Find top content marketing agencies to craft engaging brand stories that drive tangible business outcomes. Select experts from our vetted list of content marketing companies that specialize in copywriting, social media, and SEO.
After carefully considering each agency’s client reviews, pricing, range of content marketing services, portfolios, and industry reputation, we handpicked the finest content marketing companies. Below, you’ll discover what sets each of these agencies apart, as well as our ranking criteria.
The Number 1 Content Marketing Agency as Selected by DesignRush Is:
Notable Clients: Warner Brothers, eBay, Caliber Collision, and more
HigherVisibility produces content marketing that drives profitable business growth through its proprietary Targeted Growth System (TGS). Its steps involve custom strategy development, precise audience targeting, data-driven execution, and continuous optimization. With it, the content marketing company has helped clients increase organic leads by 191% and achieved a 124% return on ad spend. Moreover, it has won multiple awards and recognitions, including the Search Engine Land Awards and the US Agency Awards.
Despite its established reputation, Allied Van Lines fell behind competitors. It struggled with low-quality content, leading to lower site authority, poor search visibility, reduced organic traffic and lead generation, and disavowed quality links.
To resolve these issues, it partnered with HigherVisibility. The content marketing agency used historic data to identify valuable keywords, develop relevant and engaging content, optimize on-page elements, and implement link building and conversion rate optimization (CRO) tactics. As a result, Allied Van Lines increased year-on-year (YoY) organic traffic by 2.6%, month-on-month (MoM) leads by 800%, and YoY organic conversions by 9.4%.
Notable Clients: Nextiva, Casper, TripAdvisor, Norton, Airbnb, and more
Siege Media offers a unique approach to enhancing your website's authority through passive link building. As a collective of creatives, marketers, and SEO experts, Siege Media has generated content valued at approximately $12,387,175 per month in client traffic, which equates to $148,646,100 per year.
Zendesk approached Siege Media with the realization that its outdated content failed to generate desired traffic levels. It needed experts who could implement SEO best practices, conduct comprehensive keyword research, and create high-quality and strategic content to enhance its search engine ranking, drive traffic growth, and increase conversions.
The agency then revamped Zendesk’s existing content, focusing on technical SEO and design optimization. It also implemented a bottom-funnel strategy on their blog and service pages, featuring content that showcased the client’s expertise in software, customer service, and technology. These content pieces effectively combined informational and transactional elements and utilized high-quality imagery and user-friendly charts. The result was a surge in traffic: 37% growth to Zendesk’s blog, $731,924 in overall traffic value growth, 94% growth in organic traffic, and 10,675+ passive links.
Notable Clients: Miner, Stanford University, Rubbermaid Commercial, Canva, Cisco Systems, and more
Brafton's mission is to help businesses succeed through content marketing services and technology solutions worldwide. Its creative and consulting teams write for any industry, from technically complex niches to B2B and B2C brands, utilizing data-led digital content to resonate with the audience and generate results.
The strategy for their client, Quench USA, was to increase brand awareness by enhancing the company’s presence on search. With this in mind, Brafton crafted an SEO strategy that targeted not just consumers but also executives, small-business owners, and office administrators. Using a mix of general terms, such as “hydration facts,” and commercial-intent terms, like “water cooler service for office,” the agency ensured that the website ranked on Page 1 for the right keywords. Consequently, Quench achieved 37 new Page 1 keywords, with 21 being in positions 1 to 5, a $55,377 boost in monthly traffic value, and an increase of 443% in monthly traffic.
Notable Clients: Adobe, Amazon, Asana, Dropbox, eBay, Facebook, Fiverr, and more
Since its establishment in 2009, Column Five has been a leading creative agency specializing in B2B ventures. The agency harnesses the incredible power of storytelling as the ultimate differentiator, transforming ideas into successful campaigns for Fortune 500 companies, startups, and SMEs. It empowers brands to connect with their lifelong customers, foster meaningful relationships, and make conscious decisions that benefit individuals, profitability, and our shared planet.
Dropbox wanted to enhance its Talent Brand by introducing its brand to potential employees, attracting new talent, and engaging with the community. To provide an honest and genuine glimpse into #LifeInsideDropbox, Column Five created a series of videos featuring employees from around the world sharing their career journeys at Dropbox. This series aimed to humanize the brand, generate enthusiasm, and inspire viewers by recounting an authentic view of life within the organization.
Notable Clients: Twenty 20, Nextiva, Harris Teeter, Intuit, and more
Single Grain is a team of passionate professionals who use cutting-edge tools and technology, and personalized marketing strategies to generate leads, drive sales, and foster genuine connections. The agency’s remote-first approach allows them to work with talented creatives regardless of location.
