Loeffler Randall Website Is a Mark of the Brand that Constantly Expands
While it’s true that building a brand is a marathon, not a sprint, Loeffler Randall definitely has the right "running gear”, so to speak. Going strong for years, they’ve expanded from footwear into handbags, jewelry, bridal accessories and more.
This development, however, didn’t stop with their product offering. When they came to Simplistic in need of a platform migration from Magento to Shopify, they aimed for a theme that captures their brand aesthetic and is easily manageable and customizable. The company also needed the ability to dynamically merchandise their product styles on the collection pages and PDPs.
While the previous platform offered unparalleled control over the site, Shopify became a preferred option for its all-in-one online business building services.
The end result? Simplistic built a modular, custom theme with expanded controls via the theme customizer. The Loeffler Randall team now has several layouts and modules on hand, that can be turned on and off, depending on the season or current special promotions. Additionally, the agency developed a custom app that allows the internal team to build out products as needed to dynamically merchandise each product style, while simultaneously being able to link related styles to display within the same product pages.
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