DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.

  • Turning Ideas From Zero Into Remarkable Films.

    We create impactful corporate videos that help brands and professionals communicate clearly, connect deeply, and inspire action...

    Top Services:

    • Video Production
    Location
    Sao Paulo, Brazil
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Video Animation Agency

    We are Spark and we are a video animation agency in the UK, dedicated to creating animation videos that help businesses enhance their brand. Some of the biggest brands and companies in the UK and around the world have turned to us for their animation needs...

    Top Services:

    • Video Production
    Location
    Bristol, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Invest In Your Memories

    Bridal Suite Weddings is an Ireland-based wedding videography company founded by Joanna, a skilled female videographer. Aware that the field is typically male-dominated, Joanna brings a distinctive and compassionate viewpoint, capturing the subtle emotions and meaningful moments from the brides perspective...

    Top Services:

    • Video Production
    Location
    Dublin, Ireland
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • We Bring Your Vision to Life

    Based in British Columbia, YYJ soup Productions Inc. is a dynamic full service video production company specializing in documentary storytelling, broadcast quality editing and promotional content...

    Top Services:

    • Video Production
    Location
    Vancouver, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • We Don't Just Create Video, We Tell Your Story!

    Paraísos Audiovisuais is a creative studio specialising in cinematic video production. We help brands, institutions, and storytellers craft compelling visual content that inspires, engages, and leaves a lasting impression...

    Top Services:

    • Video Production
    Location
    Oeiras, Portugal
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • We make knockout creative for Marketers & Agencies hungry to collaborate on epic 3D Content.

    Your creative engine for high-end 3D animation and CGI. We are a compact, Surrey-based team that powers cinematic visuals and engaging motion design, delivering big-agency results with a personal, transparent approach...

    Top Services:

    • Video Production
    Location
    Farnham, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $156/hr
    Portfolios Count
    1 Project Listed
  • Bring your Vision To Life

    NKL'S Design is Digital Media, Multimedia, Graphic Design specialist provides high-end quality digital Branding, Design, Video, Motion Graphic, Animation, Social Media, Digital that take business's digital advertising/marketing to next level...

    Top Services:

    • Video Production
    Location
    Manila, Philippines
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • We Deliver Video Content That Creates Results

    We produce high-quality, engaging video content designed to elevate your brand image and deliver measurable business results. By partnering with our responsive, creative production team, you will enjoy a simplified production process that eliminates stress and reduces your workload...

    Top Services:

    • Video Production
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • WE CREATE YOUR STORY

    DUTCH PICTURE INDUSTRY is an award-winning, internationally orientated media production company based in Amsterdam. 
 Our creative team provides a full-service offer, including all online technology, concept development and video production...

    Top Services:

    • Video Production
    • Video Marketing
    • Creative Services
    • Social Media Marketing
    • Translation Services
    • Show more
    Location
    Amsterdam, Netherlands
    Number of Employees
    Under 49
    Average Hourly Rate
    $45/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Shaping Stories, Captivating Audiences.

    New Pace Productions: Your Trusted Partner for Corporate Video Production since 2007. We're all about creativity, professionalism, and partnership. We excel in delivering cost-effective video solutions that engage your audience. Trust us to get it done!...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Philadelphia, Pennsylvania
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Seamless video production services

    With a cohesive partnership established in 2007, our team boasts an impressive collective experience of over 100 years in the field of video production and editing. At Video Parachute, we take pride in our status as a Minority Business Enterprise (MBE) certified by the City of Chicago...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    5 Projects Listed
  • Your Reliable Video Production Team

    eImage is a trusted provider of marketing, advertising, promotional and documentary videos, catering to corporate and medium-sized businesses...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Where your brand becomes a blockbuster.

    Were a team of brand, marketing and communications specialists who make an unforgettable impact inside and outside organisations...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Best-in-class video production solutions

    At Viamark Video, our focus goes beyond video production - we are storytellers. What sets us apart from other video production companies is our foundation as a marketing company. We craft narratives that evoke emotions and give your brand a human touch...