One of their clients, Intuit, a well-known name in tax and personal finance services, recognized an opportunity to provide easy-to-use tools for other business aspects, such as website creation. While Intuit developed and launched the Intuit Website Builder, it needed help to gain traction and visibility in a new and different marketplace dominated by more established competitors. To tackle this challenge, it enlisted the services of Single Grain to create high-quality content and solidify its reputation as a powerful website-building solution.
The firm conducted an in-depth competitive analysis and increased efforts in blogging and social media to engage the existing user community and connect with new users. Within only seven months, the collaboration significantly increased Intuit's visibility in a highly competitive keyword environment across a wide range of common search terms.
Notable Clients: Sodexo, Adobe, Cisco, Salesforce, Autodesk, and more
Tendo is a comprehensive B2B content agency with expertise in crafting, implementing, and optimizing integrated content experiences that drive toward ambitious business objectives. It is a collective of seasoned strategists and creative minds with the knack for transforming a distinctive value proposition into a captivating narrative that resonates with the client’s key audiences.
When the existing Cisco.com needed to revamp its outdated content, Tendo conducted in-depth research to develop a content framework that could be expanded and maintained easily throughout the site. After evaluating the site’s current state, reviewing competitors, and interviewing key stakeholders, they created a content architecture and scalable content models, including organization, prioritization, and copy specifications for key page types.
Following this redesign, unique visitors to Cisco.com increased by 15%, task completion rose by 13%, and the click-through rate skyrocketed to 68%. Additionally, "contact us" clicks saw a remarkable 32% increase. The success was further validated through metrics, prompting Cisco to develop a design system based on Tendo’s content framework and apply it across all business units.
Notable Clients: Semrush, BigCommerce, SpyFu, Sprout Social, Influencer Marketing Hubb, and more
Attrock is a results-driven digital marketing company with an impressive track record of helping clients achieve remarkable milestones, including ranking for over 5,000 keywords on Google's first page and driving a 128% increase in leads and conversions.
It also played a vital role in scaling agencies from five to seven-figure incomes within two years by providing digital marketing services like content marketing, SEO, influencer Marketing, PR, lead Generation, and more.
Its content marketing campaign for ShaneBarker.com was aimed at increasing backlinks, building a strong social media presence, improving SERPs rankings, and boosting site traffic. By optimizing the web content and implementing SEO measures, its blog posts started to rank on the first page of Google search results without the need for link building. High-quality social media content also helped nurture its robust social media presence, with the number of sessions from LinkedIn growing from 686 to 16,000 in two years.
Notable Clients: Las Vegas Tourism, Miami Beach Pride, Midmark, BurgerFi, and more
S&G is a renowned content marketing agency consisting of experienced experts with diverse backgrounds, from prestigious newspapers, renowned magazines, Fortune 500 companies, and innovative technology firms. Its expertise has earned them recognition, making it among the top 50 global content marketing agencies by The Content Marketing Institute.
S&G collaborated with JW Aluminum to position the brand as a disruptor in the traditional metals manufacturing industry; it launched a new app to reduce lead times for procurement professionals and streamline supply chains for customers.
The firm created a comprehensive white paper exploring supply chain logistics in the metals industry and how technology could improve efficiency and boost revenue. The white paper generated over 200 new leads in only six months and served as a landing page for JWA's PR campaign, resulting in feature stories in Forbes, Supply Chain Brain, and other relevant industry publications.
Notable Clients: PayPal, NetApp, Sofinnova, and more
The Content Bureau is a fully remote, majority-female team dedicated to ensuring client success by balancing corporate marketing and branding protocols with trusted partnerships to provide maximum value over time. Its specialty is crafting B2B marketing assets, including copywriting, editing, and layout solutions for articles, banner ads, blog posts, and webinars.
The firm produced authentic and unscripted thought leadership videos for their client, SAP, to help partners and marketing staff understand the company's software business model. The challenge was to create engaging and authentic content while adhering to SAP brand guidelines.
According to the client, the collaboration between them and the agency resulted in fun, painless, and on-brand videos. It successfully delivered work quickly and professionally, reaching thousands of viewers and earning positive feedback from field sales representatives. Overall, the authenticity behind the videos proved to be a successful sales tool that effectively communicated the message to their target audience.
Notable Clients: monday.com, Freshworks, ActiveCampaign, AdEspresso, Zapier, and more
Codeless produces hundreds of long-form articles each month for some of the internet's biggest SaaS, service, and affiliate brands. Its process begins with SEO experts identifying content categories that resonate with the target market. The dedicated account managers then facilitate the production process, from keyword identification to uploading the finished product to your CMS.
