DesignRush connects you with trusted PPC agencies, evaluated and approved by our in-house experts. You can filter agencies by budget, team size, hourly rate, and location to find the right partner.

List of the Best PPC Agencies

1,054 Companies-Rankings updated: August 19, 2026

Every PPC agency featured on DesignRush is evaluated for campaign expertise, industry experience, performance quality, and verified client feedback. Some featured placements may be paid.

  • Growth Marketing Strategy & Creative Agency

    We foster business growth through strategy, creativity, and technology...

    Location
    Batavia, Illinois
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    7 Projects Listed
  • Your Digital Services Done Right

    We are a family owned, full service, digital agency. Unlike most agencies, we approach your services with the whole sales funnel in mind. We are dedicated to supporting you and your business improve your overall profit by helping you to gain leads, nurture them, and convert them into raving fans of your...

    Location
    Lancaster, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $135/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • An SEO agency that turns visibility into trust across every search surface

    Searcht is an independent SEO agency helping ambitious brands grow visibility across Google and AI search. We specialise in eCommerce, education, healthcare, law firms, and real estateturning visibility into trust and measurable growth...

    Location
    Spring Hill, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $140/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • We create leading digital products

    Desarrollo XML is the partner chosen by many companies, SMEs and entrepreneurs for their technological challenges. We help companies increase their value through custom software development, product design, quality control and consulting services...

    Location
    Alicante, Spain
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Turn Pixels Into People

    Three29 is a B2B digital marketing agency based out of Sacramento, CA and Jacksonville FL...

    Location
    Sacramento, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    6 Projects Listed
  • Your Digital Partner For Growth & Innovation

    The OrangeByte powers business growth and supports agencies with expert SEO, web design, paid ads, social media, and custom software on demand...

    Location
    Greenville, South Carolina
    Number of Employees
    50 - 99
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • Unleashing Potential. Creating GEO Impact

    BE VISIBLE is a global GEO agency helping B2B SaaS and tech brands win AI-visibility and citations in AI Search platforms like ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude and Microsoft Copilot. Some notable clients are The Ocean Cleanup, OtterlyAI, Caliber and Betalyra...

    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $95/hr
    Minimal Budget
    $1,000 - $10,000
  • Authentic-Dimensional-Growth

    11-D Marketing is a digital marketing agency focusing on providing clients with "online dimensions" of marketing such Web Development, Search Engine Optimization, Content Marketing, Social Media, Online Ads, Email Marketing, and Web Analytics that must work together in a cohesive strategy to attract a diverse...

    Location
    El Paso, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Your Trusted Partner In The Journey To Digital Success

    Masirat Technology is a Oman based company offering software development, web and app design, SEO, and digital marketing services. We also provide domain hosting, Google Ads management, and email setup for businesses across Oman...

    Location
    Muscat, Oman
    Number of Employees
    50 - 99
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • All you need to scale your business in one place.

    Yup, All you need to scale your business in one place. We are a digital marketing solution company with a strong focus on web development, AI and automations - a one-stop shop powered to support businesses at every stage of their customer journey. We select our partners in line with our core principles: we...

    Location
    Prague, Czech Republic
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    $1,000 - $10,000
  • Innovation Is Our DNA

    Inventriks represents a client-centric digital agency that excels in various facets of digital innovation. Our core expertise spans across a spectrum of services, including robust web development, dynamic eCommerce solutions, cutting-edge app development, and strategic online marketing initiatives. At the...

    Location
    Surrey, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    4 Projects Listed
  • SEO Agency For B2B Tech Companies

    Perceptric is a full-service B2B SEO and content marketing agency that has helped more than 100 B2B technology companies turn content into growth engines. We partner with growing companies and enterprise leaders to drive awareness, affinity, demand, and revenue through high-performance content, data-driven...

    Location
    San Francisco, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Fireworx is a marketing, creative and digital agency, providing solutions that help clients disrupt their market. We create a more compelling competitive advantage so businesses better resonate with their target customers, driving a greater return on marketing investment.   From our offices in London and...

