ID&B creates everything from business strategies to brand design, and they stick with their clients from the beginning of their project until the very end.
With this client-centric mindset, the website design keeps a simplistic theme of a wide negative space and a home page filled with client portfolio pieces.
The names of clients are bolded in a sans-serif black font aligned with the left edges of the sample image; short project descriptions are similarly designed but in a complementary gray color.
When you find a project in the portfolio that matches what you’re looking for, delve into the project at length. Being client-centered, the portfolio pages keep distractions at bay and stick with a monochromatic color theme of black, white, and gray for the sans-serif fonts and the background.
The attention is therefore placed directly onto the crisp, fully-colored photographs. These images are center-aligned directly under the product description in a column formatting. This allows the focus to be on one image at a time instead of overwhelming the visitor with too many at once.
The bottom of the page offers up a row of sample images from similar portfolios, in coordinating colors with the photographs displayed in the client file.
As an organized website design, ID&B guides users step by step through each aspect of their diverse website using organizational tools. Clean grids and well-laid-out descriptions relay a web design that's not distracting, placing the emphasis on the site’s portfolio.
ID&B is a minimal website design in the Advertising, Arts & Recreation and Professional Services industries.