The agency helped monday.com increase monthly blog traffic from 12,586 to more than 304,000 within 18 months. Despite the hyper-competitive nature of B2B and SaaS niches, Codeless helped them expand its business and secure significant clients such as Coca-Cola, Hulu, and Universal.
Its strategy involved creating content at scale to produce 950+ articles (2,000 words each). This enabled the client to rank for 140,000+ organic keywords with 25,626 first-page rankings on SERPs and amass backlinks from 6,500+ domains, adding to their traffic numbers.
How We Picked the Best Content Marketing Companies
To curate the list of the top content marketing companies, we examined the agencies’ client roster, testimonials, case studies, industry reputation, team expertise, and executive management. Our team of agency experts created a scoring system to gauge their overall performance based on metrics such as:
Relevant content marketing service catalog
Coverage of content marketing topics on their website and other channels
The number of content marketing projects delivered
The quality and diversity of portfolio, and success stories
Notable clients and well-known brands
Their online reputation on DesignRush, Google, and other platforms
This qualitative process helped us narrow down the cream of the crop content marketing providers you can work with on your upcoming project.
10 Most Popular Content Marketing Agencies Compared
Agency Name
Location
Hourly Rate
Size
Best For
HigherVisibility
Memphis, TN
Inquire
50-99
Overall
Siege Media
San Diego, CA
$100
100-249
Conversion-Focused Content
Brafton
Boston, MA
$150
100-249
SEO
Column Five Media
Orange County, CA
$145
Under 49
SaaS Companies
Single Grain
Los Angeles, CA
Inquire
Under 49
B2C Enterprises
Tendo Communications
San Francisco, CA
Inquire
Under 49
B2B Brands
Attrock
Miami, FL
$49
Under 49
Content Analysis
S&G
Miami, FL
$175
Under 49
Branded Content
The Content Bureau
Orinda, FL
Inquire
Under 49
Internal Marketing
Codeless
Lone Tree, CO
Inquire
50-99
Long-Form Content
Best Content Marketing Companies
4,744 Companies-Rankings updated: August 20, 2026
DesignRush assesses content marketing companies for their expertise and verified client experiences to help you make better decisions. Certain agencies have paid placements.
Peschkedesign is a cutting-edge firm that works with startups to large companies and develops the perfect blend of physical and digital products. We understand what it takes for our clients - carefully crafted user experiences tailored specifically towards their target groups, all aided by an...
DSM is a highly-regarded full-service marketing firm based in Bergen County, NJ. Our results-driven marketing strategies help boost your brand's competitiveness in the intense local market. Our innovative and effective marketing approach gives our clients a distinct advantage over competitors...
Rams Creative Technologies Pvt. Ltd. is a Jaipur-based company dedicated to providing creative solutions with a focus on concept and logic. We specialize in tailored solutions for various business requirements. Our team works with a wide range of industries including print, packaging, retail, manufacturing...
Let Paradox Marketing take care of your digital assets and ensure the alignment of your business and marketing strategy. We proactively optimize your website to reach its full potential in Google search results...
Reach your full potential in the digital landscape
Reach your full potential in the digital landscape
With a wealth of knowledge in digital marketing, website design and content creation, our Varna-based agency is empowering businesses online. Led by professionals who are experts in their field, we provide comprehensive solutions tailored to meet each customer's unique needs...
1st Content is a digital marketing powerhouse that helps elevate your brand brilliance. Operating out of Johannesburg & Cape Town, we specialize in tailor-made strategies and on-point implementation surefire for success...
Vihaan is a powerful group of strategists and innovators with the mission to revolutionize businesses through their 360˚ digital marketing services. We are dedicated to providing companies with transformative solutions that will ensure a lasting, distinguished reputation in every field...
As the fastest-growing performance marketing agency in Denmark since 2016, Obsidian Digital specializes in providing effective digital solutions for Nordic clients. Our expertise ranges from paid social media and search engine advertising to SEO services and marketing automation - all carefully crafted with...
At Bigg, our focus is to provide top-notch digital marketing services to businesses in Bristol and beyond. As a specialized agency, we offer a wide range of services including SEO, social media and Google advertising, content writing and white-label solutions...
Ballistic Arts revolutionizes the way businesses grow by providing digital marketing services to help turn ideas into tangible success. Through creative visual communications, our award-winning professionals will source exceptional clients for your venture and take it to new heights...
Exlval is a prominent digital marketing firm located in Ahmedabad, India. They offer a wide range of services, including social media marketing (SMM), search engine optimization (SEO), web development, and content writing...