    Location
    Bournemouth, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $90/hr
    Minimal Budget
    $10,000 - $25,000
  • Our expertise. Your Search success.

    Flow helps SaaS startups to build, measure and scale their visibility and success in Search. They create bespoke Search marketing strategies that account for go-to-marketing strategy, resources, unique expertise and messaging...

    Location
    Berlin, Germany
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • WordPress Developer & SEO Expert

    VM Project offers expert WordPress services from a skilled professional based in Russia. With a focus on web development and design, I specialize in creating, customizing, and optimizing WordPress websites to suit your business needs, ensuring high-quality, efficient, and user-friendly solutions that drive...

    Location
    Tver, Russia
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • A Globally Recognized Technology Partner Delivering Trusted

    Nelumsoft offers end-to-end development services, from initial concept and design to deployment and ongoing support. Its expertise spans responsive websites, enterprise applications, and cloud-based SaaS platforms, all built with a strong focus on performance, security, and user experience...

    Location
    Colombo, Sri Lanka
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Aligning Brand With Business

    CreativeMINT is a boutique, full-service branding agency founded in 2003 and based in the San Francisco Bay Area. With a team of 1150 multidisciplinary professionals, the firm collaborates closely with clients to deliver strategic brand development, naming, identity design, and digital marketing solutions for...

    Location
    Walnut Creek, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    6 Projects Listed
  • We Transform Marketing and Sales Experiences

    Foundcoo stands as a premier provider of specialized B2B web design and inbound marketing services, leveraging the power of sophisticated data analysis to deliver discernible and impactful outcomes. With a keen focus on driving measurable results, we adeptly merge innovative web design strategies with...

    Location
    Hong Kong, Hong Kong
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • Empowering Business Success with Custom WordPress, WooCommerce, and Marketing Solutions.

    Difento serves as your strategic ally in achieving digital solutions and online triumph. If you seek a collaborative partner who comprehends your customers' needs, look no further. We specialize in the world's leading e-commerce platform, offering expertise and support. Since our inception, our dynamic and...

    Location
    Aarhus, Denmark
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Turn Traffic Into Qualified Leads And Revenue

    Brand House is a digital marketing and web development agency helping businesses build stronger websites, improve search visibility, and generate better leads through SEO, Google Ads, paid media, landing pages, analytics, and digital strategy...

    Location
    Pasadena, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Rank #1. Be The Best.

    The Best Digital Marketing Agency to boost your online presence. We specialize in Web Designing, SEO, PPC, and Social Media Marketing (SMM), delivering results that drive traffic, leads, and growth. Lets give your brand in hand of the best digital marketing agency!...

    Location
    Indianapolis, Indiana
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Data Driven Business Across Channels

    Oplayo is a cutting-edge German company which connects clients with data driven professionals in the field of online marketing and web analysis. With offices throughout Berlin, Munich and Dusseldorf, Oplayo offers tailored communication solutions to its customers including Tracking & Targeting for SEO, SEA...

    Location
    Berlin, Germany
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Results-Driven, Custom-Crafted Digital Strategies

    We’re a creative collective with deep roots in digital branding and inbound marketing. We’re here to help your business find a fresh way forward with a strategic, results-driven approach that will make you — and your customers — true believers...

    Location
    Rochester, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Portfolios Count
    3 Projects Listed
  • Solutions That Help You Grow Your Business!

    Mountaintop Web Design provides strategic web design and digital marketing services that help businesses grow and thrive online. The agency crafts user-focused websites and marketing solutions that reflect each clients goals and identity. With a strong emphasis on communication and results, Mountaintop...

    Location
    Greenwood Village, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Turn Up Your Digital Marketing

    With more than a decade of digital marketing agency experience, Volume Nine believes success is measured in long-term relationships and ongoing results.We have seen how other agencies operate, and we know that there is a better way to “do” digital marketing...

