Are you looking for a Google Shopping agency to increase your product visibility and boost e-commerce sales? We thoroughly researched the leading Google Shopping ads services based on their verified reviews, success stories, and range of services to build this list and provide businesses like yours with the best options. Use our filters to refine your search by agency rates, minimum budget, location, team size, and other relevant categories to find the right partner for your online business.

Best Google Shopping Ads Services

441 Companies - Rankings updated: September 05, 2026

Every PPC agency featured on DesignRush is evaluated for campaign expertise, industry experience, performance quality, and verified client feedback. Some featured placements may be paid.

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  • You K Designs

    Next-Gen Design Next-Level Results

    You K Designs is UK based, tech driven digital agency providing innovative solutions to business worldwide. Our Mission is to help businesses to grow by combining creative designs, advanced technology, and data driven marketing strategies...

    Top Services:

    • Web Development
    • Mobile App Development
    • eCommerce Development
    • Graphic Design
    • SEO
    • Show more
    Location
    London Colney, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
    Visit Website View Profile

  • Visible One

    Leading HK Digital Agency | Web Design, eCommerce & SEO Experts

    Visible One is a leading HK web design & digital marketing agency. Since 2008, we've specialized in eCommerce, SEO, Google Ads, and custom web development. We build high-converting, mobile-responsive sites to help your business get noticed...

    Top Services:

    • Web Design
    • eCommerce Development
    • WordPress Website Design
    • Web Development
    • SEO
    • Show more
    Location
    Hong Kong, Hong Kong
    Number of Employees
    100 - 249
    Visit Website View Profile
    4.8 4.8 (49)

  • Alliance Interactive

    Inspiring Businesses With A Growth Mindset

    Alliance is an award winning digital marketing agency, SE0, web design and website maintenance services. Since 2003, our team specializes in helping brands generate growth that matters. The team has extensive background in working with B2B's, service firms, nonprofits and many more...

    Top Services:

    • Web Design
    • WordPress Website Design
    • Web Development
    • eCommerce Development
    • UI/UX Design
    • Show more
    Location
    Washington DC, Washington DC
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    3 Projects Listed
    Visit Website View Profile
    4.8 4.8 (4)

  • Pegasus Media AU

    Your success, our mission.

    Australia's favourite digital marketing agency with wings guaranteed to make your business soar. Join the 100+ businesses weve helped grow in the past year with our award winning web design and digital marketing services...

    Top Services:

    • SEO
    • Social Media Marketing
    • PPC
    • Web Design
    • Show more
    Location
    South Yarra, Australia
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Visit Website View Profile

  • COMPAS Agency

    Performance marketing agency

    COMPAS Agency is a marketing agency that has been helping businesses grow for over 8 years through effective digital solutions. We are based in Kyiv and Lviv, with a team of 24 certified professionals. During this time, weve completed over 300 successful projects. COMPAS Agency is a full-cycle marketing...

    Top Services:

    • Web Development
    • PPC
    • SEO
    • Mobile App Development
    • AI Development
    • Show more
    Location
    Lviv, Ukraine
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000
    Visit Website View Profile
    5.0 5.0 (30)

  • Site Maxi

    SEO That Turns Visibility Into Revenue

    SiteMaxi is a results-driven SEO agency helping businesses grow through smarter search visibility, local dominance, and conversion-focused digital strategies...

    Top Services:

    • SEO
    • Email Marketing
    • Social Media Marketing
    • Content Marketing
    • Advertising
    • Show more
    Location
    Vaughan, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $5/hr
    Minimal Budget
    Under $1,000
    Visit Website View Profile

  • Drew Marketing Solutions

    Do It The Right Way

    Drew Marketing Solutions is an integrated marketing and communications company based in Nairobi, Kenya, focused on building data-driven growth systems for brands. The company combines strategic marketing, audience insights, creative execution, and performance optimization to help businesses achieve measurable...