Growth Saloon is a full-service digital marketing agency dedicated to helping businesses achieve online growth. Our team of experts leverages a variety of cutting-edge tools and techniques to help you achieve your goals, including boosting website traffic, increasing your conversion rate and growing your...
Society22 PR has firmly positioned itself as a relied-upon reputation management agency specializing in media relations, catering to high-profile CEOs, tech enterprises, athletes, and renowned figures...
Kbizsoft Solutions helps businesses worldwide reach their goals with the perfect digital solution. By leveraging our experienced team of web designers, developers and strategists, we have designed intelligent applications that are user-friendly for all kinds of companies. Our dynamic approach allows us to...
Orangutans, launched in 2016 by Brijesh Ruparelia and joined two years later by Ankit Pansuriya, is a performance marketing agency specializing in digital space. Our team of experts brings 27 cumulative years of experience to the table along with an unmatched passion for success. Innovation plus industry best...
RGC strives to make a positive impact on your target audience through creative design solutions. Our commitment is to help you build influence and drive impressive results—all in one package!...
TEAM LEWIS is a worldwide force in marketing, connecting brands to success with an expansive range of services. With offices on three continents and over 500 specialists ready to help make the most out of any business venture, they inspire ambition while using creativity and technology to achieve amazing...
ONE18MEDIA unlocks greater potential for businesses with an accelerator of data and smart ideas. As a full-service digital marketing agency, we live to craft creative solutions that get results – right away! Our commitment is getting you real return on investment through qualified leads in record time. Are...
Let us help your B2B company soar to new heights! Our experienced professionals will create a strategic approach to communication that can skyrocket sales and bolster reputation. We specialize in conversion copywriting, brand communications strategies, as well as content creation - let's get started today!...
Best-in-Class WordPress - Web Design, SEO & Digital Marketing Solutions
Best-in-Class WordPress - Web Design, SEO & Digital Marketing Solutions
With a top-notch design and digital marketing team, Aero Business Solutions (ABS) has established itself amongst the leading agencies in Bangalore, India. At ABS we specialize in crafting stunning WordPress CMS websites as well as Shopify eCommerce stores with SEO services for maximum visibility online...
Softwired is an all-encompassing digital agency offering services that span the entire web spectrum. Founded in 2006 with a specialty for building websites, Softwired has since evolved to become your go-to solution provider for SEO, marketing and software development. Regardless of what you need help with...
Red C Marketing has the power to transform your business by delivering marketing that will move customers and make an impact. Our success is rooted in our dedication to create customer-focused strategies complemented with persuasive messages for tangible results...
Let us be your catalyst for success! WAMProject is the full cycle marketing agency that can supercharge any business. With 80+ projects and a vast range of budgets, we are here to empower you above your competitors - no matter what venture you pursue. It's time to make some magic happen...
Get your business noticed! PurpleCow Digital Marketing is the ticket to success. For 15+ years we've been helping brands increase digital visibility online, ensuring results and ROI for our clients through web design/development as well as SEO wizardry. Let us take you from zero-to-hero on search engines like...
Anton Eye is a creative content agency that breathes life into all types of businesses, from small startups to well-known brands. Our team has the experience and knowledge needed to bring any media project to success with strategies tailored specifically to each one's needs. At Anton Eye we don't just talk...
At EveryDayDreamers, we have mastered the art of making your brand stand out in an ever-increasing digital landscape. With a keen understanding that 5000 advertisements are seen by average consumers per day, and attention is at premium value - our full-service marketing firm specializes in crafting finely...
Elevated Marketing Solutions is committed to creating strategies that are backed by data. Every insight reveals a story, and we use our expertise in research and analytics to assess what can be improved or optimized in your digital marketing strategy. We specialize in leveraging multiple channels including...
At VIMAR Digital Marketing, we are passionate about empowering businesses to reach their full potential. Our team of marketing professionals works together at our Portlaoise office with the ambition of growing your brand. Let us be the guide for your business journey by putting our knowledge into action. We...
Manorama is not just a business partner, but your ally in success. We've been at the vanguard of digital marketing for over two decades and know how to reach (and exceed) ambitious goals — be it through our home-built tech solutions or by leveraging experienced industry experts. Our team tailors creative...
Since 2001, Piranha has rapidly carved out a reputation as one of Lancashire's most innovative digital agencies. Headquartered in Preston with multiple sales offices across the North West - including Warrington, Blackpool and Manchester - they are an award-winning team of talented marketing minds who truly...
