DesignRush connects you with trusted PPC agencies, evaluated and approved by our in-house experts. You can filter agencies by budget, team size, hourly rate, and location to find the right partner.

List of the Best PPC Agencies

777 Companies-Rankings updated: August 19, 2026

Every PPC agency featured on DesignRush is evaluated for campaign expertise, industry experience, performance quality, and verified client feedback. Some featured placements may be paid.

  • Marketing Automation for your Business

    We are a team of online marketing professionals. We understand the search engine ecosystem and IT requirements for the current market. Our unique approach to SEO allows us the capability to take your site to the top of major search engines...

    Location
    New Delhi, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $29/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Design. Drive. Convert.

    DigitalParc is an uniquely experienced and results-driven team of digital marketing experts ready to assist in your business being transformed online. We specialize in designing beautiful websites that have the potential to convert, researching and executing optimized content strategies to acquire new traffic...

    Location
    St. Louis Park, Minnesota
    Number of Employees
    Under 49
    Average Hourly Rate
    $95/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • fully responsive, W3C validated, and SEO-friendly websites

    Your website is your online identity, so why should you trust Healy Web Design to make it the best it can be?Our service is second to none. With our extensive experience in the web design industry, we’ve been on a mission of constant learning and improvement, all of which you’ll benefit from...

    Location
    Dunmow, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Digital Advertising Agency

    Kogital is a digital agency offering 360° digital marketing communication solutions, producing KPI based strategies and creative campaigns to increase their customers' return on investments. Our services are social marketing, digital media buying, Google Ads, creative design...

    Location
    Istanbul, Turkey
    Number of Employees
    Under 49
    Average Hourly Rate
    $89/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Let's Design Tomorrow, Together,

    We're an agency that goes against the norms. Providing full scale solutions to clients around the world. Looking for help with strategy, design, or marketing? We combine bold ideas with creativity, personality and a bit of science to elevate your brand...

    Location
    Cape Town, South Africa
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Best-in-class Growth Agency For DTC Brands

    Flighted is a DTC growth marketing agency specializing in paid social ad management, ad creative production, and landing page design for brands looking to take their growth to the next level...

    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Your Digital Partner

    Web to Spec, based in Bulgaria, excels in solving website challenges with ease and precision. Its passionate team delivers delivering tailored solutions that drive tangible results. Committed to excellence and innovation, the agency prioritizes functional websites and client satisfaction...

    Location
    Plovdiv, Bulgaria
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Web Design, SEO, Digital Marketing, Amazon

    GT Solutions provides web design, eCommerce development, SEO, AI search optimization, CRO, paid advertising, email automation, analytics, branding, and AI-powered business solutions...

    Location
    Orlando, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Portfolios Count
    7 Projects Listed
  • We Scale Businesses With Google Ads and Landing Pages

    Work with dedicated Google Ads Agency for Lead Generation. Scaled more than 50 Local and service business. We start with studying your business and goals. Apply unique Google Ads Strategies for your business. Build specialized landing pages to give you competitive Advantage. And, optimize Google Ad campaigns...

    Location
    Lahore, Pakistan
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Achieve Your Goals, Scale Your Brand, Dominate Your Market

    Team advertiser is not just a team of 10+ people; rather, it is a solution to 10+ problems in this digital era. Our agency is enriched with diverse categories of expertise and years of experience. We are an expert team of creative thinkers, digital marketers, web developers, graphics designers, content...

    Location
    Sylhet, Bangladesh
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Grow Your Business Through The Web

    Halo Digital is a digital agency in Perth, Western Australia. We provide web design, search engine optimisation and pay-per-click advertising services. Get a website that converts visitors into leads, then drive more people to your website through our SEO and PPC services...

    Location
    Perth, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $99/hr
    Minimal Budget
    Under $1,000
  • Creative Studio & Lifestyle Consultancy

    Performance marketing, creative design studio & lifestyle branding firm, accelerating businesses beyond the status quo.Portfolio: https://www.behance.net/madisonmelle?locale=en_US...

