81% of SMBs use email marketing as a #1 customer acquisition channel. DesignRush talked to Shani Boston of Mailchimp about the relevance of email marketing.
MIAMI - NOVEMBER 10, 2022
Emarsys found out that 81% of SMBs leverage email marketing as a primary customer acquisition channel. Concurrently, 80% of them use the channel for client retention.
DesignRush, a B2B marketplace connecting businesses with agencies, interviewed Mailchimp Senior Director of Product Development Operations Shani Boston about the potential and relevance of email marketing.
Interview highlights include:
- How businesses can create targeted email campaigns with Mailchimp
- How the company chooses which eCommerce platform to integrate with
- The biggest email marketing trend businesses should focus on
- How to use email marketing to maximize revenue this holiday season
Get to know these and more in the full Spotlight interview.
DesignRush.com is a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources, and personalized agency recommendations for vetted projects.