    Top Services:

    • Digital Services
    • Digital Strategy
    • Creative Services
    • Web Design
    • Web Development
    • Show more
    Location
    Nairobi, Kenya
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Visit Website View Profile
    5.0 5.0 (76)

  • WEB-SEO

    Driving Traffic, Leads & Sales Through Digital Marketing Since 2008

    WEB-SEO is a full-cycle digital marketing agency with over 15 years of hands-on experience helping businesses succeed online. We take a full-cycle approach from building professional websites and online stores to driving sustainable growth through SEO, Google Ads, and targeted social media campaigns on...

    Top Services:

    • SEO
    • Web Design
    • PPC
    • Digital Marketing
    • Show more
    Location
    Odesa, Ukraine
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
    Visit Website View Profile
    5.0 5.0 (15)

  • SWELL MKTG

    More Leads. More Sales. More Business.

    We help businesses thrive with expert digital marketing solutions. From Google Ads and SEO to social media advertising, we specialize in driving growth and success. Lets make waves together!...

    Top Services:

    • SEO
    • PPC
    • Social Media Marketing
    • Email Marketing
    • Digital Marketing
    • Show more
    Location
    Saratoga Springs, Utah
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
    Visit Website View Profile

  • Diez

    One Digital Strategy Partner

    We are passionate consultants and marketers, dedicated to designing and implementing digital strategies that deliver the right solutions for your brand. Our expertise in social media and PPC ensures your brand grows with real, measurable results. Every brand is unique, so we craft solutions that align with...

    Top Services:

    • PPC
    • Social Media Marketing
    Location
    Cluj-Napoca, Romania
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Visit Website View Profile

  • Creatives Goal

    Your Trusted Digital Growth Partner

    Creatives Goal is a digital marketing and web agency dedicated to helping businesses transform and grow through customized, results-driven solutions. With over six years of experience, the agency supports companies of all sizes by delivering tailored strategies that align with their unique goals and...

    Top Services:

    • WordPress Website Design
    • Web Development
    • Web Design
    • eCommerce Development
    • Digital Services
    • Show more
    Location
    Kalispell, Montana
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
    Visit Website View Profile
    5.0 5.0 (14)

  • Ozodeck Inc.

    We Design Modern Creative Websites

    We provide excellent solution with modern and trendy design for Website and Mobile app. Give a touch of modern solution to your business...

    Top Services:

    • Web Design
    • Web Development
    • UI/UX Design
    • WordPress Website Design
    • eCommerce Development
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
    Visit Website View Profile
    5.0 5.0 (4)

  • Inter Smart

    Perfection at Its Finest.

    Inter Smart is a leading web design and digital marketing agency based in Kochi, Kerala. With over 14 + years of experience, we specialize in creating custom websites, mobile apps, SEO, digital marketing, and ERP solutions that help businesses grow locally and globally...

    Top Services:

    • Web Design
    • Digital Marketing
    • Web Development
    • SEO
    • Social Media Marketing
    • Show more
    Location
    Kochi, India
    Number of Employees
    100 - 249
    Average Hourly Rate
    $50/hr
    Portfolios Count
    4 Projects Listed
    Visit Website View Profile
    4.7 4.7 (139)

  • Eureka Digital

    Specialist Digital Marketing Ffor Healthcare & Wellness

    Drive growth for your health & wellness brand with Eureka Digital. We specialize in GEO, SEO, social media, and omnichannel strategies tailored for the pharmaceutical and medical industries...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • Video Marketing
    • Video Production
    • PPC
    • Show more
    Location
    Dubai, United Arab Emirates
    Number of Employees
    50 - 99
    Minimal Budget
    $1,000 - $10,000
    Visit Website View Profile
    5.0 5.0 (11)

  • DOT IT Global Business Solutions

    With DOT Everything Is Possible.

    DOT IT is a Dubai-based digital solutions agency specializing in website development, AI automation, digital marketing, and workflow optimization. We help startups and enterprises streamline operations, capture leads, and grow online with powerful tools and scalable systems. From conversion-focused websites...

    Top Services:

    • Web Development
    • AI Development
    • CRM Consulting
    • Digital Marketing
    • eCommerce Development
    • Show more
    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
    Visit Website View Profile
    5.0 5.0 (3)

  • London Marketing Company

    Driving Growth, Creating Impact.

    With London Marketing Company as your partner, youll have access to the very best experts in the field who take the time to understand your business and your goals. Our team works alongside you to unlock your companys full potential and ensure it stands out within its industry. We believe that anything is...

    Top Services:

    • Web Design
    • SEO
    • PPC
    • Social Media Marketing
    • Market Research
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Visit Website View Profile
    5.0 5.0 (105)

  • Joker Media

    Your efficient digital agency.

    Joker Media is a Tampa-based digital agency with 20 years of experience and a track record of delivering thoughtful, high-performance web & marketing solutions. What once started as a full-service web/SEO agency has transformed into a next-gen AI-platform partner one that helps businesses scale fast...

    Top Services:

    • Web Development
    • WordPress Website Design
    • SEO
    • Digital Marketing
    • Web Design
    • Show more
    Location
    Tampa, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $225/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
    Visit Website View Profile
    5.0 5.0 (48)

  • Rankon Technologies Pvt. Ltd.

    Digital Marketing and SEO Company in India

    Rankon Technologies Pvt. Ltd. is a leading digital marketing and SEO agency based in India, trusted by businesses worldwide for delivering measurable online growth. With over a decade of experience, we specialize in SEO, Google Ads, Social Media Marketing, and Website Development internationally...

    Top Services:

    • Web Design
    • PPC
    • Digital Marketing
    • SEO
    • Web Development
    • Show more
    Location
    Lucknow, India
    Number of Employees
    50 - 99
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
    Visit Website View Profile
    3.9 3.9 (1)

  • Diziket

    Save your time by choosing Diziket and present yours. We make cool look easy, we dont just design websites, we design experiences. The goal isnt to build a website. The goal is to build your business...

    Top Services:

    • WordPress Website Design
    • Digital Marketing
    • eCommerce Development
    • Web Development
    • Web Design
    • Show more
    Location
    Orai, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    3 Projects Listed
    Visit Website View Profile
    4.3 4.3 (1)

  • Nexa - Digital Marketing

    One of the Leading Digital Marketing and Web Development Agency in the Region.

    Award-winning end-to-end digital solutions for business growth ...

    Top Services:

    • Digital Marketing
    • SEO
    • Web Design
    • Web Development
    • Social Media Marketing
    • Show more
    Location
    Dubai, United Arab Emirates
    Number of Employees
    100 - 249
    Visit Website View Profile
    4.3 4.3 (40)

  • Dgmark Agency

    We Deliver Results, Not Just Services.

    Dgmark Agency is one of the leading SEO Company in Mumbai, India offers 360-degree digital marketing solutions to the startups and small big businesses...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • PPC
    • SEO
    • Web Development
    • Show more
    Location
    Mumbai, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $10/hr
    Portfolios Count
    5 Projects Listed
    Visit Website View Profile
    5.0 5.0 (6)

  • RepIndia

    Boost Visibility with SEO Services India & Digital Expertise

    As a leading Digital Marketing Agency, RepIndia combines creative excellence with technical expertise to drive global success for brands. Founded by industry veterans with a vision to bridge the gap between creativity and technology...

    Top Services:

    • SEO
    • PPC
    • eCommerce
    • Social Media Marketing
    • Digital Marketing
    • Show more
    Location
    Delhi, India
    Number of Employees
    100 - 249
    Minimal Budget
    Under $1,000
    Portfolios Count
    4 Projects Listed
    Visit Website View Profile
    4.4 4.4 (45)

  • Bit Code Solution

    Empowering Business Through Tech

    BitCodeSolution boosts your business with super-smart software solutions, business marketing, making innovation and growth a breeze. Were not just any software folks, were here to customize services that fit your unique needs...

    Top Services:

    • Design Services
    • Branding
    • Web Development
    • Web Design
    • Social Media Marketing
    • Show more
    Location
    Temecula, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
    Visit Website View Profile

  • EZ Rankings

    AI Enabled Digital Marketing Partner

    EZ Rankings is an award-winning digital & social media marketing company based in India with other branches based in USA, UK, Canada, Austrailia, UAE. Our goal is to keep you ahead of the competition by offering simple, customized yet effective solutions...

    Top Services:

    • Digital Marketing
    • Branding
    • SEO
    • PPC
    • Social Media Marketing
    • Show more
    Location
    Noida, India
    Number of Employees
    100 - 249
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    5 Projects Listed
    Visit Website View Profile
    4.2 4.2 (225)

  • Branding Hosts

    A Digital Marketing Agency Led by Upworks Top-Rated Freelancers.

    We are dynamic and versatile team of digital marketing experts who bring together diverse talents and experiences to deliver exceptional results for our clients...

    Top Services:

    • SEO
    • PPC
    • Social Media Marketing
    • Video Production
    • BPO
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
    Visit Website View Profile

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Why People Trust DesignRush

Rated 4.8 on Google and 4.7 on Trustpilot, DesignRush Agency Directory is a reliable resource for finding Google Shopping agencies. We owe this to our executive selection team, which follows a strict screening process when featuring agencies on the platform, assessing key performance indicators, like portfolio, client reviews, and industry reputation.

DesignRush rating logos on Trustpilot and Google

Learn more about DesignRush Agency Ranking Methodology.

Sources

DesignRush sustains a directory of over 30,000 agencies categorized by service category, location, expertise, and reviews. We build our database in two ways:

  • Our dedicated team of agency experts actively searches the web for top-performing companies. We then pull information from their websites, online presence, and client testimonials to verify their status and qualifications prior to listing.
  • The agencies listed get notified of their profiles on the website and they can choose to claim it or not, which suggests their availability for more collaborations.

Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.

Google Shopping Agency Hiring Guide

What is a Google Shopping agency?

A Google Shopping agency is a specialized marketing agency that helps eCommerce businesses create, manage, and optimize their Google Shopping campaigns. It creates impactful ads that maximize product visibility, expand businesses’ reach, boost market share, and drive revenue growth. 

Considering that about 31.5% of online shoppers are looking for products on Google first, Google Shopping ads can considerably boost eCommerce sales. However, the platform can be complex for many sellers, making Google Shopping agencies a valuable partner in navigating some of the following difficulties: 

  • Inability to meet Google's specific formatting requirements pertaining to product data 
  • Unfamiliarity with ad bidding strategies on the Google Shopping marketplace 
  • Little to no experience managing ad budgets and optimizing campaigns to maximize return on investment (ROI) 
  • Limited control over ad placements, which reduces the flexibility in targeting specific search queries 
  • Inability to integrate Google Ads with other eCommerce platforms  
  • Poorly performing ads that waste the campaign budget 
  • Difficulty attaining favorable return on ad spend (ROAS) due to high competition for ad space 
  • Unfamiliarity with the Google ads approval process  
  • Insufficient manpower and resources to effectively manage Google Shopping campaigns 
  • Inexperience with analyzing campaign data to track ad performance and ROI  
  • Competing against bigger eCommerce businesses with bigger ad budgets  

With more than 2 billion people discovering products through Google Shopping ads, the platform presents a highly effective medium for eCommerce businesses to reach potential customers and increase sales. Furthermore, data reveals that branded searches on Google Shopping ads result in a conversion rate that is 36% higher compared to non-branded searches, underscoring the impact of these specialized agencies in establishing brand visibility. 

Success story 

While the numbers affirm Google Shopping’s traction potential, we selected the following case study to show how a strategic partnership with a specialized agency can propel online retailers’ traffic within a short period: 

  • Challenge: Fast-fashion retailer Glitzy Girls Boutique was looking to double its revenue within the next year. To achieve this ambitious goal, the company needed a strategic approach to marketing and customer acquisition. 
  • Solution: Neon Growth focused on optimizing the product feed to improve performance across Google Shopping. The agency refined the user journeys and identified new target audiences to drive new customer acquisition. It also devised a merchandising strategy to promote high-inventory products to clear aged stock. 
  • Results: Neon Growth's campaign produced impressive results, driving a 165% revenue increase within the first seven months. The agency's optimization efforts led to a 15% surge in ROAS on Google Shopping while reducing the cost per add-to-cart (ATC) by 50%. The Facebook campaigns also saw a 21% ROAS increase. 

What do Google Shopping agencies do?

Google Shopping agencies manage platform campaigns, create product feeds, optimize product listings, and implement effective bidding strategies to maximize ROAS. They also help businesses set their Google Shopping from scratch, focusing on product segmentation and scalability. 

Key services provided by these specialized agencies include: 

  • Campaign setup and management 
    Creating and managing Google Shopping campaigns by setting up product feeds, targeting keywords, and bidding strategies 
  • Google Merchant Center management 
    Overseeing the Google Merchant Center account, handling troubleshooting issues, and ensuring products are listed correctly 
  • Product feed management 
    Refining and optimizing product data to ensure accuracy, relevancy, and adherence to Google’s guidelines 
  • Product listing optimization 
    Adjusting product titles, descriptions, images, and attributes to improve visibility and relevance in search results 
  • Bidding strategy deployment 
    Implementing manual, automated, or smart bidding strategies to increase conversion and maximize campaign ROI 
  • A/B Testing 
    Testing variations of ads, product data, and bidding strategies to determine what drives the best results and refine future campaigns 
  • Negative keyword management 
    Identifying and excluding irrelevant keywords to improve ad relevancy and reduce costs 
  • Conversion rate optimization (CRO) 
    Refining elements like landing pages, product pages, and the checkout process to increase the conversion output of campaigns 
  • Performance analysis and optimization 
    Monitoring key campaign metrics such as clicks, conversions, and sales and analyzing performance data to identify trends and refine strategies 

Success story 

The following case study illustrates how Google Shopping ads services can enhance a brand’s visibility and drive more conversions: 

  • Challenge: Facing market saturation and competition from established contenders, coffee machine company Jura sought a fresh approach to differentiate itself and engage its target audience more effectively. 
  • Solution: JumpFly prioritized a Google Shopping strategy that amplified Jura's branding efforts through display and video campaigns. The Google Shopping agency explored innovative approaches like automated targeting and dynamic remarketing underlined by machine learning to amplify the efficiency of Jura's Shopping campaigns. 
  • Results: Within eight months, Jura’s revenue increased by 77% compared to the previous four years combined. Notably, the campaign led to a 361% surge in ROAS, an 820% rise in conversion rate, and a 75% reduction in cost-per-sale. 

How much do Google Shopping ads services cost?

Google Shopping ads services’ cost may vary, with agencies typically charging between 10% and 25% of the total budget spend. However, the pricing can differ based on the services provided, the campaign size, and the pricing structure of the agency.  

Common pricing models used by Google Shopping management agencies include: 

  • Flat monthly rate: Entails a fixed amount each month, regardless of advertising performance or ad spend 
  • Percentage of ad spend: Charges a pre-determined fee based on the total ad spend
  • Performance-based: Entails payment only for specific results delivered, such as sales or leads 
  • Hybrid: Combines a fixed management fee with a percentage of the ad spend 

Why should I hire a Google Shopping agency?

You should hire a Google Shopping agency because it can effectively manage your product feeds, ensuring that your listings are accurate and appealing to your intended audience. Partnering with a Shopping ads management agency will also allow you to focus on other critical areas of your eCommerce business, as these specialized firms oversee all aspects of campaign management from setup to continuous optimization. 

Hire Google Shopping ads agencies because they: 

  • Use advanced tools to track performance, optimize product listings, adjust bids, and identify top-performing products 
  • Have access to premium software and tools that provide deeper insights into consumer behavior, competitor pricing, and campaign performance 
  • Can optimize budgets across different campaigns to get the best value 
  • Keep current with Google guidelines and can ensure the campaigns remain compliant and effective 
  • Can deliver higher ROI by focusing on high-intent audiences and optimizing ads accordingly 
  • Can help scale the campaigns effectively as the business grows 
  • Provide ongoing customer support and assistance to ensure favorable campaign performance 

Success story

While there are many benefits to hiring a Google Shopping ads agency, here’s a case study that illustrates how these advantages translate in real-world business situations: 

  • Challenge: Camera gear reseller KEH’s Google Shopping ads were underperforming due to broad targeting and incomplete product data. Seeking to double its ROAS and grow revenue, the company commissioned Inflow to take over its campaigns. 
  • Solution: Inflow completely restructured KEH's account to elevate its performance. The agency optimized the Google product data feed by profiling gear details such as camera brand and lens size to improve ad relevance. It also analyzed historical data to target the highest-return search queries, segmented campaigns by product type, and implemented dynamic retargeting to boost product and brand visibility. 
  • Results: KEH saw consistent growth and achieved its first million-dollar month in sales. Additionally, the client registered a 413% increase in ad revenue, a 65% boost in ROAS, a 206% increase in transactions, and a 36% reduction in ad spend. 

How do I choose the best Google Shopping ads service for my business?

You can choose the best Google Shopping ads service for your business by following a structured approach: 

  1. Define your requirements 
    Identify what you want to achieve with a Shopify agency, be it increasing sales, enhancing brand visibility, or optimizing existing campaigns. Clearly outline your challenges and set short- and long-term goals to gain a better sense of progress. 
  2. Set a budget 
    Define a feasible budget you can allocate toward the service, factoring in both the agency's compensation fees and your advertising spend. 
  3. Research and shortlist potential agencies 
    Explore online directories like DesignRush, industry listings, or marketplaces to find reputable agencies. You can also reach out to business peers to ask for references.  
  4. Check their experience and expertise
    Look for agencies with a proven track record in Google Shopping campaigns. Check how long they’ve been in business and their specific experience in working with eCommerce businesses similar to yours. 
  5. Review their client portfolio 
    Look into the agencies’ past client work and success stories and observe the output these collaborations yielded in terms of ROI, ad spend, and conversion rates. 
  6. Check their Google Partner status 
    Look for a Google Premier Partner badge, as this indicates that the agency meets Google’s high ad management standards, has experience with the platform, and can deliver favorable results. 
  7. Assess industry reputation 
    Check platforms like Google reviews, DesignRush, or Trustpilot for verified client reviews and testimonials, which can offer insights into the agency’s strengths, weaknesses, and overall client satisfaction. 
  8. Submit a request for proposal and inquire about the pricing 
    Send out detailed requests for proposal (RFP) to get quotes from multiple agencies so you can compare their pricing structures and service packages. 
  9. Conduct an interview  
    Set up an interview with your prospective agencies so you can thoroughly assess their qualifications and discuss your project in detail.  
  10. Assess their bidding and budgeting strategies 
    Inquire about their bids and budget management methodologies to make sure the chosen Google Shopping agency has a systematic approach to testing, adjusting bids, and maximizing the effectiveness of your advertising spend. 
  11. Assess their communication and collaboration skills 
    Pay close attention to how the agency and its team communicate. Evaluate their responsiveness, clarity in addressing your questions, and ability to provide insightful suggestions. 
  12. Finalize the contract 
    Review and negotiate the terms of service, payment terms, and expected outcomes. Ensure there are clauses that allow you to exit the partnership without severe penalties if it does not meet your expectations. 

Need help finding a Google Shopping agency for your eCommerce business? Visit our Marketplace, and share a brief overview of your business. Based on the request, we'll recommend five top-rated companies that fit your criteria — for free.  

What are the key success metrics in Google Shopping?

Key success metrics that measure the effectiveness of Google Shopping ads include:  

  • Conversion rate
    The percentage of ad clicks that resulted in a purchase 
  • Click-through rate (CTR) 
    The percentage of clicks that the ad receives related to the number of impressions  
  • Cost per click (CPC) 
    The average amount paid by the advertiser every time a user clicks on the ad 
  • Cost per acquisition (CPA) 
    The average cost to acquire a customer, including marketing expenses and other associated costs 
  • Return on ad spend (ROAS) 
    The revenue generated by the ad in relation to the total campaign spend 
  • Impression share 
    The percentage of impressions the ad receives compared to the total number it was eligible to receive 
  • Product impression 
    The number of times a specific product appeared in search results 
  • Product clicks 
    The number of clicks on a specific product 
  • Product conversions 
    The number of conversions attributed to a specific product 

What questions should I ask Google Shopping agencies before hiring one?

These are the questions to ask when interviewing potential Google Shopping agencies:  

Its Relevant Background 

  1. How long have you been managing Google Shopping campaigns? 
  2. Can you provide examples or case studies of your most successful Google Shopping campaigns? 
  3. What industries or product categories do you specialize in? 
  4. Are you a certified Google Premier Partner, and how does that benefit your clients? 
  5. How do you stay up to date with Google Ads’ best practices and industry trends? 

Its Services and Processes 

  1. What specific services do you provide for managing Google Shopping campaigns (e.g., product feed optimization, bidding strategies)? 
  2. What is your typical process for managing Google Shopping campaigns? 
  3. Do you handle the setup and ongoing maintenance of Google Merchant Center accounts? 
  4. Do you provide ongoing monitoring and optimization of Google Shopping campaigns? 
  5. What bidding strategies do you use and why? 
  6. How do you handle budget management and pacing? 
  7. What tools and technology do you use to optimize your Google Shopping campaigns? 
  8. How often do you provide performance reports, and what do they include? 

Relevant to Your Project 

  1. How familiar are you with my industry or niche, and have you worked with businesses in this space before? 
  2. Can you help us integrate Google Shopping with our eCommerce platform? 
  3. Given our products and target audience, what strategies would you recommend for our Google Shopping campaigns? 
  4. What is your estimated timeline for setting up and launching our Google Shopping campaigns? 
  5. What metrics will you focus on to assess the success of my campaigns, and how frequently will we review performance? 
  6. How do you track and report on campaign performance, and what kind of reports will I receive? 

What are the best Google Shopping agencies in the US?

These are the best Google Shopping agencies in the US: 

  1. Black Propeller 
    • 4.9 stars on DesignRush (16 reviews) 
    • 4.2 stars on Google (25 reviews) 
    • Top clients: Optex, Next Day Floors, Fast Pace Health, Valet Living 
  2. Disruptive Advertising 
    • 4.9 stars on DesignRush (42 reviews) 
    • 4.7 stars on Google (300 reviews) 
    • Top clients: Adobe, Scotts MiracleGro, Litter-Robot, Guitar Center 
  3. SmartSites 
    • 5.0 stars on DesignRush (51 reviews) 
    • 4.9 stars on Google (683 reviews) 
    • Top clients: Classic Audi, AirTech, Brytesoft, NJ Institute of Technology 
  4. Netsertive 
    • 4.5 stars on Google (30 reviews) 
    • Top clients: Mosquito Shield Franchise Corporation, Kia Digital Sales, DreamMaker Bath & Kitchen of Northwest Arkansas, CBS 
  5. Portent 
    • 4.2 stars on Google (19 reviews) 
    • Top clients: Adidas, Tumi, Hitachi, National Moving Company 

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