    Top Services:

    • Video Production
    • Advertising
    Location
    Marshfield, Massachusetts
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Create the Perfect Video for Your Brand.

    Video marketing services that bring your story to life. Tell us your vision and our in-house creative team will partner with you to create a fun and engaging video that speaks to your audience. We do all the heavy lifting, from creative storytelling and location scouting to editing and color grading, and you...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Mission Viejo, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Umault

    Award WinnerRecipient of a Best Design Award for outstanding work.
    B2B video marketing done right!

    Prospective customers are not immune to emotions; they are just like us. At Umault, we specialize in crafting videos that evoke deep emotions, leaving a lasting impression for years to come...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    5 Projects Listed
  • Take Your Videos to the Next Level

    Ridge Films, founded in 2002, is a video marketing company specializing in inbound strategies. Based in Australia, they cater to small and medium-sized businesses, providing them with high-quality video production services...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Sydney, Australia
    Number of Employees
    Under 49
    Portfolios Count
    5 Projects Listed
  • Make Waves Digitally With Our Designs

    Animation Sharks is your go-to destination for top-notch logo animation and video animation services. As a leading video animation company, we specialize in creating immersive motion graphics that make waves...

    Top Services:

    • Video Production
    • Logo Design
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Portfolios Count
    5 Projects Listed
  • Video Production Agency.

    Family run company means more care and attention to your video production needs. A small team that gets you big results. Get in touch with today with Amy to discuss your needs...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Cheltenham, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Elevate Your Brand, Illuminate Your Story.

    Blue Barn, a boutique San Diego branded video production agency, excels in crafting polished videos that drive brand clarity. With over a decade of experience, our seven-time Emmy© Award-winning team serves clients nationwide, combining passion for filmmaking with brand elevation...

    Top Services:

    • Video Marketing
    • Video Production
    • Creative Services
    Location
    San Diego, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Full-Service PR, Digital Marketing & Creative Agency in Moldova

    PRofile is a Moldova-based full-service agency bringing PR, digital marketing, design, video production and events under one roof to turn ideas into campaigns that get noticed and deliver results...

    Top Services:

    • Video Production
    • Public Relations
    • Design Services
    • Package Design
    • Web Design
    • Show more
    Location
    Chișinău, Moldova
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Let the Visuals Do the Talking.

    A team built around fresh, young and ambitious ideas. We bring our Video Expertise to brands across the world. We Do End-to-End video production, working directly with you or agencies to create the content that you can only dream of!...

    Top Services:

    • Video Production
    • Video Marketing
    • Advertising
    • Creative Services
    • Show more
    Location
    Leeds, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Full support and creative guidance.

    As a well-renowned creative agency, LaviniaNext professionals are Idea & Solution Makers, offering their market experience in Strategy, Creativity, Technology, Branded TV, Content, Events, Social Media and E-Learning...

    Top Services:

    • Digital Marketing
    • Web Design
    • Video Production
    • Graphic Design
    • Digital Services
    • Show more
    Location
    Barcelona, Spain
    Number of Employees
    50 - 99
    Average Hourly Rate
    $65/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    7 Projects Listed
  • Content that roars

    Content that roars. Storytelling with purpose. Results driven, compelling, award winning content. You need a team that understands your audience, message, and call to action. Check. You also need a team with the tools, talent, and experience. Let us take you through our process and well help take your...

    Top Services:

    • Video Production
    • Audio Production
    • Video Marketing
    • Content Marketing
    • Show more
    Location
    Overland Park, Kansas
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $10,000 - $25,000
  • We're a dedicated team of creative design and development warriors

    We're a dedicated team of creative design and development warriors, and we'd like to be your one-stop marketing resource. Give us a call. We'll take your projects on like they're our own, so you can focus on doing what you love...

    Top Services:

    • Video Production
    • Creative Services
    • Branding
    • Web Development
    • Web Design
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • Product CGI Studio | Engineered Beauty

    XO3D is a London creative studio producing world-class visual content for global brands...

