Find top content marketing agencies to craft engaging brand stories that drive tangible business outcomes. Select experts from our vetted list of content marketing companies that specialize in copywriting, social media, and SEO.
After carefully considering each agency’s client reviews, pricing, range of content marketing services, portfolios, and industry reputation, we handpicked the finest content marketing companies. Below, you’ll discover what sets each of these agencies apart, as well as our ranking criteria.
The Number 1 Content Marketing Agency as Selected by DesignRush Is:
Notable Clients: Warner Brothers, eBay, Caliber Collision, and more
HigherVisibility produces content marketing that drives profitable business growth through its proprietary Targeted Growth System (TGS). Its steps involve custom strategy development, precise audience targeting, data-driven execution, and continuous optimization. With it, the content marketing company has helped clients increase organic leads by 191% and achieved a 124% return on ad spend. Moreover, it has won multiple awards and recognitions, including the Search Engine Land Awards and the US Agency Awards.
Despite its established reputation, Allied Van Lines fell behind competitors. It struggled with low-quality content, leading to lower site authority, poor search visibility, reduced organic traffic and lead generation, and disavowed quality links.
To resolve these issues, it partnered with HigherVisibility. The content marketing agency used historic data to identify valuable keywords, develop relevant and engaging content, optimize on-page elements, and implement link building and conversion rate optimization (CRO) tactics. As a result, Allied Van Lines increased year-on-year (YoY) organic traffic by 2.6%, month-on-month (MoM) leads by 800%, and YoY organic conversions by 9.4%.
Notable Clients: Nextiva, Casper, TripAdvisor, Norton, Airbnb, and more
Siege Media offers a unique approach to enhancing your website's authority through passive link building. As a collective of creatives, marketers, and SEO experts, Siege Media has generated content valued at approximately $12,387,175 per month in client traffic, which equates to $148,646,100 per year.
Zendesk approached Siege Media with the realization that its outdated content failed to generate desired traffic levels. It needed experts who could implement SEO best practices, conduct comprehensive keyword research, and create high-quality and strategic content to enhance its search engine ranking, drive traffic growth, and increase conversions.
The agency then revamped Zendesk’s existing content, focusing on technical SEO and design optimization. It also implemented a bottom-funnel strategy on their blog and service pages, featuring content that showcased the client’s expertise in software, customer service, and technology. These content pieces effectively combined informational and transactional elements and utilized high-quality imagery and user-friendly charts. The result was a surge in traffic: 37% growth to Zendesk’s blog, $731,924 in overall traffic value growth, 94% growth in organic traffic, and 10,675+ passive links.
Notable Clients: Miner, Stanford University, Rubbermaid Commercial, Canva, Cisco Systems, and more
Brafton's mission is to help businesses succeed through content marketing services and technology solutions worldwide. Its creative and consulting teams write for any industry, from technically complex niches to B2B and B2C brands, utilizing data-led digital content to resonate with the audience and generate results.
The strategy for their client, Quench USA, was to increase brand awareness by enhancing the company’s presence on search. With this in mind, Brafton crafted an SEO strategy that targeted not just consumers but also executives, small-business owners, and office administrators. Using a mix of general terms, such as “hydration facts,” and commercial-intent terms, like “water cooler service for office,” the agency ensured that the website ranked on Page 1 for the right keywords. Consequently, Quench achieved 37 new Page 1 keywords, with 21 being in positions 1 to 5, a $55,377 boost in monthly traffic value, and an increase of 443% in monthly traffic.
Notable Clients: Adobe, Amazon, Asana, Dropbox, eBay, Facebook, Fiverr, and more
Since its establishment in 2009, Column Five has been a leading creative agency specializing in B2B ventures. The agency harnesses the incredible power of storytelling as the ultimate differentiator, transforming ideas into successful campaigns for Fortune 500 companies, startups, and SMEs. It empowers brands to connect with their lifelong customers, foster meaningful relationships, and make conscious decisions that benefit individuals, profitability, and our shared planet.
Dropbox wanted to enhance its Talent Brand by introducing its brand to potential employees, attracting new talent, and engaging with the community. To provide an honest and genuine glimpse into #LifeInsideDropbox, Column Five created a series of videos featuring employees from around the world sharing their career journeys at Dropbox. This series aimed to humanize the brand, generate enthusiasm, and inspire viewers by recounting an authentic view of life within the organization.
