Skincare and cosmetics are the most sought-after products in the beauty industry because they beautify, enhance, and empower people. The physical benefits these products offer are usually the initial reasons why consumers gravitate to purchasing them.
However, there’s no denying that packaging design also triggers the consumer's buying decision: beautiful packaging design that opens to something more beautiful.
To capture and widen audience reach, many brands partner with creative marketing agencies to produce packaging designs that stand out, setting them apart from the competition.
Here are some of the best examples of cosmetic packaging designs that do just that.
Table of Contents
- ONDA - Natural Skincare by Kira Bausch - Designed with love
- TINK by Anton Antishin
- Allure Natural by Lencanna
- Amend Cosmeticos by eiZee Publicidade
- EARTH THERAPY by Dragana Komljenovic
- AQUILEA by Little Buddha Branding Agency
- MYNA Eyebrow Henna by Kurbonzodski
- LUCIANA V by Marina Romero
- Protea Extracts by Fungi Dube
- Maeve Skincare by Grey Branding
- Bloom Skincare by Stylescape Creative Studio
1. ONDA - Natural Skincare by Kira Bausch - Designed with love
Standout Features:
- Logo-focused
- Matte-finished bottles
- A clean design with sparse typography
We’re opening our best cosmetics packaging design list with ONDA by Kira Bausch – Designed with love. The designer helped this skincare brand portray its organic product origin that relies on natural beauty.
ONDA translates to “wave” in Spanish, so the sophisticated logo design takes the first letter and depicts it as a wave. The freshness and cleanliness of the waves represent the main visual element in this packaging design.
The clean design features white typography that’s easy to spot as it’s placed against nude matte-finished bottles, elevating the elegance of the design.
2. TINK by Anton Antishin
Standout Features:
- Highlighting the main ingredients
- Leafy decorations
- Cute details on the lid
Our next pick representing the most fascinating cosmetics packaging designs is Anton Antishin’s intriguing and fresh solution for TINK.
The packaging design pays tribute to the main ingredients of the skincare products, highlighting them with an inviting vertical cross-section of the fruit dominating the frontal space of the round box. The imagery is used as background for the logotype and bolded product name or type, as well as its intended use.
The lush natural atmosphere of the fruit is empowered through leafy decorations surrounding the delicious cut section with the addition of smaller fruit cuts. With cute details on a clean lid, this packaging design showcases the products’ organic properties by portraying the main ingredient’s natural setting. Check out our article on best hygiene products branding examples.
3. Allure Natural by Lencanna
Standout Features:
- A soft color palette
- Relaxing digital artwork
- Sensitive and elegant
Representing organic beauty products for those with sensitive skin, Allure Natural’s packaging design by Lencanna mimics the gentle attributes of the products with its eye-candy visuals.
The soft color palette features two complementary hues of the same color, a darker one on the bottle and a lighter one across the label surrounding it. The center of the label features a window containing the most vital information and a subtle seal of quality.
Apart from the central element, the label is laden with soothing digital artwork of flowers, leaves, and branches, setting up a sensitive and elegant aesthetic that looks and feels smooth.
4. Amend Cosmeticos by eiZee Publicidade
Standout Features:
- A distinctive, hexagon shape
- An all-in-one multipackage
- A playful and innovative approach
Our next pick for the best cosmetic packaging designs offers a unique setting for the brand’s products. Amend Cosmeticos’ packaging design is an intriguing experimental solution courtesy of eiZee Publicidade.
The packaging design embodies a distinctive red hexagon shape with a cool visual that resembles a beehive or a chemical reaction inside the lab. As you remove the cover, you’re met with an eye-candy symmetrical layout full of various products that help you nurture your hair, delivering an all-in-one multipackage set.
Overall, this playful and innovative approach to hair product packaging design will put a smile on your face as you let your imagination roam.
5. EARTH THERAPY by Dragana Komljenovic
Standout Features:
- A cool color aquarelle
- Soothing visuals
- An inviting logo design
The next entry on our best cosmetic packaging designs list is EARTH THERAPY by Dragana Komljenovic.
The delicate emblem design represents a curious blend of alchemical symbols for the earth and the leaves, forming a stunning visual of a lotus in an inverted triangle. The logo design is set on the top of the bottle label, painted in an amazing color aquarelle technique.
Apart from the limited white typeface for branding purposes, the packaging design relies solely on this delicate aquarelle artwork. The stunning visuals are predominantly purple, referring to lavender as a star ingredient. Multiple shades overlap and create a soothing atmosphere that encapsulates all the plant’s healing properties.
6. AQUILEA by Little Buddha Branding Agency
Standout Features:
- Tailor fit designs for different audiences
- Minimalist packaging
- Appeals to the Asian market
Little Buddha Branding Agency is here to light up the Asian Market with its transformative design for Aquilea Beauty, an OTC brand of Uriach Laboratories that aims to become a significant player in China’s nutricosmetics industry.
