The Desires Tram Portal Gives Off An Old-School Vibe With A Vintage Theme
Another fantastical element to this design is the overall playful theme. This isn’t a corporate site, nor is it a site with an outwardly modern, refined and sophisticated feel. But it still holds an authority and a powerful story that makes it a stand out design across industries.
In order to be trustworthy, a website doesn’t have to be edgy and modern — it just has to give consumers the content they’re looking for when they’re looking for it. And this does just that.
But in lieu of going modern, chic and sophisticated, this website went with a retro, almost vintage theme that better captured the influences that went into creating the building itself. And it used the character of an old-school Russian tram to lead users on their inviting and informative journey.
This new building in Voronezh, Russia was created with a romantic, old-school style in mind. It aims to capture the class and sophistication of 20th century Russia, back when trams were a big thing. And these trams worked as an influence in the overall building design.
Therefore, it makes sense that the designers behind this website worked to capture that same essence in its experimental design. This is a story, after all. And you can’t tell a story without setting the scene. This retro theme works to do that. And you can see it in the subdued, brown color scheme that makes up the background and accompanying images. It’s clean, clear and direct.
But it also works as a serene and straightforward backdrop to the images and text that dance in, slide and twirl around.
The typography is vintage in nature, giving off a regal, creative and playful vibe. And these images are equally compelling, capturing the old-school essence of Russia and its classical vibes.
Faded photography, antique imagery and vintage designs add to this theme and create an atmosphere of lightness, authenticity and creativity.
Vintage is in — it’s a design trend that is back in style, compelling people to keep engaging. And this design makes great use of it.