    Location
    New York City, New York
    Number of Employees
    50 - 99
  • Performance Marketing Without The Usual Agency BS

    Bluum Digital is a human-first, anti-agency marketing team built to make growth simple. We run paid media, craft creative that converts, and design landing pages that drive results with clear reporting and no fluff...

    Location
    Utopia, Texas
    Number of Employees
    Under 49
  • Creating a lasting impact through the power of Digital Marketing & Web Design.

    OKC Web Design Company specializes in creating stunning, user-friendly websites tailored to your business needs. We offer expert web design, SEO, digital marketing, and branding services to help businesses in Oklahoma stand out online. From responsive designs to custom development, we deliver solutions that...

    Location
    Oklahoma City, Oklahoma
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Total Medical Design specialises in web and graphic design, plus digital marketing for healthcare professionals. We offer tailored online solutions, including medical website creation and SEO services...

    Location
    Pottsville, Australia
    Number of Employees
    Under 49
  • Brand. Market. Grow.

    Seafoam is an award-winning marketing agency in St. Louis, Missouri, specializing in branding, website design, and digital marketing. We create sustainable marketing systems that drive long-term success, guided by a commitment to good karma, genuine relationships, and high standards...

    Location
    St. Louis, Missouri
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
  • International Platinum Award Winning Creative Design & Development Team

    The Viva edge is cultural intelligence, we conceptualize, we create, we analyze date & optimize for performance. By designing & Implementing streamlined, strategic solutions, we help our clients find more customers and connect with their surrounding communities online. We're aggressive with our tactical...

    Location
    Brownsville, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $25,000 - $50,000
  • Your Global Amazon Agency.

    Fluid Marketplaces is a renowned global Amazon agency dedicated to helping ambitious brands reach their goals. Our mission is to empower businesses to overcome challenges and achieve exceptional growth on Amazon and beyond. With our expertise, passion, and know-how, you can expect fantastic profitability and...

    Location
    Coral Gables, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Your Full Service Shopify Agency

    Glaze Digital is a full-service Shopify agency and Shopify Plus Partner that helps e-commerce brands build, optimize, and scale high-performing online stores. Since 2014, the agency has created more than 250 Shopify stores and supports businesses generating over £20 million in monthly revenue across a wide...

    Location
    Belfast, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    2 Projects Listed
  • Dominate Your Online Presence.

    Grindstone Design is a digital marketing and website design firm located in Florida. We provide creative B2B solutions that assist companies in expanding their online presence. Custom WordPress website design, smart digital marketing, and complete social media management are all part of our offerings. We...

    Location
    Jacksonville, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Marketing Systems To Scale Your Local Business

    Playbook Digital is a marketing agency based in Oakville, Ontario that specializes in Google Ads, SEO, AEO, website development, and marketing operations for service-based businesses making $1M to $10M in annual revenue...

    Location
    Oakville, Canada
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • AI-Powered Patient Growth For Cosmetic & Aesthetic Practices

    Medical Marketing Firm is an AI-powered agency working exclusively with cosmetic and aesthetic medical practices plastic surgeons, med spas, dermatologists, and cosmetic dentists. Founded by a 22-year Google Ads veteran, we run AI at every layer: machine learning bid optimization, AI-assisted content trained...

    Location
    Madison, Connecticut
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • AI-Powered SEO. Human-Level Impact.

    SCALZ.AI is a cutting-edge AI SEO, SGO, AEO, SEO and Digital Marketing agency specializing in addiction treatment and healthcare systems, leveraging data, innovation, and intelligent automation to deliver impactful campaigns...

    Location
    Miami, Florida
    Number of Employees
    Under 49
  • Building brands that lead, from coast to coast.

    LANY is a strategic PR, digital marketing, and web agency...

    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    7 Projects Listed
  • Scale your business with the best Google Ads agency on the planet!

    Solutions 8 stands as a leading Google Ads agency nationally, recognized among the top 10 agencies by expertise.com and acknowledged as a Digital Marketer Certified Partner. Specializing in advanced, tactical management of Google Ads, Solutions 8 has played a pivotal role in facilitating the growth and...

