How many slaves work for you?
The question is provocative, terrifying, and hard to envision as a real issue that users could be involved in. Heading straight to the core of the problem, Slavery Footprint wastes no time with catching the attention of site visitors. The landing page of the website throws visitors into the deep end, offering the ability to read about how slavery still affects the world today and to take a survey to see what a user’s footprint is in the slavery world.
As users scroll down the screen to learn about how, where, and why slavery still exists, Slavery Footprint uses a very conversational style to create an air of immediacy surrounding the issue. As users scroll through, they’ll learn about slavery and pick up parts of the conversation through bright red fonts. Illustrated covers keep users focused on specific areas of discussion before coming alive with animations to reveal the hidden words beneath.
To keep everything simplified and without distraction, Slavery Footprint relies on negative space to put the focus on where it’s important. A rotating color scheme of red, blue, and yellow is used to move the page along.
Once users have read through the provided text about how slavery still affects the world today, Slavery Footprints invites them to take an eleven-question survey. This quiz depicts how the user’s personal life is affected by slavery and how they personally partake in progressing modern-day slavery. It’s baffling, for sure, to think your personal footprint in such a travesty exists, and the results you get will likely surprise you.
After completing the survey and learning their shocking slavery footprint, users will likely feel compelled to make a change and cause a difference in the world of modern-day slavery. Slavery Footprint makes it easy to do so by offering users the opportunity to download an app that allows them to analyze the slavery footprint of the user’s local shopping center.
Slavery Footprint uses its website design to showcase the horrors of modern slavery in a way that’s easier to swallow than harsh, abrupt factoids. Colorful animations and interactive sliders keep the UX as lighthearted as possible, all while ensuring that users understand the true, horrid nature of the issue at hand.
Slavery Footprint is a colorful website design in the Non-Profit industries.