Notable Clients: Twenty 20, Nextiva, Harris Teeter, Intuit, and more
Single Grain is a team of passionate professionals who use cutting-edge tools and technology, and personalized marketing strategies to generate leads, drive sales, and foster genuine connections. The agency’s remote-first approach allows them to work with talented creatives regardless of location.
One of their clients, Intuit, a well-known name in tax and personal finance services, recognized an opportunity to provide easy-to-use tools for other business aspects, such as website creation. While Intuit developed and launched the Intuit Website Builder, it needed help to gain traction and visibility in a new and different marketplace dominated by more established competitors. To tackle this challenge, it enlisted the services of Single Grain to create high-quality content and solidify its reputation as a powerful website-building solution.
The firm conducted an in-depth competitive analysis and increased efforts in blogging and social media to engage the existing user community and connect with new users. Within only seven months, the collaboration significantly increased Intuit's visibility in a highly competitive keyword environment across a wide range of common search terms.
Notable Clients: Sodexo, Adobe, Cisco, Salesforce, Autodesk, and more
Tendo is a comprehensive B2B content agency with expertise in crafting, implementing, and optimizing integrated content experiences that drive toward ambitious business objectives. It is a collective of seasoned strategists and creative minds with the knack for transforming a distinctive value proposition into a captivating narrative that resonates with the client’s key audiences.
When the existing Cisco.com needed to revamp its outdated content, Tendo conducted in-depth research to develop a content framework that could be expanded and maintained easily throughout the site. After evaluating the site’s current state, reviewing competitors, and interviewing key stakeholders, they created a content architecture and scalable content models, including organization, prioritization, and copy specifications for key page types.
Following this redesign, unique visitors to Cisco.com increased by 15%, task completion rose by 13%, and the click-through rate skyrocketed to 68%. Additionally, "contact us" clicks saw a remarkable 32% increase. The success was further validated through metrics, prompting Cisco to develop a design system based on Tendo’s content framework and apply it across all business units.
Notable Clients: Semrush, BigCommerce, SpyFu, Sprout Social, Influencer Marketing Hubb, and more
Attrock is a results-driven digital marketing company with an impressive track record of helping clients achieve remarkable milestones, including ranking for over 5,000 keywords on Google's first page and driving a 128% increase in leads and conversions.
It also played a vital role in scaling agencies from five to seven-figure incomes within two years by providing digital marketing services like content marketing, SEO, influencer Marketing, PR, lead Generation, and more.
Its content marketing campaign for ShaneBarker.com was aimed at increasing backlinks, building a strong social media presence, improving SERPs rankings, and boosting site traffic. By optimizing the web content and implementing SEO measures, its blog posts started to rank on the first page of Google search results without the need for link building. High-quality social media content also helped nurture its robust social media presence, with the number of sessions from LinkedIn growing from 686 to 16,000 in two years.
Notable Clients: Las Vegas Tourism, Miami Beach Pride, Midmark, BurgerFi, and more
S&G is a renowned content marketing agency consisting of experienced experts with diverse backgrounds, from prestigious newspapers, renowned magazines, Fortune 500 companies, and innovative technology firms. Its expertise has earned them recognition, making it among the top 50 global content marketing agencies by The Content Marketing Institute.
S&G collaborated with JW Aluminum to position the brand as a disruptor in the traditional metals manufacturing industry; it launched a new app to reduce lead times for procurement professionals and streamline supply chains for customers.
The firm created a comprehensive white paper exploring supply chain logistics in the metals industry and how technology could improve efficiency and boost revenue. The white paper generated over 200 new leads in only six months and served as a landing page for JWA's PR campaign, resulting in feature stories in Forbes, Supply Chain Brain, and other relevant industry publications.
Notable Clients: PayPal, NetApp, Sofinnova, and more
The Content Bureau is a fully remote, majority-female team dedicated to ensuring client success by balancing corporate marketing and branding protocols with trusted partnerships to provide maximum value over time. Its specialty is crafting B2B marketing assets, including copywriting, editing, and layout solutions for articles, banner ads, blog posts, and webinars.
The firm produced authentic and unscripted thought leadership videos for their client, SAP, to help partners and marketing staff understand the company's software business model. The challenge was to create engaging and authentic content while adhering to SAP brand guidelines.
