Are you looking for a Google Shopping agency to increase your product visibility and boost e-commerce sales? We thoroughly researched the leading Google Shopping ads services based on their verified reviews, success stories, and range of services to build this list and provide businesses like yours with the best options. Use our filters to refine your search by agency rates, minimum budget, location, team size, and other relevant categories to find the right partner for your online business.

Best Google Shopping Ads Services

104 Companies - Rankings updated: September 04, 2026

Every PPC agency featured on DesignRush is evaluated for campaign expertise, industry experience, performance quality, and verified client feedback. Some featured placements may be paid.

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  • POMOROI

    Driving Results, Creating Impact

    Unleashing the power of data and collaboration to bridge the gap between sales and marketing and drive success. Market to potential clients wherever they are via email, social media, and more...

    Top Services:

    • Digital Services
    • Public Relations
    • Media Buying
    • SEO
    • PPC
    • Show more
    Location
    Dallas, Texas
    Number of Employees
    Under 49
    Portfolios Count
    3 Projects Listed
    Visit Website View Profile

  • Digital Hitmen

    Perth digital marketing agency, specialising in SEO service, web design, paid ads and social media.

    Grow your business online with Digital Hitmen, your partner in digital success. We offer expert SEO services for higher search visibility, captivating web design and development for a stunning online presence, and impactful social media marketing to engage your audience...

    Top Services:

    • Digital Marketing
    • SEO
    • Social Media Marketing
    • eCommerce Development
    • Web Design
    • Show more
    Location
    Perth, Australia
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Visit Website View Profile
    5.0 5.0 (100)

  • Altosor Communication

    Your Communication Agency in France - Empowering Your Digital Presence.

    Altosor Communication is a dynamic digital agency specializing in enhancing brand identity, reputation management, and strategic positioning. We offer comprehensive services including web design, SEO, digital marketing, and omnichannel strategies to help businesses thrive in the digital landscape...

    Top Services:

    • Graphic Design
    • Public Relations
    • Logo Design
    • Digital Strategy
    • Print Design
    • Show more
    Location
    Paris, France
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
    Visit Website View Profile

  • Zeph

    The Marketing Agency Helping Businesses Grow

    Zeph is a Romanian-based agency exclusively focused on increasing business value through digital marketing strategies, an integrated ecosystem of tools and professional partners. We believe growth isn't just about numbers, it's about the courage to dream, perseverance and smart decisions. At Zeph, we deliver...

    Top Services:

    • Digital Marketing
    • Web Design
    • Public Relations
    • UI/UX Design
    • Social Media Marketing
    • Show more
    Location
    Bucharest, Romania
    Number of Employees
    Under 49
    Average Hourly Rate
    $70/hr
    Minimal Budget
    $1,000 - $10,000
    Visit Website View Profile
    5.0 5.0 (1)

  • LFi

    Creativity and technology in service of business.

    With over 15 years of experience, we build projects that enable organizations to achieve their objectives. At LFi, we integrate various technologies that ensure the success of the projects...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • Content Marketing
    • Video Marketing
    • Advertising
    • Show more
    Location
    Las Condes, Chile
    Number of Employees
    100 - 249
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
    Visit Website View Profile

  • Clicks4Grow

    Your All-in-One Digital Partner for Growth.

    Every campaign tells its own story. Instead of ready-made solutions, we create strategies tailored to your goals, with continuous optimization and innovations that ensure long-term growth...

    Top Services:

    • SEO
    • PPC
    • Social Media Marketing
    • Email Marketing
    • eCommerce
    • Show more
    Location
    Novi Sad, Serbia
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    $1,000 - $10,000
    Visit Website View Profile

  • Yeni Nesil Kreatif

    New-generation Communication Agency

    We are a next-generation communications agency that believes in the power of a multidisciplinary approach. We believe that creative communication built upon the right strategy brings enduring value to brands and ensures their long-term success...

    Top Services:

    • Digital Marketing
    • Digital Strategy
    • Branding
    • Web Design
    • eCommerce Development
    • Show more
    Location
    Istanbul, Turkey
    Number of Employees
    50 - 99
    Portfolios Count
    1 Project Listed
    Visit Website View Profile
    5.0 5.0 (1)

  • Desiq Studio

    Empowering Businesses With Creative Solutions

    Desiq is a leading Ghanaian firm specializing in web design, branding, marketing, and software solutions for businesses worldwide. Desiq goes beyond services, acting as a long-term partner to craft strategies that drive sustainable growth...

    Top Services:

    • Branding
    • Digital Marketing
    • SEO
    • Design Services
    • Web Development
    • Show more
    Location
    Takoradi, Ghana
    Number of Employees
    Under 49
    Average Hourly Rate
    $65/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
    Visit Website View Profile
    5.0 5.0 (36)

  • Omnicliq Digital Consultants

    A New Breed Of Digital Agency

    Omnicliq Digital Consultants is a results-driven digital agency with many years of experience in E-Commerce and Digital Consulting, helping brands scale in competitive markets. We specialize in building holistic growth strategies that combine Performance Marketing, SEO, and AI Visibility, ensuring our clients...

    Top Services:

    • Digital Marketing
    • SEO
    • AI Development
    • Big Data Analytics
    • Show more
    Location
    Thessaloniki, Greece
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
    Visit Website View Profile
    5.0 5.0 (15)

  • Creatiboost

    Sales-Oriented Digital Marketing Agency

    Creatiboost is a sales-focused digital marketing agency that helps businesses scale through data-driven SEO, Google Ads, Meta Ads, marketing automation, and growth strategies. With over 12 years of experience, 500+ campaigns delivered, and clients across Spain, Latin America, and the United States, the agency...

    Top Services:

    • Advertising
    • SEO
    • eCommerce
    • Social Media Marketing
    • CRO
    • Show more
    Location
    Madrid, Spain
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
    Visit Website View Profile

  • Eclipse Marketing

    Rank for AI Search on Google and ChatGPT

    We blend in traditional and AI based SEO so you rank for the now and the future...

    Top Services:

    • Digital Marketing
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $350/hr
    Minimal Budget
    $10,000 - $25,000
    Visit Website View Profile
    5.0 5.0 (174)

  • Alliance Interactive

    Inspiring Businesses With A Growth Mindset

    Alliance is an award winning digital marketing agency, SE0, web design and website maintenance services. Since 2003, our team specializes in helping brands generate growth that matters. The team has extensive background in working with B2B's, service firms, nonprofits and many more...

    Top Services:

    • Web Design
    • WordPress Website Design
    • Web Development
    • eCommerce Development
    • UI/UX Design
    • Show more
    Location
    Washington DC, Washington DC
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    3 Projects Listed
    Visit Website View Profile
    4.8 4.8 (4)

  • Silver Mouse

    Next-Gen Digital Marketing Agency

    Work with Silver Mouse, a tech-enabled boutique digital marketing agency. We move beyond basic services by seamlessly integrating creative content, performance advertising, and AI-driven intelligence to build a scalable growth ecosystem for your brand...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • Content Marketing
    • Video Marketing
    • Creative Services
    • Show more
    Location
    Petaling Jaya, Malaysia
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Visit Website View Profile
    4.6 4.6 (23)

  • RepIndia

    Boost Visibility with SEO Services India & Digital Expertise

    As a leading Digital Marketing Agency, RepIndia combines creative excellence with technical expertise to drive global success for brands. Founded by industry veterans with a vision to bridge the gap between creativity and technology...

    Top Services:

    • SEO
    • PPC
    • eCommerce
    • Social Media Marketing
    • Digital Marketing
    • Show more
    Location
    Delhi, India
    Number of Employees
    100 - 249
    Minimal Budget
    Under $1,000
    Portfolios Count
    4 Projects Listed
    Visit Website View Profile
    4.4 4.4 (45)

  • Bit Code Solution

    Empowering Business Through Tech

    BitCodeSolution boosts your business with super-smart software solutions, business marketing, making innovation and growth a breeze. Were not just any software folks, were here to customize services that fit your unique needs...

    Top Services:

    • Design Services
    • Branding
    • Web Development
    • Web Design
    • Social Media Marketing
    • Show more
    Location
    Temecula, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
    Visit Website View Profile

  • SCUBE Marketing

    PPC and SEO for spec-driven ecommerce catalogs

    SCUBE is a PPC and SEO agency for ecommerce brands selling technical products. Since 2009, the focus has been spec-driven catalogs in auto, marine, and industrial categories where data accuracy drives margin...

    Top Services:

    • eCommerce
    • Advertising
    • Digital Marketing
    • PPC
    • SEO
    • Show more
    Location
    Oakbrook Terrace, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Visit Website View Profile
    4.4 4.4 (7)

  • Inboundsys

    HubSpot Partner Agency | HubSpot Services & Solutions

    Inboundsys is an award-winning HubSpot Partner Agency and a leading web technology company headquartered in Bangalore, India. We are India's first HubSpot solutions partner, delivering strategic, performance-driven solutions in web technology, digital marketing, and inbound marketing...

    Top Services:

    • SEO
    • Digital Marketing
    • eCommerce Development
    • Web Design
    • Web Development
    • Show more
    Location
    Bengaluru, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Visit Website View Profile
    4.3 4.3 (1)
    4.2 4.2 (19)

  • Ukuthula Sales Solutions

    Bringing Peace, Order, and Growth To Business

    Ukuthula Sales Solutions helps businesses grow through smart systems, qualified leads, and structured marketing. We help rescue struggling businesses by identifying growth blockers and rebuilding momentum. We also help established businesses expand their horizons with proven strategies, automation, and...

    Top Services:

    • Graphic Design
    • Web Design
    • eCommerce Development
    • Web Development
    • eCommerce
    • Show more
    Location
    Pretoria, South Africa
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000
    Visit Website View Profile

  • Inprese

    Relationships & Results

    Inprese is a results-driven digital marketing agency that helps businesses grow their online presence through data-driven strategies. The agency specializes in SEO, Google Ads, and social media advertising to drive targeted traffic and measurable results. By combining performance marketing with continuous...

    Top Services:

    • Digital Marketing
    • SEO
    • PPC
    • Social Media Marketing
    • Digital Services
    • Show more
    Location
    Orlando, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Visit Website View Profile

  • Esconzeta

    Driving Digital Growth

    Esconzeta is a strategic growth consultancy that helps businesses make better commercial and marketing decisions that directly impact revenue. Rather than operating as a traditional marketing agency, Esconzeta combines business strategy, brand development, performance marketing, digital experiences...

    Top Services:

    • Digital Strategy
    • Creative Services
    • Digital Services
    • Web Design
    • eCommerce Development
    • Show more
    Location
    Gijón, Spain
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Visit Website View Profile

  • UTDS Optimal Choice

    Struggling with leads, systems or strategy? Get in touch and tell us what needs fixing.

    UTDS Optimal Choice is a Tirana-based boutique agency and Google Partner. As a Registered Salesforce Consulting Partner, we provide bespoke Web Design, Salesforce/Pardot implementation, and Google Ads management for elite firms in the UK, Europe, US, and Australia, ensuring maximum digital ROI...

    Top Services:

    • PPC
    • Web Development
    • Web Design
    • SEO
    • Content Marketing
    • Show more
    Location
    Tirana, Albania
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Visit Website View Profile
    4.7 4.7 (26)

  • Digital Innovations

    Transforming Ideas Into Powerful Digital Solutions

    Digital Innovations is a leading web and mobile app development company delivering custom digital solutions for startups, SMEs, and enterprises worldwide. With 12+ years of experience and 300+ successful projects, we specialize in website development, e-commerce solutions, Android & iOS apps, SaaS platforms...

    Top Services:

    • Web Design
    • Web Development
    • Mobile App Development
    • Digital Marketing
    • Software Development
    • Show more
    Location
    Gurgaon, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $15/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
    Visit Website View Profile

  • Elite Webmasters

    We Build Websites That Bring Customers

    Elite Webmasters is a Uganda-based SEO and web design agency specializing in building search-optimized websites that help businesses improve Google rankings, attract organic traffic, and generate customer enquiries. The agency combines technical SEO, local SEO, and conversion-focused web design to help...

    Top Services:

    • Web Design
    • Web Development
    • WordPress Website Design
    • AEO
    • SEO
    • Show more
    Location
    Kampala, Uganda
    Number of Employees
    Under 49
    Average Hourly Rate
    $55/hr
    Minimal Budget
    $1,000 - $10,000
    Visit Website View Profile

  • Advery Agency

    Clearly, Cleverly, Digital.

    Advery is a full-service branding and digital strategy powerhouse where data-driven insights meet disruptive creativity. We dont just design logos; we engineer brand ecosystems that command attention and drive sustainable revenue. From market-entry strategy to high-impact visual identities, we help ambitious...

    Top Services:

    • Branding
    • Social Media Marketing
    • SEO
    • Digital Strategy
    • Logo Design
    • Show more
    Location
    Sousse, Tunisia
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    $1,000 - $10,000
    Visit Website View Profile
    5.0 5.0 (20)

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Why People Trust DesignRush

Rated 4.8 on Google and 4.7 on Trustpilot, DesignRush Agency Directory is a reliable resource for finding Google Shopping agencies. We owe this to our executive selection team, which follows a strict screening process when featuring agencies on the platform, assessing key performance indicators, like portfolio, client reviews, and industry reputation.

DesignRush rating logos on Trustpilot and Google

Learn more about DesignRush Agency Ranking Methodology.

Sources

DesignRush sustains a directory of over 30,000 agencies categorized by service category, location, expertise, and reviews. We build our database in two ways:

  • Our dedicated team of agency experts actively searches the web for top-performing companies. We then pull information from their websites, online presence, and client testimonials to verify their status and qualifications prior to listing.
  • The agencies listed get notified of their profiles on the website and they can choose to claim it or not, which suggests their availability for more collaborations.

Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.

Google Shopping Agency Hiring Guide

What is a Google Shopping agency?

A Google Shopping agency is a specialized marketing agency that helps eCommerce businesses create, manage, and optimize their Google Shopping campaigns. It creates impactful ads that maximize product visibility, expand businesses’ reach, boost market share, and drive revenue growth. 

Considering that about 31.5% of online shoppers are looking for products on Google first, Google Shopping ads can considerably boost eCommerce sales. However, the platform can be complex for many sellers, making Google Shopping agencies a valuable partner in navigating some of the following difficulties: 

  • Inability to meet Google's specific formatting requirements pertaining to product data 
  • Unfamiliarity with ad bidding strategies on the Google Shopping marketplace 
  • Little to no experience managing ad budgets and optimizing campaigns to maximize return on investment (ROI) 
  • Limited control over ad placements, which reduces the flexibility in targeting specific search queries 
  • Inability to integrate Google Ads with other eCommerce platforms  
  • Poorly performing ads that waste the campaign budget 
  • Difficulty attaining favorable return on ad spend (ROAS) due to high competition for ad space 
  • Unfamiliarity with the Google ads approval process  
  • Insufficient manpower and resources to effectively manage Google Shopping campaigns 
  • Inexperience with analyzing campaign data to track ad performance and ROI  
  • Competing against bigger eCommerce businesses with bigger ad budgets  

With more than 2 billion people discovering products through Google Shopping ads, the platform presents a highly effective medium for eCommerce businesses to reach potential customers and increase sales. Furthermore, data reveals that branded searches on Google Shopping ads result in a conversion rate that is 36% higher compared to non-branded searches, underscoring the impact of these specialized agencies in establishing brand visibility. 

Success story 

While the numbers affirm Google Shopping’s traction potential, we selected the following case study to show how a strategic partnership with a specialized agency can propel online retailers’ traffic within a short period: 

  • Challenge: Fast-fashion retailer Glitzy Girls Boutique was looking to double its revenue within the next year. To achieve this ambitious goal, the company needed a strategic approach to marketing and customer acquisition. 
  • Solution: Neon Growth focused on optimizing the product feed to improve performance across Google Shopping. The agency refined the user journeys and identified new target audiences to drive new customer acquisition. It also devised a merchandising strategy to promote high-inventory products to clear aged stock. 
  • Results: Neon Growth's campaign produced impressive results, driving a 165% revenue increase within the first seven months. The agency's optimization efforts led to a 15% surge in ROAS on Google Shopping while reducing the cost per add-to-cart (ATC) by 50%. The Facebook campaigns also saw a 21% ROAS increase. 

What do Google Shopping agencies do?

Google Shopping agencies manage platform campaigns, create product feeds, optimize product listings, and implement effective bidding strategies to maximize ROAS. They also help businesses set their Google Shopping from scratch, focusing on product segmentation and scalability. 

Key services provided by these specialized agencies include: 

  • Campaign setup and management 
    Creating and managing Google Shopping campaigns by setting up product feeds, targeting keywords, and bidding strategies 
  • Google Merchant Center management 
    Overseeing the Google Merchant Center account, handling troubleshooting issues, and ensuring products are listed correctly 
  • Product feed management 
    Refining and optimizing product data to ensure accuracy, relevancy, and adherence to Google’s guidelines 
  • Product listing optimization 
    Adjusting product titles, descriptions, images, and attributes to improve visibility and relevance in search results 
  • Bidding strategy deployment 
    Implementing manual, automated, or smart bidding strategies to increase conversion and maximize campaign ROI 
  • A/B Testing 
    Testing variations of ads, product data, and bidding strategies to determine what drives the best results and refine future campaigns 
  • Negative keyword management 
    Identifying and excluding irrelevant keywords to improve ad relevancy and reduce costs 
  • Conversion rate optimization (CRO) 
    Refining elements like landing pages, product pages, and the checkout process to increase the conversion output of campaigns 
  • Performance analysis and optimization 
    Monitoring key campaign metrics such as clicks, conversions, and sales and analyzing performance data to identify trends and refine strategies 

Success story 

The following case study illustrates how Google Shopping ads services can enhance a brand’s visibility and drive more conversions: 

  • Challenge: Facing market saturation and competition from established contenders, coffee machine company Jura sought a fresh approach to differentiate itself and engage its target audience more effectively. 
  • Solution: JumpFly prioritized a Google Shopping strategy that amplified Jura's branding efforts through display and video campaigns. The Google Shopping agency explored innovative approaches like automated targeting and dynamic remarketing underlined by machine learning to amplify the efficiency of Jura's Shopping campaigns. 
  • Results: Within eight months, Jura’s revenue increased by 77% compared to the previous four years combined. Notably, the campaign led to a 361% surge in ROAS, an 820% rise in conversion rate, and a 75% reduction in cost-per-sale. 

How much do Google Shopping ads services cost?

Google Shopping ads services’ cost may vary, with agencies typically charging between 10% and 25% of the total budget spend. However, the pricing can differ based on the services provided, the campaign size, and the pricing structure of the agency.  

Common pricing models used by Google Shopping management agencies include: 

  • Flat monthly rate: Entails a fixed amount each month, regardless of advertising performance or ad spend 
  • Percentage of ad spend: Charges a pre-determined fee based on the total ad spend
  • Performance-based: Entails payment only for specific results delivered, such as sales or leads 
  • Hybrid: Combines a fixed management fee with a percentage of the ad spend 

Why should I hire a Google Shopping agency?

You should hire a Google Shopping agency because it can effectively manage your product feeds, ensuring that your listings are accurate and appealing to your intended audience. Partnering with a Shopping ads management agency will also allow you to focus on other critical areas of your eCommerce business, as these specialized firms oversee all aspects of campaign management from setup to continuous optimization. 

Hire Google Shopping ads agencies because they: 

  • Use advanced tools to track performance, optimize product listings, adjust bids, and identify top-performing products 
  • Have access to premium software and tools that provide deeper insights into consumer behavior, competitor pricing, and campaign performance 
  • Can optimize budgets across different campaigns to get the best value 
  • Keep current with Google guidelines and can ensure the campaigns remain compliant and effective 
  • Can deliver higher ROI by focusing on high-intent audiences and optimizing ads accordingly 
  • Can help scale the campaigns effectively as the business grows 
  • Provide ongoing customer support and assistance to ensure favorable campaign performance 

Success story

While there are many benefits to hiring a Google Shopping ads agency, here’s a case study that illustrates how these advantages translate in real-world business situations: 

  • Challenge: Camera gear reseller KEH’s Google Shopping ads were underperforming due to broad targeting and incomplete product data. Seeking to double its ROAS and grow revenue, the company commissioned Inflow to take over its campaigns. 
  • Solution: Inflow completely restructured KEH's account to elevate its performance. The agency optimized the Google product data feed by profiling gear details such as camera brand and lens size to improve ad relevance. It also analyzed historical data to target the highest-return search queries, segmented campaigns by product type, and implemented dynamic retargeting to boost product and brand visibility. 
  • Results: KEH saw consistent growth and achieved its first million-dollar month in sales. Additionally, the client registered a 413% increase in ad revenue, a 65% boost in ROAS, a 206% increase in transactions, and a 36% reduction in ad spend. 

How do I choose the best Google Shopping ads service for my business?

You can choose the best Google Shopping ads service for your business by following a structured approach: 

  1. Define your requirements 
    Identify what you want to achieve with a Shopify agency, be it increasing sales, enhancing brand visibility, or optimizing existing campaigns. Clearly outline your challenges and set short- and long-term goals to gain a better sense of progress. 
  2. Set a budget 
    Define a feasible budget you can allocate toward the service, factoring in both the agency's compensation fees and your advertising spend. 
  3. Research and shortlist potential agencies 
    Explore online directories like DesignRush, industry listings, or marketplaces to find reputable agencies. You can also reach out to business peers to ask for references.  
  4. Check their experience and expertise
    Look for agencies with a proven track record in Google Shopping campaigns. Check how long they’ve been in business and their specific experience in working with eCommerce businesses similar to yours. 
  5. Review their client portfolio 
    Look into the agencies’ past client work and success stories and observe the output these collaborations yielded in terms of ROI, ad spend, and conversion rates. 
  6. Check their Google Partner status 
    Look for a Google Premier Partner badge, as this indicates that the agency meets Google’s high ad management standards, has experience with the platform, and can deliver favorable results. 
  7. Assess industry reputation 
    Check platforms like Google reviews, DesignRush, or Trustpilot for verified client reviews and testimonials, which can offer insights into the agency’s strengths, weaknesses, and overall client satisfaction. 
  8. Submit a request for proposal and inquire about the pricing 
    Send out detailed requests for proposal (RFP) to get quotes from multiple agencies so you can compare their pricing structures and service packages. 
  9. Conduct an interview  
    Set up an interview with your prospective agencies so you can thoroughly assess their qualifications and discuss your project in detail.  
  10. Assess their bidding and budgeting strategies 
    Inquire about their bids and budget management methodologies to make sure the chosen Google Shopping agency has a systematic approach to testing, adjusting bids, and maximizing the effectiveness of your advertising spend. 
  11. Assess their communication and collaboration skills 
    Pay close attention to how the agency and its team communicate. Evaluate their responsiveness, clarity in addressing your questions, and ability to provide insightful suggestions. 
  12. Finalize the contract 
    Review and negotiate the terms of service, payment terms, and expected outcomes. Ensure there are clauses that allow you to exit the partnership without severe penalties if it does not meet your expectations. 

Need help finding a Google Shopping agency for your eCommerce business? Visit our Marketplace, and share a brief overview of your business. Based on the request, we'll recommend five top-rated companies that fit your criteria — for free.  

What are the key success metrics in Google Shopping?

Key success metrics that measure the effectiveness of Google Shopping ads include:  

  • Conversion rate
    The percentage of ad clicks that resulted in a purchase 
  • Click-through rate (CTR) 
    The percentage of clicks that the ad receives related to the number of impressions  
  • Cost per click (CPC) 
    The average amount paid by the advertiser every time a user clicks on the ad 
  • Cost per acquisition (CPA) 
    The average cost to acquire a customer, including marketing expenses and other associated costs 
  • Return on ad spend (ROAS) 
    The revenue generated by the ad in relation to the total campaign spend 
  • Impression share 
    The percentage of impressions the ad receives compared to the total number it was eligible to receive 
  • Product impression 
    The number of times a specific product appeared in search results 
  • Product clicks 
    The number of clicks on a specific product 
  • Product conversions 
    The number of conversions attributed to a specific product 

What questions should I ask Google Shopping agencies before hiring one?

These are the questions to ask when interviewing potential Google Shopping agencies:  

Its Relevant Background 

  1. How long have you been managing Google Shopping campaigns? 
  2. Can you provide examples or case studies of your most successful Google Shopping campaigns? 
  3. What industries or product categories do you specialize in? 
  4. Are you a certified Google Premier Partner, and how does that benefit your clients? 
  5. How do you stay up to date with Google Ads’ best practices and industry trends? 

Its Services and Processes 

  1. What specific services do you provide for managing Google Shopping campaigns (e.g., product feed optimization, bidding strategies)? 
  2. What is your typical process for managing Google Shopping campaigns? 
  3. Do you handle the setup and ongoing maintenance of Google Merchant Center accounts? 
  4. Do you provide ongoing monitoring and optimization of Google Shopping campaigns? 
  5. What bidding strategies do you use and why? 
  6. How do you handle budget management and pacing? 
  7. What tools and technology do you use to optimize your Google Shopping campaigns? 
  8. How often do you provide performance reports, and what do they include? 

Relevant to Your Project 

  1. How familiar are you with my industry or niche, and have you worked with businesses in this space before? 
  2. Can you help us integrate Google Shopping with our eCommerce platform? 
  3. Given our products and target audience, what strategies would you recommend for our Google Shopping campaigns? 
  4. What is your estimated timeline for setting up and launching our Google Shopping campaigns? 
  5. What metrics will you focus on to assess the success of my campaigns, and how frequently will we review performance? 
  6. How do you track and report on campaign performance, and what kind of reports will I receive? 

What are the best Google Shopping agencies in the US?

These are the best Google Shopping agencies in the US: 

  1. Black Propeller 
    • 4.9 stars on DesignRush (16 reviews) 
    • 4.2 stars on Google (25 reviews) 
    • Top clients: Optex, Next Day Floors, Fast Pace Health, Valet Living 
  2. Disruptive Advertising 
    • 4.9 stars on DesignRush (42 reviews) 
    • 4.7 stars on Google (300 reviews) 
    • Top clients: Adobe, Scotts MiracleGro, Litter-Robot, Guitar Center 
  3. SmartSites 
    • 5.0 stars on DesignRush (51 reviews) 
    • 4.9 stars on Google (683 reviews) 
    • Top clients: Classic Audi, AirTech, Brytesoft, NJ Institute of Technology 
  4. Netsertive 
    • 4.5 stars on Google (30 reviews) 
    • Top clients: Mosquito Shield Franchise Corporation, Kia Digital Sales, DreamMaker Bath & Kitchen of Northwest Arkansas, CBS 
  5. Portent 
    • 4.2 stars on Google (19 reviews) 
    • Top clients: Adidas, Tumi, Hitachi, National Moving Company 

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