Packaging designs in the beauty industry are often as important as the products they encase. With plenty of options on the shelves, brands strive for packaging designs that protect the product and attract consumers.
In this roundup, we've curated a list of the best beauty product packaging designs as enchanting as the products they hold.
Explore more outstanding packaging designs like these, and connect with expert packaging designers from DesignRush's agency directory.
Table of Contents
1. Shades by Marouani Mohamed
Standout Features:
- Premium black packaging design
- Sleek tube with cap
- Gold accents
Marouani Mohamed combined elegance and functionality to create Shades' packaging design. The black packaging exudes a sense of luxury. It features a sleek tube with a secure cap for aesthetics and practicality. In addition, the gold accents on the design add to its premium feel. (Explore some of the best black packaging designs.)
The presence of the logo on both the box and the tube ensures brand consistency and a cohesive look. The line's compact design makes it a perfect fit in small purses. The overall design is a blend of sophistication and convenience essential in the beauty industry.
2. Aliquote Skin by Verhaal Brand Design
Standout Features:
- Simple yet elegant
- Metallic finish on lids
- Minimalist
Verhaal Brand Design conceptualized the packaging design for Aliquote Skin, a dermatological skincare brand. The packaging emphasizes the brand's scientific foundation through minimalist design elements.
The white packaging showcases the purity and quality of the product, while the metallic finish on the lids adds a touch of sophistication.
The agency did a good job reflecting the brand's dermatological roots and highlighting the meticulous work done in its laboratories through this design. Overall, this design appeals to its customers by combining science and beauty. Check out some of the best packaging designs for soap brands.
3. Sigma x Sephora by Elin Richey
Standout Features:
- Holographic details
- Premium color scheme
- Simple yet impactful design
Elin Richey created this simple yet impactful packaging design to honor Sigma Beauty's partnership with Sephora in bringing exclusive brush-cleaning products to the market. Make sure to check our article on best cleaning products branding examples.
The holographic details enhance its visual appeal and create a luxurious feel. Despite the lack of color in the packaging, the eye-catching silver foil details and soap suds are sure to captivate customers.
Check out some of the best packaging designs for cosmetics.
4. Via Flores by Prim Design
Standout Features:
- Vibrant color story
- Ingredient-inspired visuals
- Labeled bottles
Prim Design proves combining visual aesthetics and brand values creates an appealing packaging design. This is evident in their work for Via Flores.
The vibrant color story, high-resolution images, and labeled bottles provide a glimpse into the natural essence of the products. It also reflects the brand's dedication to natural beauty products and organic ingredients.
The minimalist yet lively design captures the essence of Via Flores, known for its natural cosmetics and essential oils.
5. Modusu by Tanvi Baghele
Standout Features:
- Vintage Japanese aesthetic
- Bold prints and colors
- Cohesive packaging
The packaging design by Tanvi Baghele for Modusu captures the charm of vintage Japanese designs, bringing a touch of tradition into a modern context.
With its bold prints and colors inspired by ancient Japanese printing blocks, bold lines, and expressive patterns, this packaging design tells a story that transcends time. The cohesive packaging across the product range further emphasizes the brand's identity, making Modusu not just a product but an experience rooted in cultural aesthetics.
Browse our collection of the best Japanese packaging designs.
6. Carter and Jane by Para Creative Studio
Standout Features:
- Bold serif typography
- White background
- Matte finish
Design agency Para Creative Studio developed a distinctive packaging design for Carter and Jane, embodying a minimalistic, sleek, and elegant aesthetic perfect for its products.
The box packaging's matte finish adds a high-end feel to the product. It exudes a calm, premium vibe, allowing the products to stand out, especially when placed alongside competitors on the shelves.
The bold serif typography against a white background further accentuates the brand's sophistication, making it a delightful visual experience for customers.
7. Apicure by Crossbow
Standout Features:
- Mix of bold and thin typefaces
- Earthy colors
- Simple yet premium
Crossbow has meticulously designed the packaging for Greek brand Apicure, reflecting its natural ingredients and the summer spirit of their new cosmetics series.
The mix of bold and thin typefaces in the packaging design adds a dynamic visual contrast, enhancing readability and aesthetic appeal. The solid earth colors and distinctive typography create a casual yet premium identity for the collection.
8. Sea Simple Beauty by Sliq By Design
Standout Features:
- Two-tone palette
- Glass jar packaging
- Minimalist
Full branding agency Sliq By Design delivers an eco-friendly spirit for Sea Simple Beauty, employing a minimalist approach through a two-tone unisex color palette and glass jar packaging. The design resonates with the brand's target market, reminding them of skin, sand, and sun.
The two-tone box packaging is visually appealing and a subtle reminder of the brand's dual commitment to beauty and environmental responsibility. Similarly, the glass jar packaging allows the purity and quality of the product to shine through, aligning with the brand's trustworthiness and eco-consciousness.
