DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
We are an agency built for 21st century businesses. We shift thinking and solve problems by leveraging the power of creative communications and technology specializing in websites, marketing and advertising, video, multimedia campaigns, and branding -- and it all starts with a solid strategy...
Top Services:
- Social Media Marketing
- Digital Marketing
- SEO
- Video Marketing
- Digital Services
- Show more
- Location
- St. John's, Canada
- Number of Employees
- Under 49
- Portfolios Count
- 3 Projects Listed
We create inspired video content for web, social, and advertising campaigns. We produce high-end corporate events for brand launches, market updates and team-building town halls. From our Dublin recording studio, we master audio for radio commercials, podcasts and audio books, while offering green s...
Top Services:
- Video Production
- Creative Services
- Audio Production
- Web Design
- Video Marketing
- Show more
- Location
- Dublin, Ireland
- Number of Employees
- Under 49
- Average Hourly Rate
- $165/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
Traditional video production is expensive, time-consuming, and complicated.We handle your video end-to-end, taking care of all the creative details and marketing research, so you can focus on what you do, while we produce a video that sells for your business.Studies show that 87% of consumers say...
Top Services:
- Video Production
- Video Marketing
- Social Media Marketing
- Event Marketing
- Branding
- Show more
- Location
- Kansas City, Missouri
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 6 Projects Listed
We specialize in things that move. 2D motion graphics, 3D animation, live action video...
Top Services:
- Video Production
- Location
- Houston, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Facts tell, but stories sell. Here at VIP Creative we specialise in helping you tell your story through engaging visual content. Video and photography is our speciality and we harness these mediums to help businesses engage with their clients...
Top Services:
- Video Production
- Location
- Kingston upon Hull, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $60/hr
- Minimal Budget
- $1,000 - $10,000
We provide video production services that seamlessly integrate with any marketing and client-facing platform you use. From start to finish, we've got you covered in Video Production, 3D Animation, Web Services, and Digital Marketing...
Top Services:
- Video Production
- Location
- Austin, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $1,000 - $10,000
We help businesses, organisations and charities emotionally connect with their audience through expert visual storytelling...
Top Services:
- Video Production
- Location
- Bath, United Kingdom
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
NICE FILM CO. is an Award Winning Video Production Company that specialises in helping purpose-driven brands, businesses and individuals captivate their audience through original video content...
Top Services:
- Video Production
- Location
- East Melbourne, Australia
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
Visual Angle Media specializes in producing relevant cinematic movies that assist businesses in effectively communicating their brand while improving their sales process and increasing their business. For businesses to reach and interact with their target audience, video content has become an essential tool...
Top Services:
- Video Production
- Location
- Miami, Florida
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
At Gatton Creative we want to help companies present themselves how they actually are, rather than how they think they need to be seen.We are champions of visual storytelling and want to help your company show off its personality through bespoke media content that resonates with audiences while also...
Top Services:
- Video Production
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
King Media Group is a communications and marketing firm that connects your audience to your brand with effective storytellinglive, broadcast, and socialthrough the use of graphic design, video and motion picture, interactive design, and live events. Listening to what you want to accomplish and creating...
Top Services:
- Video Production
- Location
- Glendale, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $65/hr
- Minimal Budget
- $1,000 - $10,000
Fivestone Studios is a video and film production company creating unforgettable experiences powered by story, culture, and world-class talent. We push the boundaries of creative excellence in all the content we produce, from film and live action, animation and VFX, to experiential technology and events. On...
Top Services:
- Video Production
- Location
- Nashville, Tennessee
- Number of Employees
- Under 49
Our studio creates modern and cutting-edge 3D video animations. Whether it's a 3D advertising video or a technical video for the industry, success is guaranteed!...
Top Services:
- Video Production
- Location
- Castelfiorentino, Italy
- Number of Employees
- Under 49
Prelight Creative is a leading video production company based in Surrey. What sets us apart is the convenience of our high-end video studios. This offers you greater flexibility, control, and efficiency throughout your project all in house. We predominantly service clients in London and the surrounding areas...
Top Services:
- Video Production
- Location
- Send, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Main Paige Media is a woman owned, full-service video production company based in the Boston area. We work with non-profits, schools, and brands to tell powerful, authentic, and emotionally driven stories through video. Specializing in a docu-style approach, our productions get to the heart of your message...
