DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.

  • Don't get bitter Jus get Betr

    Betr Marketing firmly believes that every individual possesses a unique purpose. Our mission is to assist you in expanding your reach and making a significant impact on more lives, all without the need for you to dedicate valuable time to daily marketing tasks. We're not just a typical contractor; we consider...

    Top Services:

    • Graphic Design
    • Video Production
    • Web Design
    • eCommerce Development
    • Web Development
    • Show more
    Location
    Bogota, Colombia
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Use Video To Grow Your Brand

    Clockwork9 is a Cleveland-based creative agency founded in 2016. Specializing in video production, animation, motion graphics, photography, and live-event coverage, the boutique firm supports brands both regionally and nationally, delivering high-quality storytelling through cinematic content and streamlined...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Cleveland, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Game Art Outsourcing Studio

    Founded in 2013, Thunder Cloud Studio has established itself as a leading provider of high-quality 3D game art outsourcing services. The studio offers full-spectrum art production capabilities, including 2D concept design, 3D asset creation, character and environment modeling, level assembly, engine...

    Top Services:

    • Video Production
    • Product Design
    Location
    Hanoi, Vietnam
    Number of Employees
    50 - 99
    Portfolios Count
    4 Projects Listed
  • fgggregregrgrgege...

    Top Services:

    • Graphic Design
    • Creative Services
    • Print Design
    • VR/AR
    • Video Production
    • Show more
    Location
    Itasca, Illinois
    Number of Employees
    50 - 99
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $50,000 & Up
  • We Create Video Ads That Convert.

    We specialize in crafting high-converting direct response video ads tailored for social media platforms like Facebook, Instagram, YouTube and TikTok...

    Top Services:

    • Video Production
    • Advertising
    • Creative Services
    • Social Media Marketing
    • Video Marketing
    • Show more
    Location
    San Diego, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Graphic Art Studio.

    To improve the advertising industry's level, MIDISINI is ready to serve customers by establishing branches in all countries of the world...

    Top Services:

    • Digital Services
    • Graphic Design
    • Video Production
    • Branding
    • Logo Design
    • Show more
    Location
    Toronto, Canada
    Number of Employees
    100 - 249
    Average Hourly Rate
    $250/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    13 Projects Listed
  • BlueGreen Agency

    Award WinnerRecipient of a Best Design Award for outstanding work.
    Culture-Forming Ad Campaigns That Turn Consumers into Fans | Creatively Bold

    We craft culture-forming campaigns that turn consumers into fans, helping brands be creatively bold & boldly creative...

    Top Services:

    • Advertising
    • Video Production
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • La Habichuela Mágica stands firm in our commitment to harnessing the power of creativity to bring forth visual expressions that authentically capture and convey the essence of who you are. For us, the art of creation is an ongoing journey that thrives on exploration and pushing boundaries. It's about...

    Top Services:

    • Branding
    • Video Production
    • Graphic Design
    • Creative Services
    • Design Services
    • Show more
    Location
    Monterrey, Mexico
    Number of Employees
    Under 49
    Portfolios Count
    12 Projects Listed
  • More than pushing pixels

    We are more than design, more than pushing pixels. We are Trent Creative. The best test of design and its succes is when it meets or exceeds the business goals of our client needs. It is not about giving our client what they think they need but supplying our clients with what works. We build brands and...

    Top Services:

    • Print Design
    • Web Design
    • Digital Services
    • Creative Services
    • Graphic Design
    • Show more
    Location
    Rochester, Michigan
    Number of Employees
    Under 49
    Average Hourly Rate
    $110/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • EraserFarm Is an Independent, Full Service Creative Advertising Agency.

    EraserFarm is a self-contained, full-service creative advertising agency and insight organisation. We're not your normal advertising agency. They are more nimble, cooperative, rigorous, and unrelenting in our search for the best concepts...

    Top Services:

    • Digital Marketing
    • Video Production
    • Creative Services
    • Social Media Marketing
    • Content Marketing
    • Show more
    Location
    Tampa, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • Optimize - Engage - Convert

    Page.One is a full-service Amazon agency focusing on conversion rate optimization and intelligent advertising to drive brand growth. Whether you need to update your images accross your catalog or a full team to manage your brand getting to the next level...we are here to help...

