The Icon Motosports homepage invites the user in with stunning illustrations of motorcycle gear shown through video on their full-width website. The looping video gives a closer look at every detail of the helmet and entices the user to purchase.
The navigation is somewhat simple, with the hamburger menu opening to show custom helmets, men's items, womens item's, and collections sold on the site. As users scroll down, they are invited to sign up for their newsletter with email capture.
The product section is very clean, with clear calls to action. Users can also hover over specific items to see the name and price. This section continues with "Helmets," "Men's," "Women's," and "Collections," showcasing these collections through beautiful product and lifestyle photography.
A social wall uses a grid of large and small images, which is well-balanced and easy on the eyes, and encourages visitors to follow the company on Instagram. As uses continue down the grid, the site enters a “We’re Hiring” section so interested applicants can apply directly from the homepage.
The site ends with a clean footer showcasing all the links from the hamburger menu and a repeat of the newsletter sign up form.
The Icon Motosports product page is just as polshed as the homepage. The full-width product imagery is inviting and shows off the product very well. If the user waits long enough without scrolling, the main image turns into video that scrolls through the different color variations within the Double Stack product line. Rotating helmets are shown in a 360 degree view, which is helpful for those in the market.
Scrolling down will take the user to the main content of the page, including price, product description, colors, sizing, and options to buy locally or online.
In terms of layout, this site has it all -- great photography, product heirarchy, and simplicity from a user perspective. Icon Motosports has managed to create a graphical representation for many categories, which is a nice visual feature. Additiional product information is hidden in tabs that open up on click, but remain closed should the user not wish to learn more about the product.
The site also describes the features in detail with more high-resolution photography and shield options to customize your product with a call to action to further explore.
The navigation menu is simple and effective, allowing the user to simply find their category and serving its purpose of taking them to the content.
Icon Motosports Ride Among Us is a gorgeous website design in the Automotive, E-commerce & Retail and Sports & Leisure industries.