According to the client, the collaboration between them and the agency resulted in fun, painless, and on-brand videos. It successfully delivered work quickly and professionally, reaching thousands of viewers and earning positive feedback from field sales representatives. Overall, the authenticity behind the videos proved to be a successful sales tool that effectively communicated the message to their target audience.
Notable Clients: monday.com, Freshworks, ActiveCampaign, AdEspresso, Zapier, and more
Codeless produces hundreds of long-form articles each month for some of the internet's biggest SaaS, service, and affiliate brands. Its process begins with SEO experts identifying content categories that resonate with the target market. The dedicated account managers then facilitate the production process, from keyword identification to uploading the finished product to your CMS.
The agency helped monday.com increase monthly blog traffic from 12,586 to more than 304,000 within 18 months. Despite the hyper-competitive nature of B2B and SaaS niches, Codeless helped them expand its business and secure significant clients such as Coca-Cola, Hulu, and Universal.
Its strategy involved creating content at scale to produce 950+ articles (2,000 words each). This enabled the client to rank for 140,000+ organic keywords with 25,626 first-page rankings on SERPs and amass backlinks from 6,500+ domains, adding to their traffic numbers.
How We Picked the Best Content Marketing Companies
To curate the list of the top content marketing companies, we examined the agencies’ client roster, testimonials, case studies, industry reputation, team expertise, and executive management. Our team of agency experts created a scoring system to gauge their overall performance based on metrics such as:
Relevant content marketing service catalog
Coverage of content marketing topics on their website and other channels
The number of content marketing projects delivered
The quality and diversity of portfolio, and success stories
Notable clients and well-known brands
Their online reputation on DesignRush, Google, and other platforms
This qualitative process helped us narrow down the cream of the crop content marketing providers you can work with on your upcoming project.
10 Most Popular Content Marketing Agencies Compared
Agency Name
Location
Hourly Rate
Size
Best For
HigherVisibility
Memphis, TN
Inquire
50-99
Overall
Siege Media
San Diego, CA
$100
100-249
Conversion-Focused Content
Brafton
Boston, MA
$150
100-249
SEO
Column Five Media
Orange County, CA
$145
Under 49
SaaS Companies
Single Grain
Los Angeles, CA
Inquire
Under 49
B2C Enterprises
Tendo Communications
San Francisco, CA
Inquire
Under 49
B2B Brands
Attrock
Miami, FL
$49
Under 49
Content Analysis
S&G
Miami, FL
$175
Under 49
Branded Content
The Content Bureau
Orinda, FL
Inquire
Under 49
Internal Marketing
Codeless
Lone Tree, CO
Inquire
50-99
Long-Form Content
Best Content Marketing Companies
5,104 Companies-Rankings updated: August 19, 2026
DesignRush assesses content marketing companies for their expertise and verified client experiences to help you make better decisions. Certain agencies have paid placements.
accelerate agency harnesses the power of digital analytics and AI to stay ahead of competitors. Our data-driven solutions help tech-savvy companies rapidly grow leads and sales for maximum growth potential...
The Alpha Content Company, founded by Christine Campbell, specializes in B2B technology content, offering expert white papers, case studies, and marketing materials that connect with decision-makers. With a background in B2B tech journalism and a Professional Certified Marketer – Content Marketing...
Bananir Growth Agency, a marketing agency, blends creativity and technology to drive brand success in the digital age. Its approach focuses on delivering transformative customer experiences through innovative solutions and insightful strategies. Whether clients want to launch a startup or elevate an...
Rounded Digital is a Sarasota-based web design and SEO agency delivering high-converting WordPress sites, strong SEO foundations, and content that drives leads for contractors, home services, and local businesses...
80% of people's decisions are emotional and experience-based. So, on Migre Seu Negócio, we leverage business results by measuring, planning and transforming people's experience...
Hub aims to be the focal point around which your business revolves, providing effective business strategy, marketing and procurement, brand building, digital and creative services...
YGL Enterprises, a business-to-business (B2B) marketing agency with over 25 years of experience, specializes in professional branding and content marketing services. Its strategy-first approach provides a clear roadmap to success, focusing on elevating marketing strategies and driving industry leadership...
At Sparro, we offer more than your typical digital marketing experience. We provide a comprehensive and unique approach to programmatic marketing that leaves no stone unturned. Our teams of multi-skilled experts work closely with clients to bring valuable results they can measure quickly. With Australia's...