    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Creative that scales growth

    inBeat Agency is a creator-led marketing agency that helps brands to achieve critical business goals. Whether its breaking into a new market, increasing conversion rates, or building brand authority, the agencys tried-and-tested formula for creator partnerships leads businesses to leverage social me...

    Location
    New York City, New York
    Number of Employees
    100 - 249
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    5 Projects Listed
  • We take care of your messy business!

    We sell convenience. We organize your marketing goals and set everything up for you like a red carpet so that you and walk down the aisle and can achieve the success that you crave...

    Location
    Tucson, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • The DTC Digital Marketing Agency

    Founded in 2010, Hunter Digital is a digital marketing agency that brings over 80 years of combined experience helping brands grow their online sales through smart, measurable marketing. Results-driven, our Paid Search, Google Shopping & Social Media Advertising expertise is unmatched...

    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Your partner in online success!

    We are a full-service marketing and hosting agency committed to the online success of enterprises. Our team of seasoned designers, developers, and marketers is here to assist you in achieving your online objectives by providing a variety of services tailored to your specific requirements and budget. We make...

    Location
    Brazil, Indiana
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Data-driven PPC advertising

    Vazooky Digital is a boutique PPC advertising agency, based in Australia. We provide data-driven digital marketing for small to medium sized businesses...

    Location
    Dee Why, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Get Better Leads & Outpace Your Competition.

    An independent digital performance marketing agency specializing in Google Ads, Conversion Rate Optimization. Effective, high-performance marketing...

    Location
    Hitchin, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Stop Guessing - Start Winning

    The PPC Doctor provides Pay Per Click solutions for any type of small & medium business. We help you break through existing revenue ceilings by identifying the audience that is most likely to convert...

    Location
    Tempe, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • We Create Amazing Digital Ads for you.

    At Digital Ads Lab, we specialize in revolutionizing your digital presence through our comprehensive online ads services. Whether it's Google Ads, Facebook, LinkedIn, or YouTube, we meticulously create, optimize, and manage all your campaigns and advertisements. With our expertise, rest assured that your...

    Location
    Porto, Portugal
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    Under $1,000
  • Digital Marketing That Boosts Your Revenue.

    At Rex Marketing, we advocate for a personalized marketing approach, recognizing the individual needs and objectives of each business we partner with. By collaborating closely with you, we craft customized marketing campaigns designed to resonate with your specific audience, ensuring optimal engagement and...

    Location
    Fort Myers, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Building with a purpose.

    Skiie.org is an SEO and web development company specializing in creating high-performance websites built with SEO at their core. We help businesses optimize their online presence, offering tailored services that include website development, SEO strategy, and technical optimization. With a focus on innovative...

    Location
    Ibadan, Nigeria
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    Under $1,000
  • Scaling Amazon Businesses into Empires.

    Catalyzing your Amazon business growth with expert solutions. With 20+ Years of Combined Experience and Expertise in Conversion Optimization, PPC Management, Product Launching, and more...

    Location
    Dover, Delaware
    Number of Employees
    50 - 99
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • We Develop Marketing And Sales Projects

    We accelerate your growth with solutions that truly engage your customers, from brand discovery to closing the deal. Our full-service digital marketing covers everything your company needs...

    Location
    Rio de Janeiro, Brazil
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Reframe What's Possible

    Mediatropy is a Singapore-based full-service digital agency with operations across 10 countries in Asia and the Middle East. The agency specializes in data-driven marketing, branding, web and app development, creative production, SEO, performance marketing, and AI-powered digital solutions. Mediatropy helps...

    Location
    Singapore, Singapore
    Number of Employees
    100 - 249
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Strategy-led Marketing for High-stakes B2B Tech Industries.

    389 Agency is a strategy-led marketing agency built specifically for B2B Tech and SaaS companies operating in high-stakes industries. We help AI, Fintech, Solar & Clean Energy, and Security Technology brands become...

