This article discusses some of the best school branding designs developed by some of the best branding experts today.
Educational institutions focus on branding that fosters respect and reputation, which is essential for attracting students. When combined with creativity, using polished and appropriate strategies in academics can enhance their appeal.
Table of Contents
- Conservatorium Haarlem by Studio GAAR
- An Innovative Program at the University of Toronto by Colette
- LASALLE College of the Arts by FREDRIK YEO
- Vamszer Geza - School of Folk Arts by Raster Line
- L.E.A.R.N. by Fabrizio Lombardo
- Ruta by Hello Tomorrow
- Corcoran College of Art + Design by Erica Johnson Design
- UCU Law School by Gram family
- iONA School of Art by Fabianne van Schaik
- FM ACADEMY by Lumina Digit
- De Filmfabriek by WIRELAB
- Tisch School of the Arts at NYU by Aaron Bunge
- The Orchard Dance Academy by Creative Jam
1. Conservatorium Haarlem by Studio GAAR
Standout Features:
- Bold and contemporary
- Energetic color story
- Bold sans-serif font
Conservatorium Haarlem wants to stand out as a bold and contemporary education institution for the community. Studio GAAR helped them achieve that through an effective and modern branding strategy.
They used bold colors on a white background to represent the passion for learning and education. They also used bold sans-serif fonts in the design to emphasize the brand’s commitment to their customers.
2. An Innovative Program at the University of Toronto by Colette
Standout Features:
- Vibrant color scheme
- Minimalist concept
- Modern art elements
Branding agency Colette's work on An Innovative Program at the University of Toronto showcases how art and education often go hand in hand toward learning and innovation.
They used vibrant colored squares in different colors, with the letters arranged as a staircase or a flight of steps, representing the step-by-step approach toward higher learning. Meanwhile, the modern art elements in the branding visuals are minimal and straightforward.
3. LASALLE College of the Arts by FREDRIK YEO
Standout Features:
- Iconic layout
- Lively colors on a black background
- Hip and trendy concept
For LASALLE College of the Arts YIR 2015/16, branding expert Fredrik Yeo focused on the school's youthful energy, thus using bright and eye-catching colors on many visual assets.
One striking feature is how the agency presents the numbers for the school year. They use big numbers with smaller text to elaborate the meaning behind the number, all in various colors draped on a black background. These shades can also be seen on other pages as an explosion of different colors to represent the institution’s youthfulness.
4. Vamszer Geza - School of Folk Arts by Raster Line
Standout Features:
- Gorgeous photography
- Vintage-inspired elements
- Magazine layout
The branding genius Raster Line showcased his creativity through his work for Vamszer Geza - School of Folk Arts, featuring an attractive magazine layout with various classic and modern elements.
With a black, gold, and white color palette, Raster Line created a magazine-like layout for the project. It also featured accompanying images suited for different branches of art, including music, folk arts, dance, and more. Sleek curves, a traditional art-inspired logo, and other elements give it a vintage yet timeless touch.
5. L.E.A.R.N. by Fabrizio Lombardo
Standout Features:
- Bright colors
- Rounded-edged shapes
- Sans-serif typeface
L.E.A.R.N.'s branding design by Fabrizio Lombardo features a customer-centric design that speaks to its target audiences through kid-friendly elements and visuals appealing to children and their parents.
The brand identity boasts a vibrant color story and playful typography, making learning a more exciting and less intimidating experience. As a multilingual school, it also incorporates language-related symbols and different visual cues.
6. Ruta by Hello Tomorrow
Standout Features:
- Focus on cultural roots
- Consistent visual elements
- Colorful yet clean
Hello Tomorrow's vision for Ruta started with the origin of the client’s name. Not only was it Portuguese for “route,” but it’s also a resilient plant species that grows even in unwelcoming environments.
They also designed the layout for social media, ensuring that it aligns with their overall branding. Ruta's social media branding is consistent, clean, and keeps a distinct identity, which they call "Rutalicious."
7. Corcoran College of Art + Design by Erica Johnson Design
Standout Features:
- Huge, bold letters
- Minimalist design
- A clever juxtaposition of text and photos
Erica Johnson Design's branding for Corcoran College of Art + Design includes bold typography and minimalism, capturing the institution's essence and dedication to arts and design excellence.
This branding approach skillfully combines text and photos to create visual harmony, enhancing the institution's rich artistic and creative legacy. Its minimal and professional design also makes it adaptable for print and digital media
Check out some of these amazing rebranding examples.
8. UCU Law School by Gram family
Standout Features:
- Cyrillic and Latin letters
- Bold and passionate colors
- Traditional and modern elements
With most law schools preferring neutral colors like white, black, or gray, the branding firm Gram family decided to do the opposite for the UCU Law School by using red as one of its primary colors.
The color red represents passion and courage, making the institution stand out from the other law schools in Europe. They also used Cyrillic and Latin letters in the logo design to add a traditional touch.
Explore some of these creative branding ideas for your next projects.
9. iONA School of Art by Fabianne van Schaik
Standout Features:
- Watercolor effect
- Colored O
- Bold sans-serif font
iONA School of Art's branding design by Fabianne van Schaik makes it to our best school branding list because of the prominent watercolor effect in the logo and most visual assets.
The watercolor effect combining fuchsia, red, yellow, and orange on a white background, with a colorful "O" in the logo, showcases the brand's energy, creativity, and focus on innovation. Furthermore, the vivid "O" and black text contrast emphasize the company's unique and lasting impression.
10. FM ACADEMY by Lumina Digit
Standout Features:
- Minimalist logo design
- Energetic color story
- Versatile visual assets
FM Academy's school branding design by Lumina Digit focuses on the versatility of its visual assets, allowing its logos and other designs to be used in various setups.
This branding design features a sleek, minimalist logo and lively colors, showcasing the academy’s modern and dynamic essence. Versatile visuals allow for easy adaptation and layout, enhancing recognition and memorability.
11. De Filmfabriek by WIRELAB
Standout Features:
- Vibrant colors
- Playful design
- Factory and clapperboard
De Filmfabriek's imaginative school branding design by WIRELAB showcases its playfulness by using on-brand images in the logo design.
The logo design features a factory and a clapperboard, common symbols for movie production. This gives kids and parents an overview of the school. The vibrant colors and playful design make it attractive and engaging, particularly to its target audience of elementary students. Be sure to look at our article on the best kids and baby designs here.
12. Tisch School of the Arts at NYU by Aaron Bunge
Standout Features:
- Eye-catching images
- Bold typography
- Dramatic use of space
Aaron Bunge's excellent school branding design for the Tisch School of the Arts at NYU showcased a dramatic use of space.
The creative use of space enhances the design, incorporating full-bleed images and blank areas for aesthetic contrast. The primary image gives a powerful and clear depiction of the brand's identity. It's a compelling way to portray the brand's strength visually.
Lastly, the typography used in the design is straightforward and bold, further solidifying the overall brand identity. The name, "Tisch School of the Arts,” is prominently displayed, making it immediately identifiable.
13. The Orchard Dance Academy by Creative Jam
Standout Features:
- Paintbrush flourish
- Energetic colors
- Use of large images of bold text
With a specific focus on quality, the Orchard Dance Academy's branding, designed by Creative Jam, effortlessly captures the upscale, high-end feel that the academy embodies. The agency used large images to catch attention while setting realistic expectations of the school.
Look at some of these luxury branding examples for 2023.
The color palette used is bright and vibrant and fits perfectly with the energy of dance, which contributes to the consistency of their branding. Also, the paintbrush effect that circles around the silhouette of a female dancer adds an artistic touch to the logo design.
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