    Top Services:

    • Creative Services
    • PPC
    • Digital Marketing
    • eCommerce
    • Graphic Design
    • Show more
    Location
    Fort Lauderdale, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $115/hr
    Minimal Budget
    $1,000 - $10,000
  • Making your dental practice stand out and grow

    Digimax Dental is a London-based dental marketing agency that specializes in website design and dental SEO. Our mission is to enhance your online presence, attract a larger patient base, and elevate the success of your practice...

    Top Services:

    • Video Production
    • Public Relations
    • SEO
    • Digital Marketing
    • Branding
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • We Help Businesses Build a Marketing Machine

    Outreach Digital Marketing is a full-service digital marketing agency specializing in helping local businesses attract leads and convert them into customers through various online marketing strategies and small business SEO...

    Top Services:

    • SEO
    • PPC
    • Social Media Marketing
    • Video Production
    • Web Development
    • Show more
    Location
    Westlake Village, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $95/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Where Our Strategy Meets Your Story

    eCommerce development experts and Certified Magento Agency with offices in Orange County, Austin and Los Angeles. Brandastic helps ecommerce platform businesses growth with a full spectrum of services from SEO, PPC to web design and development. Also, featured in media outlets such as Yahoo Finance, USA Today...

    Top Services:

    • Web Design
    • WordPress Website Design
    • eCommerce Development
    • Web Development
    • UI/UX Design
    • Show more
    Location
    Orange County, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $180/hr
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    3 Projects Listed
  • With a real sensitivity for our artists ‘work, we hope to make your future projects come true.

    In the wise words of Mr. Marvin Gaye, there „ain’t no mountain high enough” that our team can’t climb...

    Top Services:

    • Video Production
    • Video Marketing
    • Creative Services
    • Advertising
    • Show more
    Location
    Bucharest, Romania
    Number of Employees
    50 - 99
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Second home, first love.

    Animation and then some... Second Home Studios produce animation in all its forms and guises, whether in the purest sense of each technique or mixing it up...

    Top Services:

    • Video Production
    • Graphic Design
    • Design Services
    • Video Marketing
    • Show more
    Location
    Birmingham, United Kingdom
    Number of Employees
    Under 49
    Portfolios Count
    6 Projects Listed
  • Experience The Power Of Your Brand.

    As a versatile digital marketer emphasising brand visibility and online presence, I specialise in assisting businesses in building and enhancing their online presence. My main goal is to help them attract and captivate their target audience, leading to increased growth and revenue...

    Top Services:

    • Web Design
    • Branding
    • Graphic Design
    • Digital Strategy
    • Video Production
    • Show more
    Location
    Cape Town, South Africa
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Portfolios Count
    4 Projects Listed
  • Tech video production for product launches, DevRel, and events

    We run the whole video process: briefing, coordinating directly with your partners and teams, edit cycles, and delivery. We stay a step ahead, so you're never chasing updates. Partner as closely as you like, or hand it off entirely and get launch videos, explainers, and event content off your plate...

    Top Services:

    • Video Production
    • Creative Services
    • Audio Production
    • Video Marketing
    • Digital Marketing
    • Show more
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $180/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Full-Service Video Production

    Ball Media Innovations is Florida's top business and corporate full service video production company. With extensive education, knowledge and experience in marketing and training, we help our clients reach their goals...

    Top Services:

    • Video Production
    Location
    Pembroke Pines, Florida
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • We assist you in sharing your message, services and products through video.

    We offer drone, company intro, real estate, testimonials, orientation & training, corporate & events, culinary and educational videos...

    Top Services:

    • Video Production
    Location
    Waialua, Hawaii
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
  • Video production services in Turkey

    Fixer in Turkey provides filming services in Turkey for overseas clients. We produce TVC's, documentaries, corporate and music videos...

    Top Services:

    • Video Production
    Location
    Istanbul, Turkey
    Number of Employees
    Under 49
    Average Hourly Rate
    $500/hr
    Minimal Budget
    Under $1,000
  • Corporate Video Production Services for Eco-Driven Companies

    Sandpiper Video creates local content for out-of-town production studios and agencies in Seattle, Washington. We offer crew and talent procurement, location reconnaissance, and on-site production. With a live action ad, we highlight your company and its products or services. From idea creation through...

    Top Services:

    • Video Production
    Location
    Seattle, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • Let's create something amazing together

    Merit Productions is an Austin video production company creating compelling content. Whether photo marketing or video storytelling, we create punchy, smart content that cuts through...