The brand headlines a Beauty Glow range that features food supplements and skincare products for whitening and brightening the skin. Since the products are sold exclusively on chosen eCommerce platforms in Asia, the agency created a premium design that appeals to the Asian public.
The packaging designs have two versions: Day (white) and Night (black). This subtle yet distinct move guided the audience in choosing which set to buy according to their skincare needs.
Both versions feature a half-moon on either the left or right side of the packaging layout. This eye-catching element flaunts a mixed-paint texture of pink and purple with a tinge of orange.
Overall, this design is minimalist. Aside from the moon element on the front packaging, the agency went for a plain black-and-white background.
And lastly, this design comes in a reusable format, encouraging consumers to take care of their skin while caring for the environment, too!
7. MYNA Eyebrow Henna by Kurbonzodski
Standout Features:
- Nature-friendly design for a nature-friendly product
- Earthly and calming colors
- Minimalist design with an interesting color story
The packaging design by Kurbonzodski for the MYNA brand was created with nature in mind. Focusing on the MYNA Eyebrow Henna, the agency designed packaging that highlights the beauty of natural-looking eyebrows and eyelashes while highlighting the brand's use of natural ingredients.
The brand prides itself on combining organic natural materials and modern technology to create high-quality cosmetics. Leading their natural-based makeup products is the MYNA Eyebrow Henna.
The product obtains pure henna pigment from island plant leaves and shies away from harmful chemicals or toxic ingredients.
With this in mind, the agency created a sleek packaging design in white accented with earthly-colored leaves. The logo sits at the center of the rectangular product box, written in a plain yet sophisticated font.
8. LUCIANA V by Marina Romero
Standout Features:
- Bold, monochromatic colors
- Light typography that highlights the product elements
- Minimalist design with a luxurious feel
Luciana V's packaging design by Marina Romero is an easy choice for this list. Among various hair products on the market today, this design instantly elevates the game with its luxurious and premium feel.
The brand develops hair care products free of paraben, sulfate, and gluten for middle-aged, color-treated hairs.
The agency curated cosmetic packaging designs for the following products: Nourishing Mask for color-treated hair, Nourishing Mask for dry hair, and Scalp Scrub. These haircare must-haves come in purple, orange, and brown tubs, respectively.
To further boost the premium feel of each product, the agency used thin font styles for the logo and product names. The idea was to let the bold colors and elegance of the tubs speak for themselves. And well, these packaging designs did not disappoint.
9. Protea Extracts by Fungi Dube
Standout Features:
- An homage to the product’s cultural background
- Earthly elemental designs
- Eco-luxe inside and out
Many beauty brands can claim they use natural ingredients. What sets Protea Extracts apart is that they also cultivate African Protea flowers and infuse these in their products.
Design agency Fungi Dube highlights this impressive practice when creating packaging designs for the brand's eco-luxe line (botanical body lotions, body butter, and hand creams) through design elements and logo.
Browse through our collection of the best fashion & beauty logo designs out there.
One of the highlights of the packaging is its homage to the symbiosis relationship of proteas with specific bird species. Many proteas apparently depend on nectar-feeding birds to survive and grow, especially sugarbirds and sunbirds. The packaging featured an illustrated sugarbird feeding on the flower's nectar.
Staying true to the earthy design, the agency used different shades of brown, black, and white. This unified color story brings out the premium feel behind the product.
10. Maeve Skincare by Grey Branding
Standout Features:
- High-street and extravagant
- Minimalist approach
- Rich blue colors
Maeve Skincare believes that skincare and cosmetics = self-care. It was a match made in heaven when they partnered with design agency Grey Branding for packaging design because, like them, the agency lives and breathes this belief too.
This collaboration aims to position Maeve Skincare as a subtle yet bold brand in the beauty industry. And the agency managed to hit the sweet design spot to achieve this.
The design adapted the brand colors royal blue and orange. While the product box and moisturizer tubes stayed on the simpler side with a plain blue color, the serums and bottle packaging boasted a gradient texture.
Complementing the elegant personality of the brand, the designers added minimal circular design elements to emphasize the logo. In a subtle orange hue, the logo sits at the center.
11. Bloom Skincare by Stylescape Creative Studio
Standout Features:
- Light and dark color contrasts
- Bold and feminine typography
- Minimalist product labeling
When creating this packaging design for Bloom Skincare, it’s clear that Stylescape Creative Studio focused on what most skincare routines promote these days: less is more. After all, that’s their advocacy.
The brand uses pure and ethically sourced ingredients and aims to simplify the daily care routine. Explore the best makeup brand designs.
With that, the designers focused on presenting the products in their purest and most natural form. They went straightforward with the product labeling; the brand name, variant, and a short description are the only things we see on the bottle, allowing the product to shine with its raw beauty. Make sure to check out our article on best beauty product packaging designs.
The agency left a transparent space on the bottle, revealing the product’s luxurious gold color. To add some dynamics to the minimalism, they dressed the bottle in a vibrant yet sophisticated color combination of deep purple and light pink.
