11 Best Website Designs That Showcase Streamlined UX

We can’t stress this enough, yet we’ll give it our best shot — a robust online presence is the key aspect of any respectable business!

And the best websites are the ones that find new, innovative ways to implement every possible design and/or technological advantage for a seamless and pleasurable user experience many strive to achieve.

While the so-called “thinking outside of the box” is welcome, finding new ways to experience the well-known pathways is often a preferable option. Finding these “diamonds in the rough” can be a near-impossible challenge. Fortunately, “finding the impossible” is one of our specialties.

The internet is full of amazing and inspiring websites for businesses of every size. These are the 11 best website designs in recent years:

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Agency description goes here
Agency description goes here

1. Full Metal Software by Dawn Creative

[Source: Full Metal Software]

Standout features:

  • Monochromatic theme
  • Intuitive navigation
  • Prominent logo and sticky hamburger menu

Full Metal Software is a Northamptonshire-based software developer with the mission of making a genuine difference by providing clients with the best web applications and associated services to meet their business needs/goals. Their website, the creation of Dawn Creative, is reflective of that very statement.

Besides reworking FMS’s brand identity and bringing it in line with the company’s cutting-edge products and/or solutions, Dawn Creative reduced everything down to the lowest granular level. Using pixels and a binary approach to FMS’s color palette, they’ve brought to life the brand’s essential elements that became the basic building blocks for the website.

The site, designed, built and shaped by an in-depth initial SEO strategy report, allows Full Metal Software to display their full range of services at a glance. Through clear CTAs and a distinctive layout structure, the UX improved tenfold which “feeds” the funnel with more quality leads to their internal sales team.

Beauty and utility in one neat package – a masterful design!

2. Moxi by Ether Creative

[Source: Moxi]

Standout features:

  • Fun and vibrant
  • Custom illustrations
  • Dynamic online environment

Moxi is a fun new wellness platform aiming to invigorate and educate your workforce on the values of staying active and healthy. Moxi champions a healthier community with less sickness and more meaningful and productive work.

This rather specific approach to establishing a meaningful relationship between work and personal health needs a clear online presence as well. Enter Ether Creative!

Right from the get-go, upon landing on the Moxi website, visitors are welcomed with a fun, lively and vibrant homepage. It’s not yet another fitness app, but far more.

Early on, Ether Creative developed a distinct visual language and color palette that oozes the exciting attitude the brand shoots for. With playful hand-drawn illustrations and patterns, the website comes to life.

The idea for the website was to replicate the dynamism and energy users need to feel when using the app. By implementing animations and dynamic layouts, the agency crafted an engaging experience, with flying colors (literally)!

3. Wombat Invest by Bond Design & Co

[Source: Wombat Invest]

Standout features:

  • Easy to navigate and understand
  • Streamlines the complicated investment market
  • Prominent CTA

Wombat started back in 2016 as a new idea of a world where literally everyone is able to invest. Such ambition couldn't go unnoticed and it simply had to result in a highly sought-after investment app that is redefining the meaning of investment.

Bond Design & Co started the Wombat project from the initial concept to a real-world product. Since investment is by itself a complex market with lots of uncertainties, the first step was to refine and distill it, making it a lot simpler and easy to understand for the uninitiated.

Both the app and the marketing page share the same DNA: mainly a smooth UI and UX to help users start their investing journey without all the hassle.

4. Roadmap Heroes by Anorak Cat Design

[Souce: Roadmap Heroes]

Standout features:

  • Colorful and dynamic
  • Superhero imagery
  • Prominent CTA

As their name suggests, Roadmap Heroes helps clients (individuals and tech companies alike) to plan, execute and communicate more clearly through the power of roadmapping.

Their website, courtesy of Anorak Cat Design, relies on the specific roadmapping appreciation – it is basically a superpower! Determining the actions, steps and resources needed to lift off the initiative from an idea to reality is the business equivalent of flying, spider-sense, etc.

Superhero imagery aside, the website sports a slew of other dazzling traits. It’s lightning-fast, dynamic, easy to navigate and above all, a pleasure to look at!

5. Tick Tock Tea Times Trading by Lark

[Source: Tick Tock Tea Times Trading]

Standout features:

  • Colorful
  • Journal-like
  • Fun and informative

Trendily named Tick Tock is an independent tea brand specializing in naturally caffeine-free rooibos. They’ve spent more than a century perfecting their blends, and you’ll spot their latest colorful packaging on the shelves of the most respectable supermarkets. Now, thanks to Lark, they have a vibrant new website to boot.

Just like its packaging design, the website blends a formal, carefully structured design with rich colors and illustrations. The website flawlessly pairs it with the brand’s renowned warm and spontaneous personality. The agency managed to make it fun and colorful without losing the brand’s long heritage and industry knowledge. And while it had to look the part, it must do the job too.

