An Unusual Navigation Menu Provides Additional Information About Davenport Blazers
The main navigation bar consists of links to the “Get started” and “Login” pages, as well as the hamburger menu icon which opens an additional menu spanning throughout the page.
The upper half shows four pages – “Get started," "About," "Testimonials" and "Ideation" – while the "Measurement," "FAQ" and "Contact" page options are positioned in the lower half of the menu.
Hovering over the page names opens stylish, black-and-white photographs with customers in Davenport blazers on different occasions. This simple yet unusual feature adds to the elegant style of Davenport's website.
The fact that every website page is custom-made – not based on a single template – speaks volumes about the professional approach to web design and the unique concept of the website.
What is Davenport?
Davenport offers tailor-made, stylish blazers designed by Devon Davenport, a fashion designer from North Carolina.
His vision of fully-customizable blazers that can be adjusted for every occasion led him to create two models currently available for purchase – Davenport V1 and Davenport M-Series.
Davenport has also developed a specific body measurement system based on the algorithm to help his customers complete an online shopping process without the fear of choosing the wrong blazer size.
This is enabled by a streamlined virtual measurement service known as MARS (Made-to-Measure Algorithmic Ratio Service™), also developed by Davenport.
Davenport’s devotion to tailoring products to suit customer’s needs while exceeding expectations has helped him build an elegant yet powerful online store that provides a highly personalized shopping experience.
This is a huge plus for Davenport’s website and one of the many features that help the brand confidently stand out.