Connect with top-rated YouTube advertising companies, known for driving high-performing video campaigns that reach the right audiences and maximize ROI. Our industry experts have vetted this listing, so that you can choose a partner with confidence.

Best YouTube Advertising Agencies

965 Companies-Rankings updated: August 22, 2026

Every YouTube advertising company featured on DesignRush is evaluated for its service quality and client feedback. Some placements may be paid.

  • Beyond The Obvious

    It Just So Happens is a global remote digital agency thriving on creativity and boldness. Our accredited team exceeds expectations with fearless communication and innovative solutions. We deeply understand our clients, ensuring genuine connections and clear, accessible communication worldwide...

    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
  • Ketamine Marketing and Ketamine Lead Generation Experts

    Ketamine Lead Gen is a boutique marketing agency that works with Ketamine Clinics and Wellness Clinics to attract new patients for services such as Ketamine IV, IM Ketamine, Sublingual Ketamine, Esketamine (Spravato), TMS Therapy, MeRT for Autism, NAD Infusion Therapy, Nutritional IV, and more...

    Location
    Ramona, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Word of Mouth Starts Here

    At Americom Marketing, we provide end-to-end solutions for all your marketing needs. Our team has the tools and expertise to create effective campaigns that will take your business to new heights. We'll be there from conceiving integrated plans, launching digital initiatives and managing social media...

    Location
    Beaumont, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Strategic Marketing for Complex B2B Industries

    As your marketing partner our aim is simple; be great to work with, do great things, and get results that matter. The metric for our success is your success and we don't let our friends fail...

    Location
    Scottsdale, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
  • We Bring Brands to Life!

    ParkerWhite is a branding and digital marketing agency with 32 years of successful marketing for Fortune 1000 companies to aspiring start-ups. Healthcare technology and wellness brands are PW's 100% all nature sweet spot!...

    Location
    Encinitas, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    3 Projects Listed
  • Where Imagination Meets Innovation.

    As your trusted partner for Creative Digital Marketing, we specialize in SEO, web design, and social media solutions, along with graphic and identity design, and digital experiences. Our full suite of services is tailored to meet your unique needs. Our team of passionate experts works closely with each client...

    Location
    Vienna, Austria
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    4 Projects Listed
  • Marketing that advances your social impact and the common good.

    HelpGood is a full-service marketing and communications agency focused on social impact. Our clients are nonprofits, foundations, universities, government agencies, and purpose-driven organizations. HelpGood's offices are in Los Angeles and NYC. We are a certified B Corp...

    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $50,000 & Up
  • We Look at Creative Angles

    QuadAngles is a professional agency leader in digital experiences, web design, mobile app and branding...

    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Specialists in website design and SEO!

    Website Wizards is a reputable Web Design & SEO Company with a history dating back to 2006. It specializes in providing professional web design, automotive website design, and app development services, proudly made in the United States...

    Location
    St. Paul, Minnesota
    Number of Employees
    Under 49
    Portfolios Count
    2 Projects Listed
  • Powerful Websites & Digital Marketing

    Transform your company with a digital first approach with Melbourne's best award winning digital agency servicing clients Australia-wide. Full service across digital strategy, custom websites and eCommerce to high performance digital marketing services...

    Location
    Melbourne, Australia
    Number of Employees
    Under 49
    Portfolios Count
    3 Projects Listed
  • Top-Ranking Website Development Company in Ahmedabad

    DNG Web Developer is a trusted website development company in ahmedabad. We are professional web development services in Ahmedabad. With 15+ years of experience We have offer responsive, dynamic, static and ecommerce website development in ahemdabad along with software development, app development...

    Location
    Ahmedabad, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Portfolios Count
    21 Projects Listed
  • Business Starter Packs | Digital Marketing | Design

    Massive Startup was created to support entrepreneurs scale their business. We are not selling quick formulas for success or secret ways of growing your business. In our opinion success comes with honesty, a good product or service, and hard work. Simple...

