of the best packaging design agencies!