Top Services:
- Video Production
- Location
- Beverly, Massachusetts
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Miami-based video production company serving businesses across South Florida, including Miami, Fort Lauderdale, and West Palm Beach. We specialize in corporate videography, photography, and livestreaming that turns live moments into strategic content...
Top Services:
- Video Production
- Location
- Hialeah, Florida
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Tree9 Films is an Emmy®-winning video production company based in St. Louis, serving clients across the Midwest and nationwide. We craft commercials, documentaries, fundraising films, and branded content with a balance of creativity and efficiency. From concept to final cut, our award-winning team helps...
Top Services:
- Video Production
- Location
- St. Louis, Missouri
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- $1,000 - $10,000
RRDG Productions is a full-service creative agency specializing in cinematic video production, product photography, Amazon A+ and B+ content, branding, and packaging design. With over 22 years of experience, weve partnered with leading brands and Stanley Black + Decker licensees to deliver content that meets...
Top Services:
- Video Production
- Location
- Glastonbury, Connecticut
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Mister Nitch is a French AI Director and augmented Artistic Director. He merges 25 years of advertising culture with 3 years of full AI creation. Nitch designs and directs premium, cohesive 360° campaigns (print, digital, TV). His key differentiators are a high-level Artistic Direction, rare attention to...
Top Services:
- Video Production
- Location
- Montpellier, France
- Number of Employees
- Under 49
- Average Hourly Rate
- $300/hr
- Minimal Budget
- $1,000 - $10,000
Eyemix is a Hollywood-based, AI-driven creative studio powered by a hybrid team of industry professionals with extensive experience in filmmaking, storytelling, production, post-production, and AI artistry. The studio partners with agencies and brands to accelerate content creation, enhance execution...
Top Services:
- Video Production
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Yet 2 Evolve Productions is an award-winning video production company creating purpose-driven content for nonprofits and advocacy organizations. Through cinematic storytelling and strategic execution, they help brands amplify impact, engage audiences, and drive meaningful change...
Top Services:
- Video Production
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $16/hr
- Minimal Budget
- $1,000 - $10,000
Pastilla is a full-service agency based in Los Angeles. We partner with public agencies, nonprofits, and global brands to turn complex missions into clear brand and digital experiences that build trust and move communities to action...
Top Services:
- Branding
- Design Services
- Graphic Design
- Web Design
- Web Development
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $185/hr
- Minimal Budget
- $50,000 & Up
- Portfolios Count
- 18 Projects Listed
As 16kmedia we produce unique filming projects, also as fixer in Turkey we arrange filming permit, equipment & crew, pre-production, research casting, transport accomodation for your filming project whether documentary, music clip, tv / web ad. or feature film...
Top Services:
- Video Production
- Video Marketing
- Social Media Marketing
- Advertising
- Show more
- Location
- Istanbul, Turkey
- Number of Employees
- Under 49
- Average Hourly Rate
- $15/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 4 Projects Listed
Frame de la Frame is a Vienna-based film production company for commercials, corporate and event films...
Top Services:
- Video Production
- Branding
- Audio Production
- Logo Design
- Show more
- Location
- Vienna, Austria
- Number of Employees
- Under 49
- Portfolios Count
- 4 Projects Listed
Interactive 3D websites: Turning user engagement into sales growth for creative and innovative industries...
Top Services:
- Web Development
- Branding
- Design Services
- Digital Services
- Video Production
- Show more
- Location
- Palm Coast, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
A social media agency designed to help customers fall in love with brands...
Top Services:
- Digital Marketing
- Social Media Marketing
- Branding
- Web Design
- Web Development
- Show more
- Location
- St. Petersburg, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 4 Projects Listed
Barrett and Welsh began as a creative task force, serving major advertising agencies. Our early success led us to offer our services to clients of our own. We are idea-centric and channel agnostic because we believe communication is a full contact sport. We work hard to make sure your brand makes an impact on...
Top Services:
- Branding
- Digital Services
- Video Production
- Graphic Design
- Digital Marketing
- Show more
- Location
- Toronto, Canada
- Number of Employees
- Under 49
- Minimal Budget
- $25,000 - $50,000
JAR is a podcast production and marketing agency. We help B2B and B2C enterprise brands deepen relationships with customers by creating podcasts that their target audiences love. We balance your business objectives with your audiences needs to create podcast magic: great content thats good for business...