    Location
    Chicago, Illinois
    Number of Employees
    50 - 99
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • I have been helping businesses and professionals advertise on Google for 10 years.

    I have been helping businesses and professionals advertise on Google for 10 years. I am a Google Ads consultant specializing in lead generation and e-commerce advertising. Every year I manage millions of of advertising budgets, supporting small local businesses and large multinationals...

    Location
    Milan, Italy
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    Under $1,000
  • Your Prescription For Higher Search Rankings

    SEO Medics drives national growth for healthcare providers through high-precision Google Ads. We specialize in "healing" underperforming ad spend by transforming it into a robust pipeline of high-value patients...

    Location
    North Saanich, Canada
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Your Digital Services Done Right

    We are a family owned, full service, digital agency. Unlike most agencies, we approach your services with the whole sales funnel in mind. We are dedicated to supporting you and your business improve your overall profit by helping you to gain leads, nurture them, and convert them into raving fans of your...

    Location
    Lancaster, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $135/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • We don't follow. We lead digital developments.

    MVP Media is an award-winning & industry leading Digital Marketing Services Agency, delivering high-end & modern Web Design - Development technologies, Branding, Hosting, Search Engine Optimization and best converting Digital Advertising solutions. Discover the key to unlocking your business full potential...

    Location
    Athens, Greece
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    4 Projects Listed
  • Affordable Web Design for Small Businesses

    We specialize in affordable custom websites for small businesses. With websites starting at $0 upfront and just $150/month, we are the perfect option for small businesses looking to grow...

    Location
    Delray Beach, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Reliability Experience Knowledge

    REK Marketing & Design is a 22-year-old Orlando agency, now run by Tom Klingebiel and Dave Lertola since October 2025. We build custom-coded websites for home service and retail businesses. No WordPress. No templates. Month-to-month contracts. 90+ active clients across Florida, California, and PA...

    Location
    Orlando, Florida
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Authentic-Dimensional-Growth

    11-D Marketing is a digital marketing agency focusing on providing clients with "online dimensions" of marketing such Web Development, Search Engine Optimization, Content Marketing, Social Media, Online Ads, Email Marketing, and Web Analytics that must work together in a cohesive strategy to attract a diverse...

    Location
    El Paso, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Helping Businesses Thrive Online

    Based in Liverpool, DoLocal is a multi-award-winning digital marketing agency. We craft unique, data-driven strategies for businesses of all sizes, both locally and globally. Specialising in web design, SEO, content creation, and PPC management, our focus is clear: more clicks, more leads, and more sales for...

    Location
    Liverpool, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Take your business to the next level

    Smart and effective digital solutions for companys...

    Location
    Betim, Brazil
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • We Manage the Marketing You Dread.

    Semtrak invites you to leverage our business development expertise cultivated over 15 years of collaboration with prominent U.S. brands. Our specialization lies in harnessing the potential of Google Ads and implementing effective SEO strategies to propel the growth of your business and elevate the online...

    Location
    Laguna Niguel, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $90/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    2 Projects Listed
  • Your Trusted Partner In The Journey To Digital Success

    Masirat Technology is a Oman based company offering software development, web and app design, SEO, and digital marketing services. We also provide domain hosting, Google Ads management, and email setup for businesses across Oman...

    Location
    Muscat, Oman
    Number of Employees
    50 - 99
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Harnessing the Power of AI. Everywhere!

    AI isnt a feature its now part of the creative DNA of every high-performing brand. At Peak Seven, we use our growing ecosystem of 450+ custom AI agents to elevate strategy, accelerate workflows, and supercharge every part of the marketing experience...

    Location
    Boca Raton, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Product listings optimised for marketplace conversion with AI

    Our expert team of ex-Amazonians, Sellers, and Prompt Engineers will create your entire listings utilising our cutting-edge AI...

    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $95/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    4 Projects Listed
  • Full Service Digital Agency

    At iQuarius Media, we provide innovative digital solutions designed to drive growth, maximize your online presence, and elevate your brand. Discover how we deliver measurable results through expert web development, digital marketing, CRM solutions, AI implementation, and captivating digital media...

