DesignRush connects you with trusted PPC agencies, evaluated and approved by our in-house experts. You can filter agencies by budget, team size, hourly rate, and location to find the right partner.

List of the Best PPC Agencies

5,228 Companies-Rankings updated: August 20, 2026

Every PPC agency featured on DesignRush is evaluated for campaign expertise, industry experience, performance quality, and verified client feedback. Some featured placements may be paid.

  • Business Driven Creativity in Web, Print and Marketing

    For over 20 years, MACH4 has provided a full array of web, branding, and marketing services for companies of all sizes in South Jersey and Philadelphia. Our expertise includes web design, ecommerce, graphic design, branding, SEO, website hosting, and WordPress support & security...

    Location
    Elmer, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • SEO, PPC, WEB and APP Design Agency

    Right Symbol is a tech-driven SEO, PPC, Web and App design agency...

    Location
    Sheridan, Wyoming
    Number of Employees
    50 - 99
    Average Hourly Rate
    $45/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • An Emirati-Owned Global Creative Agency

    IOTA GCC is a Dubai-based, global growth and ecommerce consultancy helping brands scale across the GCC region. Specialising in GTM, e-commerce growth, performance marketing, and localisation, the company works with brands across the UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman to build culturally...

    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Smart. Agile. Exceptional.

    Art asks why?Science answers how? What happens between the art & science is where we excel. Were a Toronto-based brand & marketing agency. Our super power is problem framing. We identify and explain the tensions in complex situations to surface the underlying issues. That ultimately fuels growth...

    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $185/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    1 Project Listed
  • Helping Businesses Thrive Online

    Based in Liverpool, DoLocal is a multi-award-winning digital marketing agency. We craft unique, data-driven strategies for businesses of all sizes, both locally and globally. Specialising in web design, SEO, content creation, and PPC management, our focus is clear: more clicks, more leads, and more sales for...

    Location
    Liverpool, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • It's Time To Be No. 1

    Seo Ghana is a marketing and advertising company in Ghana specialising in Search. What started as a mission to help startups and small businesses in Ghana shine online has grown into a powerhouse of digital success. At Seo Ghana, weve always been passionate about turning clicks into loyal customers...

    Location
    Accra, Ghana
    Number of Employees
    Under 49
    Average Hourly Rate
    $13/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Take your business to the next level

    Smart and effective digital solutions for companys...

    Location
    Betim, Brazil
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • Scale Your Business Faster

    Vix Media Group empowers businesses by providing expert guidance for organic growth. Our team of industry professionals collaborates to deliver impactful, results-driven campaigns. We build meaningful partnerships, focusing on our clients unique goals to drive significant outcomes...

    Location
    Austin, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
  • We Manage the Marketing You Dread.

    Semtrak invites you to leverage our business development expertise cultivated over 15 years of collaboration with prominent U.S. brands. Our specialization lies in harnessing the potential of Google Ads and implementing effective SEO strategies to propel the growth of your business and elevate the online...

    Location
    Laguna Niguel, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $90/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    2 Projects Listed
  • Web Design and Marketing

    Clicc Media Inc is an internet marketing company offering web design, SEO, SEM, social media and video marketing services to dentists nationwide...

    Location
    Pembroke Pines, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Niche experts focused on building effective & efficient marketing funnels. 100% Done-For-You agency.

    Blade Commerce has a proven track record of success, with over $55 million in client ad revenue. their team combines paid ads, SEO, and SMS/Email marketing to maximize your revenue. They are half the cost of other agencies and guarantee 3x the results...

    Location
    Hartford, Connecticut
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Data. Technology. Results.

    Seonet is a global digital marketing agency that helps brands grow by combining data, technology, and creativity to deliver measurable results. Our team develops tailored strategies across SEO, online advertising, social media, content, and analytics to maximize visibility, attract qualified traffic, and...

    Location
    Buenos Aires, Argentina
    Number of Employees
    50 - 99
    Average Hourly Rate
    $40/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • We Fill Beds

    Senior Living Mastery is the only marketing agency built exclusively for assisted living, memory care, and senior living facilities. Our founder wrote the book on senior living marketing literally. We run full-service campaigns including SEO, Google Ads, Facebook Ads, reputation management, website design...