Top Services:
- Audio Production
- Video Production
- Video Marketing
- Location
- Vancouver, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $50,000 & Up
- Portfolios Count
- 3 Projects Listed
X2 is an award-winning creative engagement firm based in Hong Kong that was launched in 2011. We are the intersection of creative marketing solutions. For a variety of prestigious local and international clients, our key areas are creative strategy, experiential, o2o campaigns, content production, digital...
Top Services:
- Digital Marketing
- Package Design
- Print Design
- Video Production
- Public Relations
- Show more
- Location
- Hong Kong, Hong Kong
- Number of Employees
- Under 49
- Average Hourly Rate
- $500/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 8 Projects Listed
We are celebrating 10 years of producing commercials, documentaries, animated, promotional, institutional and corporate in high format for film, television, web and emerging platforms...
Top Services:
- Video Production
- Audio Production
- Digital Marketing
- Social Media Marketing
- Content Marketing
- Show more
- Location
- Bogota, Colombia
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 9 Projects Listed
An NYC-based video production agency working towards a more sustainable, collaborative world. We primarily focus on projects for products and services that help benefit people, the environment, and society as a whole...
Top Services:
- Video Production
- Creative Services
- Audio Production
- Location
- New York City, New York
- Number of Employees
- Under 49
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 3 Projects Listed
CREATED AGENCY is a full-service audiovisual company based in Brussels, Europe. We think STRATEGY to create & share compelling storytelling that inspires trust and drives results...
Top Services:
- Video Production
- Advertising
- Video Marketing
- Location
- Brussels, Belgium
- Number of Employees
- Under 49
- Average Hourly Rate
- $80/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
Explainify is a B2B explainer video production company specializing in simplifying messaging and driving audience action. Contact us to know more!...
Top Services:
- Video Production
- Video Marketing
- Location
- Fayetteville, North Carolina
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 4 Projects Listed
DB1 Global Software, which has a development center in Brazil, was ranked twice as one of the Americas' fastest-growing companies by the Financial Times (2020/21). DB1 delivers high-quality custom software mobile/web applications and provides dedicated teams...
Top Services:
- Software Development
- Mobile App Development
- Video Production
- HR Outsourcing
- Show more
- Location
- Maringá, Brazil
- Number of Employees
- 500 - 999
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 10 Projects Listed
Prodigy Consulting Group, LLC is a Plitcal consulting firm that specializes in graphic design, campaign advisory, social media growth and production, video production, web design and much more...
Top Services:
- Graphic Design
- Public Relations
- Video Production
- Web Design
- Show more
- Location
- Golden, Colorado
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Portfolios Count
- 5 Projects Listed
Located in Coquitlam, Canada with an expanding office base across Metro Vancouver, Nirvana Canada is a digital boutique offering a comprehensive mix of website design & development, digital marketing, product development, branding, and everything in between...
Top Services:
- Web Development
- Web Design
- eCommerce Development
- Branding
- Digital Marketing
- Show more
- Location
- Coquitlam, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $110/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 20 Projects Listed
Total Quality Call Center is a One-stop Shop for all of your business needs. We are known for quality services with highest level of professionalism. Our Team is up for every job, managing different projects as we provide affordable business registration, business planning, CRM or Software setups and...
Top Services:
- Business Consulting
- Branding
- Logo Design
- BPO
- HR Outsourcing
- Show more
- Location
- Sioux Falls, South Dakota
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $8/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 15 Projects Listed
Callis provides digital marketing, advertising and public relations services...
Top Services:
- Digital Marketing
- Advertising
- Video Marketing
- Social Media Marketing
- Branding
- Show more
- Location
- Sedalia, Missouri
- Number of Employees
- Under 49
- Portfolios Count
- 3 Projects Listed
With a rich tapestry of experience spanning over a decade, we've mastered the art of turning ideas into realities and visions into victories. From breathtaking branding campaigns to immersive digital experiences, we craft stories that resonate, designs that inspire, and strategies that succeed...
Top Services:
- Graphic Design
- Video Production
- Digital Strategy
- Web Design
- WordPress Website Design
- Show more
- Location
- Karachi, Pakistan
- Number of Employees
- Under 49
- Average Hourly Rate
- $35/hr
- Minimal Budget
- Under $1,000
Takt/Studios is the production and branded content arm of the Takt family, with Canadian roots and global reach. Where many studios focus on output, we focus on impact. We blend cinematic craft, cultural insight, and strategic intention to create content that earns attention and resonates across audiences...
