The best website designs are a mastery of color and content. The audience seeks information to help them with a decision dilemma. Visual appeal with high-resolution photography is a must. Meaningful graphics are a must. Hit them with glamor and capture them with simplicity.
Enter: Hub.
Hub is the new center of downtown Brooklyn. Unparalleled subway inter-connectivity and a plethora of outdoor space translate to a heightened living experience.
The homepage is a creative ensemble of cartoon characters. You can be one of them. Laughing, enjoying, playing music, climbing, photographing, dancing. The use of this illustration gives the potential customer an opportunity to embrace the fantasy that Hub living can provide: Freedom and happiness.
Hub Brooklyn’s Website Matches The Lifestyle Of Its Brand
The best website designs are a mastery of color and content. The audience seeks information to help them with a decision dilemma. Visual appeal with high-resolution photography is a must. Meaningful graphics are a must. Hit them with glamor and capture them with simplicity.
Enter: Hub Brooklyn.
Hub is the new center of downtown Brooklyn. Unparalleled subway interconnectivity and a plethora of outdoor space translate to a heightened living experience.
The Hub is the tallest building in Brooklyn, towering over the borough like an all-knowing entity with all of the answers. The Hub is urban living at its finest — with views, experiences and opportunities that enhance your way of living.
This urban landmark has a personality and a flare. It’s approachable and friendly and fun. To emulate that, the Real Estate company behind its creation took an extremely creative and illustrative approach to its website design.
Unique illustrations, bright pops of color and simple navigation are just a few of the key features in the web design that create a laid back and relaxed persona the Hub is known for. This real estate site is a step above the rest, serving as a destination home and apartment buyers are excited to engage with.
Hub Brooklyn’s Website Uses Creative Illustrations And Unique Pops Of Color To Emphasize Its Persona
The homepage is a creative ensemble of cartoon characters. You can be one of them. Laughing, enjoying, playing music, climbing, photographing, dancing. The use of this illustration gives the potential customer an opportunity to embrace the fantasy that Hub living can provide: Freedom and happiness.
The amenities page shows another scene of Hub living. People diving into pools and eating and laughing and snorkeling. This is a unique way to represent a service. The most creative website designs are unique and different. They stand out from the crowd. They do not care about being similar and they have disdain for the familiar.
Hub sets themselves apart with these illustrative scenes and they are fun to see.
But it’s not just these bright and exciting illustrations that draw the eye and keep the user happily engaged. This powerful design also uses vivid pops of color in its menus and category offerings.
When the user places their cursor over the short copy sub-category, a splash of red color engulfs the screen. This gives off an immediate sense of urgency. Flight or fight. This is the chance for the consumer to make a decision: stand here and be hesitant or click to enter and feed your voracious curiosity.
It captures the impulsive nature of humans and urges potential residences to go all the way.
These dynamic and creative elements add a personality to the website as a whole. It engages on a very personal level and shows its own humanity in the process.
The Hub Brooklyn Website Design Gives Off An Easygoing Vibe That Makes Renting A Breeze
The ease-of-use this website creates for the user is hard to ignore. From its bold images to its clear copy and simple navigation — there is little confusion to this design.
Each time you scroll down with your mouse wheel, you are taken to a new subcategory. This one has a title of the building. Notice the white which pops out from the colored background and the literal hamburger menu (as in, the illustration of a burger). Visual websites work better than text-based websites.
Short copy is the key to capturing viewer interest. Unless the website you are designing for is based on literature or writing, we do not want the viewer to read a book to obtain information. We want it to be short, sweet, and to the point.
Clicking a sub-category takes you to a gorgeous display of high-resolution photography. Here we see the amenities page displaying the enlightened living at Hub with beautiful architecture and wood plastered walls.
The photography continues via a left and right slider. Each image looks more convincing than the next. The Hub community is breathtaking. Modern architecture combined with pool rooms that dwarf Olympic venues.
Lush green vegetation and crystal-clear windows let sunlight dance residents into relaxation. The main feature that makes Hub stand out as a top website design is its simplicity. We want to give the user just enough information to make an informed decision.
These subtle nudges make the continuation of the journey peaceful and simple for the user. Categories and landing pages are very clearly laid out and labeled. And navigation from one section to the next is fluid, seamless and clean.
And this brand knows exactly what users want to see, with sections like “Happenings” that show users restaurants, bars and activities nearby.
Hub Brooklyn’s Laid-Back Vibes And Playful Persona Are Put On Full Display In Its Website Design
Hub Brooklyn makes use of exciting illustrations, powerful photography, easy navigation and colors that create a distinct urgency to give personality to its website and brand, as well as to make choosing a new apartment easier than with any other website.
They understand what their audience is looking for. And they understanding the vivacious and exciting neighborhood that they’re living in. These insights combine to create a website that is visually stunning, exciting and intuitive.
And when it comes to deciding on a new home, you have plenty of other things to worry about without a stuffy, disorganized website to give you even more anxiety.
Hub Brooklyn is an easy-to-use, creative website design that’ll make your next apartment search one you’ll actually look forward to starting.
