Lululemon is a popular athleisure and yogawear brand that has built a cult following of customers devoted to their high-quality products and positive messaging.
The Lululemon app offers a straightforward eCommerce with a delightfully clean and engaging design. Product and lifestyle photography truly take center stage in the Lululemon app. For a brand with a very clear aesthetic and visual direction, it’s a major strength of the app. The muted palette of the app helps product photography dominate and engage the user’s focus.
Upon starting the app users are prompted to select either Women, Men, or Gift Cards. Once a selection is made the user is taken to a secondary navigation page where they can select from a list of horizontally scrolling options along the top of the screen, or from one of the feature categories in the main area of the screen.
Product listing pages feature large photography and prominently display color options -- a chief criterion for Lululemon shoppers. Once on a product detail page, gray overlays offer a brief synopsis of each product and its benefits. Product features, fabric details, and care instructions are all included on product detail pages, as are a large variety of customer reviews.
The Lululemon app is good for more than just shopping though -- it also features a store locator, an area where users can save and view their favorite products, and a robust content area where the brand publishes lifestyle content related to yoga, running, and other athletic and wellness-related topics.
Lululemon is a minimalist app design in the eCommerce & retail industry.
