Alfa Romeo USA (slide 1)

When it comes to innovative design and technology, the Alfa Romeo brand has kept up the pace with bold and powerful designs. From the sharp photography to the clean lines and simple yet complementary color scheme, this automotive manufacturer is certainly striving for success.

The landing page of the Alfa Romeo site is exactly what we expect from such a great brand. Bold colors adorn the page, while the white background creates the perfect contrast for eye-catching vehicles that we’d really love to drive.

Alfa Romeo USA (slide 2)

This Product page is a great example of the minimalist style used on many of Alfa Romeo's information pages. The solid white background, combined with eye-catching photography and clearly visible text, makes searching for a vehicle easy for users. Scrolling down takes you to an intensive footer menu with hyperlinks leading to the Contact page and more.

One of the great features of this simple page design is the thought put into the UX and UI. Not only is the UI quite simple, including pricing slide bars and several tick boxes for easy search definition, but the gray background of each model image helps to break up the stark white background. This certainly makes the page easy on the eyes, as well as helping to offset and showcase the bold, red vehicles.

Alfa Romeo USA (slide 3)

The Contact page features the same minimal design, with plenty of options given. In addition to the basic contact methods, they have included an Announcements section in the left sidebar, which is filled with useful links and information. 

The deep scrolling style of the site leads down to a footer menu that is present on each page, providing easy navigation to the consumer and keeping them engaged longer. In addition, there is a static interactive menu on the right sidebar that flows out with subsections upon mouse hovering, allowing for even greater flexibility in the browsing experience.

Overall, Alfa Romeo has provided potential buyers with a great site. They are able to learn about the brand, the history, current industry and brand news, and gain in-depth information on the vehicles available, coming full circle to complete their visit with purchase information.

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