    Location
    Lilongwe, Malawi
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Not in Words but in Works. The only "No bluffing SEO Agency" ;)

    Of course you're struggling with your sales. That's why you're here to find someone who could bring the sales up again, right? Before we tell you the BigBig words, let's talk about your business situation and how to bring your sales up again together. Hey, you have to be open to us about your business. Let's...

    Location
    Dhaka, Bangladesh
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Portfolios Count
    3 Projects Listed
  • Reach Your Peak Online Performance

    Apex SEO Company works to grow your business using custom Wordpress & Webflow web design, SEO services, and Google AdWords Management and Landing Page Design. SEO services include keyword research, link building, local SEO, technical SEO and Schema mark-up...

    Location
    Neenah, Wisconsin
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Digital Marketing Agency

    If you need help managing the performance of your company's web presence, then we encourage you to meet with us. We believe that you will value our knowledge, insight, professionalism, and expertise...

    Location
    Ashburn, Virginia
    Number of Employees
    Under 49
    Average Hourly Rate
    $95/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    2 Projects Listed
  • We Make IT Happen Think Tech Think Plus

    Tech Support Plus IT Services empowers businesses with expert Digital Marketing and Cloud Solutions. We help brands grow online, boost visibility, and achieve measurable results...

    Location
    Taguig, Philippines
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • For Those That Build Tomorrow.

    Bordeaux & Burgundy is a premier B2B digital marketing agency, specializing in empowering ambitious companies globally to realize their full potential. With our innovative creative, campaign, and identity solutions, we help businesses stand out in today's competitive landscape. Our mission is to drive success...

    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Digital Marketing Agency & The Largest Telegram ADS Seller

    Magnetto.com combines over five years of expertise in digital marketing with cutting-edge AdTech solutions to craft unique strategies for brands worldwide. With 10,000+ successful campaigns and 3,000+ satisfied clients, we focus on what matters most - results...

    Location
    Victoria, Seychelles
    Number of Employees
    100 - 249
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Transforming Your Digital Strategy

    Experience the power of results-driven marketing with our proven solutions. We increase revenue and drive growth using a synergistic marketing approach...

    Location
    Charlotte, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Digital Marketing & eCommerce Agency

    A digital marketing company called Webtmize is based in Montreal and offers consulting services to both domestic and foreign companies...

    Location
    Montreal, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Google Ads Strategies That Drive Real B2B Results

    We are passionate about Google Ads. From lead generation to full-service Google Ads campaigns, we do it all. We impact our clients bottom line by increasing revenue and optimizing budgets, with continuous monitoring...

    Location
    Covina, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Performance Marketing That Delivers

    Ubiz Digital is a performance-first digital marketing agency dedicated to helping small to mid-size businesses achieve sustainable growth online. As a certified Google Partner, Ubiz Digital specializes in funnel-driven marketing strategies to boost sales and revenue through effective lead generation and...

    Location
    Jersey City, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $49/hr
    Minimal Budget
    $1,000 - $10,000

FAQs About PPC Agencies

SEO vs PPC: Which Is right for your business?

FeaturePPC (Paid Ads)SEO (Organic)
SpeedFast (live in hours)Slow (3 to 12 months to rank)
CostPaid per click; each click costsHigh effort, "Free" clicks
TrustModerate (some users skip ads)High (users trust organic more)
LongevityTraffic stops when the budget endsAssets last for years
EffortBidding & creative testingContent creation & technical

In 2026, the debate isn't about which is better, but which is faster. With AI Overviews (AIO) now dominating the top of search results, both Search Engine Optimization (SEO) and Pay Per Click (PPC) have had to change. 

The short answer: PPC brings fast results; SEO builds momentum over time

Use SEO when you want long-term, compounding traffic and can afford to wait for results. Use PPC when you need immediate visibility, fast testing, or predictable demand on a controlled budget. 

For best results, combine both methods. 

What is the best PPC platform for my business?

