Our experts identified the leading small business PPC services companies that can help you boost your website traffic and sales through strategic paid ad campaigns. Browse our directory to find the right agency for your project and use filters to make your search more efficient.

Best Small Business PPC Services Providers

1,588 Companies-Rankings updated: August 22, 2026

Every PPC agency featured on DesignRush is evaluated for campaign expertise, industry experience, performance quality, and verified client feedback. Some featured placements may be paid.

  • Web Solutions For Digital Growth

    We're a digital agency proudly based in New York City. We design and develop custom websites that help businesses with their digital growth, including e-commerce, search engine optimization (SEO), and branding...

    Location
    New York City, New York
    Number of Employees
    Under 49
  • Growth Is Alchemy

    Bohemic Labs is a growth marketing agency for businesses that dare to stand out. We blend SEO, Generative Engine Optimization (GEO), PPC, outreach, and web development into customized growth strategies for B2B and B2C clients across healthcare, tech, e-commerce, real estate, and manufacturing...

    Location
    Prague, Czech Republic
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    Under $1,000
  • Boutique Amazon Consultation

    ALFI is a profit-focused Amazon growth partner founded by Naeela Shah, built on real-world experience scaling and exiting successful brands. With a background in computer science and leadership experience at Toyota Canada, the agency combines strategic thinking with hands-on execution to help high-revenue...

    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000
  • Your Roadmap To Sustainable Revenue Growth

    We build client relationships rooted in transparency, perseverance, trust, and integrity, collaborating closely with business owners and managers. Our primary objective is to support our clients in driving customer acquisition and revenue growth...

    Location
    Collinsville, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    Under $1,000
  • Fuel Your Growth

    Roxfire is a performance-driven marketing agency focused on building scalable revenue systems, not just running ads. We help service businesses generate consistent, high-quality leads through Google Ads, Meta Ads, and SEO, all integrated into one optimized acquisition system...

    Location
    Miami, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Your All-In-One Growth Engine

    Pro4 is a digital marketing agency providing SEO, social media, paid campaigns, web development, and creative support. With operations across Bahrain, UAE, Saudi Arabia, and India, Pro4 helps brands improve visibility and grow online...

    Location
    Seef, Bahrain
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • One Day Studio

    One Day Studio is a WordPress-focused digital agency dedicated to building websites that attract customers, drive conversions, and support long-term business growth. Serving over 70 brands across Croatia and the wider EU region, the studio combines design, functionality, and strategy to deliver...

    Location
    Zagreb, Croatia
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $25,000 - $50,000
  • Dominate Your Industry With Real Time Marketing

    Real Time Marketing is a full-service, in-house agency serving home service businesses across the U.S., including plumbers, electricians, HVAC contractors, and more. With 100+ years of combined experience, our team is highly specialized in every aspect of marketing...

    Location
    Bradenton, Florida
    Number of Employees
    100 - 249
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $50,000 & Up
  • Helping Businesses Get Seen And Chosen

    Maple Media Works is a full-service digital media and marketing agency dedicated to helping brands grow with clarity and confidence. We combine creative storytelling, strategic planning, and data-driven insights to craft campaigns that truly connect...

    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    $1,000 - $10,000
  • Your Partner In Growth

    We help our clients scale and reach consistent streams of customers. With our approach to Answer Engine Optimization, we get their businesses on top of Google's search algorithm by being included in AI overview information...

    Location
    Grand Prairie, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    Under $1,000
  • Everything Your Business Needs To Be Online

    Were your digital marketing partner agile, creative, and passionate about what we do. With the right expertise and tools, we tackle any challenge and deliver outstanding results that help your business grow...

    Location
    Valladolid, Spain
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
  • Results-Driven Marketing

    We're a Bonney Lake-based web design company that takes care of all your online business needs. From building new websites to managing Google Ads and providing technical support, were here to help your business succeed online...

    Location
    Bonney Lake, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
  • Promoting Business On The Internet

    i-SEO is a digital search marketing agency specializing in SEO website promotion. Its primary geographic focus is the CIS region (60%), along with the USA, Europe, and the UAE (30%). The company develops multi-page websites optimized for SEO, aimed at generating organic traffic...

    Location
    Krasnogorsk, Russia
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Your Partner In Digital Growth

    Clickbiz Australia is a trusted Digital Marketing Agency in Sydney helping businesses grow online with practical and results driven strategies. We provide SEO, local SEO, Google Ads management, social media marketing, website development, and content marketing tailored to your goals. Our focus is on improving...

    Location
    Bella Vista, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $39/hr
  • Innovate Your Marketing

    WOWinfotech is a UK-based digital marketing agency helping businesses grow through strategic, results-driven online solutions. The agency specializes in SEO, web design, social media marketing, and PPC advertising to boost visibility, engagement, and conversions.improve your business's online presence...

    Location
    Harrow, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    Under $1,000
  • Everything You Need To Grow Online

    Most agencies can spin up a landing page. Fewer can build a full website that actually holds up under real traffic, real teams, and real marketing. Thats where we come in. We combine strategy, UX, design, development, hosting, and maintenance into one durable foundation built to support SEO, PPC, and...

    Location
    Hellertown, Pennsylvania
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • More Return For You

    MB-Online is an online marketing agency that helps companies grow with SEO, SEA, content marketing, and professional websites. From strategy and Google visibility to website development, hosting, and optimization: everything under one roof. Data-driven, transparent, and results-oriented, so your company...

    Location
    Vianen, Netherlands
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Websites Built to Perform Marketing Built to Grow

    Birch Stream Digital is a boutique web design and SEO agency in Winston-Salem, NC. We work with local service businesses, contractors, and professional firms who need a website that brings in customers and a search presence that keeps the phone ringing. We focus on custom website design, local SEO, Google...

    Location
    Winston-Salem, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $110/hr
    Minimal Budget
    $1,000 - $10,000
  • Your Ideas, Our Challenge.

    BNZ Solutions is a full-service digital communication agency based in Italy, delivering results-driven strategies for B2B brands across Italy and Europe. With 8+ years of expertise and 40+ successful projects, we specialize in Web Design & Development, Social Media Marketing, SEO/SEM/Google Ads, Branding &...

    Location
    Cento, Italy
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
  • We Only Get Paid When You Close Deals

    You pay Google, we build and manage everything. Pricing discussed on your strategy call. Specialized Google Ads management for healthcare and aesthetics...

    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
  • AI-Driven Digital Strategies

    Transform your business operations with AI technology that converts inquiries into bookings and handles scheduling, invoicing, and follow-ups. Custom digital storefront ready to deploy...

    Location
    Colorado Springs, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $15/hr
    Minimal Budget
    $1,000 - $10,000
  • Websites & SEO Built to Get Contractors More Call

    ALL8 Webworks builds high-performance websites and SEO systems for contractors and service businesses. Every site is designed for speed, visibility, and conversion so your business shows up on Google and turns search traffic into real phone calls and job inquiries...

    Location
    Glen Morris, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $65/hr
    Minimal Budget
    $1,000 - $10,000
  • Results-Driven Digital Marketing Agency

    Rankly Media is a full-service digital marketing agency based in Marrakech, serving clients across Morocco, France, Canada and the UK. We specialise in SEO, Google Ads management, web design and social media marketing for hospitality, e-commerce and professional services businesses. Our data-driven strategies...

    Location
    Marrakesh, Morocco
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Custom Website Design & Development

    Seismic Pixels is a technical WordPress studio specializing in high-performance, custom-engineered digital solutions. Since 2008, we've moved beyond generic templates and bloated page builders to provide bespoke Gutenberg blocks, Laravel integrations, and scalable e-commerce architectures. We bridge the gap...

    Location
    Windham, Maine
    Number of Employees
    Under 49
    Average Hourly Rate
    $130/hr
    Minimal Budget
    $1,000 - $10,000
  • Grow In The Digital Era

    Wittipmedia Ltd is a London digital marketing agency helping businesses grow online through SEO, Google Ads management, and data-driven marketing strategies. We focus on increasing visibility, generating qualified leads, and building scalable online growth for small and medium-sized businesses...

    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000
  • Leading Digital Marketing Agency in Houston, TX

    4P Wisdom is a professional digital marketing agency dedicated to helping businesses grow, increase visibility, and generate quality leads online. We offer expert services in SEO (Search Engine Optimization), Google Ads management, social media marketing, website design and development, and Google Business...

    Location
    Houston, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000
  • Modern Marketing Done Right

    NextGen Search is a Philippines-based digital marketing agency specializing in SEO, PPC, and search-driven strategies that help businesses improve their online visibility and growth...

    Location
    Quezon City, Philippines
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Your Personal Web Agency In Stockholm

    Your personal AI web agency in Stockholm. We'll get your business customers from the internet...

    Location
    Saltsjöbaden, Sweden
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • Transform Your Business To New Heights

    US Logo and Web, where creativity, technology, and a passion for innovation converge to transform your digital presence...

    Location
    Albuquerque, New Mexico
    Number of Employees
    Under 49
    Average Hourly Rate
    $45/hr
    Minimal Budget
    $10,000 - $25,000
  • Relationships & Results

    Inprese is a results-driven digital marketing agency that helps businesses grow their online presence through data-driven strategies. The agency specializes in SEO, Google Ads, and social media advertising to drive targeted traffic and measurable results. By combining performance marketing with continuous...

    Location
    Orlando, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Every Brand Has A Story

    RevUp Media is a creative marketing agency dedicated to helping businesses grow with strategy, design, and impactful digital presence. We focus on building authentic brands, creating meaningful content, and supporting entrepreneurs through innovative marketing and community-driven initiatives...

    Location
    Kansas City, Missouri
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • A Partner Who Grows With You

    Noblinddz is a specialist digital marketing agency with over 15 years of experience, based in Rio de Janeiro. We serve leading brands such as Grupo Globo, Domino's Pizza, and Beleza Natural...

    Location
    Rio de Janeiro, Brazil
    Number of Employees
    Under 49
    Average Hourly Rate
    $180/hr
    Minimal Budget
    $1,000 - $10,000
  • Your Digital Growth Partner, Every Step Of The Way

    KZY digital is a digital marketing agency in Dubai, UAE. KZY Digital provides you next-gen digital marketing solutions (SEO, PPC & SMM) for businesses across the UAE...

    Location
    Dubai, United Arab Emirates
    Number of Employees
    100 - 249
    Average Hourly Rate
    $20/hr
    Minimal Budget
    $1,000 - $10,000
  • Built To Convert Local Search

    TrustLocal is a niche digital marketing agency built exclusively for Auto Shops and Home Services businesses. We replace fragmented marketing with one unified digital marketing system designed around how local service customers actually search and make decisions. We call this the Trust Economy. Our clients...

    Location
    Ooltewah, Tennessee
    Number of Employees
    Under 49
    Average Hourly Rate
    $123/hr
    Minimal Budget
    Under $1,000
  • Web Design, Redefined

    We're a web design & development studio based in Paignton, Devon. We believe great design is not just how it looks it's how it works. With a focus on user experience and performance, we build sites that generate engagement and results...

    Location
    Paignton, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $1,000 - $10,000
  • YSH Digital Marketing is a Fort Lauderdale digital marketing agency helping businesses grow through SEO, Local SEO, PPC, website development, Shopify websites, and lead generation. Founded in 2022, we create customized strategies that improve visibility, attract qualified leads, and drive measurable business...

    Location
    Fort Lauderdale, Florida
    Number of Employees
    Under 49
  • Digital Marketing Agency Houston That Drives Real Results

    Ushu Marketing is a performance-focused digital marketing agency based in Houston, Texas, specializing in helping businesses grow through data-driven strategies and measurable results. As a Google Partner-certified agency, the company emphasizes ROI-focused campaigns and practical execution, positioning...

    Location
    Cypress, Texas
    Number of Employees
    50 - 99
  • Transform Your Ambition Into Future Growth

    Main Ambition Is A Search-Driven Digital Marketing Agency In Suffolk. We work with in-house teams, agencies, and startups to craft exceptional websites, SEO, PPC campaigns, and brand experiences that deliver future growth...

    Location
    Newmarket, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • Next-Gen Design Next-Level Results

    You K Designs is UK based, tech driven digital agency providing innovative solutions to business worldwide. Our Mission is to help businesses to grow by combining creative designs, advanced technology, and data driven marketing strategies...

    Location
    London Colney, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
  • Web Design That Sharpens Brands And Generates Leads

    For over 10 years, we have been creating websites, web applications, and online shops for B2B and B2C companies. Strategy, UX/UI, development, and SEO work together as a well-coordinated team...

    Location
    Vienna, Austria
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • We Make It Easy For Your Customers To Find You

    Creative agency in Lima with an expert team specializing in web design in Peru, SEO, GEO, and Artificial Intelligence. We help businesses dominate the Peruvian web with strategies designed to maximize sales and return on investment...

    Location
    Lima, Peru
    Number of Employees
    Under 49
    Average Hourly Rate
    $45/hr
    Minimal Budget
    Under $1,000
  • Zero Bullshit

    Blaaaz is a French digital agency founded in 2008, part of the Syneido group. With over 16 years of experience and offices in Lille, Paris, and Lyon, we deliver end-to-end digital solutions based on transparency and concrete results...

    Location
    Lille, France
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $25,000 - $50,000
  • Intelligent Systems Enterprise Scale AI That Actually Works

    Vellor Systems is an AI automation and intelligent systems agency built for organizations that demand more than off-the-shelf solutions. From Fortune 500 logistics operations to high-growth service enterprises, we architect, deploy, and manage AI infrastructure that drives measurable outcomes. Our...

    Location
    Miami, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
  • We Define What's Next

    Switch Creations is a results-driven digital marketing agency helping businesses grow their online presence and attract more customers through strategic and creative marketing solutions. We specialize in social media management, paid advertising on Meta, Google, and TikTok, branding, content creation, and...

    Location
    Cairo, Egypt
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Powering Your Digital Presence

    VA Promo is a boutique digital marketing agency helping brands grow through social media, design, SEO, and paid advertising. The team works selectively to provide focused, hands-on support and tailored strategies instead of generic high-volume execution. With experience in iGaming, e-commerce, and...

    Location
    Tbilisi, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Cincinnati Web Design & Digital Marketing That Drives Results

    Helbling Digital Media is a Cincinnati-based web design and digital marketing agency founded in 2006. We specialize in custom website design, web development, SEO, and digital strategy for businesses across Greater Cincinnati, Dayton, and the Ohio Valley...

    Location
    Cincinnati, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • We Build Websites That Own The First Page.

    At RankFlow Systems, we don't just build websites; we build the digital infrastructure your business deserves to own its market. High-performance web and SEO infrastructure for trades and service businesses. We turn searchers into your highest-value leads...

    Location
    Spokane, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $500/hr
    Minimal Budget
    $1,000 - $10,000
  • Premium Digital Agency For Modern Brands

    Ikicode Creative Agency is a professional digital agency from Bekasi, Indonesia. We specialize in logo design, branding, website development, and digital marketing for SMEs and enterprises across Indonesia...

    Location
    Bekasi, Indonesia
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000
  • Built to Impress. Designed to Convert.

    Web Design, Development, Graphics & Marketing Solutions...

    Location
    London Ontario, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    $1,000 - $10,000

8 Frequently Asked Questions About Small Business PPC Agencies

Should I go with a flat monthly fee or a percentage-of-ad-spend model?

For most small businesses that spend under $10,000/month on ads, a flat monthly fee is the cleaner and more protective choice because percentage-of-spend minimums often cost more at small budgets, and the model pays the agency for spending your money rather than managing it.

The structural problem with percentage-of-spend is that the small business PPC agency earns more every time you increase your budget, regardless of whether that increase is justified by performance.

Ask any percentage-of-spend agency directly: what is their policy when they believe additional budget is not justified by current performance? The answer will tell you whose interests they are actually managing.

How much do small business PPC agencies charge for their services, and what's on top of the quoted fee?

According to numerous reports, agencies usually charge between $1,000 and $5,000 a month for standard management services, depending on your ad spend level and what's included. If you need them to run a complex enterprise account, the price can go up and range between $10,000 and $25,000 a month.

The management fee for small business PPC services is only part of what you'll pay. They typically run 10-20% of monthly ad spend, but this is separate from the actual ad spend, which you pay directly.

On top of that, expect to see:

  • Setup fees of $500-$5,000 for initial account audits and restructuring
  • Tool costs passed through for third-party analytics platforms
  • Overage charges if your ad spend crosses certain thresholds,
  • Exit fees if you leave before the contract term ends.

The budget math to run before you sign is the following: management fee + setup fee + any tool costs + your actual ad spend = true monthly investment.

At a $2,000/monthad budget, a 15% management fee leaves only $300 for actual strategy work. Minimum viable ad spend for meaningful optimization is generally $2,000-$5,000/month, and the management fee comes out of your total budget on top of that.

What are the clearest red flags to watch for before I sign a contract?

Any small business PPC company that guarantees specific results before auditing your account is either making a sales pitch or doesn't understand how paid search works. No credible agency promises a specific cost per acquisition before they have audited your conversion tracking, analyzed your competitive landscape, and assessed your landing pages. 

Other pre-signing red flags:

  • They focus reporting on vanity metrics rather than business outcomes
  • They can't explain their strategy in terms you understand
  • They push long-term contracts before proving value.

If any of these appear during the sales process, they will be significantly worse once you're locked in.

Who owns the Google Ads account, me or the agency?

You should own the Google Ads account, and if an agency won't confirm that in writing before you sign, walk away. Agencies offering small business PPC services sometimes build campaigns inside their own Manager Account (MCC), making them, instead of you, the legal account owner. When you leave, you risk losing all historical data, conversion tracking, audience lists, and Smart Bidding signals.

Before signing, demand an explicit account ownership clause that names your Google Ads Account ID and specifies that the agency's access will be revoked at your request.

When should I expect real results, and what's a legitimate excuse vs. a stall?

Expect to see your first meaningful, stable results between weeks 6 and 12, as many agencies suggest. Allow for a learning period of 30-60-days before drawing conclusions, but expect transparency and a clear optimization plan from week one. The first 60 days include the account learning phase, and performance below eventual steady state is expected. Unexplained underperformance is a red flag, but explained underperformance during a calibration period is not.

Check the Change History in your Google Ads account: if there is no evidence of thoughtful adjustments in the first 30 days, including no keyword refinements, no ad copy tests, and no bid strategy changes, the campaign is on autopilot. Small business PPC consultants who are genuinely optimizing will have a paper trail.

Is it a problem if the agency manages hundreds of clients, or if they seem very small?

Client-to-account-manager ratio matters more than total agency size. Agencies offering small business PPC services that take on too many clients at once cut corners, use outdated methods, or fail to give individual accounts the attention and tailored strategy they need. Therefore, you may lose more on poor results than you save on fees. Ask directly: how many active accounts does each account manager handle? 

A strategist managing 40+ accounts cannot be doing meaningful weekly optimization for any of them. On the other end, a two-person shop with no bench means your account goes dark when someone is sick or leaves. The right size agency for a small business has a dedicated point of contact with a manageable client load, a defined escalation path, and a process for running your account.

How long a contract should I accept?

A 3-month initial commitment is reasonable. A 12-month lock-in with no performance milestones written in is not. Three-month minimums are reasonable because campaigns need time to exit the learning phase before performance can be meaningfully evaluated. However, 12-month terms are a higher commitment and should come with clearly defined performance milestones and exit provisions if those milestones are not met.

If small business PPC consultants refuse to stand behind their work with a flexible exit option, they lack confidence in their ability to deliver results. You are funding their financial security, not your own growth.

The contract term to demand: a 90-day initial period with measurable KPI targets (cost per acquisition, lead volume), after which the engagement rolls month-to-month. Also, check the auto-renewal clause because many contracts auto-renew unless notice is given 30 to 60 days before the term ends. A missed notice window commits you to another full term.

How do I evaluate a proposal if I can't verify the case studies that an agency shows me?

Ask for references from current clients in a similar business category, not testimonials on their website. Case studies are marketing materials. They show the best possible outcome from the best possible client under the best possible conditions, and they are rarely auditable. The difference between agencies that claim to be data-driven and those that actually are shows up in specifics: ask them to walk through a real optimization decision they made in the last 30 days, what data prompted it, what they changed, and what happened.

If small business PPC services providers can't give you a concrete example with numbers, their case studies are doing the selling, not their process. Also, ask what happens when a campaign underperforms: agencies that have a clear answer ("we do X, then Y, then escalate to Z") are operating from a repeatable system. Agencies that answer with reassurance and vague references to optimization are operating on hope.

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