    Location
    Orlando, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Portfolios Count
    2 Projects Listed
  • South Floridas Trusted Digital Partner Since 2009

    POP Creative is a Miami, FL based digital marketing agency that partners with small businesses, home service providers, medical organizations and national franchises to create innovative digital experiences, smart websites and aggressive digital marketing campaigns...

    Location
    Miami, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Portfolios Count
    5 Projects Listed
  • The Fastest Brand in the World to Reach #1. Remote · Global Teams · Worldwide Clients

    TenGap.com is a creative digital agency that transforms ideas into immersive brand experiences. Our innovative team blends design expertise with cutting-edge technology to deliver tailor-made solutions for businesses worldwide. From bespoke websites to strategic digital marketing, we drive growth and inspire...

    Location
    New York City, New York
    Number of Employees
    100 - 249
    Average Hourly Rate
    $10/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Creative Agency for Wellness Brands

    MindfulBody Productions is a digital marketing agency that specializes in helping wellness-based businesses grow. We understand the unique challenges that come with marketing health and wellness products and services, which is why we've developed marketing strategies specifically tailored to this industry...

    Location
    Delray Beach, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    6 Projects Listed
  • Turn Traffic Into Qualified Leads And Revenue

    Brand House is a digital marketing and web development agency helping businesses build stronger websites, improve search visibility, and generate better leads through SEO, Google Ads, paid media, landing pages, analytics, and digital strategy...

    Location
    Pasadena, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Rank #1. Be The Best.

    The Best Digital Marketing Agency to boost your online presence. We specialize in Web Designing, SEO, PPC, and Social Media Marketing (SMM), delivering results that drive traffic, leads, and growth. Lets give your brand in hand of the best digital marketing agency!...

    Location
    Indianapolis, Indiana
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Data Driven Business Across Channels

    Oplayo is a cutting-edge German company which connects clients with data driven professionals in the field of online marketing and web analysis. With offices throughout Berlin, Munich and Dusseldorf, Oplayo offers tailored communication solutions to its customers including Tracking & Targeting for SEO, SEA...

    Location
    Berlin, Germany
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Design. Development. Market.

    We Are A Full-Service Web And Design Firm Based In Austin, TX.We Love Providing Solutions That Meet Our Clients’ Goals And Budgets...

    Location
    Austin, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    3 Projects Listed
  • Be Vocal With Digital.

    Webbyacad stands out as a premier Digital Marketing Agency located in Delhi, India, excelling in a comprehensive array of services, including Website Development, SEO, PPC, and Social Media Marketing...

    Location
    Delhi, India
    Number of Employees
    50 - 99
    Average Hourly Rate
    $12/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Creative that scales growth

    inBeat Agency is a creator-led marketing agency that helps brands to achieve critical business goals. Whether its breaking into a new market, increasing conversion rates, or building brand authority, the agencys tried-and-tested formula for creator partnerships leads businesses to leverage social me...

    Location
    New York City, New York
    Number of Employees
    100 - 249
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    5 Projects Listed

FAQs About PPC Agencies

SEO vs PPC: Which Is right for your business?

FeaturePPC (Paid Ads)SEO (Organic)
SpeedFast (live in hours)Slow (3 to 12 months to rank)
CostPaid per click; each click costsHigh effort, "Free" clicks
TrustModerate (some users skip ads)High (users trust organic more)
LongevityTraffic stops when the budget endsAssets last for years
EffortBidding & creative testingContent creation & technical

In 2026, the debate isn't about which is better, but which is faster. With AI Overviews (AIO) now dominating the top of search results, both Search Engine Optimization (SEO) and Pay Per Click (PPC) have had to change. 

The short answer: PPC brings fast results; SEO builds momentum over time

Use SEO when you want long-term, compounding traffic and can afford to wait for results. Use PPC when you need immediate visibility, fast testing, or predictable demand on a controlled budget. 

For best results, combine both methods. 

What is the best PPC platform for my business?

 

If your goal is...Use this platform
Immediate sales or leadsGoogle Ads (Search)
Building a brand/lifestyleMeta (Instagram) or TikTok
Selling to other businessesLinkedIn Ads
Selling products on a budgetAmazon Ads or Microsoft Ads
Targeting Gen Z or trendsTikTok Ads

The best platform depends entirely on your business model and where your customers spend the most time. Since the rise of AI-integrated search, PPC has split into two worlds: intent-based (people looking for you) and interruption-based (you looking for them). 

Best for most businesses: 

  • Google Ads: Ideal for high-intent traffic. If someone types "emergency plumber Cheney" or "best CRM for startups," they want to buy now.  
  • Meta Ads (Facebook & Instagram): Best for visual products and impulse buys. If your product looks great in a video or photo, Meta's algorithm is elite at finding people who didn't know they wanted your product until they saw it. 

The specialist platforms: 

  • LinkedIn Ads: The gold standard for B2B. It is expensive (high CPC), but your B2B PPC agency can target by specific job titles (e.g., Director of Logistics) or company size. 
  • Amazon Ads: A must for physical product sellers. It often has a higher conversion rate than Google because users are already in shopping mode.
  • TikTok Ads: In 2026, TikTok is a massive search engine for Gen Z and Millennials. 

Alternatives: 

  • Microsoft advertising (Bing): Often overlooked, but it reaches a more affluent and older demographic (usually 45+). Competition is lower, so your cost-per-click (CPC) is often 30% cheaper than Google. 
  • Reddit & Quora: Best for niche, high-trust communities. If your audience is highly technical or research-heavy, appearing in these threads can feel more like a recommendation than an ad. 

How much does PPC agency management cost?

Your total PPC cost is ad spend plus management fees. Industry competition determines how high both numbers go. 

Average costs for a standard PPC campaign are: 

  • Ad spend: $500 to $20,000+ per month 
  • Cost-per-click (CPC): Approximately $1.62 per click 
  • Cost-per-1,000 impressions (CPM): Approximately $3.12 
  • Remarketing CPC: $0.66 to $1.23 per click 
  • Tools and software: $15 to $800 per month 

Agencies usually charge using one of these models: 

  • Percentage of ad spend: 12% to 30% of monthly spend 
  • Flat monthly fee: $1,000 to $3,000 for small to mid-sized businesses 
  • Project-based pricing: $1,000 to $10,000+ for audits, setup, or short engagements 

Average CPC in 2026 across major industries:

IndustryAverage CPCAverage CTR
Business Services$5.375.62%
Health & Fitness$4.716.88%
Education$4.396.21%
Animals & Pets$3.907.39%
Beauty & Personal Care$3.566.75%
Fashion & Jewelry$3.396.13%
Real Estate$2.109.20%
Restaurants & Food$2.188.68%
Travel$1.9210.16%

How long does it take to see the results of a PPC campaign?

You will see traffic in 24 hours, data in 2 weeks, and true profitability in about 3 months

PPC delivers results faster than SEO, but it's not instant. While your ads can appear within hours, profitable, stable results generally follow a three-stage timeline. 

  • Days 1 to 7: Ads go live and gain immediate traffic. The platform's AI tests audiences. Avoid changing settings, or you will reset the learning process. 
  • Weeks 2 to 4: You spot winning ads, block wasted search terms, and see early leads or sales. Cost Per Acquisition (CPA) may be high because you’re buying data to see which ads convert. 
  • Months 2 to 3: You have enough data to cut underperforming keywords and double down on profitable ones. Results stabilize, and you hit your target return on ad spend (ROAS). 

Who owns your ad accounts?

You should, but you might not. The legal and technical ownership of an ad account depends entirely on how it was set up and what is in your contract. 

If you set up the account using your business email and your credit card, you own it. You simply invite a PPC agency as a partner or manager. If you choose to finish the partnership, you maintain full control and can remove their access at any time. You keep all the historical data, the winning ad formulas, and the tracking pixels that have learned who your customers are. 

When a PPC agency manages campaigns under its own account, you don't retain ownership. If you part ways, you could lose valuable campaign data and have to start from scratch. 

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