Cumberland Creative is a dynamic video production agency based in Nashville, TN, committed to crafting compelling narratives that resonate with audiences. It transforms clients' ideas into captivating stories through video, photography, and social media content. With a focus on creativity and innovation...
WeCT offers a unique set of skills to help you realize your goals and understand the complexities of technology. A passionate blend of experience, expertise, creativity and an ear for listening makes us stand out among other web design & development teams in Jersey City & New York City area. We'll partner up...
Milestone Inc specializes in transforming digital experiences and boosting content visibility - so businesses across industries can acquire more customers and drive engagement and revenue. We take a proven omnichannel approach to get you the best results possible!...
YNot Web is your trusted small business consulting firm offering results-focused, data-driven digital marketing strategies for your business. We specialize in Search Engine Optimization (SEO), Search Marketing and Pay-Per-Click (PPC) campaign management, Blogging and Content Marketing, and Social Media...
At NickelBronx, we don't just sell you an amazing brand - we craft it. We understand that looks aren't everything when creating a powerful identity; there's traffic analysis and SEO to build the right audience for your business. But if aesthetics are not important to you then this isn’t the agency for you...
Kurve is a boutique digital marketing agency that helps businesses reach the next level. Our seasoned experts utilize search marketing, conversion rate optimization and content creation to drive measurable results through organic and paid strategies. Analytics are used to monitor performance in order for our...
Otakus is a global production powerhouse, providing top-notch services from the bustling cities of Zurich and Geneva to New York City. With offices across continents, they're delivering professional solutions on a worldwide scale...
At twentytwo & brand, we don't just create any old brands - we craft identities that stand out from the crowd. Our team of experts specialize in utilizing design, branding and communication to make sure your message is heard loud and clear. With an eye for innovation and a passion for renewables energy, our...
The Ad Agency For Innovators, Disruptors, & Underdogs
The Ad Agency For Innovators, Disruptors, & Underdogs
Merton Way helps innovators of all sizes bring their ideas to life, providing full-service branding, marketing and web design solutions. From Dell EMC and Lowe's to Techtonic and BusPatrol - we're proud that big names such as Participant Capital trust us for creative strategies, content creation services...
With over a decade of experience, WEBii is the premier provider of all website services. From custom web design and development to SEO solutions and hosting, their team has your small-to-mid-size business or non-profit covered at every step!...
Symmetri is dedicated to constructing powerful connections between B2B companies and their customers. By promoting engagement, generating enthusiasm, and establishing trustworthiness with the consumer base, we strive to partner with organizations on a mission of positive change...
Pinch Marketing is a dynamic agency specializing in fast, effective digital campaigns for original equipment manufacturers (OEMs) and information technology (IT) resellers. With expertise in campaign management, growth hacking, and content creation, the agency streamlines marketing efforts and delivers...
Discover inspiring stories and innovative creators
Discover inspiring stories and innovative creators
WAFilms is a powerhouse of creativity, equipped with the awards and experience to bring brands' visions to life. From crafting memorable commercial content, constructing poignant stories for social media platforms or developing unique branding opportunities - our Emmy-winning team will help make every project...
Promising B2B & DTC brands with conversion driven web design
Promising B2B & DTC brands with conversion driven web design
For sixteen years, the Gulo team has been crafting websites that not only look gorgeous but get results. Drawing upon their experience across Chicago and Cincinnati offices, they specialize in helping B2B and DTC companies with web design, SEO optimization, content marketing strategy and conversion rate...
Arcalea is a leader in the marketing and advertising industry- named Inc. 500's #1 in Chicago for two years. Our innovative solutions, formal frameworks, analysis tools and proprietary analytics put us at the forefront of digital initiatives. Whether it be defense technology or real estate companies - no...
In today's day and age where consumer choice is more important than ever before, businesses must strive to be channel agnostic. This allows us at BOUTIQUE to provide our customers with a strategic approach. Led by experts in their particular fields, you can expect an approach that's outside of conventional...
At Fable Heart Media, we are dedicated to helping our clients grow online by using purposeful marketing strategies focused on measurable results. Accountability is key for us, and we aim to prove our worth using ROI reporting on the successes we bring to our clients. A win for us is when a client achieves...