 

If your goal is...Use this platform
Immediate sales or leadsGoogle Ads (Search)
Building a brand/lifestyleMeta (Instagram) or TikTok
Selling to other businessesLinkedIn Ads
Selling products on a budgetAmazon Ads or Microsoft Ads
Targeting Gen Z or trendsTikTok Ads

The best platform depends entirely on your business model and where your customers spend the most time. Since the rise of AI-integrated search, PPC has split into two worlds: intent-based (people looking for you) and interruption-based (you looking for them). 

Best for most businesses: 

  • Google Ads: Ideal for high-intent traffic. If someone types "emergency plumber Cheney" or "best CRM for startups," they want to buy now.  
  • Meta Ads (Facebook & Instagram): Best for visual products and impulse buys. If your product looks great in a video or photo, Meta's algorithm is elite at finding people who didn't know they wanted your product until they saw it. 

The specialist platforms: 

  • LinkedIn Ads: The gold standard for B2B. It is expensive (high CPC), but your B2B PPC agency can target by specific job titles (e.g., Director of Logistics) or company size. 
  • Amazon Ads: A must for physical product sellers. It often has a higher conversion rate than Google because users are already in shopping mode.
  • TikTok Ads: In 2026, TikTok is a massive search engine for Gen Z and Millennials. 

Alternatives: 

  • Microsoft advertising (Bing): Often overlooked, but it reaches a more affluent and older demographic (usually 45+). Competition is lower, so your cost-per-click (CPC) is often 30% cheaper than Google. 
  • Reddit & Quora: Best for niche, high-trust communities. If your audience is highly technical or research-heavy, appearing in these threads can feel more like a recommendation than an ad. 

How much does PPC agency management cost?

Your total PPC cost is ad spend plus management fees. Industry competition determines how high both numbers go. 

Average costs for a standard PPC campaign are: 

  • Ad spend: $500 to $20,000+ per month 
  • Cost-per-click (CPC): Approximately $1.62 per click 
  • Cost-per-1,000 impressions (CPM): Approximately $3.12 
  • Remarketing CPC: $0.66 to $1.23 per click 
  • Tools and software: $15 to $800 per month 

Agencies usually charge using one of these models: 

  • Percentage of ad spend: 12% to 30% of monthly spend 
  • Flat monthly fee: $1,000 to $3,000 for small to mid-sized businesses 
  • Project-based pricing: $1,000 to $10,000+ for audits, setup, or short engagements 

Average CPC in 2026 across major industries:

IndustryAverage CPCAverage CTR
Business Services$5.375.62%
Health & Fitness$4.716.88%
Education$4.396.21%
Animals & Pets$3.907.39%
Beauty & Personal Care$3.566.75%
Fashion & Jewelry$3.396.13%
Real Estate$2.109.20%
Restaurants & Food$2.188.68%
Travel$1.9210.16%

How long does it take to see the results of a PPC campaign?

You will see traffic in 24 hours, data in 2 weeks, and true profitability in about 3 months

PPC delivers results faster than SEO, but it's not instant. While your ads can appear within hours, profitable, stable results generally follow a three-stage timeline. 

  • Days 1 to 7: Ads go live and gain immediate traffic. The platform's AI tests audiences. Avoid changing settings, or you will reset the learning process. 
  • Weeks 2 to 4: You spot winning ads, block wasted search terms, and see early leads or sales. Cost Per Acquisition (CPA) may be high because you’re buying data to see which ads convert. 
  • Months 2 to 3: You have enough data to cut underperforming keywords and double down on profitable ones. Results stabilize, and you hit your target return on ad spend (ROAS). 

Who owns your ad accounts?

You should, but you might not. The legal and technical ownership of an ad account depends entirely on how it was set up and what is in your contract. 

If you set up the account using your business email and your credit card, you own it. You simply invite a PPC agency as a partner or manager. If you choose to finish the partnership, you maintain full control and can remove their access at any time. You keep all the historical data, the winning ad formulas, and the tracking pixels that have learned who your customers are. 

When a PPC agency manages campaigns under its own account, you don't retain ownership. If you part ways, you could lose valuable campaign data and have to start from scratch. 

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