    Location
    Corby, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Scale Your Business Faster

    Vix Media Group empowers businesses by providing expert guidance for organic growth. Our team of industry professionals collaborates to deliver impactful, results-driven campaigns. We build meaningful partnerships, focusing on our clients unique goals to drive significant outcomes...

    Location
    Austin, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
  • Shaping digital DNA.

    In our digitalized world, change will always persist. We therefore want to enable brands to discover their digital DNA and develop it resiliently. Through our deep understanding of extraordinary characters and eye-to-eye collaboration, we aim to shape identities beyond zeitgeist...

    Location
    Munich, Germany
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Get effective digital marketing with Slicky Media

    Slicky Media strives to help businesses grow through digital advertising, SEO, and eCommerce services...

    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
  • A performance agency who believe in numbers instead of a slogan

    We support our clients with understandable and measurable digital marketing, next to creative content we put the main emphasis on analytics and other measurable results, in both Hungarian and international markets...

    Location
    Budapest, Hungary
    Number of Employees
    Under 49
    Average Hourly Rate
    $45/hr
    Minimal Budget
    $1,000 - $10,000
  • Better Together

    A full service digital marketing agency that helps businesses connect with their audiences in a targeted and authentic way...

    Location
    Melbourne, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Powering Progress Worldwide: Leaders in Software & Web Development.

    We are Idiosys USA, a top Minnesota-based web development company offering premium web development, app development, digital marketing, and software development consulting services...

    Location
    Minneapolis, Minnesota
    Number of Employees
    50 - 99
    Average Hourly Rate
    $20/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Award winning Marketing and Communication Agency

    Socialprise stands as an acclaimed agency specializing in marketing, communication, business growth, and training, earning recognition for its excellence in these domains. Established in 2005, Socialprise operates remotely and is the brainchild of the award-winning Dr. Maria Frangieh. Under her leadership...

    Location
    Dubai, United Arab Emirates
    Number of Employees
    50 - 99
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
  • Local. Affordable. Personal.

    Kow Abundant is an affordable Google Ads, PPC, SEM, SEO, Social Media Consulting, and Video Production company in Columbus Ohio. We help drive results for our clients where a traditional website has fallen flat...

    Location
    Columbus, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $85/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    2 Projects Listed
  • A Modern Digital Marketing Agency

    Orange MonkE is a new-age and full service digital marketing agency empowering businesses with the most advanced services to build a stronger presence online. It has helped over 1000+ businesses over 40+ countries build a more dominating presence across digital platforms. With a team of leading industry...

    Location
    Sheridan, Wyoming
    Number of Employees
    Under 49
    Average Hourly Rate
    $15/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Your Story, Amplified Online

    The Organized Social is a husband-and-wife team based in South Louisiana, blending creativity and strategy to help businesses grow. Tiffany brings a decade of experience in branding and content creation, while Justin specializes in data-driven marketing and consulting. We offer social media marketing, SEO...

    Location
    Mandeville, Louisiana
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • Legendary Brands Made Here

    Award-winning digital advertising and marketing agency in Carlsbad (San Diego), CA. We specialize in digital brand engagement and interactive marketing...

    Location
    Carlsbad, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Results-Driven, Custom-Crafted Digital Strategies

    We’re a creative collective with deep roots in digital branding and inbound marketing. We’re here to help your business find a fresh way forward with a strategic, results-driven approach that will make you — and your customers — true believers...

    Location
    Rochester, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Portfolios Count
    3 Projects Listed
  • Fireworx is a marketing, creative and digital agency, providing solutions that help clients disrupt their market. We create a more compelling competitive advantage so businesses better resonate with their target customers, driving a greater return on marketing investment.   From our offices in London and...

    Location
    Bournemouth, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $90/hr
    Minimal Budget
    $10,000 - $25,000
  • Were an innovative, website design and marketing agency.

    Were an innovative Website Design and Digital Marketing team based in Essex, specialising in Website Design, Search Engine Optimisation (SEO), and Google AdWords (PPC)...