Since 1998, Envisager Studio has been designing a future of limitless possibility. With clients around the world, our passionate team utilizes their superior skills to produce websites with technical precision and user-friendly function. We strive to make sure that each project is met with attentive listening...
Full Service Digital Design, Dev & Marketing Services Provider
Full Service Digital Design, Dev & Marketing Services Provider
Interactive Strategies is the go-to digital agency for companies looking to maximize their potential. Based in Washington, DC, they create comprehensive solutions that bring online strategy into focus and ensure success at every level...
Tiny Planet Digital is your go-to provider for online marketing solutions. Our specialty? Impactful digital strategies tailored to the unique needs of businesses around the world, from website development and social media management to ecommerce consulting. We help you create an authoritative presence so that...
Mindshape is revolutionizing the branding landscape with cutting-edge solutions that foster change and drive results. Empowered by two decades of experience, our team crafts immersive brand experiences to make a powerful connection between global brands and their audiences. Let us show you why Mindshape can...
Waypost Marketing provides the highest quality of digital marketing services and strategies to help you maximize leads, conversions and sales. We have mastered HubSpot from our office in beautiful Greenville, SC – #yeahthatGreenville! Our team is made up of only in-house experts who are passionate about...
At Sydney Video Producer, delivering powerful video production solutions to drive results is our number one priority.
From developing impactful concepts that reach target audiences, to crafting stunning visuals and audio content, we're trusted by leading corporations around the world for superior quality...
Ever Wonder's focus is on developing cutting-edge websites and digital experiences that fully leverage the digital components of our client's brands. We view the website as the foundation of any brand's digital strategy and prioritize delivering top-notch UI/UX design and product design for platforms and...
Tapping The Transformative Potential Of Weaving Powerful Stories
Tapping The Transformative Potential Of Weaving Powerful Stories
Berkeley Communications lights up the B2B PR and communications industry by incorporating a dash of Hollywood's storytelling techniques. From brand engagement to influential PR pieces, we bring an exciting twist to your content that will captivate audiences on a global scale...
Your go-to source for content strategy and custom writing.
Your go-to source for content strategy and custom writing.
Pybop is a content strategy consulting agency, founded by Shelly Bowen in 2008, that helps businesses create cohesive, impactful brand messaging across digital channels. Specializing in content strategy, writing, and ongoing content marketing, Pybop partners with companies to align their objectives with...
Transforming Intricate Ideas Into Meaningful Narratives
Transforming Intricate Ideas Into Meaningful Narratives
7 Wonders Cinema is the premier video production partner that can take even your most complex ideas and transform them into simple, engaging stories. From ideation to completion, we ensure everything runs smoothly, making life easier for you...
Edgewise Media, a content marketing agency, transforms insightful conversations into powerful content through podcasts. From podcast creation and guest management to content production and syndication, it streamlines the entire process, enabling marketers to create high-quality content effortlessly. With a...
Accelerating Your Success Through Digital Expertise in HubSpot & Google
Accelerating Your Success Through Digital Expertise in HubSpot & Google
Refuel is a company that offers a comprehensive and modern approach to strategy and support for businesses and not-for-profit organizations. We recognize the challenges businesses face in today's fast-paced and constantly evolving digital landscape and aim to provide a solution that meets their needs...
TKG is a digital marketing agency devoted to delivering high value for our clients. We start off by honing in on the smart strategies and powerful branding that establishes identity, sets objectives and captures attention. Then comes the fun part - utilizing an array of tools from web design to content...
Hudson Fusion is passionate about utilizing effective marketing strategies to create meaningful motion and move your business in the right direction. Our team takes a customized, holistic perspective when crafting recommendations, resulting in successful outputs...
Piro is a powerhouse when it comes to creating, producing and marketing entertainment across all media platforms. We collaborate with major film studios and television networks to develop innovative strategies that bring branded projects—from web series to music events, alive in captivating ways...
Binary Pulse Studios, a premier video production agency, creates engaging videos that move, motivate, and educate. Its expert team elevates brands through rich, cinematic imagery and polished post-production visuals. Leveraging versatile studio spaces and cutting-edge technologies, Binary Pulse Studios...
FVM is the brand partner and marketing agency of choice for B2B brands that need a clear and effective way to communicate their value. Through inspired storytelling, thoughtful design, and smart marketing strategy, we help them reach their audiences and we've been doing it for over 35 years...
