Standout Features:
- Minimalistic and straight to the point
- A clear depiction of the product
- A peachy background and a font style mix
Unique Jewelry is a brand with a self-explanatory name. Neotix Transformacao Digital ensured that the feminine spirit embracing the brand doesn’t go unnoticed in the website design. It’s ubiquitous.
This minimalistic web design took the phrase “less is more” to the next level. There are two elements: the product (a ring) that shifts around as you scroll, taking up most of the space on the screen, and the typography that enhances its visual presence. A soft, pleasant peachy color provides a soothing ambiance in the background.
The typography evades the all-to-common dullness through a clever mixture of Sans Serif, Serif, and hand-written components present. The hand-written one hints at the endless customization opportunities with your jewelry, as does the subtle emerald color switch of the ring.