    Location
    Basildon, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Smart Strategies, Superior Results.

    GrowthIQ Digital is a Colorado-based digital marketing agency specializing in data-driven PPC, SEO, and strategic digital marketing solutions designed to fuel business growth. We empower brands to maximize their online presence, engage their target audience, and drive measurable results. At GrowthIQ, our team...

    Location
    Berthoud, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • Best-in-class Growth Agency For DTC Brands

    Flighted is a DTC growth marketing agency specializing in paid social ad management, ad creative production, and landing page design for brands looking to take their growth to the next level...

    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • A brainy bunch of creative-minded marketers giving brands new height everyday

    Creative Digital Marketing Agency...

    Location
    Noida, India
    Number of Employees
    50 - 99
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Marketing that Pays

    Made Right Media focuses on doing things that actually move the needle. Services include research and strategy, branding and creative, website design and development, SEO, and Google Ads. Made Right Media has a long list of clients from a broad range of industries, and have deep expertise in anything...

    Location
    Boise, Idaho
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    6 Projects Listed
  • Connecting your business with the world.

    We are a creative agency specializing in communications, marketing, and innovation, committed to helping brands shine in the market by crafting compelling stories and driving measurable business success...

    Location
    Rio de Janeiro, Brazil
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • We Turn Your Vision Into Measurable Success.

    Melbourne Web Digital is a results-driven digital marketing agency based in Melbourne, helping local businesses grow through smart SEO, Google Ads, and website solutions. With a strong focus on measurable results and personalized strategies, we partner with brands to boost online visibility, leads, and...

    Location
    Melbourne, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Web Development, Web Design, Mobile App Development & Digital Marketing Agency

    At iCORE Singapore, we've evolved into the ultimate destination for all your IT needs be it, web design and mobile app development needs. From conceptualization to execution, we specialize in crafting bespoke solutions tailored to your requirements. As we embark on a journey of expansion and innovation, our...

    Location
    Singapore, Singapore
    Number of Employees
    50 - 99
    Average Hourly Rate
    $10/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Full service digital agency

    We are one of Austrias leading digital agencies. Formed out of a rock band. 50+ fixed employees work at our offices in Vienna, St. Pölten and Linz. Our services include consulting, design, programming and digital marketing...

    Location
    Vienna, Austria
    Number of Employees
    50 - 99
    Average Hourly Rate
    $140/hr
    Minimal Budget
    $10,000 - $25,000
  • Sustainable acquisition to grow your business.

    Smarter digital marketing, built on data, driven by partnership. At Workshop Digital, we help businesses grow through smarter digital marketing. By bringing together SEO, Paid Media, Analytics, and Conversion Rate Optimization (CRO), we uncover opportunities, solve complex marketing challenges, and...

    Location
    Richmond, Virginia
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Award Winning Digital Marketing Agency

    Our services have been specifically designed to help UK companies reach their full potential. Whether you need SEO, PPC, social media marketing, content creation, web design, or a combination of services, we've got you covered...

    Location
    Bristol, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Elevate Your Business with Data-Driven Solutions

    Elevated Marketing Solutions is committed to creating strategies that are backed by data. Every insight reveals a story, and we use our expertise in research and analytics to assess what can be improved or optimized in your digital marketing strategy. We specialize in leveraging multiple channels including...

    Location
    Indianapolis, Indiana
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • A premiere destination to elevate your digital presence & accelerate your #startup success.

    StartupStreet is your premier destination for comprehensive digital marketing solutions and startup acceleration services. With our expertise and tailored strategies, we help startups navigate the digital landscape and achieve sustainable growth and success...

    Location
    Hyderabad, India
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Because You worked hard to look good online.

    In today's digital age, where a single review can shape the destiny of a business, Reputation March emerges as the guardian of your brand's narrative. Tailored for the ambitious SME striving to carve out a distinguished space in a crowded market, we understand that your reputation is your most valuable asset...

    Location
    Vaughan, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $169/hr
    Minimal Budget
    $1,000 - $10,000
  • Digital Experiences, digitally designed.