Top Services:
- Video Production
- Creative Services
- Digital Strategy
- Branding
- Content Marketing
- Show more
- Location
- Vancouver, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $210/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
ThunderClap is a global conversion-focused B2B website design agency. We help businesses revamp their website into a sales and marketing asset that generates leads, helps you stand out in the market, accurately represents your product, and actually drives revenue...
Top Services:
- Web Design
- Web Development
- Branding
- CRO
- UI/UX Design
- Show more
- Location
- Bengaluru, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 8 Projects Listed
Firestarter is a Romania-based strategic branding and design agency founded in 2007, focused on using design as a core business strategy rather than merely an aesthetic element. The agency helps organizations build differentiated brands through research, strategy, identity systems, digital experiences...
Top Services:
- Branding
- Product Design
- Package Design
- Logo Design
- Graphic Design
- Show more
- Location
- Brașov, Romania
- Number of Employees
- Under 49
- Average Hourly Rate
- $80/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 14 Projects Listed
FX Productions Canada is your premier destination for top-tier video production services. From captivating commercials to immersive documentaries, we specialize in bringing your vision to life with creativity, professionalism, and unmatched expertise...
Top Services:
- Video Production
- Audio Production
- Creative Services
- Video Marketing
- Show more
- Location
- Toronto, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $300/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
Were an Animation & Creative Direction Studio...
Top Services:
- Video Production
- Graphic Design
- Design Services
- Location
- Miami, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Portfolios Count
- 4 Projects Listed
Timmons Productions is a production company in Clarksville, TN that provides a variety of solutions to meet our partners’ media needs...
Top Services:
- Video Production
- Location
- Clarksville, Tennessee
- Number of Employees
- Under 49
- Portfolios Count
- 1 Project Listed
Robbie McKane, a London-based filmmaker, launched Art Native, a documentary film company with an emphasis on arts and culture. Robbie McKane, a London-based filmmaker, founded Art Native, an arts and culture-focused documentary film studio. With regular commissions from Sotheby's, English National Opera...
Top Services:
- Video Production
- Location
- Woking, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
At StoryChef Media, we're focused on telling meaningful stories and creating clear messaging for brands. Video is the most powerful way to tell your brand's story, showcase your product or services, and to engage with your target audience. We're talking about valuable, compelling, and emotionally engaging...
Top Services:
- Video Production
- Location
- Austin, Texas
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Austin Visuals 3D Animation Studio, based in Texas, is a premier provider of high-quality animation and graphics. We specialize in 2D/3D animation, medical animations, video production, and more. Our award-winning team is committed to turning your ideas into dynamic visual narratives, using state-of-the-art...
Top Services:
- Video Production
- Location
- Austin, Texas
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Gisteo is the worlds #1 affordable explainer video company. No matter what you need to communicate, well make sure your audience gets the gist. Since 2011, we've worked with clients big and small to craft premium explainer videos at a fair price...
Top Services:
- Video Production
- Location
- Miami, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Producing video that actually changes attitudes or behaviors, compelling people to act, means going one better. Its about understanding the way audiences think, strategically structuring content, and using creative techniques throughout the video production process...
Top Services:
- Video Production
- Location
- Budapest, Hungary
- Number of Employees
- Under 49
- Average Hourly Rate
- $30/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Video Production Specializations
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Frequently Asked Questions About Video Production Companies
What are the typical video production services?
Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages:
- Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed.
- Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule.
- Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels.
Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media.
What type of video should your business invest in?
The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels.
Here are the most common types of videos:
- Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.
- Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube).
- Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements.
- Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media.
Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%).
In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%).
How long should your video be?
The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement:
| Goal | Ideal Length | Example |
| Brand awareness and social media engagement | <1 minute | Promotional videos, product teasers, and brand videos |
| Educational videos | 1-5 minutes | Explainer videos and product demos |
| Training videos | 30+ minutes | Webinars and online courses |
Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).
For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.
What is the difference between 4K and 1080p?
The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display:
- 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
- 4K (UHD): 3840 x 2160 (8.3 million pixels)
Here is a breakdown to guide your decision-making process:
| 1080p (Full HD) | 4K (Ultra HD) | |
| Advantages |
|
|
| Disadvantages |
|
|
| Best for |
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How can you measure the success of your video?
To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks:
Brand awareness and reach
- Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad.
- View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail
- Play rate: 40%-60% for landing page videos
Lead capture
- Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos
- Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos
- Click-through rate: 2%-3%
- Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B
Attribution, ROI, and Optimization
- ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads
- Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B
- Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce
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