Are you looking for a Google Shopping agency to increase your product visibility and boost e-commerce sales? We thoroughly researched the leading Google Shopping ads services based on their verified reviews, success stories, and range of services to build this list and provide businesses like yours with the best options. Use our filters to refine your search by agency rates, minimum budget, location, team size, and other relevant categories to find the right partner for your online business.

Best Google Shopping Ads Services

116 Companies - Rankings updated: September 05, 2026

Every PPC agency featured on DesignRush is evaluated for campaign expertise, industry experience, performance quality, and verified client feedback. Some featured placements may be paid.

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  • TnSols

    Helping businesses get found and be known online!

    TnSols is a London based full-service website design firm specializing in creating and developing custom WordPress websites. Our designs are crafted with a focus on achieving key objectives, ensuring each site is tailored to meet your specific needs. We provide free custom mockup service before starting the...

    Top Services:

    • Web Design
    • Web Development
    • Digital Marketing
    • SEO
    • Branding
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
    Visit Website View Profile
    5.0 5.0 (11)

  • Online Path

    Digital Marketing Agency in Adelaide

    Online Path is a leading digital marketing agency in Adelaide that’s driven by conversions, not just clicks. We drop the jargon and get to know your business from the inside out so we can turn your goals into a strategy that works—and get you tangible results no matter what your objectives are. We...

    Top Services:

    • Digital Marketing
    • SEO
    • PPC
    Location
    Unley, Australia
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Visit Website View Profile
    5.0 5.0 (123)

  • netfy

    Empowering your digital journey

    We are a digital agency based in Brisbane, Australia, recently established but formed by professionals with more than 10 years of experience in the sector. We specialize in web services, e-commerce platforms, SEO optimization, strategic ad campaigns, professional graphic design, and custom integrations and...

    Top Services:

    • Web Design
    • eCommerce Development
    • Web Development
    • WordPress Website Design
    • SEO
    • Show more
    Location
    Corinda, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    3 Projects Listed
    Visit Website View Profile

  • Square Meters Digital

    We dont sell services we deliver revolutions.

    Square Meters Digital isnt your average agency we build brands that dominate. Our method combines disruptive strategy, creative that demands attention, and ruthless ROI tracking. From retail, hospitality, tourism, NDIS & healthcare, business services, to trades and suppliers, we deliver digital marketing...

    Top Services:

    • SEO
    • Digital Marketing
    • Social Media Marketing
    • Web Design
    • WordPress Website Design
    • Show more
    Location
    Athens, Greece
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Visit Website View Profile

  • Strativera

    True Strategy. Real Growth.

    Strativera is a growth consulting and digital marketing agency that connects marketing, revenue operations, and execution into one system built to drive pipeline and revenue. We serve mid-market and PE-backed companies from startups to $500M+ enterprises...

    Top Services:

    • Digital Marketing
    • SEO
    • PPC
    • Content Marketing
    • AEO
    • Show more
    Location
    Cherry Hill, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
    Visit Website View Profile
    5.0 5.0 (20)

  • Vanta Creative

    From First Impressions To Lasting Loyalty

    We build trusted audience relationships through strategic branding, performance marketing, and user-focused websites...

    Top Services:

    • Web Design
    • Web Development
    • Branding
    • Digital Marketing
    • SEO
    • Show more
    Location
    Hong Kong, Hong Kong
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
    Visit Website View Profile

  • Rizco

    Brand-led marketing. Designed to matter.

    Rizco is a top brand-led marketing agency with 25+ years of experience in branding, web design, and digital marketing. Based in NJ and WBE-certified, we blend strategy, creativity, and design to deliver bold, lasting brand experiences. We Champion Your Brand. https://rizco.com/work/...

    Top Services:

    • Branding
    • Web Design
    • Digital Marketing
    • Logo Design
    • Creative Services
    • Show more
    Location
    Spring Lake, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $210/hr
    Visit Website View Profile

  • Longway Media

    Holistic digital marketing solutions

    Digital Agency Longway Media has over 11 years of experience in digital marketing and media production. We have successfully executed numerous digital marketing projects for hundreds of clients throughout this journey. We have designed, launched, and made the online presence of companies and individuals...

    Top Services:

    • Digital Services
    • Web Design
    • eCommerce Development
    • WordPress Website Design
    • SEO
    • Show more
    Location
    Istanbul, Turkey
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Portfolios Count
    1 Project Listed
    Visit Website View Profile
    4.9 4.9 (14)

  • Doublespark Internet Marketing

    Driving Business Growth Through Proven SEO & AI Strategies

    Doublespark Internet Marketing, based in Cambridge, is a leading UK SEO agency offering tailored digital marketing solutions to businesses of all sizes, from startups to large multinationals. Their services include SEO, PPC management, Google Analytics, brand strategy, conversion rate optimization, online...

    Top Services:

    • SEO
    • Digital Marketing
    • Content Marketing
    • PPC
    • Web Design
    • Show more
    Location
    Cambridge, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
    Visit Website View Profile
    4.9 4.9 (15)

  • Briefcase Marketing

    Premium websites and marketing built for Catholic-led businesses eager to grow.

    We help Catholic-led organizations communicate their value in a way that people immediately understand and act on...

    Top Services:

    • Web Design
    • SEO
    • Logo Design
    • Branding
    • PPC
    • Show more
    Location
    Norton, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $90/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
    Visit Website View Profile

  • Cyber Marketing

    Crafting Digital Success: Strategies, Tactics, Results!

    At Cyber Marketing, we specialize in crafting digital marketing sales funnels to increase customer acquisition. Our expertise spans a range of services, including setting up engaging Facebook pages, designing compelling websites, creating professional LinkedIn profiles, implementing effective lead-generation...

    Top Services:

    • Social Media Marketing
    • Web Development
    • eCommerce Development
    • SEO
    • Digital Marketing
    • Show more
    Location
    Centurion, South Africa
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    2 Projects Listed
    Visit Website View Profile

  • SEO Las Vegas Nevada

    Unlock Top SEO Services with SEO Las Vegas Nevada

    We at SEO Las Vegas Nevada understand how significant it is to engage your high-value audience. Designed to serve the ever-evolving Las Vegas market, our premium SEO services are built with flexibility in mind...

    Top Services:

    • SEO
    • PPC
    • Logo Design
    • ERP Consulting
    • Show more
    Location
    Las Vegas, Nevada
    Number of Employees
    50 - 99
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
    Visit Website View Profile

  • Bepro Agency

    Your Efficient Direction.

    Bepro is a visual solution services agency based in Beirut. We set out to build an agency that could be measured on the quality of services and success of our ideas. We develop designs and visual strategies to serve the clients' desires and accomplish their business objectives...

    Top Services:

    • Logo Design
    • Web Design
    • Web Development
    • Digital Marketing
    • Print Design
    • Show more
    Location
    Beirut, Lebanon
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
    Visit Website View Profile

  • Leicester Websites

    Hand Crafted Websites Made in Leicester

    Leicester Websites is a leading website designing firm specializing in all kinds of website designing activities...

    Top Services:

    • Web Design
    • Web Development
    • eCommerce Development
    • WordPress Website Design
    • Digital Services
    • Show more
    Location
    Leicester, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
    Visit Website View Profile
    5.0 5.0 (49)

  • The Frank Agency

    The Work Should Work

    Our digital marketing agency is a diverse blend of talent and passion, united by one common goal: your businesss success. From strategy to execution, were here to lend our expertise and support every step of the way. Here, we build brands while delivering results...

    Top Services:

    • Web Design
    • SEO
    • PPC
    • Social Media Marketing
    • Creative Services
    • Show more
    Location
    Overland Park, Kansas
    Number of Employees
    50 - 99
    Visit Website View Profile
    4.0 4.0 (8)

  • TrendyMinds LLC

    Turn Empathy Into Impact

    Todays marketing leaders face complex challenges broken workflows, scattered campaigns, and rising costs. Add multiple non-aligned agencies to the mix, and those challenges multiply. Thats why we take a different approach...

    Top Services:

    • Video Production
    • Digital Services
    • Digital Strategy
    • Digital Marketing
    • Media Buying
    • Show more
    Location
    Indianapolis, Indiana
    Number of Employees
    50 - 99
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
    Visit Website View Profile
    3.6 3.6 (5)

  • POMOROI

    Driving Results, Creating Impact

    Unleashing the power of data and collaboration to bridge the gap between sales and marketing and drive success. Market to potential clients wherever they are via email, social media, and more...

    Top Services:

    • Digital Services
    • Public Relations
    • Media Buying
    • SEO
    • PPC
    • Show more
    Location
    Dallas, Texas
    Number of Employees
    Under 49
    Portfolios Count
    3 Projects Listed
    Visit Website View Profile

  • NN.PARTNERS

    Ads & Analytics That Deliver Results: More Sales More Time, More Profit.

    nn.partners is an international team of paid media and analytics experts on a mission to match great businesses with great marketing. We use Google Ads, Microsoft Ads, Meta Ads, and Web Analytics to deliver more sales, more time, and more profit helping you grow faster...

    Top Services:

    • CRO
    • PPC
    • Digital Marketing
    • Video Production
    • Creative Services
    • Show more
    Location
    Porto, Portugal
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Visit Website View Profile

  • US Digital Partners

    Create Momentum In Your Marketing

    US Digital Partners is a digital execution agency that helps mid-market businesses and enterprises refine and grow their brand and marketing efforts...

    Top Services:

    • Digital Marketing
    • Branding
    • Web Design
    • eCommerce Development
    • Video Production
    • Show more
    Location
    Cincinnati, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $185/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
    Visit Website View Profile
    5.0 5.0 (36)

  • Zeph

    The Marketing Agency Helping Businesses Grow

    Zeph is a Romanian-based agency exclusively focused on increasing business value through digital marketing strategies, an integrated ecosystem of tools and professional partners. We believe growth isn't just about numbers, it's about the courage to dream, perseverance and smart decisions. At Zeph, we deliver...

    Top Services:

    • Digital Marketing
    • Web Design
    • Public Relations
    • UI/UX Design
    • Social Media Marketing
    • Show more
    Location
    Bucharest, Romania
    Number of Employees
    Under 49
    Average Hourly Rate
    $70/hr
    Minimal Budget
    $1,000 - $10,000
    Visit Website View Profile
    5.0 5.0 (1)

  • Digital Hot Sauce

    Get the Results You Need Without the BS.

    Digital Hot Sauce cuts through the BS of digital marketing to deliver real results. No jargon, no fluff - just transparent strategies that generate qualified leads and boost sales. From Meta and Google Ads to SEO and CRO, we bring the perfect blend of strategic thinking and tactical execution...

    Top Services:

    • Digital Marketing
    • SEO
    Location
    Vancouver, Canada
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
    Visit Website View Profile
    5.0 5.0 (9)

  • Salem Surround

    Customized Digital Marketing Solutions That Deliver Real Results

    At Salem Surround, we help businesses excel with a full range of digital marketing services, from PPC and SEO to social media strategy, reputation management, and more. What makes us unique is our commitment to tailoring every plan to each clients specific goals, ensuring not just visibility but meaningful...

    Top Services:

    • Reputation Management
    • Web Design
    • UI/UX Design
    • eCommerce Development
    • Email Marketing
    • Show more
    Location
    Irving, Texas
    Number of Employees
    500 - 999
    Visit Website View Profile

  • happyplankton

    Invercargill's Boutique Digital Agency.

    Stuck with digital marketing? We craft affordable, custom solutions for leads & ROI growth, no matter your budget. Conquer SEO, social media, websites & more!...

    Top Services:

    • Web Development
    • SEO
    • Social Media Marketing
    • WordPress Website Design
    • eCommerce Development
    • Show more
    Location
    Invercargill, New Zealand
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Visit Website View Profile

  • Desiq Studio

    Empowering Businesses With Creative Solutions

    Desiq is a leading Ghanaian firm specializing in web design, branding, marketing, and software solutions for businesses worldwide. Desiq goes beyond services, acting as a long-term partner to craft strategies that drive sustainable growth...

    Top Services:

    • Branding
    • Digital Marketing
    • SEO
    • Design Services
    • Web Development
    • Show more
    Location
    Takoradi, Ghana
    Number of Employees
    Under 49
    Average Hourly Rate
    $65/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
    Visit Website View Profile
    5.0 5.0 (36)

  • ADLAB, LLC

    Ingenious Marketing Science & Design.

    Full-service marketing firm specializing in digital advertising, branding, strategy, UX/UI, SEO, design, SMM, SEM, online courses, video, podcasts and traditional advertising...

    Top Services:

    • Digital Services
    • Digital Marketing
    • Web Design
    • eCommerce
    • Branding
    • Show more
    Location
    Austin, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000
    Visit Website View Profile

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Why People Trust DesignRush

Rated 4.8 on Google and 4.7 on Trustpilot, DesignRush Agency Directory is a reliable resource for finding Google Shopping agencies. We owe this to our executive selection team, which follows a strict screening process when featuring agencies on the platform, assessing key performance indicators, like portfolio, client reviews, and industry reputation.

DesignRush rating logos on Trustpilot and Google

Learn more about DesignRush Agency Ranking Methodology.

Sources

DesignRush sustains a directory of over 30,000 agencies categorized by service category, location, expertise, and reviews. We build our database in two ways:

  • Our dedicated team of agency experts actively searches the web for top-performing companies. We then pull information from their websites, online presence, and client testimonials to verify their status and qualifications prior to listing.
  • The agencies listed get notified of their profiles on the website and they can choose to claim it or not, which suggests their availability for more collaborations.

Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.

Google Shopping Agency Hiring Guide

What is a Google Shopping agency?

A Google Shopping agency is a specialized marketing agency that helps eCommerce businesses create, manage, and optimize their Google Shopping campaigns. It creates impactful ads that maximize product visibility, expand businesses’ reach, boost market share, and drive revenue growth. 

Considering that about 31.5% of online shoppers are looking for products on Google first, Google Shopping ads can considerably boost eCommerce sales. However, the platform can be complex for many sellers, making Google Shopping agencies a valuable partner in navigating some of the following difficulties: 

  • Inability to meet Google's specific formatting requirements pertaining to product data 
  • Unfamiliarity with ad bidding strategies on the Google Shopping marketplace 
  • Little to no experience managing ad budgets and optimizing campaigns to maximize return on investment (ROI) 
  • Limited control over ad placements, which reduces the flexibility in targeting specific search queries 
  • Inability to integrate Google Ads with other eCommerce platforms  
  • Poorly performing ads that waste the campaign budget 
  • Difficulty attaining favorable return on ad spend (ROAS) due to high competition for ad space 
  • Unfamiliarity with the Google ads approval process  
  • Insufficient manpower and resources to effectively manage Google Shopping campaigns 
  • Inexperience with analyzing campaign data to track ad performance and ROI  
  • Competing against bigger eCommerce businesses with bigger ad budgets  

With more than 2 billion people discovering products through Google Shopping ads, the platform presents a highly effective medium for eCommerce businesses to reach potential customers and increase sales. Furthermore, data reveals that branded searches on Google Shopping ads result in a conversion rate that is 36% higher compared to non-branded searches, underscoring the impact of these specialized agencies in establishing brand visibility. 

Success story 

While the numbers affirm Google Shopping’s traction potential, we selected the following case study to show how a strategic partnership with a specialized agency can propel online retailers’ traffic within a short period: 

  • Challenge: Fast-fashion retailer Glitzy Girls Boutique was looking to double its revenue within the next year. To achieve this ambitious goal, the company needed a strategic approach to marketing and customer acquisition. 
  • Solution: Neon Growth focused on optimizing the product feed to improve performance across Google Shopping. The agency refined the user journeys and identified new target audiences to drive new customer acquisition. It also devised a merchandising strategy to promote high-inventory products to clear aged stock. 
  • Results: Neon Growth's campaign produced impressive results, driving a 165% revenue increase within the first seven months. The agency's optimization efforts led to a 15% surge in ROAS on Google Shopping while reducing the cost per add-to-cart (ATC) by 50%. The Facebook campaigns also saw a 21% ROAS increase. 

What do Google Shopping agencies do?

Google Shopping agencies manage platform campaigns, create product feeds, optimize product listings, and implement effective bidding strategies to maximize ROAS. They also help businesses set their Google Shopping from scratch, focusing on product segmentation and scalability. 

Key services provided by these specialized agencies include: 

  • Campaign setup and management 
    Creating and managing Google Shopping campaigns by setting up product feeds, targeting keywords, and bidding strategies 
  • Google Merchant Center management 
    Overseeing the Google Merchant Center account, handling troubleshooting issues, and ensuring products are listed correctly 
  • Product feed management 
    Refining and optimizing product data to ensure accuracy, relevancy, and adherence to Google’s guidelines 
  • Product listing optimization 
    Adjusting product titles, descriptions, images, and attributes to improve visibility and relevance in search results 
  • Bidding strategy deployment 
    Implementing manual, automated, or smart bidding strategies to increase conversion and maximize campaign ROI 
  • A/B Testing 
    Testing variations of ads, product data, and bidding strategies to determine what drives the best results and refine future campaigns 
  • Negative keyword management 
    Identifying and excluding irrelevant keywords to improve ad relevancy and reduce costs 
  • Conversion rate optimization (CRO) 
    Refining elements like landing pages, product pages, and the checkout process to increase the conversion output of campaigns 
  • Performance analysis and optimization 
    Monitoring key campaign metrics such as clicks, conversions, and sales and analyzing performance data to identify trends and refine strategies 

Success story 

The following case study illustrates how Google Shopping ads services can enhance a brand’s visibility and drive more conversions: 

  • Challenge: Facing market saturation and competition from established contenders, coffee machine company Jura sought a fresh approach to differentiate itself and engage its target audience more effectively. 
  • Solution: JumpFly prioritized a Google Shopping strategy that amplified Jura's branding efforts through display and video campaigns. The Google Shopping agency explored innovative approaches like automated targeting and dynamic remarketing underlined by machine learning to amplify the efficiency of Jura's Shopping campaigns. 
  • Results: Within eight months, Jura’s revenue increased by 77% compared to the previous four years combined. Notably, the campaign led to a 361% surge in ROAS, an 820% rise in conversion rate, and a 75% reduction in cost-per-sale. 

How much do Google Shopping ads services cost?

Google Shopping ads services’ cost may vary, with agencies typically charging between 10% and 25% of the total budget spend. However, the pricing can differ based on the services provided, the campaign size, and the pricing structure of the agency.  

Common pricing models used by Google Shopping management agencies include: 

  • Flat monthly rate: Entails a fixed amount each month, regardless of advertising performance or ad spend 
  • Percentage of ad spend: Charges a pre-determined fee based on the total ad spend
  • Performance-based: Entails payment only for specific results delivered, such as sales or leads 
  • Hybrid: Combines a fixed management fee with a percentage of the ad spend 

Why should I hire a Google Shopping agency?

You should hire a Google Shopping agency because it can effectively manage your product feeds, ensuring that your listings are accurate and appealing to your intended audience. Partnering with a Shopping ads management agency will also allow you to focus on other critical areas of your eCommerce business, as these specialized firms oversee all aspects of campaign management from setup to continuous optimization. 

Hire Google Shopping ads agencies because they: 

  • Use advanced tools to track performance, optimize product listings, adjust bids, and identify top-performing products 
  • Have access to premium software and tools that provide deeper insights into consumer behavior, competitor pricing, and campaign performance 
  • Can optimize budgets across different campaigns to get the best value 
  • Keep current with Google guidelines and can ensure the campaigns remain compliant and effective 
  • Can deliver higher ROI by focusing on high-intent audiences and optimizing ads accordingly 
  • Can help scale the campaigns effectively as the business grows 
  • Provide ongoing customer support and assistance to ensure favorable campaign performance 

Success story

While there are many benefits to hiring a Google Shopping ads agency, here’s a case study that illustrates how these advantages translate in real-world business situations: 

  • Challenge: Camera gear reseller KEH’s Google Shopping ads were underperforming due to broad targeting and incomplete product data. Seeking to double its ROAS and grow revenue, the company commissioned Inflow to take over its campaigns. 
  • Solution: Inflow completely restructured KEH's account to elevate its performance. The agency optimized the Google product data feed by profiling gear details such as camera brand and lens size to improve ad relevance. It also analyzed historical data to target the highest-return search queries, segmented campaigns by product type, and implemented dynamic retargeting to boost product and brand visibility. 
  • Results: KEH saw consistent growth and achieved its first million-dollar month in sales. Additionally, the client registered a 413% increase in ad revenue, a 65% boost in ROAS, a 206% increase in transactions, and a 36% reduction in ad spend. 

How do I choose the best Google Shopping ads service for my business?

You can choose the best Google Shopping ads service for your business by following a structured approach: 

  1. Define your requirements 
    Identify what you want to achieve with a Shopify agency, be it increasing sales, enhancing brand visibility, or optimizing existing campaigns. Clearly outline your challenges and set short- and long-term goals to gain a better sense of progress. 
  2. Set a budget 
    Define a feasible budget you can allocate toward the service, factoring in both the agency's compensation fees and your advertising spend. 
  3. Research and shortlist potential agencies 
    Explore online directories like DesignRush, industry listings, or marketplaces to find reputable agencies. You can also reach out to business peers to ask for references.  
  4. Check their experience and expertise
    Look for agencies with a proven track record in Google Shopping campaigns. Check how long they’ve been in business and their specific experience in working with eCommerce businesses similar to yours. 
  5. Review their client portfolio 
    Look into the agencies’ past client work and success stories and observe the output these collaborations yielded in terms of ROI, ad spend, and conversion rates. 
  6. Check their Google Partner status 
    Look for a Google Premier Partner badge, as this indicates that the agency meets Google’s high ad management standards, has experience with the platform, and can deliver favorable results. 
  7. Assess industry reputation 
    Check platforms like Google reviews, DesignRush, or Trustpilot for verified client reviews and testimonials, which can offer insights into the agency’s strengths, weaknesses, and overall client satisfaction. 
  8. Submit a request for proposal and inquire about the pricing 
    Send out detailed requests for proposal (RFP) to get quotes from multiple agencies so you can compare their pricing structures and service packages. 
  9. Conduct an interview  
    Set up an interview with your prospective agencies so you can thoroughly assess their qualifications and discuss your project in detail.  
  10. Assess their bidding and budgeting strategies 
    Inquire about their bids and budget management methodologies to make sure the chosen Google Shopping agency has a systematic approach to testing, adjusting bids, and maximizing the effectiveness of your advertising spend. 
  11. Assess their communication and collaboration skills 
    Pay close attention to how the agency and its team communicate. Evaluate their responsiveness, clarity in addressing your questions, and ability to provide insightful suggestions. 
  12. Finalize the contract 
    Review and negotiate the terms of service, payment terms, and expected outcomes. Ensure there are clauses that allow you to exit the partnership without severe penalties if it does not meet your expectations. 

Need help finding a Google Shopping agency for your eCommerce business? Visit our Marketplace, and share a brief overview of your business. Based on the request, we'll recommend five top-rated companies that fit your criteria — for free.  

What are the key success metrics in Google Shopping?

Key success metrics that measure the effectiveness of Google Shopping ads include:  

  • Conversion rate
    The percentage of ad clicks that resulted in a purchase 
  • Click-through rate (CTR) 
    The percentage of clicks that the ad receives related to the number of impressions  
  • Cost per click (CPC) 
    The average amount paid by the advertiser every time a user clicks on the ad 
  • Cost per acquisition (CPA) 
    The average cost to acquire a customer, including marketing expenses and other associated costs 
  • Return on ad spend (ROAS) 
    The revenue generated by the ad in relation to the total campaign spend 
  • Impression share 
    The percentage of impressions the ad receives compared to the total number it was eligible to receive 
  • Product impression 
    The number of times a specific product appeared in search results 
  • Product clicks 
    The number of clicks on a specific product 
  • Product conversions 
    The number of conversions attributed to a specific product 

What questions should I ask Google Shopping agencies before hiring one?

These are the questions to ask when interviewing potential Google Shopping agencies:  

Its Relevant Background 

  1. How long have you been managing Google Shopping campaigns? 
  2. Can you provide examples or case studies of your most successful Google Shopping campaigns? 
  3. What industries or product categories do you specialize in? 
  4. Are you a certified Google Premier Partner, and how does that benefit your clients? 
  5. How do you stay up to date with Google Ads’ best practices and industry trends? 

Its Services and Processes 

  1. What specific services do you provide for managing Google Shopping campaigns (e.g., product feed optimization, bidding strategies)? 
  2. What is your typical process for managing Google Shopping campaigns? 
  3. Do you handle the setup and ongoing maintenance of Google Merchant Center accounts? 
  4. Do you provide ongoing monitoring and optimization of Google Shopping campaigns? 
  5. What bidding strategies do you use and why? 
  6. How do you handle budget management and pacing? 
  7. What tools and technology do you use to optimize your Google Shopping campaigns? 
  8. How often do you provide performance reports, and what do they include? 

Relevant to Your Project 

  1. How familiar are you with my industry or niche, and have you worked with businesses in this space before? 
  2. Can you help us integrate Google Shopping with our eCommerce platform? 
  3. Given our products and target audience, what strategies would you recommend for our Google Shopping campaigns? 
  4. What is your estimated timeline for setting up and launching our Google Shopping campaigns? 
  5. What metrics will you focus on to assess the success of my campaigns, and how frequently will we review performance? 
  6. How do you track and report on campaign performance, and what kind of reports will I receive? 

What are the best Google Shopping agencies in the US?

These are the best Google Shopping agencies in the US: 

  1. Black Propeller 
    • 4.9 stars on DesignRush (16 reviews) 
    • 4.2 stars on Google (25 reviews) 
    • Top clients: Optex, Next Day Floors, Fast Pace Health, Valet Living 
  2. Disruptive Advertising 
    • 4.9 stars on DesignRush (42 reviews) 
    • 4.7 stars on Google (300 reviews) 
    • Top clients: Adobe, Scotts MiracleGro, Litter-Robot, Guitar Center 
  3. SmartSites 
    • 5.0 stars on DesignRush (51 reviews) 
    • 4.9 stars on Google (683 reviews) 
    • Top clients: Classic Audi, AirTech, Brytesoft, NJ Institute of Technology 
  4. Netsertive 
    • 4.5 stars on Google (30 reviews) 
    • Top clients: Mosquito Shield Franchise Corporation, Kia Digital Sales, DreamMaker Bath & Kitchen of Northwest Arkansas, CBS 
  5. Portent 
    • 4.2 stars on Google (19 reviews) 
    • Top clients: Adidas, Tumi, Hitachi, National Moving Company 

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