There's something to be said for logos that showcase a wide range of colors to invigorate the senses. Take Instagram, Asana, and Apple Music, for example. These are apps that we like to use and love to look at. More than their incredible features and functionalities, their colorful gradient designs are irresistible.
And isn’t creating memorable visuals the goal of branding? Every respectable logo design agency aims to construct a logo that captures the target audience’s attention and imprints itself on the minds of consumers. The best succeed. But how exactly?
Gradients hold that power! (Learn more about color psychology)
Blending a handful of colors representing your brand can help you create a stunning visual identity that leaves a massive impact. It can even bring out shades of color you’ve never seen before, surprising your audience too!
So, get inspired by these beautiful examples of gradient logos that effectively and aesthetically use colorful visual stories to make brands stand out!
Table of Contents
1. Bahen Design Studio by Barone Design Studio
Standout Features:
- Wavy gradient brand name
- Linear logo icon illustration
- Monochromatic color palette
Design studios need to showcase a higher level of branding to get other brands to notice them. It all starts with an excellent, meaningful, and visually arresting logo.
Exhibit A: Bahen Design Studio’s linear and gradient-style logo, crafted by another exceptional design agency – Barone Design Studio.
This design is a simple and minimalist ensemble that makes a BIG statement and leaves a lasting impact. The brand name is painted on a wavy gradient colorway with bright shades of blue, purple, indigo, green, and pink. It’s a modern spectrum!
To take it up a notch, the designers paired this excellent illustration with yet another eye-catching symbol: a giant letter A, stylized with a linear pattern that creates movement. What a way to catch an audience’s gaze!
With such artistic elements, going for a simple sans serif typeface and a monochromatic color palette added the perfect balance to the visual story.
Altogether, it establishes a powerful visual identity for Bahen Design Studio: modern and sleek with a touch of creativity and risk.
2. Oscar of the Press by MOST
Standout Features:
- Various logo colorways
- The dark and vibrant color combination
- Maze-like logotype design
Visual design studio MOST had the noble job of conceptualizing the design for Oscars of the Press 2019, an award-giving body that recognizes excellent works in the graphic and paper converting industry.
Among their various creations for this project, the logo for the event itself deserves an Oscar!
The “2019” stamp is a total scene-stealer. Instead of displaying the year in a standard layout, the designers deconstructed it to form a unique and intricate illustration resembling a maze and a ladder to victory. Either way, the image is quite fitting for the brand!
Of course, we must discuss the real visual treat – the gradient design. The 2019 icon is painted in a stunning array of colors that blend into each other smoothly. The best part? It comes in various colorways, so every shade on the color wheel is showcased!
The logo also gets extra points for rocking a gorgeous dark-themed aesthetic. The colorful logo sits in mostly pitch-black backgrounds with straightforward typography. (Know how to pick the right typography for your brand).
3. Braga Padel Club by Joao Loureiro
Standout Features:
- Creative dotted grid illustration
- Overlaid gradient icon
- Athletic font and color palette
Sports logos are pretty straightforward, but that didn’t stop Joao Loureiro from thinking outside the box. Literally.
The logo he created for Portugal’s Braga Padel Club sports a boxed illustration with a swooping icon that cuts through the design. And it isn’t just for show; it’s also made up of visual elements that aptly represent the most vital aspects of Padel.
The main symbol features a deconstructed square frame of a dotted grid that visualizes the court and how the game is played. On top of the frame sits a simple yet recognizable shape that serves numerous purposes: it imitates the ball’s movement, represents a Padel racket, and forms the brand name’s initial – the letter B.
That’s three meaningful symbols in one illustration!
But what instantly catches the eye is that refreshing green color. The gradient style is not only visually pleasing; it also creates the illusion of movement. It proves that you can still bring a logo to life, even with a static image.
Overall, it’s fresh, dynamic, and action-packed – the perfect visual identity for a sports club!
4. Milapp by AkbarGFX
Standout Features:
- Modern and streamlined logo design
- Dynamic color gradient
- Visually-flexible logo layout
Next from our list of logos with gradients is Milapp a mobile app development agency that works with businesses that want to expand their services in the mobile realm.
For a company that promises to deliver a stellar digital performance, a stunning logo is a MUST. And professional logo and brand identity designer AkbarGFX took care of that department.
He created a visual triumph that exudes the best qualities of an app development agency’s branding: modern, polished, and smart.
The main logo icon features a distinctive symbol that serves as the vital brandmark and app icon. Because of the shape’s simplicity and uniqueness, you instantly recognize the brand at first glance! No other symbol is remotely similar to the illustrations, making it stand out.
The gradient colors of purple and red take center stage, immediately capturing attention with their vibrancy. The blending of these two colors also brought out several new shades that added an extra visual flare to the design.
And finally, using a simple sans-serif typeface made the brand light and approachable. Together with the flat icon, the logo can quickly adapt to any background or layout.
5. Alpha by designbydi
Standout Features:
- Stacked color gradients
- Vibrant colors that pop
- Simple yet professional logotype
Talk about leading the pack of spectacular gradient logo designs! Alpha’s logo presents a new and exciting way of playing with gradients. Thanks to designbydi’s visual design expertise, this logo will wow a crowd.
Alpha is an all-in-one, low-code platform for managing all marketing workflows – from creative management to budgeting. With a massive feature suite, it’s a pleasant surprise that the designer created a super streamlined yet complex logo. (Read about brand marketing strategy and its importance)
We’re talking about the symbol that features an A-shaped icon stacked with multiple layers. This created a visually satisfying 3D effect that elevated the icon’s look.
And yes, you guessed it: gradient is the secret. The shades of tangerines and pinks, fading into purples and reds, are the key to separating the individual shapes and creating that stacked image.
The simplicity of the monochromatic and sans-serif logotype added that professional and clean look, keeping the design from being too outrageous.
6. Sedigas by Morillas Brand Design
Standout Features:
- Refreshing color gradient
- Big and bold typography
- Integrated spherical icon and logotype
The Sedigas logo proves that gradients don’t just exist for aesthetics; they can also convey a meaningful brand story.
Designed by Morillas Brand Design, this logo beautifully represents the brand’s noble mission: to lead the fight against climate change through sustainable innovations in energy consumption, renewable gas, and so on.
Reflecting nature’s lush colors, the spherical icon integrated into the logotype shines with bright hues of blue and green, blended to create an optimistic and refreshing visual identity.
Nothing like a fresh color palette to symbolize a better and greener planet!
But its true beauty lies in its meaning; the gradient style represents Sedigas as a unified organization comprised of various companies and sectors all working towards a common goal.
The numerous shades in the gradient perfectly represent the brand’s diverse identity, with all its elements working harmoniously. Its circular shape also creates the illusion of movement that catches the audience’s eye.
7. Unicart by Imon Ahamed
Standout Features:
- Vibrant and striking colors
- Interlinking gradient icons
- Clean and modern brand logotype
If you’re a fan of pairing dark-themed layouts with colorful gradient logos, go ahead and take design notes from Imon Ahamed’s logo concept for Unicart.
It’s equal parts playful and professional – perfect for a modern brand!
Who says vibrant and vivid colors can’t fit right into business visuals? This logo utilized fun colors like pink, purple, and tangerine to create a unique color story.
The gradient was infused into the logo symbol, which features two interlinked icons that form the letter U. While these two different shapes created a dynamic illustration, they still have a similar gradient pattern for uniformity and cohesiveness.
Ultimately, it resulted in a visually satisfying icon with an extra visual flare and texture – almost like a 3D image. And when it sits on a dark-themed background, it’s an absolute standout!
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