This article delves into the best sportswear logo designs worldwide and discusses the characteristics that help them stand out. We've gathered the most intriguing designs with delicate symbolism and simple yet iconic visuals here!
Remember, the best logo designs are all about creating a solid, memorable image that conveys the brand’s values and seeks to elicit an emotional response. Learn how these sportswear logos portray energy and motion through different approaches.
Table of Contents
- OuterDrawn by Samantha Glassman
- Pro Action by Nomonde Mtetwa
- KM - Acessorios Esportivos by Modro
- Harmony Sportswear by Rocket Candy
- Syntetic by theogfd
- Magma Sportswear by Mishka Design
- MUUK by BUWO
- Vyayam by Samar Adhikari
- Soul Active Wear by Blanky Creative Agency
- Toro Gymwear by The Design Hero
- Neoterica by Akhmatov.design
- Tammye Rose by Johanna Strausz
- Dinks - Pickleball Activewear by Imaginable Digital
1. OuterDrawn by Samantha Glassman
Standout Features:
- Arrow
- More than one interpretation
- Indicating motion
OuterDrawn’s play on words in the brand’s name is reflected in the multifaceted sportswear logo design created by Samantha Glassman.
The geometric design forms a green triangle with an arrow striking from the center of its bottom side and finishing into its top corner. The triangle is intersected with three cuts, one per line, giving this emblem multiple interpretations.
The white-green combination is a minimalistic view of a mountain, with the white cutouts resembling its snowy peak. The upward line in the center may represent motion and exploration, but it can also symbolize the stability and endurance of the brand’s products.
Another point of view makes the entire emblem look like a moving arrowhead close-up, once again instilling the notion of motion and the pursuit of active life outdoors.
2. Pro Action by Nomonde Mtetwa
Standout Features:
- A softer, rounded font style
- A new call to action icon
- Fluid and minimal
Pro Action’s new emblem by Nomonde Mtetwa is designed to move or inspire movement and encourage outdoor athleticism.
While the brand's previous design worked well in the sportswear sphere, they wanted to attract more athletes. The new sportswear logo design strives to capture the fluidity in non-stop movement in the logo redesign.
Witness some of the best big company logo redesigns.
The fresh look relies on more modern, rounded sans serifs, softer and more flexible than its predecessor, which had a fully upper-cased, aggressive look.
The icon that used to stand above the typeface is now linked with it, acting like a hyphen. The symbol represents the “play” button, prompting the customers to press it and do their best in a new athletic venture. The icon was adjusted, and the line around it was omitted. It was also simplified, with thinner lines and a more fluid feel.
3. KM - Acessorios Esportivos by Modro
Standout Features:
- A loud, energetic and assertive design
- An initial-based monogram
- Wants you to push your limits
KM – Acessorios Esportivos communicated their dedication to the athlete’s resistance through its sportswear logo design by Modro.
The emblem represents a monogram built on the bold initials of the brand. The KM represents the abbreviation “kilometer,” contextualizing its concept of promoting energy and resilience to reach that one extra mile! The glyphs are portrayed with great thickness in comparison to the internal space of each symbol, generating an impactful contrast.
The design is in an invisible square, and this subtle proportion proposes the focus and the strength needed to stay on track. With all the details symbolizing the idea of pushing your limits by focusing on the most vital mental and physical attributes, this emblem is loud, energetic and assertive.
4. Harmony Sportswear by Rocket Candy
Standout Features:
- A minimalist geometric design
- Symmetrical
- Resembling a butterfly
Design agency Rocket Candy created one of the best sportswear logo designs with just the brand name: Harmony Sportswear. They structured a complete branding package, including this delicate sportswear logo design.
The design owes the visual appearance to the semantics of its name – it represents a symmetrical geometric design with two halves separated (or connected) by a line between them, resembling a minimal illustration of a butterfly.
If you like this approach, you’ll love browsing through these geometric logo designs that showcase symmetry beautifully.
The brand’s founder loves yoga, so the agency delivered a design that represents harmony (balance) and has strong yoga symbolism.
Butterflies owe their majestic beauty to the inevitable natural transformation. The butterflies’ action of leaving their cocoon symbolizes the feminine transformation and sheer willpower to get in touch with themselves and find harmony with their body in the brand’s clothing.
5. Syntetic by theogfd
Standout Features:
- Superhero trademark
- Fictional brand
- Customized “S”
Theogfd devised a thought exercise that led to the branding concept for the imaginary clothing company. The idea behind the sportswear logo design for this fictional “Syntetic Sportswear” brand was to get inspired by the giants of the industry and create a new solution. While the brand is made up, the logo design is solid and worth discussing.
The design represents a customized letter “S.” The symbol combines the glyph and the flash mark to exhibit speed and acceleration, characteristics often used in sportswear branding.
It’s a one-color logo that’s easily customizable, with black, yellow and white equally fitting it, depending on the background color. The cool symbol also resembles a superhero’s sign, so it’s great for children who want to explore their imagination!
6. Magma Sportswear by Mishka Design
Standout Features:
- A minimal meteorite form
- A single-line design
- Initial-led
Magma Sportwear’s logo design was created by Mishka Design. The agency wanted to present the Egyptian startup with an emblem that combines the company’s initial and the target audience’s desired attributes from a sportswear brand: agility and strength.
Magma is a hot, semi-liquid rock under the Earth's surface, so the fireball association is not accidental. It reinforces the brand name through a simple but powerful visual device (hinting at a magmatic meteorite). The new logo merges a fireball illustration and the letter “M” to create a distinctive new symbol that highlights the strength and resilience behind the brand.
This initial-led design is accompanied by the brand name typeface positioned to its right or centered below it. The bold typeface uses a simple font style to focus on readability, leaving the intriguing mark space to shine.