    Top Services:

    • Video Production
    • Design Services
    • Creative Services
    • Product Design
    • VR/AR
    • Show more
    Location
    Stevenage, United Kingdom
    Number of Employees
    Under 49
  • Focus On Your Company Leave The Tech To Us.

    We are a tech production company that specializes in virtual events. Our team will work with you to plan and coordinate every aspect of your event, ensuring that it runs smoothly and seamlessly...

    Top Services:

    • Video Production
    • Branding
    • Audio Production
    • Translation Services
    • Digital Marketing
    • Show more
    Location
    Middletown, Delaware
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Let's Build It Together!

    Messer Productions is a full-service marketing, video production, live event, online, and advertising business that has its origins deeply planted in the advertising and technology industries. Do you want to expand your current business? We are able to provide you with a first-rate branding strategy, search...

    Top Services:

    • Video Production
    • Web Design
    • Creative Services
    Location
    Valrico, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Captivate Your Customers With Video.

    RAW Pictures is a UK based creative video agency, specialising in video content and animations for businesses across the world. Clients include Google, Amazon, Samsung and Apple...

    Top Services:

    • Video Production
    • Branding
    • Social Media Marketing
    Location
    Oxford, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
  • Working to rid the world of bad design, one job at a time.

    GMCI Creative is a full-service digital, print, web, video and experiental marketing and design agency that has been in Chicagoland since 1991. GMCI is a Certified Woman Owned Business. DUNS # 114578276. Cage ID 8FAF3...

    Top Services:

    • Branding
    • Web Development
    • Graphic Design
    • Digital Marketing
    • Digital Services
    • Show more
    Location
    Elgin, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    4 Projects Listed
  • Toronto-Based Corporate Video Production Company

    K&F Video Production is a Toronto-based full-service video and photography studio helping businesses turn complex ideas, services, and expertise into clear, credible visual stories. We produce corporate, industrial, healthcare, testimonial, interview, social and branded content with a streamlined professional...

    Top Services:

    • Video Production
    • Video Marketing
    • Content Marketing
    • Social Media Marketing
    • Creative Services
    • Show more
    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Let's Make You Remarkable.

    At Khorus, we specialize in crafting more than just videos; we curate memorable experiences that deeply connect with your target audience, reinforcing your brand message with every frame. Our high-end video production services are trusted by Australia's leading innovators, ensuring that your brand stands out...

    Top Services:

    • Video Production
    • Content Marketing
    • Branding
    • Creative Services
    • Digital Strategy
    • Show more
    Location
    South Melbourne, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Portfolios Count
    8 Projects Listed
  • Where Stars Are Born

    Helium Films is a San Diego based Video Production Company providing high-end creative services to corporations, creative agencies, and networks...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    San Diego, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • VISUAL JEDI, LLC - The Video Production Specialists

    VISUAL JEDI, LLC has over 20 years of professional experience & a never ending love for providing a reliable and creative source for all your Video/Audio production needs...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Philadelphia, Pennsylvania
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • We develop formulas and digital solutions to immunize your ideas with... Video - Post & MoGraphics

    Video Agency - Post & VFX Animation company located in Santiago de Chile South America.Our core business is to help companies and brands develop stunning TV Commercials, Marketing Videos and also corporate videos and digital media content for social media distribution and broadcast over Latin...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Santiago, Chile
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • 2D and 3D Motion Graphics skills.

    Mahmoud, has passionate 2D&3D Motion Graphics skills to help you to make an impact...

    Top Services:

    • Video Production
    • Graphic Design
    Location
    Munich, Germany
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Authentic stories for brands.

    Slow Clap is a San Francisco Bay Area-based creative video production company united by a desire to create short-form web content with staying power...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Oakland, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Animation With A Human Touch

    We believe anything can be animated, so we've dedicated our lives to creating unforgettable stop motion films, ads, music videos and docs...

    Top Services:

    • Video Production
    • Advertising
    Location
    Montreal, Canada
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • DAKONA is a purpose-led video production company in Cardiff, building video campaigns that cuts through noise, rethink content from the ground up, and turn storytelling into a high-impact tool in a fast-changing digital landscape...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Cardiff, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • We Tell Stories.

    Welcome to the world of 3FILM , where each production is a work of passion, professionalism and creativity. Since 2014, we have been creating films that not only tell stories, but also build images, promote brands and are memorable. For us, film is not just a tool it is emotions, a message and art that has...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Suwałki, Poland
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Manchester-Born. Globally Driven. Visually Powerful

    At 84 Media, we transcend the aim of merely producing 'pretty videos.' Our goal is to craft impactful video assets strategically designed to influence key metrics in your business, ranging from increased sales and signups to enhanced conversions...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Manchester, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Liquid Animation Studio is a creative animation agency specializing in compelling 2D and 3D motion content that helps brands communicate complex ideas clearly and engagingly across digital platforms. Their visual storytelling expertise simplifies messages, boosts engagement, and enhances brand presence...

    Top Services:

    • Video Production
    • Logo Design
    Location
    Houston, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Digital Marketing for Growth

    GoEpps is the digital marketing agency focused on delivering growth and high-ROI online marketing channel management. We are headquartered in Nashville, TN, are in our tenth year in business, and serve clients from coast to coast in the USA. We take a partnership approach to our relationships to establish...

    Top Services:

    • Web Development
    • Digital Marketing
    • SEO
    • Social Media Marketing
    • Public Relations
    • Show more
    Location
    Nashville, Tennessee
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    4 Projects Listed
  • Twenty-five Years In The Room.

    Memory Filming is a UK-based wedding videography agency with over 25 years of experience, specializing in capturing authentic, emotional, and timeless wedding films that preserve couples most meaningful moments...

    Top Services:

    • Video Production
    Location
    Brentford, United Kingdom
    Number of Employees
    50 - 99
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • We Craft Amazement at First Sight

    We're a narrative driven motion studio. We create high end visuals that challenge perception and empower brands...

    Top Services:

    • Video Production
    Location
    Costa Mesa, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Creating Stories That Inspire Audiences

    DIVISION is the Asia-Pacific arm of DIVISION, an award-winning global creative production company specializing in commercial production, branded content, digital experiences, visual storytelling, and creative execution for leading brands, agencies, and entertainment companies worldwide...

    Top Services:

    • Video Production
    Location
    Paris, France
    Number of Employees
    50 - 99
    Portfolios Count
    2 Projects Listed
  • Crazy Ambition Makes Serious Things Happen

    LOLA is an independent creative agency with offices in Madrid, the United States, and Brazil, built on a foundation of world-class international talent and bold creative thinking. Guided by its philosophy, Crazy Ambition Makes Serious Impact, the agency develops culturally relevant campaigns, brand platforms...

    Top Services:

    • Video Production
    Location
    New York City, New York
    Number of Employees
    100 - 249
    Portfolios Count
    2 Projects Listed
  • A Creative Company That Puts Feeling First

    adam&eve\TBWA is a London-based creative agency that helps brands build stronger emotional connections through creativity that puts feeling first. The agency develops emotionally driven campaigns, brand experiences, and marketing solutions designed to give businesses a lasting emotional advantage in...

    Top Services:

    • Video Production
    Location
    London, United Kingdom
    Number of Employees
    250 - 499
    Portfolios Count
    2 Projects Listed
  • Communications For World-Class Brands

    MHP Group is an integrated communications agency headquartered in London, specializing in strategic communications and multichannel campaigns for world-class brands. The agency works with audiences ranging from consumers and policymakers to stakeholders and shareholders, supporting organizations operating in...

    Top Services:

    • Video Production
    Location
    London, United Kingdom
    Number of Employees
    100 - 249
    Portfolios Count
    2 Projects Listed

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Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages: 

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

GoalIdeal LengthExample
Brand awareness and social media engagement<1 minute Promotional videos, product teasers, and brand videos
Educational videos 1-5 minutesExplainer videos and product demos
Training videos 30+ minutesWebinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

 1080p (Full HD)4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks: 

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce