Virtual Building is a construction imaging and planning service that enables builders to visualize their projects at a variety of stages. This nuanced homepage evokes the complexity, modernity, customization, and industriousness that Virtual Building’s services encompass.
The gridded overlay provides a sense of order that, when contrasted by the overall disarray of the underlying design, speaks to the control and limitlessness of the company’s program. Virtual Building is a high-tech company that values control and imagination, and this design’s collision of order and chaos reflects this mantra.
An important effect of any high-tech company’s user interface is that it gives visitors a sense of futurism. High-tech design validates a high-tech business, and Virtual Building’s highly involved “Services” page accomplishes just that.
The real accent piece of this page is the scrolling progress bar (marked above as 78%) that grows and shrinks as users explore the company’s list of services. This responsiveness animates the site according to the user’s actions, legitimizing the control and customization offered by the company’s services. This modern industrious design leaves users feeling that they are dealing with a truly cutting edge and finesse-driven company.
This page, within the “Portfolio” section of the site, showcases one of Virtual Building’s most successful designs. This design is emblematic of how image and even video is constantly implemented throughout the site. Every heading, subheading, and hyperlink is paired with an image or video, rather than leaving the text in isolation. This demonstrates the intersection of design and marketing, in that everywhere possible, the company’s work is being showcased.
Additionally, whenever a user scrolls over one of the images, it begins to glitch and warp until clicked. This again evokes the responsiveness and personalization that Virtual Building stands for. This page provides a user experience that reinforces the company’s values while effectively marketing their work.
Virtual Building’s “About Page” effectively tells users both textually and subtextually exactly what the company’s all about. The design, with its blueprint-esque embellishments, plays off the site’s industrious motif. While the embedded video not only tells users more about the company, but also draws them further into the company’s digital presence.
Users are now connected to Virtual Building’s website and YouTube Channel, providing a more comprehensive experience while marketing their brand even further. This design is an excellent example of how content and design can reinforce one another to communicate a more holistic brand image.
Virtual Building is an elegant website design in the Real Estate industry.
