This article explores some of the best finance branding examples developed by the top minds in branding agencies today.
Finance always has that impression of seriousness and thus can look boring for most people. Excellent and creative branding strategies are essential for finance companies to enhance brand image, increase recall, and gain client trust.
Table of Contents
1. Reeple by Pixxis Agency
- Relaxing color story
- Fun iconography
- Reliable impression
Design agency Pixxis Agency created a refreshing branding strategy for Reeple, a finance company using the power of AI to make waves and ripples in the finance industry.
They used blue and white palettes to create a relaxing and less intimidating environment, urging young professionals to get comfortable managing their finances. They also used playful icons and visuals. Overall, the branding looks reliable and approachable, making this an effective branding style for the company.
2. Spokii by YARCHE
- Innovative logo design
- Calm and relaxing colors
- Use of blocks
Spokii's dynamic branding by YARCHE shows how finance companies can look dependable and professional even with youthful elements in the mix.
The agency created an innovative, animated logo using blocks and cubes that signify solidarity and security. They also infused calming mint and deep blue colors to exude trustworthiness among the brand's clients and ensure their finances are safe.
3. Pluotos Bank by Praise Psalmist
- Symbolic logo
- Meaningful color story
- On-brand concept
Branding agency Praise Psalmist focused on giving Pluotos Bank a sophisticated and relaxed branding style by sticking to their catchphrase, "bank for the elite," through a well-thought-out branding kit with different elements.
The logo takes inspiration from the cornucopia, a cone-shaped container in Greek mythology that symbolizes abundance. This relates to the brand's vision of enriching its customers through blockchain. They also have a strong and meaningful color story, with black depicting dominance in the industry and green signifying safety and security.
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4. Macatawa Bank Wealth Management by Midgard Creative
- Dynamic logo design
- Refreshing visuals
- New brand elements
Macatawa Bank Wealth Management's rebranding project by Midgard Creative elevates the brand while staying true to its identity. The agency excellently brought something new to the table.
They enhanced the logo design, keeping most components but making it more dynamic by using a guilloche pattern. The visuals are also refreshing and pleasing to the eyes, whether in print or digital form. These attractive improvements encourage customer trust and revenue in the long run.
5. Zoneos by Ross Hammond
- Straightforward logo
- Sans-serif typeface
- Shades of blue and white
Branding expert Ross Hammond developed a stunning branding design for banking company Zoneos, featuring outstanding visual elements to attract potential customers.
The designer used white and a unique shade of blue to bring a sense of calmness to the brand's target audience while competitively standing out in the market. The straightforward font style conveys security and professionalism.
6. Fiducia Bank by Roosevelt Multimedia
- Triquetra image
- Simple color story
- Sans-serif fonts
With its eye-catching logo featuring a triquetra, Fiducia Bank's branding by Roosevelt Multimedia earns a spot in the best finance branding examples list.
The triquetra and heart-shaped handshake in the logo signify Fiducia Bank's close-knit relationship with its clients and the bank's appreciation for them. They also used blue and black, popular colors in the finance industry, and the sans-serif font adds a professional and reliable touch to the overall branding.
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7. Banque Du Quebec by PRONIN STUDIO
- Fleur-de-lis symbol
- Elegant typography
- Meaningful color story
Branding expert PRONIN STUDIO added historical elements to one of Quebec's banks while keeping the branding intact and relevant to the finance industry.
They added the fleur-de-lis, a symbol commonly associated with the French Empire, which Quebec was once a part of. The sophisticated typeface also complements the fleur-de-lis, while the cornflower blue, used in the flag of Quebec, brings forth a sense of nationalism and adds another meaning to the color story.
8. Mega MF Bank by Design Teem
- Bold and mature palette
- Dynamic growth pattern
- Symbolic visuals
Mega MF Bank's rebranding by Design Teem brilliantly targets a younger market in Nigeria while maintaining a sense of maturity.
The palette combines invigorating orange with a deep purple. It balances energy and wisdom—traits that exemplify the bank's mission to innovate and educate.
The dynamic pattern featured in the branding symbolizes the bank's consistent growth. It sends a message likely to resonate with its ambitious, upwardly mobile customer base. This branding design is a solid foundation for the bank's communications, effectively marking its territory in the crowded financial sector.
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