It’s rooted in the visual concept of a travel journal, building on the brand’s existing identity and inviting users to discover the world of Tick Tock.

Lastly, subtle animations and parallax effects enhance the UX without being too flashy or distracting. The site itself is built in Shopify and is fully customizable.

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6. The Centre for Culture and Creativity by Born Agency

[Source: C4CC]

Standout features:

  • Logo becoming a literal window to the brand
  • Creative navigation
  • Font resizer above the fold

The Centre for Culture and Creativity (C4CC) at the University of Lincoln is a “think and do tank,” researching and leading cultural programs and creativity.

Creativity being C4CC’s front and center was the basis for its website. Born Agency created a simple logo animation to be used on digital assets. It expands to reveal the brand icon and then the text animates in from behind the icon to complete the full version of the logo.

Besides crafting a prominent logo identity, Born Agency wanted the website to pack a punch, so the intro logo (on the homepage) offers a window into what C4CC has to offer (hence the scroll-down animation).

Users are encouraged to scroll down from the homepage banner by the cursor becoming a hand pointing down. The agency also introduced a font resizer in the header to enable the user to increase or decrease the font size to make it more user-friendly depending on personal preference.

7. Flex Sea by GrassRootsWeb

[Source: FlexSea]

Standout features:

  • Unique USP
  • Innovative, informative and engaging
  • Prominent list of partners

FlexSea is a sustainable-packaging company that focuses on replacing traditional petroleum plastic film with an innovative natural biopolymer derived from seaweed. Their main product is a sleek, transparent, durable and highly resistant material that is degradable in marine, soil and home-composting environments (and is also edible). Talk about multidisciplinary packaging material!

FlexSea’s website, designed by (appropriately named partner) GrassRootsWeb showcases not only the brand’s revolutionary technology to both B2B clients and interested consumers but also takes them on a journey, demonstrating the whole process (from seaweed to stylish packaging) in such an engaging way that a visitor has “no choice” but to convert.

8. Hamilton Scott by omega3design

[Source: Hamilton Scott]

Standout features:

  • Luxurious
  • Classy typography
  • Subdued color palette

Hamilton Scott represents prestigious property agents and developers for individually designed luxury homes in Cotswolds. The real estate developer aimed to translate their bespoke approach online with the help of omega3design. The result?

A classy, luxurious website that masterfully showcases individual property developments and works as a middle-ground for potential buyers.

Hamilton Scott features a distinctive, on-brand visual identity that empowers a unified online presence and sleek UX that marks it as a one-stop shop for prestigious real estate properties.

9. Model Team by Blue2 Digital

[Source: Model Team]

Standout features:

  • Homepage video reel
  • Expansive models gallery
  • Light/dark mode switch

Model Team, an international model agency, is focused on the development of talent on “home turf” (Scottish-based models), nourishing and preparing them for their future careers, i.e., the international market.

Since Model Team celebrates difference and remolds the fashion industry conventions, it’s only logical that their website does the same. Like the models they sponsor, the agency rejoices in distinctive styles of expression, which is why they hired Blue2 Digital to craft a distinctive online presence.

The website is a testament to Model Team’s stature, success and values — it's stylish, bold and modern with just a pinch of that evergreen class. With its flexible layout and bold typography, It is more akin to a physical editorial or a magazine than your typical website.

The intro video creates a moving narrative that showcases their diverse talent and their collective achievements. 

10. FISH4DOGS by Clear

[Source: FISH4DOGS]

Standout features:

  • Sticky navigation menu
  • Promo discount calculator
  • Inviting color scheme

As their name suggests, Fish4Dogs are expert manufacturers and retailers of premium fish-based food and treats for dogs (and cats). Although the pet food market entirely depends on the quality of its products, Fish4Dogs aimed to create an online presence that's a treat for owners as well. Enter Clear Design!

The agency began the website crafting process with an entirely new design to fit Fish4Dogs' updated branding and made sure that the customer journey is as clear (pun intended) and efficient as possible.

They also added a slew of new features like a dynamic block calculating how much each user would need to add to their basket to qualify for a promotional discount for each order.

11. Anne Cross by Moo Web Design

Source: Anne Cross

Standout features:

  • Sticky navigation menu
  • Clean layout
  • Evocative color scheme

An accredited and highly experienced nutritional therapist, Anne Cross, required a website that doesn't only promote her expansive service portfolio but one that also showcases the benefits and personal health advantages said services provide - in a clear and attractive way.

Needless to say, Moo Web Design delivered. Besides infusing her online presence with the latest and ruling web design trends including sticky menu navigation, lightning-fast page load speed and clean/symmetrical layout, MWD primarily focused on an appealing color scheme.

The color palette is not only the uniting factor between rich and healthy nutrients and health but a major psychological hook. Using the passionate reds, ample oranges and positive greens, the website promotes all-around well-being, physical or mental. 

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