A Well-Selected Color Palette And Heavy Saturation Enhance The UI/UX Design And Make Design Elements Stand Out
Clickable’s website draws from current design trends: More and more smartphone/laptop users use dark mode on their devices, apps and wherever else it’s available.
The consensus is that dark mode makes it easier to stay focused on your work because your content stands out more.
Clickable leverages on this trend by using a simple, three-hue color palette, with bold black backgrounds, white typography and red accents. Besides looking trendy, it drastically reduces eye strain and creates higher contrast.
The aforementioned black background on Clickable’s website provides an ultra-modern look and helps animated design elements stand out. Besides adding to the overall vibrancy, the red highlights inspire confidence and strength.
Using this color scheme is great to highlight and emphasize significant points on the page, guiding users down the conversion funnel.
The Clean And Bold Typography On Clickable’s Website Ensures Legibility
The typeface is one of the most important components of a brand. Without reinventing the wheel, Clickable opted for making their own individual font that reflects the company’s philosophy, aspirations and efficiency.
The resulting typography for headlines, subheadings and CTAs is in all caps. It is clean, catchy, easy to read and above all else, clickable.
Although at first glance, it seems design-heavy, the neat and hollow typography adds to the minimalistic design simplicity and the overall consistency of the website.
The copy is short and on point, perfectly balancing the motion effects that underline it. This is best illustrated in the dynamic intro 3D scene: The words BRAND, ADVERTISE, WEB and most importantly CREATIVE capture the essence of Clickable and the quintessential basis of their work.