The Lancaster Brewery Website Is Organized And Fun
The Lancaster Brewery website is laid out in a simple, subtle but creative way. The homepage is made up of a photograph that sits above the fold and slides from image to image. There's also a movement to the image, it zooms in slowly pulling you in and making you feel like you're getting closer.
CTAs and header text live on these images in bold, white copy.
Below are blocks that offer a variety of calls to action -- Visit Us, Hire Us and Buy Tour. These boxed CTAs are exciting and fresh. They include an image that is overlaid in a funky, bright color that adds a cool vibe to this design as a whole. Rolling over these boxes, the image disappears and the bright color remains.
Beneath that is the beer list, which is displayed in regal badges that are sophisticated and refined. They're classic but at the same time edgy. And all of these elements sit against a wood-paneled background that's stamped with the Lancaster Brewery logo.
Beneath this is a photo collage or gallery of images all in different sized square and rectangular shapes with similar bold copy overlaid. It's creative but in a simple way.
The entirety of the website is laid out in similar ways. There are a lot of box buttons with copy and CTAs -- urging you to join a tour, visit the space and learn more.
The layout is clean and simple, letting the more creative elements pop -- like the animations and the videos that show how beer is made in the brewery.
There's a nice balance of images and text as well. This brewery does want to inform as much as it wants to entice. And they do that by combining more simple, edgy and modern elements like flashes of color and dynamic movement with classic illustrations and a vibe that oozes English aristocracy.