Working With Expertise, Insights, And Focus At The Helm
Working With Expertise, Insights, And Focus At The Helm
Philly Marketing Labs offers comprehensive marketing services to help your business reach its goals. With a combination of analytical science and human intuition, our team creates winning strategies that are able to meet the unique needs of each client. We are an extension of you and we'll work together every...
Think HQ is an award-winning, full-service communications and public relations (PR) agency driving positive outcomes for people, places, and the planet. The agency fosters deep connections, inspires critical thinking, and catalyzes action toward a more equal, healthy, and sustainable future through strategic...
7 Frequently Asked Questions About Content Marketing Agencies
What do content marketing companies do?
Content marketing companies create and distribute digital content intended to inform, attract, engage, retain, and inspire action across target audiences. The main goal of their produced work is to drive greater brand awareness, boost organic traffic and SEO rankings, and guide prospects through the buyer's journey to ultimately increase leads and sales.
What services do they provide?
Key services provided by content marketing agencies include:
Content strategy development: Curating bespoke plans to align content with business objectives, ideal customer profile (ICP) intent, and industry trends.
SEO copywriting and keyword research: Optimizing content to rank higher in search engine result pages (SERPs) and improve visibility to potential customers.
Editorial management and publishing: Sourcing writers, editing content, managing content calendars, and handling the publishing process.
Distribution and promotion: Making sure the content reaches the target audience through social media, email campaigns, and paid advertising.
Performance analysis: Monitoring how content performs and tracking traffic, engagement, and conversion rate metrics to refine strategies.
How much does a content marketing company cost to hire?
Across the US, a content marketing company usually charges between $100 to $500 per 1000-word post.For social media content, the price usually goes between $50 and $150 per post.
The final price can vary based on a combination of factors:
Length and topic complexity: Shorter, simpler posts cost less compared to in-depth, longer articles.
Expertise: Posts requiring niche knowledge or specific writing style entail higher fees.
SEO adjustments: Extending the service with SEO services like keyword research and integration can also raise the price.
Additional services: Content promotion, social media sharing, and visual add-ons count as an addition to the base fee.
How long do different content pieces take to write?
Short, standard articles can take an experienced writer 1 to 3 hours to write, while research-heavy pieces may require over 10 hours. Same as with pricing, the topic complexity and research requirements affect the writing time as well.
In general, seasoned writers can produce 500 words in 30 to 60 minutes, while for the same work, a beginner might need 2 to 3 hours or more.
Here are some average time estimates by content type:
Social media posts/short content (75 to 300 words): 30 minutes to an hour
Standard blog post/article (500 to 1000 words): 1 to 3 hours (assuming moderate research)
1,500-word piece: 3 to 6 hours, depending on depth
Long-form, 2,000-word content piece: 6 to 10+ hours
Technical content piece: Up to 10 hours per 500 words, given the need for extensive research and citations
Full website content coverage (20 pages): 11 to 40 days, depending on the complexity of the brand voice and required research
What types of businesses benefit most from working with a content marketing agency?
Small businesses, startups, expanding brands, and companies looking to set or correct a brand image benefit the most from a content marketing collaboration.
Businesses starting from the ground up benefit a lot from a content marketing agency as it maps out a clear strategy and builds an audience from day one. Companies dealing with a bad reputation or a complex rebranding phase also see considerable returns, as a good agency can use honest storytelling to fix misconceptions and win back trust.
At the same time, if a brand is entering a new market or launching a unique product line, specialized content helps them spread the message more easily by producing pieces in the local language.
How long does it take to see results from content marketing services?
Content marketing follows a more extended trajectory as it takes time for search engines to recognize and rank the content. As the content library expands and gains credibility, brands start to see incremental growth in 3 to 6 months.
The same goes for social media: as content compounds and reaches more people, the organic traffic gets steadier and lead generation efforts start gaining more traction.
How is content marketing different than SEO?
Content marketing is the substance, i.e., the strategy of creating value to build a relationship with the intended audience. SEO is the visibility or the technical process of making that value discoverable by search engines.
Essentially, they are two sides of the same coin: SEO makes demands (keywords, structure), and content marketing fulfills them.
Across both practices, quality comes first. Namely, if the piece is optimized for a search engine but fails against the intent of the reader, the content will eventually lose its rank because it lacks topical authority.
Proposals