7. MUUK by BUWO
Standout Features:
- Strives for balance
- Represents dynamic sports activities
- An ultra-minimal design
The Mexican activewear brand MUUK owes its exceptional modern sportswear logo design to BUWO.
The design agency aimed to convey the nuances of the body-soul-mind balance, presenting them in three parallel lines. The emblem combines the lines with the figure in motion, delivering a distinctive ultra-minimal symbol that connects the lines, achieving the balance of the three qualities. The second element is a stickman-like figure representing dynamic, sports-related activities.
The lines are now diagonal, with two retaining their parallel attributes and the middle one pushed back. The middle line represents a tilted torso, and the outer ones symbolize arms in motion, achieving a multifaceted design. The symbol may mean someone running, swimming or jumping.
The design sends a strong message to keep up the work on all three fronts instead of solely the physical one.
8. Vyayam by Samar Adhikari
Standout Features:
- Mountain symbolism
- A triangle-led design
- Geography-based
Vyayam is a Nepalese brand that aims to lead the country’s market in affordable and high-quality gym wear. Samar Adhikari helped the brand solidify its image through a sleek, modern sportswear logo design.
The black-and-white triangles portray a distinctive shape that offers multiple symbolisms and representations. This geometric style pays tribute to the brand’s home country by resembling a snowy mountain peak. Holistically speaking, the design also resembles an arrow pointed upwards, representing growth and persistence in reaching one’s goals. And the lower negative space subtly hints at the lightning symbol, referring to the athletic bursts of energy.
This logo design helps present Vyayam as a brand for active people willing to struggle through every hardship before reaching their goal while paying homage and offering love to their country. Make sure to check out our article on the best gym logo designs.
9. Soul Active Wear by Blanky Creative Agency
Standout Features:
- A premium design
- Buddhism-inspired
- Represents the notion of wholeness
Blanky Creative Agency developed a fantastic sportswear logo design for Soul Active Wear.
After researching the Buddhistic anatomy of the spirit and soul, the design team delivered a unique, gentle, flower-like symbol to convey the virtue of understanding one’s present imperfections on the path to reaching a greater self.
The delicate, symmetric flower features the “core” cycle of a smaller flower branching out into eight larger, unfinished petals. The imagery symbolizes continual growth, indicating its beauty lies in the journey as much as it does in the result.
This flower emblem is positioned next to the heavy typeface spelling out the brand’s name, with stylistic narrowing-down of the horizontal parts of the glyphs, once again referring to the balance of the body and soul.
Check out some of the best floral logo designs here.
10. Toro Gymwear by The Design Hero
Standout Features:
- A minimalist, monochromatic design
- Bull-shaped
- Bold and assertive
Toro Gymwear’s intriguing, highly adjustable logo was created by The Design Hero. The agency opted for an emblem that will communicate the brand’s elegance in a simple, unobstructed way.
This minimalist, monochromatic design depicts a white outline of a bull’s head facing forward. It’s built by using two lines, one starting with a narrow spike (the left horn) and developing into the bull’s face, ending with a darker shade of gray. The other portrays the right horn in the same gray hue. The narrow negative space separates the lines and boosts the contrast, while the grey parts help build balance.
Bold and assertive, this emblem attracts the physically active who aim to share the same mindset and approach to working out. Its bonus feature is its adaptability. The logo can be portrayed with a single hue, as seen on some merchandise. It can also be scaled up and down while retaining its rough appeal.
11. Neoterica by Akhmatov.design
Standout Features:
- Inspiring the freedom to roam
- Sharp edges resembling mountain peaks
- A minimalist design
Neoterica’s sleek, swift and straightforward sportswear logo design was created by Akhmatov.design.
The emblem comprises four triangles and a bird silhouette sitting in the middle. The inner edges of the triangle are sharp, probably referring to the energy spikes of a workout session. The outer edges at the base of the bigger triangle are rounded, helping you relax once you’re done.
The notion is to rise above the hardships along the way to access the mountain-top view, soar high and spread your wings thanks to your continual physical effort.
12. Tammye Rose by Johanna Strausz
Standout Features:
- A monogram design
- A flower visual that inspires growth
- Feminine and elegant
Tammye Rose’s activewear logo design by Johanna Strausz diverges from the ordinary fits of aggression and energy present in this sector to portray outdoor life through gentleness and natural beauty.
This design builds on the brand's initials, depicting them in a tall font style: “T” in white and "R” in soft beige. The font style helps convey elegance and a peaceful energy flow thanks to its slightly rounded appeal.
A rose flower in the same color rests above the first glyph, stemming from the root of the diagonal line building the “R.”
The visual depicts a flower in full bloom, emphasizing the brand’s understanding of growth through gentle nurturing and kindness rather than aggressiveness.
13. Dinks - Pickleball Activewear by Imaginable Digital
Standout Features:
- Fresh and funky
- Elongated “D”
- Rounded font indicating relaxed vibes
The Dinks – Pickleball Activewear collaborated with Imaginable Digital to get the brand’s new sportswear logo design that conveys good vibes only!
This fresh and funky text-only logo design features a bolded minimal brand name painted in white. It can easily switch colors while retaining its lenient atmosphere due to its simplicity.
The rounded font style indicates a laid-back atmosphere free from the severity of professional sports. Besides, the brand supports a fun day with your friends or family.
The letters are slightly tilted to the right to indicate motion, and the first glyph represents a stylized, elongated “D,” ending with a yellow circle. That element refers to the ball used for the sport, and the circular bending of the glyph’s curved line might also indicate the movement of the ball once hit by a racket. This glyph also serves as a shortened logo design.
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