    Top Services:

    • Video Production
    Location
    Austin, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Captivating Videos To Grow Your Business

    CBA Videography carries your back. We employ the most talented animators, editors, motion graphic designers, and cinematographers in the field, therefore we are eager to tackle even the most intricate projects. From a single source, compelling information of the highest quality conceivable. This is the CBA...

    Top Services:

    • Video Production
    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $130/hr
  • The small production house with big ideas

    Productions Go is a video production firm that operates out of Montreal, Quebec, Canada. They have a significant amount of expertise working on video communication projects such as recruitment, training, branding, and communication...

    Top Services:

    • Video Production
    Location
    Montreal, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Always By Your Side

    At 2BY2 Media, we understand the power of visual storytelling. We believe that every business has a unique story to tell, and it is our mission to help you share that story with the world. Through our expertise in video production, we combine compelling narratives, stunning visuals, and emotive soundscapes to...

    Top Services:

    • Video Production
    Location
    Grimsby, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Lets Get Creative

    SBN Media UK is a creative agency covering video, photography and audio. Explore the realm of effective digital solutions with SBn Media UK. Our website offers a comprehensive range of services, from web design and branding to social media management. As your partner in navigating the digital landscape, we're...

    Top Services:

    • Video Production
    Location
    Potterspury, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • Creative Elevated

    Barking Mad Media takes your creative aspirations to unparalleled heights. With over 23 years of expertise in content production, we bring a wealth of unique skills to your projects. Having traversed the globe, we've honed the craft of short-form and documentary storytelling to perfection...

    Top Services:

    • Video Production
    Location
    Saint John, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
  • Complex ideas made simple, persuasive, and unforgettable.

    We specialize in transforming complex concepts into compelling animations that drive action, secure investments, and enhance understanding. From medical devices to industrial innovations, we make the invisible visible...

    Top Services:

    • Video Production
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
  • Moving Image Agency is a VancouverMoving Image Agency is a Vancouver post-production studio.

    Moving Image Agency is a Vancouver post-production studio that specializes in colour grading...

    Top Services:

    • Video Production
    Location
    Vancouver, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    Under $1,000
  • Video, Music And Art

    Since 2017, we have successfully completed over 180 audiovisual projects across the US, Brazil, Canada, Germany and the UK, generating millions of views that have significantly increased the revenue of companies, individuals and artists...

    Top Services:

    • Video Production
    Location
    Jundiaí, Brazil
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Industry Disrupting Creative Production

    We are a small but mighty collection of thinkers, doers, and creatives with a decade of experience working with brands around the world. Kings and Queens Productions specializes in using the right people for the job. Whether you have a small budget or large, we have directors and crew to fit every need...

    Top Services:

    • Video Production
    Location
    Greenville, South Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Video Production Company For Affordable and Effective Video Productions!

    Videobrouwerij is the video production company for affordable and effective video content. We make high-quality videos accessible, whether you opt for a compact shoot or a complete video production package with a film crew, drone, voiceover, and animation.Our strength lies in translating your message into...

    Top Services:

    • Video Production
    Location
    Haarlem, Netherlands
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    Under $1,000
  • Stunning Digital Content Production

    We create bold, viral, and creative content that helps brands stand out and engage the audience...

    Top Services:

    • Video Production
    Location
    Las Vegas, Nevada
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Transform Ideas Into Impactful Real-World Results

    Render Edge Studio is a top-rated 3D animation services Company that integrates creativity with technology to convert your ideas into moving images. We take a storytelling approach and deliver realistic visuals, rapid turnaround times and global reach, which differentiates us from other 3D animation...

    Top Services:

    • Video Production
    Location
    Bogura, Bangladesh
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Professional 3D animation services in Dubai!

    Find the best 3D animation company in Dubai! StarcatMedia is leading in 3D animation services at best price in Dubai. Contact us today!...

    Top Services:

    • Video Production
    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $25,000 - $50,000
  • Your footage. Our obsession.

    Wedit is a dedicated post-production partner for professional wedding filmmakers delivering polished edits and cinematic color grading so studios can scale without the burnout...

    Top Services:

    • Video Production
    Location
    Casper, Wyoming
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
  • Results-Oriented Communications

    Brand Orbit builds marketing and communications tools in a highly oxygenated environment of integrity and innovation. Our clients tell us their companies' programs are thriving...