    Location
    Fort Lauderdale, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Full-Service Digital Agency

    Fat Media is a full-service digital agency, with award-winning website design, digital marketing and branding capabilities. The agency is truly national, with head office in Lancaster, and further offices in Bristol and London.The company now employs almost 100 specialists across an array of digital...

    Location
    Lancaster, United Kingdom
    Number of Employees
    50 - 99
    Average Hourly Rate
    $95/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Best SEO Company in Dubai

    Pentagon SEO Dubai brings over 28 years of proven SEO expertise in Dubai, helping companies establish, grow, and sustain their online visibility. Our cost-effective SEO solutions are strategically designed to deliver consistent results...

    Location
    Dubai, United Arab Emirates
    Number of Employees
    100 - 249
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Building Websites That Are Functional But Also Designed Beautifully

    We are committed to making our clients feel like they got what they were looking for, my prices are fair, and my designs will portray your brand the way you have visioned...

    Location
    Fort Lauderdale, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    5 Projects Listed
  • Exceptional Branding for Bold Brands

    We are a full service Advertising & Branding agency based in Tampa, Florida dedicated to creating fresh ideas whether it be digital media or traditional advertising. Our work has depth and theory as well as clean aesthetics and presentation...

    Location
    Tampa, Florida
    Number of Employees
    Under 49
    Portfolios Count
    4 Projects Listed
  • Experience That Is You Centric

    XNTRIC CA helps brands scale fast with high-impact digital marketing, blending performance strategy, creative execution, and data insights...

    Location
    Ontario, Canada
    Number of Employees
    50 - 99
    Average Hourly Rate
    $30/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Transforming Online Presence into Tangible Success

    TheeDigital specializes in dynamic dental website design and WooCommerce development, creating responsive websites that blend artistic creativity with marketing strategies to convert visitors into customers. Our dedicated team works closely with clients, focusing on SEO, PPC, and driving revenue, while...

    Location
    Raleigh , North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Portfolios Count
    5 Projects Listed
  • Dominate Bing, Elevate Results With Next Level SEM's Precision-Packed Approach

    Next Level SEM is a Bing Elite Agency boasting over 20 years of marketing data expertise. Capture a significant 34% of U.S. desktop searches and connect with affluent Bing users...

    Location
    Miami, Florida
    Number of Employees
    Under 49
    Portfolios Count
    5 Projects Listed
  • We Design Experiences!

    Carina Softlabs Inc. is a leading IT service provider company delivering quality services all over the globe. Our range of services includes software development, website development, game development, mobile app development, and digital marketing. For more details, feel free to reach us...

    Location
    Indore, India
    Number of Employees
    50 - 99
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    16 Projects Listed
  • We Will Transform Your Ambitions Into Results

    StudioJae is a French digital marketing and performance agency focused on helping businesses strengthen their online visibility, customer acquisition, and operational efficiency through a combination of SEO, development, marketing, and business consulting services...

    Location
    Nice, France
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    2 Projects Listed
  • We've got a thumb on the pulse of trending tech.

    Your St. Paul marketing agency and solution for web development, SEO, SEM, PPC, video production and more...

    Location
    St. Paul, Minnesota
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
  • The Digital Marketing Experts

    Newman Digital Strategies are experts in digital marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay-Per-Click (PPC), Social Media Marketing (SMM), Web Design and Development...

    Location
    Lexington, Kentucky
    Number of Employees
    Under 49
    Average Hourly Rate
    $180/hr
    Minimal Budget
    $1,000 - $10,000
  • A Small & Mighty Digital Agency for Founder-Led Brands.

    Our legacy is building yours. We support founders with a dream, family-owned businesses, creative companies with cult-like followings, brands that do work without the buzzwords. As a founder-led brand ourselves going strong since 2002, we know what it takes to drive results while having some fun along the...

    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $165/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    3 Projects Listed
  • Powerful Branding And Advertising For Lasting Impact

    At Abrandados Creative Agency, we're more than colleagues; we're creative collaborators with our clients. We focus on understanding our audience to deliver stellar branding strategy results...

    Location
    Buenos Aires, Argentina
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • We Scale Businesses Digitally

    Hungry Bull is a results-driven web design and digital marketing agency helping ambitious brands grow through strategy, creativity, and data. We craft high-performing websites and campaigns that rank, convert, and scale specializing in web design, Google Ads, social media, automation, lead generation, and...

    Location
    Canberra, Australia
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    3 Projects Listed
  • Your Trusted Partner In The Journey To Digital Success

    Masirat Technology is a Oman based company offering software development, web and app design, SEO, and digital marketing services. We also provide domain hosting, Google Ads management, and email setup for businesses across Oman...

    Location
    Muscat, Oman
    Number of Employees
    50 - 99
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • If We Have A Backup, Then We Can Start

    Greek SEO and Managed Hosting company since 2007, offering SEO packages and web development services with 24/7 Greek support...

    Location
    Athens, Greece
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Harnessing the Power of AI. Everywhere!

    AI isnt a feature its now part of the creative DNA of every high-performing brand. At Peak Seven, we use our growing ecosystem of 450+ custom AI agents to elevate strategy, accelerate workflows, and supercharge every part of the marketing experience...

    Location
    Boca Raton, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Your Shopify Agency For Growth & Performance

    Skalum brings together Shopify SEO, conversion rate optimisation, and custom development to drive measurable outcomes for ambitious eCommerce brands. Our Shopify solutions are built to enhance performance, strengthen brand visibility, and support sustainable growth, helping businesses scale with clarity...

    Location
    Oldenburg, Germany
    Number of Employees
    Under 49
    Average Hourly Rate
    $70/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • All you need to scale your business in one place.

    Yup, All you need to scale your business in one place. We are a digital marketing solution company with a strong focus on web development, AI and automations - a one-stop shop powered to support businesses at every stage of their customer journey. We select our partners in line with our core principles: we...

    Location
    Prague, Czech Republic
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    $1,000 - $10,000
  • Product listings optimised for marketplace conversion with AI

    Our expert team of ex-Amazonians, Sellers, and Prompt Engineers will create your entire listings utilising our cutting-edge AI...

    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $95/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    4 Projects Listed
  • We build, scale and Grow business on Amazon

    At The Techload, we specialize in boosting your brand's success on the world's largest e-commerce platform. We're experts in growing your Amazon sales and optimizing your online presence, ensuring your brand's success...

    Location
    Austin, Texas
    Number of Employees
    50 - 99
    Average Hourly Rate
    $45/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Helping businesses thrive in the evolving digital world with tailored web solutions.

    Vemlo helps businesses rise above the noise. We specialize in digital marketing for North American companies and SaaS SEO for global brands, delivering strategies that boost visibility, attract high-intent traffic, and turn clicks into loyal customers...

    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Predictable Luxury Listings From Google

    DMR Media is a performance-focused real estate marketing agency built for agents, teams, and brokerages that want consistent listings, not random leads or empty metrics...

    Location
    Appleton, Wisconsin
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • #1 Trusted Results Driven Digital Marketing Agency in New Jersey - No Fluff, Just Results

    We are a trusted ROI driven digital marketing agency specializing in Local SEO, Website Design, Google Ads, and Email & SMS campaigns to increase revenue consistently...

    Location
    Voorhees Township, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • High-performance WordPress & WooCommerce development with technical SEO expertise

    PBB Design is a boutique WordPress and technical SEO agency specializing in high-performance websites, WooCommerce development, and scalable digital solutions since 2005...

    Location
    Lviv, Ukraine
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Web Design-Driven Marketing Since 1997

    Award-Winning Web Design, Branding & Digital Marketing Agency in the DMV. At ImageWorks Creative, we help businesses in Maryland, Northern Virginia, Washington DCand nationwidestand out, connect, and grow...

    Location
    Ashburn, Virginia
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Innovation Is Our DNA

    Inventriks represents a client-centric digital agency that excels in various facets of digital innovation. Our core expertise spans across a spectrum of services, including robust web development, dynamic eCommerce solutions, cutting-edge app development, and strategic online marketing initiatives. At the...

    Location
    Surrey, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    4 Projects Listed
  • Get Real About Digital.

    Real is an experienced and award-winning Cheshire web design agency. We love designing user friendly, bespoke websites that properly support our customers business goals. Our highly creative designers and developers will work closely with you every step of the way. Our high-quality web creations are always...

    Location
    Scholar Green, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • The Ideal Growth Team for Your Brand

    VoltN Agency, your partner in digital innovation. We are a dynamic team of eCommerce consultants and experts dedicated to providing a comprehensive range of services that invigorate your online presence and drive transformative results...

    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Portfolios Count
    3 Projects Listed
  • SEO Agency For B2B Tech Companies

    Perceptric is a full-service B2B SEO and content marketing agency that has helped more than 100 B2B technology companies turn content into growth engines. We partner with growing companies and enterprise leaders to drive awareness, affinity, demand, and revenue through high-performance content, data-driven...

    Location
    San Francisco, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Full Service Digital Agency

    At iQuarius Media, we provide innovative digital solutions designed to drive growth, maximize your online presence, and elevate your brand. Discover how we deliver measurable results through expert web development, digital marketing, CRM solutions, AI implementation, and captivating digital media...

    Location
    Orlando, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Portfolios Count
    2 Projects Listed
  • Helping Small Businesses Succeed

    Igniting Business offers web design, search engine optimization (SEO) services, and marketing that are all developed with the needs of small companies in mind. From our location in Lee's Summit, Missouri, our well regarded firm provides services to customers all across the country...

    Location
    Peculiar, Missouri
    Number of Employees
    Under 49
    Average Hourly Rate
    $145/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    2 Projects Listed
  • Digital and Creative Marketing Agency.

    Holinex Limited, known as Holinex Digital, has been a trusted provider of digital marketing and creative services since 2010. We specialize in empowering businesses to achieve their marketing goals through customized solutions, expert strategies, and a results-driven approach. Our core offerings include SEO...

    Location
    Dhaka, Bangladesh
    Number of Employees
    50 - 99
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Fireworx is a marketing, creative and digital agency, providing solutions that help clients disrupt their market. We create a more compelling competitive advantage so businesses better resonate with their target customers, driving a greater return on marketing investment.   From our offices in London and...

    Location
    Bournemouth, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $90/hr
    Minimal Budget
    $10,000 - $25,000
  • SEO & Marketing Consultant: Your Path to More Clients, Our Complete Strategy

    We are Consultor SEO, a team of seasoned experts with a strong focus on the inbound marketing consulting methodology. Our mission is to help businesses and individuals achieve stable and sustained growth by connecting users with their enterprises...

    Location
    Managua, Nicaragua
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    Under $1,000

FAQs About PPC Agencies

SEO vs PPC: Which Is right for your business?

FeaturePPC (Paid Ads)SEO (Organic)
SpeedFast (live in hours)Slow (3 to 12 months to rank)
CostPaid per click; each click costsHigh effort, "Free" clicks
TrustModerate (some users skip ads)High (users trust organic more)
LongevityTraffic stops when the budget endsAssets last for years
EffortBidding & creative testingContent creation & technical

In 2026, the debate isn't about which is better, but which is faster. With AI Overviews (AIO) now dominating the top of search results, both Search Engine Optimization (SEO) and Pay Per Click (PPC) have had to change. 

The short answer: PPC brings fast results; SEO builds momentum over time

Use SEO when you want long-term, compounding traffic and can afford to wait for results. Use PPC when you need immediate visibility, fast testing, or predictable demand on a controlled budget. 

For best results, combine both methods. 

What is the best PPC platform for my business?

 

If your goal is...Use this platform
Immediate sales or leadsGoogle Ads (Search)
Building a brand/lifestyleMeta (Instagram) or TikTok
Selling to other businessesLinkedIn Ads
Selling products on a budgetAmazon Ads or Microsoft Ads
Targeting Gen Z or trendsTikTok Ads

The best platform depends entirely on your business model and where your customers spend the most time. Since the rise of AI-integrated search, PPC has split into two worlds: intent-based (people looking for you) and interruption-based (you looking for them). 

Best for most businesses: 

  • Google Ads: Ideal for high-intent traffic. If someone types "emergency plumber Cheney" or "best CRM for startups," they want to buy now.  
  • Meta Ads (Facebook & Instagram): Best for visual products and impulse buys. If your product looks great in a video or photo, Meta's algorithm is elite at finding people who didn't know they wanted your product until they saw it. 

The specialist platforms: 

  • LinkedIn Ads: The gold standard for B2B. It is expensive (high CPC), but your B2B PPC agency can target by specific job titles (e.g., Director of Logistics) or company size. 
  • Amazon Ads: A must for physical product sellers. It often has a higher conversion rate than Google because users are already in shopping mode.
  • TikTok Ads: In 2026, TikTok is a massive search engine for Gen Z and Millennials. 

Alternatives: 

  • Microsoft advertising (Bing): Often overlooked, but it reaches a more affluent and older demographic (usually 45+). Competition is lower, so your cost-per-click (CPC) is often 30% cheaper than Google. 
  • Reddit & Quora: Best for niche, high-trust communities. If your audience is highly technical or research-heavy, appearing in these threads can feel more like a recommendation than an ad. 

How much does PPC agency management cost?

Your total PPC cost is ad spend plus management fees. Industry competition determines how high both numbers go. 

Average costs for a standard PPC campaign are: 

  • Ad spend: $500 to $20,000+ per month 
  • Cost-per-click (CPC): Approximately $1.62 per click 
  • Cost-per-1,000 impressions (CPM): Approximately $3.12 
  • Remarketing CPC: $0.66 to $1.23 per click 
  • Tools and software: $15 to $800 per month 

Agencies usually charge using one of these models: 

  • Percentage of ad spend: 12% to 30% of monthly spend 
  • Flat monthly fee: $1,000 to $3,000 for small to mid-sized businesses 
  • Project-based pricing: $1,000 to $10,000+ for audits, setup, or short engagements 

Average CPC in 2026 across major industries:

IndustryAverage CPCAverage CTR
Business Services$5.375.62%
Health & Fitness$4.716.88%
Education$4.396.21%
Animals & Pets$3.907.39%
Beauty & Personal Care$3.566.75%
Fashion & Jewelry$3.396.13%
Real Estate$2.109.20%
Restaurants & Food$2.188.68%
Travel$1.9210.16%

How long does it take to see the results of a PPC campaign?

You will see traffic in 24 hours, data in 2 weeks, and true profitability in about 3 months

PPC delivers results faster than SEO, but it's not instant. While your ads can appear within hours, profitable, stable results generally follow a three-stage timeline. 

  • Days 1 to 7: Ads go live and gain immediate traffic. The platform's AI tests audiences. Avoid changing settings, or you will reset the learning process. 
  • Weeks 2 to 4: You spot winning ads, block wasted search terms, and see early leads or sales. Cost Per Acquisition (CPA) may be high because you’re buying data to see which ads convert. 
  • Months 2 to 3: You have enough data to cut underperforming keywords and double down on profitable ones. Results stabilize, and you hit your target return on ad spend (ROAS). 

Who owns your ad accounts?

You should, but you might not. The legal and technical ownership of an ad account depends entirely on how it was set up and what is in your contract. 

If you set up the account using your business email and your credit card, you own it. You simply invite a PPC agency as a partner or manager. If you choose to finish the partnership, you maintain full control and can remove their access at any time. You keep all the historical data, the winning ad formulas, and the tracking pixels that have learned who your customers are. 

When a PPC agency manages campaigns under its own account, you don't retain ownership. If you part ways, you could lose valuable campaign data and have to start from scratch. 

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