Via’s Ride-Sharing Logo Design Puts The Brand Identity First
Via is one of the newest ride-sharing options to hit the American market. This transportation service is based in New York City and was founded in 2012. In the six years since its conception, the service has grown slowly, but surely. It now services commuters in New York City, Chicago and, Washington D.C.
The service works via a mobile phone app. Commuters can get a flat rate for group ride sharing, getting anywhere in the city for individuals or large groups alike.
Via’s services focus on carpooling — users pay a flat rate to get to their destination, and can either include multiple people from their destination or pick others up along the way. These services have expanded to other cities including Paris and Austin, but Via’s services are currently only widely available in the five boroughs of New York City, parts of Chicago and Washington D.C.
Via is marketed as a friendlier, cheaper alternative to ride-sharing services like Uber and Lyft. It’s not nearly as fast, and the process isn’t as convenient as it is with the others, but that’s because the goals behind each are different.
Via picks up passengers at communal places, intersections, and corners nearest to a rider's location or destination. This is due, in part, to expedite the process, but to also make it easier for others to jump in and jump out along the route.
This service is also much cheaper than the competition, and the brand as a whole emits a much friendlier, approachable and down-to-earth vibe. You can see this in its friendly web design, intuitive and creative app and even in its logo design.
The Via app is instantly noticeable, with a lightness and a brightness that further promotes the brand’s dedication to its consumers and the environment.