    Top Services:

    • Branding
    • Digital Marketing
    • Public Relations
    • Graphic Design
    • Video Production
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    8 Projects Listed
  • London Web Designers

    DCP Web Designers is a London web design agency specialising in WordPress websites, WooCommerce, SEO and digital marketing. With 20+ years of experience and 700+ websites completed, we help businesses build a stronger online presence and generate more enquiries...

    Top Services:

    • Web Design
    • WordPress Website Design
    • Web Development
    • eCommerce Development
    • SEO
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $70/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    12 Projects Listed
  • San Diego's Premier Video Company

    New Evolution Video was one of the first online video production companies in the world with a start date of 2007 right after Youtube debuted their online platform to share video content. Now services 10 countries around the globe and over 22 Fortune 1000 company's it's no wonder New Evolution Video is...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    San Diego, California
    Number of Employees
    50 - 99
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • Everyone has a story...

    As one of San Diego's longest serving video production companies, we pride ourselves on working with our clients to help them tell their story. We've created award winning videos for companies and brands across the country...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    San Diego, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • It's all about story

    You have a story that is unique to you and is arguably your greatest asset in reaching your audience. Let us dive deep into that story to create original assets that resonate with your market and invite interaction...

    Top Services:

    • Video Production
    • Branding
    Location
    Vancouver, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Video production for bold brands with imagination.

    We make videos! Based in Nashville, TN. Available for full-service production as well as crew support and ad purchasing/placement across social media, streaming (like Hulu and Disney+), & traditional television...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Nashville, Tennessee
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • Bring your vision to life

    At Maltav Media we take pride in creating exceptional visual content that captivates, engages, and leaves a lasting impact. As a leading creative production agency, we specialize in delivering high-quality videos, photos and strategic digital solutions to elevate your brands presence in the digital landscape...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • We humanize brands through cinematic storytelling

    AmeriFilms is a documentary-style brand video production studio in Dayton, Ohio. We work with founders, Fortune 500 companies, and purpose-driven organizations to turn their stories into cinematic content. Whether it's a brand film, founder story, or commercial campaign, we don't just make videos...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Dayton, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $500/hr
    Minimal Budget
    $1,000 - $10,000
  • Identify. Inform. Inspire.

    We empower your organization to effectively communicate your message. Founded in 2004, Charles River Media has served as a creative agency, consulting firm, and video production company with live streaming services. Our innovative agency services include strategic planning, creative development and...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Needham, Massachusetts
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Leading and award-winning social-first marketing agency

    London social media agency driving growth through paid social and creative across TikTok, Meta and Google. Trusted by Apple, Just Eat, TaskRabbit, Thortful and Davines, supporting challenger brands and scale-ups...

    Top Services:

    • Social Media Marketing
    • Content Marketing
    • Digital Marketing
    • Branding
    • Creative Services
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    14 Projects Listed
  • Your Go-to Nationwide Corporate Video Experts

    ASL Productions: Nationwide Excellence in Corporate Video Production for Over 15 Years. Our extensive national crew network ensures budget-friendly, safe, and outstanding corporate video content...

    Top Services:

    • Video Production
    • Creative Services
    • Audio Production
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Committed to Delivering Impactful Output

    In 2011, Playfish Media LLC was established by producer and director Jillian Suleski and editor Nick Nelson. Both Suleski and Nelson, who were classmates in film school, brought with them extensive video production industry experience...

    Top Services:

    • Video Production
    • Video Marketing
    • Social Media Marketing
    Location
    Seattle, Washington
    Number of Employees
    Under 49
    Portfolios Count
    5 Projects Listed

Why companies trust DesignRush

Every agency is independently vetted before it can be listed or ranked

1

Identity Check

We verify businesses and reviewer LinkedIn profiles for integrity.

Agencies vetted
129,330+
2

Portfolio Review

We review agency work, case studies, and results to confirm skill.

Applicants rejected
47%
3

Ongoing Audit

We monitor listings regularly; outdated agencies are removed.

Agencies verified
7,072

Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.

See how rankings and monetization work.

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages: 

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

GoalIdeal LengthExample
Brand awareness and social media engagement<1 minute Promotional videos, product teasers, and brand videos
Educational videos 1-5 minutesExplainer videos and product demos
Training videos 30+ minutesWebinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

 1080p (Full HD)4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks: 

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce