Are you looking for a Google Shopping agency to increase your product visibility and boost e-commerce sales? We thoroughly researched the leading Google Shopping ads services based on their verified reviews, success stories, and range of services to build this list and provide businesses like yours with the best options. Use our filters to refine your search by agency rates, minimum budget, location, team size, and other relevant categories to find the right partner for your online business.

Best Google Shopping Ads Services

82 Companies - Rankings updated: September 05, 2026

Every PPC agency featured on DesignRush is evaluated for campaign expertise, industry experience, performance quality, and verified client feedback. Some featured placements may be paid.

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  • US Digital Partners

    Create Momentum In Your Marketing

    US Digital Partners is a digital execution agency that helps mid-market businesses and enterprises refine and grow their brand and marketing efforts...

    Top Services:

    • Digital Marketing
    • Branding
    • Web Design
    • eCommerce Development
    • Video Production
    • Show more
    Location
    Cincinnati, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $185/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
    Visit Website View Profile
    5.0 5.0 (36)

  • LFi

    Creativity and technology in service of business.

    With over 15 years of experience, we build projects that enable organizations to achieve their objectives. At LFi, we integrate various technologies that ensure the success of the projects...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • Content Marketing
    • Video Marketing
    • Advertising
    • Show more
    Location
    Las Condes, Chile
    Number of Employees
    100 - 249
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
    Visit Website View Profile

  • Salem Surround

    Customized Digital Marketing Solutions That Deliver Real Results

    At Salem Surround, we help businesses excel with a full range of digital marketing services, from PPC and SEO to social media strategy, reputation management, and more. What makes us unique is our commitment to tailoring every plan to each clients specific goals, ensuring not just visibility but meaningful...

    Top Services:

    • Reputation Management
    • Web Design
    • UI/UX Design
    • eCommerce Development
    • Email Marketing
    • Show more
    Location
    Irving, Texas
    Number of Employees
    500 - 999
    Visit Website View Profile

  • Visible One

    Leading HK Digital Agency | Web Design, eCommerce & SEO Experts

    Visible One is a leading HK web design & digital marketing agency. Since 2008, we've specialized in eCommerce, SEO, Google Ads, and custom web development. We build high-converting, mobile-responsive sites to help your business get noticed...

    Top Services:

    • Web Design
    • eCommerce Development
    • WordPress Website Design
    • Web Development
    • SEO
    • Show more
    Location
    Hong Kong, Hong Kong
    Number of Employees
    100 - 249
    Visit Website View Profile
    4.8 4.8 (49)

  • Omega High-Impact Print Solutions

    High-Impact Printing Strategic Marketing

    Omega High-Impact Print Solutions delivers professional print and digital marketing services with precision and creativity. From large format signage and direct mail to web design and marketing strategy, we help businesses stand out, connect with customers, and make a lasting impact. Omega helps...

    Top Services:

    • Print Design
    • Digital Marketing
    • Social Media Marketing
    • Design Services
    • Content Marketing
    • Show more
    Location
    Egg Harbor Township, New Jersey
    Number of Employees
    100 - 249
    Visit Website View Profile
    4.5 4.5 (8)

  • Inter Smart

    Perfection at Its Finest.

    Inter Smart is a leading web design and digital marketing agency based in Kochi, Kerala. With over 14 + years of experience, we specialize in creating custom websites, mobile apps, SEO, digital marketing, and ERP solutions that help businesses grow locally and globally...

    Top Services:

    • Web Design
    • Digital Marketing
    • Web Development
    • SEO
    • Social Media Marketing
    • Show more
    Location
    Kochi, India
    Number of Employees
    100 - 249
    Average Hourly Rate
    $50/hr
    Portfolios Count
    4 Projects Listed
    Visit Website View Profile
    4.7 4.7 (139)

  • Creative Labs

    Shopify Plus & Headless Commerce Agency for DTC Brands.

    Based in Lynchburg, Virginia, Creative Labs is a veteran Shopify Partner agency that has been elevating eCommerce since 2012. With a portfolio of over 800 brands across six continents, we specialize in high-converting custom development, SEO, paid media, and conversion optimization...

    Top Services:

    • eCommerce Development
    • Web Design
    • SEO
    • PPC
    • CRO
    • Show more
    Location
    Forest, Virginia
    Number of Employees
    Under 49
    Average Hourly Rate
    $95/hr
    Minimal Budget
    $1,000 - $10,000
    Visit Website View Profile

  • YOU MEDIA GmbH

    Design. Web. Marketing

    YOU MEDIA is a full-service advertising agency in Horw near Lucerne. We develop brand identities, websites, graphics, and photo and video productions for SMEs and international companies. As one of the first agencies in Switzerland, we strategically use AI in media production. Our clients include Sennheiser...

    Top Services:

    • Graphic Design
    • Web Design
    • WordPress Website Design
    • SEO
    • Digital Marketing
    • Show more
    Location
    Horw, Switzerland
    Number of Employees
    Under 49
    Average Hourly Rate
    $180/hr
    Minimal Budget
    $1,000 - $10,000
    Visit Website View Profile
    5.0 5.0 (34)

  • Online World Solutions Ltd

    Selective Partnerships, Creative Strategies, Measurable Results

    Online World Solutions is a Vancouver-based digital growth agency in Canada that specializes in SEO, website design and development, performance marketing, lead generation, content marketing, influencer campaigns, and AI-enabled strategies. With a client-first approach, the firm helps small and medium...

    Top Services:

    • SEO
    • Advertising
    • Digital Marketing
    • Web Development
    • PPC
    • Show more
    Location
    Vancouver, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $49/hr
    Minimal Budget
    $1,000 - $10,000
    Visit Website View Profile
    5.0 5.0 (39)

  • Apex Digital Agency

    We provide services that make you stand out.

    Apex Digital Agency is a Perth-based digital agency providing professional Web Design Perth, helping businesses build modern, fast, and conversion-focused websites. As experienced Shopify Experts Perth, we create scalable eCommerce solutions along reliable Custom Software Development Company...

    Top Services:

    • Digital Services
    • Software Development
    • Mobile App Development
    • Web Development
    • eCommerce Development
    • Show more
    Location
    Perth, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
    Visit Website View Profile
    5.0 5.0 (11)

  • American Digital Agency

    Crafting Experiences, Delivering Success

    American Digital Agency is a professional web design and development company helping businesses build a strong online presence. We create modern, responsive, and conversion-focused websites tailored to each clients brand and goals...

    Top Services:

    • Logo Design
    • UI/UX Design
    • Web Design
    • Web Development
    • Digital Marketing
    • Show more
    Location
    Ashburn, Virginia
    Number of Employees
    50 - 99
    Average Hourly Rate
    $35/hr
    Minimal Budget
    $1,000 - $10,000
    Visit Website View Profile
    4.4 4.4 (15)

  • Metrik

    Digital Marketing Built For Measurable Growth

    Metrik is a performance-driven marketing agency specializing in paid media, SEO, and data-backed growth strategy. We help businesses turn search traffic into measurable revenue through Google Ads, conversion optimization, and strategic creative. Every campaign is built on real performance data, clear metrics...

    Top Services:

    • PPC
    • Digital Marketing
    • SEO
    • Graphic Design
    • Branding
    • Show more
    Location
    Gunnison, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $45/hr
    Minimal Budget
    Under $1,000
    Visit Website View Profile
    5.0 5.0 (3)

  • Newman Digital Strategies

    The Digital Marketing Experts

    Newman Digital Strategies are experts in digital marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay-Per-Click (PPC), Social Media Marketing (SMM), Web Design and Development...

    Top Services:

    • PPC
    • SEO
    • Digital Marketing
    • Web Design
    • Email Marketing
    • Show more
    Location
    Lexington, Kentucky
    Number of Employees
    Under 49
    Average Hourly Rate
    $180/hr
    Minimal Budget
    $1,000 - $10,000
    Visit Website View Profile

  • Ruby Shore Software

    Simplify Complexity with Elegance with Ruby Shore Software.

    Experience the elegance of simplified technology with Ruby Shore Software. We offer custom software development, captivating website design and expert digital media management. Simplify complexity with sophisticated software solutions...

    Top Services:

    • Web Design
    • Digital Marketing
    • Mobile App Development
    • Software Development
    • Creative Services
    • Show more
    Location
    Shreveport, Louisiana
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
    Visit Website View Profile
    5.0 5.0 (9)

  • Purpul Consultancy & Development Services Pvt. Ltd.

    New age Digital Agency

    Our secret sauce? A combination of branding, web development, app development, and digital marketing expertise: all engineered to create a lasting impact...

    Top Services:

    • Branding
    • Digital Strategy
    • Social Media Marketing
    • Digital Marketing
    • Mobile App Development
    • Show more
    Location
    Dhanbad, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $70/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
    Visit Website View Profile

  • Northwoods

    creating peace of (digital) mind

    Since 1997, more than 1,000 B2B and B2C companies worldwide have trusted Northwoods to lead, develop and execute more than 5,000 digital strategies, digital marketing and advertising initiatives, websites, and software projects...

    Top Services:

    • Digital Services
    • UI/UX Design
    • Digital Strategy
    • Web Design
    • Web Development
    • Show more
    Location
    Shorewood, Wisconsin
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Visit Website View Profile
    4.7 4.7 (11)

  • Taleef Technologies

    Cutting-Edge IT Solutions - From Digital Marketing To E-Commerce

    Empowering Business through innovative digital solutions and strategic technology leadership across Marketing, E-Commerce, IT Consulting Domains...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • eCommerce
    • IoT
    • Software Development
    • Show more
    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    $1,000 - $10,000
    Visit Website View Profile
    5.0 5.0 (3)

  • KVN Promos UAE

    Your Growth Partner In A Fast-moving Digital World!

    To blend creativity and technology into every strategy we craft, helping businesses of all sizes reach global audiences efficiently and affordably. At KVN Promos, we dont just market brands we help them make their mark in the digital universe...

    Top Services:

    • Digital Marketing
    • SEO
    • PPC
    • Social Media Marketing
    • Email Marketing
    • Show more
    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Visit Website View Profile
    4.6 4.6 (33)

  • Three Seven Marketing

    Strategy-Led Marketing & Design

    Three Seven is a marketing agency built for companies selling complex, technical products to expert buyers. We diagnose the real problem first, then run strategy, brand, web, and demand generation as one team, so nothing gets lost between specialists...

    Top Services:

    • Digital Marketing
    • Web Design
    • Web Development
    • SEO
    • PPC
    • Show more
    Location
    Ann Arbor, Michigan
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
    Visit Website View Profile
    5.0 5.0 (13)

  • Long Weekend

    Growth-Focused Digital Marketing Agency

    Long Weekend is a performance-focused digital marketing agency in Cleveland, OH. We help service businesses and growth-stage brands (saas, ecommerce, etc) generate qualified leads and revenue through SEO, Google Ads, paid social (Facebook, Instagram, TikTok ads), and conversion-focused web design...

    Top Services:

    • SEO
    • PPC
    • Social Media Marketing
    • CRO
    • Email Marketing
    • Show more
    Location
    Cleveland, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Visit Website View Profile
    5.0 5.0 (5)

  • TOAST Creative

    We Make The Brands That Make The Future.

    TOAST is an Australian strategic branding and design agency specializing in brand strategy, identity design, digital experiences, web design, content production, and placemaking solutions. With offices in Sydney and Brisbane, the agency helps organizations create impactful brands and meaningful customer...

    Top Services:

    • Creative Services
    • Branding
    • Design Services
    • Web Design
    • Digital Marketing
    • Show more
    Location
    Sydney, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $25,000 - $50,000
    Visit Website View Profile

  • Alto Ember LLC

    Harmony + Heat

    Built on faith and guided by conviction, Alto Ember helps brands grow with clarity and creative strength. We deliver strategy, messaging, websites, and content with integrity and excellence, creating marketing that resonates, builds trust, and endures...

    Top Services:

    • Branding
    • Web Design
    • Digital Marketing
    • Digital Services
    • Creative Services
    • Show more
    Location
    Fountain Inn, South Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Visit Website View Profile

  • EGC Group

    When You've Outgrown "Good Enough"

    EGC Group is the all-in performance marketing agency for brands that have outgrown good enough. We blend media, search, social, creative and Performance PR with deep vertical expertise to help ambitious brands get noticed, get chosen and turn interest into action...

    Top Services:

    • Digital Marketing
    • Public Relations
    • CRO
    • PPC
    • Media Buying
    • Show more
    Location
    Melville, New York
    Number of Employees
    50 - 99
    Average Hourly Rate
    $145/hr
    Minimal Budget
    $10,000 - $25,000
    Visit Website View Profile
    4.7 4.7 (15)

  • DIGITALOPS

    Achieve Digital Excellence.

    DIGITALOPS is one of the best digital marketing agencies in Hyderabad, dedicated to helping businesses of all sizes strengthen their online presence and grow...

    Top Services:

    • SEO
    • Content Marketing
    • Reputation Management
    • PPC
    • Social Media Marketing
    • Show more
    Location
    Hyderabad, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
    Visit Website View Profile
    5.0 5.0 (48)

  • Proceed

    Beyond Expectation

    PROCEED is a full-service digital marketing agency focused on helping businesses push boundaries and achieve exceptional results. Specializing in 360-degree digital solutions, they offer services in website design, SEO optimization, social media management, and content creation...

    Top Services:

    • Creative Services
    • SEO
    • Content Marketing
    • Web Development
    • PPC
    • Show more
    Location
    Karachi, Pakistan
    Number of Employees
    50 - 99
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
    Visit Website View Profile
    5.0 5.0 (12)

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Why People Trust DesignRush

Rated 4.8 on Google and 4.7 on Trustpilot, DesignRush Agency Directory is a reliable resource for finding Google Shopping agencies. We owe this to our executive selection team, which follows a strict screening process when featuring agencies on the platform, assessing key performance indicators, like portfolio, client reviews, and industry reputation.

DesignRush rating logos on Trustpilot and Google

Learn more about DesignRush Agency Ranking Methodology.

Sources

DesignRush sustains a directory of over 30,000 agencies categorized by service category, location, expertise, and reviews. We build our database in two ways:

  • Our dedicated team of agency experts actively searches the web for top-performing companies. We then pull information from their websites, online presence, and client testimonials to verify their status and qualifications prior to listing.
  • The agencies listed get notified of their profiles on the website and they can choose to claim it or not, which suggests their availability for more collaborations.

Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.

Google Shopping Agency Hiring Guide

What is a Google Shopping agency?

A Google Shopping agency is a specialized marketing agency that helps eCommerce businesses create, manage, and optimize their Google Shopping campaigns. It creates impactful ads that maximize product visibility, expand businesses’ reach, boost market share, and drive revenue growth. 

Considering that about 31.5% of online shoppers are looking for products on Google first, Google Shopping ads can considerably boost eCommerce sales. However, the platform can be complex for many sellers, making Google Shopping agencies a valuable partner in navigating some of the following difficulties: 

  • Inability to meet Google's specific formatting requirements pertaining to product data 
  • Unfamiliarity with ad bidding strategies on the Google Shopping marketplace 
  • Little to no experience managing ad budgets and optimizing campaigns to maximize return on investment (ROI) 
  • Limited control over ad placements, which reduces the flexibility in targeting specific search queries 
  • Inability to integrate Google Ads with other eCommerce platforms  
  • Poorly performing ads that waste the campaign budget 
  • Difficulty attaining favorable return on ad spend (ROAS) due to high competition for ad space 
  • Unfamiliarity with the Google ads approval process  
  • Insufficient manpower and resources to effectively manage Google Shopping campaigns 
  • Inexperience with analyzing campaign data to track ad performance and ROI  
  • Competing against bigger eCommerce businesses with bigger ad budgets  

With more than 2 billion people discovering products through Google Shopping ads, the platform presents a highly effective medium for eCommerce businesses to reach potential customers and increase sales. Furthermore, data reveals that branded searches on Google Shopping ads result in a conversion rate that is 36% higher compared to non-branded searches, underscoring the impact of these specialized agencies in establishing brand visibility. 

Success story 

While the numbers affirm Google Shopping’s traction potential, we selected the following case study to show how a strategic partnership with a specialized agency can propel online retailers’ traffic within a short period: 

  • Challenge: Fast-fashion retailer Glitzy Girls Boutique was looking to double its revenue within the next year. To achieve this ambitious goal, the company needed a strategic approach to marketing and customer acquisition. 
  • Solution: Neon Growth focused on optimizing the product feed to improve performance across Google Shopping. The agency refined the user journeys and identified new target audiences to drive new customer acquisition. It also devised a merchandising strategy to promote high-inventory products to clear aged stock. 
  • Results: Neon Growth's campaign produced impressive results, driving a 165% revenue increase within the first seven months. The agency's optimization efforts led to a 15% surge in ROAS on Google Shopping while reducing the cost per add-to-cart (ATC) by 50%. The Facebook campaigns also saw a 21% ROAS increase. 

What do Google Shopping agencies do?

Google Shopping agencies manage platform campaigns, create product feeds, optimize product listings, and implement effective bidding strategies to maximize ROAS. They also help businesses set their Google Shopping from scratch, focusing on product segmentation and scalability. 

Key services provided by these specialized agencies include: 

  • Campaign setup and management 
    Creating and managing Google Shopping campaigns by setting up product feeds, targeting keywords, and bidding strategies 
  • Google Merchant Center management 
    Overseeing the Google Merchant Center account, handling troubleshooting issues, and ensuring products are listed correctly 
  • Product feed management 
    Refining and optimizing product data to ensure accuracy, relevancy, and adherence to Google’s guidelines 
  • Product listing optimization 
    Adjusting product titles, descriptions, images, and attributes to improve visibility and relevance in search results 
  • Bidding strategy deployment 
    Implementing manual, automated, or smart bidding strategies to increase conversion and maximize campaign ROI 
  • A/B Testing 
    Testing variations of ads, product data, and bidding strategies to determine what drives the best results and refine future campaigns 
  • Negative keyword management 
    Identifying and excluding irrelevant keywords to improve ad relevancy and reduce costs 
  • Conversion rate optimization (CRO) 
    Refining elements like landing pages, product pages, and the checkout process to increase the conversion output of campaigns 
  • Performance analysis and optimization 
    Monitoring key campaign metrics such as clicks, conversions, and sales and analyzing performance data to identify trends and refine strategies 

Success story 

The following case study illustrates how Google Shopping ads services can enhance a brand’s visibility and drive more conversions: 

  • Challenge: Facing market saturation and competition from established contenders, coffee machine company Jura sought a fresh approach to differentiate itself and engage its target audience more effectively. 
  • Solution: JumpFly prioritized a Google Shopping strategy that amplified Jura's branding efforts through display and video campaigns. The Google Shopping agency explored innovative approaches like automated targeting and dynamic remarketing underlined by machine learning to amplify the efficiency of Jura's Shopping campaigns. 
  • Results: Within eight months, Jura’s revenue increased by 77% compared to the previous four years combined. Notably, the campaign led to a 361% surge in ROAS, an 820% rise in conversion rate, and a 75% reduction in cost-per-sale. 

How much do Google Shopping ads services cost?

Google Shopping ads services’ cost may vary, with agencies typically charging between 10% and 25% of the total budget spend. However, the pricing can differ based on the services provided, the campaign size, and the pricing structure of the agency.  

Common pricing models used by Google Shopping management agencies include: 

  • Flat monthly rate: Entails a fixed amount each month, regardless of advertising performance or ad spend 
  • Percentage of ad spend: Charges a pre-determined fee based on the total ad spend
  • Performance-based: Entails payment only for specific results delivered, such as sales or leads 
  • Hybrid: Combines a fixed management fee with a percentage of the ad spend 

Why should I hire a Google Shopping agency?

You should hire a Google Shopping agency because it can effectively manage your product feeds, ensuring that your listings are accurate and appealing to your intended audience. Partnering with a Shopping ads management agency will also allow you to focus on other critical areas of your eCommerce business, as these specialized firms oversee all aspects of campaign management from setup to continuous optimization. 

Hire Google Shopping ads agencies because they: 

  • Use advanced tools to track performance, optimize product listings, adjust bids, and identify top-performing products 
  • Have access to premium software and tools that provide deeper insights into consumer behavior, competitor pricing, and campaign performance 
  • Can optimize budgets across different campaigns to get the best value 
  • Keep current with Google guidelines and can ensure the campaigns remain compliant and effective 
  • Can deliver higher ROI by focusing on high-intent audiences and optimizing ads accordingly 
  • Can help scale the campaigns effectively as the business grows 
  • Provide ongoing customer support and assistance to ensure favorable campaign performance 

Success story

While there are many benefits to hiring a Google Shopping ads agency, here’s a case study that illustrates how these advantages translate in real-world business situations: 

  • Challenge: Camera gear reseller KEH’s Google Shopping ads were underperforming due to broad targeting and incomplete product data. Seeking to double its ROAS and grow revenue, the company commissioned Inflow to take over its campaigns. 
  • Solution: Inflow completely restructured KEH's account to elevate its performance. The agency optimized the Google product data feed by profiling gear details such as camera brand and lens size to improve ad relevance. It also analyzed historical data to target the highest-return search queries, segmented campaigns by product type, and implemented dynamic retargeting to boost product and brand visibility. 
  • Results: KEH saw consistent growth and achieved its first million-dollar month in sales. Additionally, the client registered a 413% increase in ad revenue, a 65% boost in ROAS, a 206% increase in transactions, and a 36% reduction in ad spend. 

How do I choose the best Google Shopping ads service for my business?

You can choose the best Google Shopping ads service for your business by following a structured approach: 

  1. Define your requirements 
    Identify what you want to achieve with a Shopify agency, be it increasing sales, enhancing brand visibility, or optimizing existing campaigns. Clearly outline your challenges and set short- and long-term goals to gain a better sense of progress. 
  2. Set a budget 
    Define a feasible budget you can allocate toward the service, factoring in both the agency's compensation fees and your advertising spend. 
  3. Research and shortlist potential agencies 
    Explore online directories like DesignRush, industry listings, or marketplaces to find reputable agencies. You can also reach out to business peers to ask for references.  
  4. Check their experience and expertise
    Look for agencies with a proven track record in Google Shopping campaigns. Check how long they’ve been in business and their specific experience in working with eCommerce businesses similar to yours. 
  5. Review their client portfolio 
    Look into the agencies’ past client work and success stories and observe the output these collaborations yielded in terms of ROI, ad spend, and conversion rates. 
  6. Check their Google Partner status 
    Look for a Google Premier Partner badge, as this indicates that the agency meets Google’s high ad management standards, has experience with the platform, and can deliver favorable results. 
  7. Assess industry reputation 
    Check platforms like Google reviews, DesignRush, or Trustpilot for verified client reviews and testimonials, which can offer insights into the agency’s strengths, weaknesses, and overall client satisfaction. 
  8. Submit a request for proposal and inquire about the pricing 
    Send out detailed requests for proposal (RFP) to get quotes from multiple agencies so you can compare their pricing structures and service packages. 
  9. Conduct an interview  
    Set up an interview with your prospective agencies so you can thoroughly assess their qualifications and discuss your project in detail.  
  10. Assess their bidding and budgeting strategies 
    Inquire about their bids and budget management methodologies to make sure the chosen Google Shopping agency has a systematic approach to testing, adjusting bids, and maximizing the effectiveness of your advertising spend. 
  11. Assess their communication and collaboration skills 
    Pay close attention to how the agency and its team communicate. Evaluate their responsiveness, clarity in addressing your questions, and ability to provide insightful suggestions. 
  12. Finalize the contract 
    Review and negotiate the terms of service, payment terms, and expected outcomes. Ensure there are clauses that allow you to exit the partnership without severe penalties if it does not meet your expectations. 

Need help finding a Google Shopping agency for your eCommerce business? Visit our Marketplace, and share a brief overview of your business. Based on the request, we'll recommend five top-rated companies that fit your criteria — for free.  

What are the key success metrics in Google Shopping?

Key success metrics that measure the effectiveness of Google Shopping ads include:  

  • Conversion rate
    The percentage of ad clicks that resulted in a purchase 
  • Click-through rate (CTR) 
    The percentage of clicks that the ad receives related to the number of impressions  
  • Cost per click (CPC) 
    The average amount paid by the advertiser every time a user clicks on the ad 
  • Cost per acquisition (CPA) 
    The average cost to acquire a customer, including marketing expenses and other associated costs 
  • Return on ad spend (ROAS) 
    The revenue generated by the ad in relation to the total campaign spend 
  • Impression share 
    The percentage of impressions the ad receives compared to the total number it was eligible to receive 
  • Product impression 
    The number of times a specific product appeared in search results 
  • Product clicks 
    The number of clicks on a specific product 
  • Product conversions 
    The number of conversions attributed to a specific product 

What questions should I ask Google Shopping agencies before hiring one?

These are the questions to ask when interviewing potential Google Shopping agencies:  

Its Relevant Background 

  1. How long have you been managing Google Shopping campaigns? 
  2. Can you provide examples or case studies of your most successful Google Shopping campaigns? 
  3. What industries or product categories do you specialize in? 
  4. Are you a certified Google Premier Partner, and how does that benefit your clients? 
  5. How do you stay up to date with Google Ads’ best practices and industry trends? 

Its Services and Processes 

  1. What specific services do you provide for managing Google Shopping campaigns (e.g., product feed optimization, bidding strategies)? 
  2. What is your typical process for managing Google Shopping campaigns? 
  3. Do you handle the setup and ongoing maintenance of Google Merchant Center accounts? 
  4. Do you provide ongoing monitoring and optimization of Google Shopping campaigns? 
  5. What bidding strategies do you use and why? 
  6. How do you handle budget management and pacing? 
  7. What tools and technology do you use to optimize your Google Shopping campaigns? 
  8. How often do you provide performance reports, and what do they include? 

Relevant to Your Project 

  1. How familiar are you with my industry or niche, and have you worked with businesses in this space before? 
  2. Can you help us integrate Google Shopping with our eCommerce platform? 
  3. Given our products and target audience, what strategies would you recommend for our Google Shopping campaigns? 
  4. What is your estimated timeline for setting up and launching our Google Shopping campaigns? 
  5. What metrics will you focus on to assess the success of my campaigns, and how frequently will we review performance? 
  6. How do you track and report on campaign performance, and what kind of reports will I receive? 

What are the best Google Shopping agencies in the US?

These are the best Google Shopping agencies in the US: 

  1. Black Propeller 
    • 4.9 stars on DesignRush (16 reviews) 
    • 4.2 stars on Google (25 reviews) 
    • Top clients: Optex, Next Day Floors, Fast Pace Health, Valet Living 
  2. Disruptive Advertising 
    • 4.9 stars on DesignRush (42 reviews) 
    • 4.7 stars on Google (300 reviews) 
    • Top clients: Adobe, Scotts MiracleGro, Litter-Robot, Guitar Center 
  3. SmartSites 
    • 5.0 stars on DesignRush (51 reviews) 
    • 4.9 stars on Google (683 reviews) 
    • Top clients: Classic Audi, AirTech, Brytesoft, NJ Institute of Technology 
  4. Netsertive 
    • 4.5 stars on Google (30 reviews) 
    • Top clients: Mosquito Shield Franchise Corporation, Kia Digital Sales, DreamMaker Bath & Kitchen of Northwest Arkansas, CBS 
  5. Portent 
    • 4.2 stars on Google (19 reviews) 
    • Top clients: Adidas, Tumi, Hitachi, National Moving Company 

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