    Purple Crayola specializes in crafting immersive digital solutions, experiences, and innovative brand identities driven by design thinking principles. Our expertise lies in creating captivating digital experiences that resonate with audiences and elevate brand presence...

    Location
    Lagos, Nigeria
    Number of Employees
    Under 49
    Average Hourly Rate
    $70/hr
    Minimal Budget
    $1,000 - $10,000
  • Get Found. Get Customers. Grow Local.

    Since 2019, Muon Marketing has been helping local businesses succeed online. We offer Local SEO to get you found by local customers, Web Design for beautiful, high-performing websites, and Content Marketing with engaging content that ranks. Our process starts with a Free Consultation & Site Audit, followed by...

    Location
    Dover, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $55/hr
    Minimal Budget
    Under $1,000
  • Wisely developed SEO packages for any business model.

    Lagom [ˈlɑ̂ːɡɔm] - "not too much and not too little - just right" (Sweden). Our SEO and Google Ads services help businesses to be discovered by customers, bringing targeted traffic to business websites that generates sales and leads...

    Location
    Spartanburg, South Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
  • The Digital Hexagon of Innovation & Creativity

    TechDxon - The Digital Hexagon of Innovation and Creativity. Your digital innovation hub with cutting-edge services...

    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Lets Make Your Brand Unforgettable

    Palaeli Studio helps local businesses build a stronger online presence through websites, local SEO, social media, and photo/video content. We combine strategy and design to help brands get found, look professional, and turn attention into trust and leads...

    Location
    Reading, Pennsylvania
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • We Develop Applications that Drive Success with Precision.

    Ozrit is a leading full-stack web development company specializing in web programming, custom website development, and web application solutions. Renowned for its client-centric approach, the company has earned consistent praise for its responsiveness, professional project management...

    Location
    Hyderabad, India
    Number of Employees
    500 - 999
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    3 Projects Listed
  • Rank #1. Be The Best.

    The Best Digital Marketing Agency to boost your online presence. We specialize in Web Designing, SEO, PPC, and Social Media Marketing (SMM), delivering results that drive traffic, leads, and growth. Lets give your brand in hand of the best digital marketing agency!...

    Location
    Indianapolis, Indiana
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Your Digital Growth Partner

    EvenDigit is a reliable DM and Development Agency specializing in WordPress, WooCommerce, and Shopify. We create customized websites and e-commerce stores, offer theme customization, store development, and 3rd party tool integration. We also provide maintenance, security, and optimization services...

    Location
    Indore, India
    Number of Employees
    50 - 99
    Average Hourly Rate
    $15/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    14 Projects Listed
  • Your one-stop destination to Digital Marketing Solutions.

    Markteer Technologies is dedicated to crafting comprehensive digital marketing strategies tailored to the needs of small, medium, and large enterprises. Our expertise lies in delivering end-to-end solutions that maximize online presence, drive engagement, and foster sustainable growth for businesses across...

    Location
    Edison, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $90/hr
  • Make Your Next Project Hassle-Free. On Time. On Budget. Absolutely.

    We specialize in TV & streaming commercials, corporate, promotional and music videos. Serving the NY tri-state area and Hudson Valley region...

    Location
    Mahopac, New York
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • 15 Years Creating Successful Cases

    Metafour Marketing Digital has been a trusted expert in paid traffic for over 14 years. As one of the first agencies in Brazil to specialize in this field and the first Google Ads agency in Santa Catarina we've built a strong reputation for results-driven campaigns...

    Location
    Florianópolis, Brazil
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    Under $1,000

7 Frequently Asked Questions About YouTube Advertising Companies

How much do YouTube advertising agencies’ services cost?

YouTube advertising company services typically cost $1,000 to $10,000+ per month, depending on campaign size, complexity, and production needs. In addition to a fixed fee, agencies might charge 10% to 30% of ad spend

YouTube advertising companies split costs into two categories: ad spend and service fees. Ad spend is what you pay YouTube. Service fees are what the agency charges to manage campaigns and produce videos. 

