Standout Features:
- Arabic-themed typography
- Dark green color
- Standalone S monogram
Sufi's's logo design encapsulates the brand's essence, centered on delivering delicious, home-cooked meals.
Designed by Saher Shaikh, the logo employed a decorative Arabic-themed typography, hinting at the Arabic/Mughlai cuisine that the brand offers.
The dark green color in the logo reinforces the connection to wholesome, quality ingredients and natural cooking methods. This color is strongly associated with health and wellbeing, fitting for a brand that prides itself on flavorful home-cooked meals.
The standalone 'S' monogram is a clever design element. It provides a compact but impactful visual that can be used across various branding materials. It is a versatile symbol that captures the brand’s character in a single letter.
