With a brand value of $27 billion in apparel alone, Nike is the most valuable clothing brand on earth.
Nike is the world’s largest supplier of athletic shoes, apparel, sports equipment, accessories and services for athletic use.
The secret to Nike’s success and global reign atop the sporting apparel and sneaker category is the Nike logo.
The Nike swoosh logo is one of the most powerful, iconic, and recognizable logos ever designed.
One would assume that a logo of this magnitude would have required a design firm, a multi-million-dollar budget, and hundreds of employees burning midnight oil as they trek into the vast void that is creativity.
One would be wrong. The original swoosh logo was created by graphic designer Carolyn Davidson in 1971. For $35.
Carolyn Davidson envisioned Nike representing the literal wing of the Greek goddess Nike, whom personified victory.
The beauty of the swoosh is its simplicity. Two curved filled-in lines instantly synonymous with “fast and fluid.”
The logo is more than a swoosh. It is a weapon. The wings of goddess Nike were thought to have brought motivation and boldness to warriors heading to meet their fate on the battlefield.
Today that swoosh still strikes with motivation and eye captivating boldness.
Today that battlefield is the grid iron. The backyard sandlot. The turf underneath Friday night lights and the field that is encapsulated by the deafening roar of 60,000 fans.
A sound that can make the hair on the back of any non-sports fan’s neck rise, as the feeling of awe washes over their existence and exclaims with rigor: Victory.
Let us all be reminded that simplicity and minimalism, like the wings of the Greek goddess Nike, can take our designs to heights we never thought possible.
And the world will never be the same.
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