Core cost breakdown: 

  • Ad spend: $0.10 to $0.30 per view or impression  
  • CPM: $4 to $10 per 1,000 impressions  
  • Video production: A few hundred to $5,000+ per video  

The cost depends on your target audience, ad format, campaign goals, competition level, and the quality of your video production and management. 

What types of content perform best on YouTube?

Content that performs best on YouTube is useful, engaging, and feels real, not overly polished or salesy. 

The strongest formats consistently combine value and attention: 

  • How-to and DIY videos solve a clear problem  
  • Reviews and “I tried…” build trust and proof  
  • Behind the scenes show authenticity  
  • Listicles are easy to follow and fast to consume  
  • Challenges keep attention through suspense  
  • Reactions and conversations create a connection  
  • “With me” videos build engagement and retention 

How soon can you see the results of YouTube advertising?

You can see initial results from YouTube advertising within a few days, but reliable, optimized results usually take 2 to 6 weeks of testing and refinement

Early data comes fast because campaigns start generating views and clicks immediately. However, meaningful performance depends on testing multiple variables, such as targeting and creatives. Most campaigns need enough spend and iterations to identify what works before scaling. 

How do YouTube ads compare to other platforms?

YouTube ads outperform most platforms in video engagement and intent, while offering strong targeting and lower costs than TV. Still, Meta ads are often better for fast conversions and social reach. 

YouTube works best because users come to watch content, not scroll. That creates higher attention and longer watch time. It also uses Google data for precise targeting and gives strong analytics.  

Meta ads reach users quickly in feeds but often receive less attention. TV reaches a broad audience but lacks targeting, flexibility, and performance tracking. 

PlatformStrengthsWeaknessesBest use cases
YouTube AdsHigh engagement, strong intent, precise targeting, flexible formatsSlower to optimize, requires video productionBrand awareness, education, storytelling
Meta AdsFast reach, strong targeting, quick setupLower attention, shorter watch timeLead generation, quick conversions
TV AdvertisingMassive reach, strong brand recallVery expensive, no targeting, limited trackingLarge-scale brand awareness

How do YouTube advertising companies measure the success of your ads?

YouTube advertising companies measure ad success by tracking engagement, clicks, and conversions against your campaign goal. 

Companies should tie each campaign to a clear outcome. If the goal is awareness, focus on views and watch time. If the goal is traffic or sales, focus on clicks and conversions. Raw views alone are not enough; you need to see if people watch, engage, and take action. 

Key metrics to track: 

  • Views: How many people watched your ad  
  • Watch time and retention: How long they stayed engaged  
  • Click-through rate (CTR): How many clicked after watching  
  • Conversions: Sign-ups, purchases, or leads generated  
  • Cost per result: How much you pay per view, click, or conversion  
  • Brand lift: Changes in awareness, interest, or perception  

Platforms agencies use: 

  • Google Ads: Performance, costs, conversions  
  • YouTube Analytics: Engagement and audience behavior  

Success means that the audience doesn’t just see your ads, but it’s watching them, clicking, and driving measurable business results. 

Why should you hire a YouTube ads agency instead of managing ads yourself?

You should hire a YouTube advertising agency because they reduce wasted spend, speed up results, and manage complexity that most teams cannot handle internally. 

Running YouTube ads requires constant testing, targeting, creative optimization, and data analysis. Most in-house teams lack the time, experience, or tools to do this efficiently. Agencies already have proven frameworks, know what works, and avoid common mistakes that burn budget.

What is the recommended starting budget for YouTube advertising?

Most businesses should start with $10 to $50 per day, which equals roughly $300 to $1,500 per month for testing and initial optimization. This budget is enough to generate initial data, test audiences and creatives, and identify what works before scaling spend. 

ReceiveFreeProposals

For your project

1

Specify your budget, timeline and project requirements

2

Our experts curate a list of up to 5 most qualified candidate agencies

3

We connect you with them so you can choose the most suitable partner