At Zerosun Creative, we provide the full power of our Denver-based video production agency to bring your imagined projects into reality. Our boutique style ensures highly personalized pre-production and post-process with plenty of custom touches while ensuring that each project surpasses its creative...
Mcjeh Digital is a one-stop shop for any business looking to succeed in the digital world of marketing and advertising. Located in Owerri, Imo State, Nigeria our agency will create innovative strategies tailored just right for your small or medium company...
Colo is your go-to for creative marketing and design solutions that elevate businesses to the next level. We take a comprehensive approach, crafting well-tuned strategies tailored to each customer's unique needs and market conditions – unlocking visibility with uncompromising designs that make an impact...
At Excuse Me Captain, our talented Madrid-based crew is pushing the boundaries of digital marketing with far-reaching strategies and services. By transforming every day into something extraordinary, we are driving growth that leads to user acquisition success...
KS is an established internet marketing agency with a wealth of expertise in data-driven approaches to maximize reach and grow businesses. With over 12 years of experience working on international campaigns, the company has developed its own cutting-edge tools for optimizing content that ensures clients have...
Crafting Innovative and Creative Business Solutions
Crafting Innovative and Creative Business Solutions
Mind Mingles is your go-to digital marketing partner for businesses seeking a dynamic and flexible approach. Our cutting-edge solutions encompass SEO, social media optimization, web design and development, content writing and online reputation management. All our services are tailored to meet specific...
The approach to marketing that Junction Creative Solutions adopts is one that is results-driven and platform-agnostic. Our marketing firm is able to help with a variety of different marketing solutions, including but not limited to branding, website construction, content development, digital marketing, and...
Cat Media is your trusted adviser when it comes to scaling up! Our top-notch technical knowledge teamed with a customer-first approach makes us the go-to agency for growing eCommerce and tech businesses. Whether WooCommerce development or HubSpot CMS integration – we make sure progress goes hand in hand...
With a unique combination of market-leading knowledge and groundbreaking storytelling, RH Strategic (Raffetto Herman Strategic Communications) is your partner for turning innovative visions into reality...
WordPress designer | SEO Specialist | GA4 Professional
WordPress designer | SEO Specialist | GA4 Professional
Experienced Freelance WordPress design Specialist. Offering development for sites of a value between £5k and £15k. A best-in-class approach to content, UI/UX & design, additionally, advice is provided on CRM integration and site features that boost performance and engagement as well as conversions...
Vine Digital Ireland believes in pushing the boundaries of digital marketing. With our wealth of knowledge and years of experience at hand, no challenge is too daunting for us! Our team has a passion for continuously striving to improve every aspect - from SEO and PPC campaigns down to web & graphic design...
Move the needle on your MRR with our unique content marketing approach. Don't spend another month stuck at square one! Let us help you accelerate trial and demo signups, so that before you know it, Rock The Rankings is well within reach!...
As a digital agency, we have the expertise and knowledge to help SaaS companies and other startups reach long-term success. Our team of over thirty professionals has 142 years of collective experience – in addition to having run 500+ successful projects since 2008! We provide an all-encompassing strategy...
Fabryka Marketingu's mission is to unleash the power of digital marketing and help you reach your sales goals. Our Warsaw-based media house offers a wide range of services including creative campaigns on top platforms like Google or Facebook. We're also experts in eCommerce solutions such as SEM, SEO &...
Vidi believes creativity has the power to shape culture. We use design and storytelling as tools for inspiring meaningful change – crafting compelling content that celebrates humanity's powerful stories. By connecting people through genuinely creative experiences, our unique approach can transform...
Advanced and Best in class web solutions for your business
Advanced and Best in class web solutions for your business
IWD Technologies is the go-to source for web solutions that get results. With expertise ranging from Shopify and WordPress to UI/UX, our team has crafted beautiful websites tailored precisely to meet each client's needs - having completed over 500 projects! Let us put our experience and knowledge into action...
7 Frequently Asked Questions About Content Marketing Agencies
What do content marketing companies do?
Content marketing companies create and distribute digital content intended to inform, attract, engage, retain, and inspire action across target audiences. The main goal of their produced work is to drive greater brand awareness, boost organic traffic and SEO rankings, and guide prospects through the buyer's journey to ultimately increase leads and sales.
What services do they provide?
Key services provided by content marketing agencies include:
Content strategy development: Curating bespoke plans to align content with business objectives, ideal customer profile (ICP) intent, and industry trends.
SEO copywriting and keyword research: Optimizing content to rank higher in search engine result pages (SERPs) and improve visibility to potential customers.
Editorial management and publishing: Sourcing writers, editing content, managing content calendars, and handling the publishing process.
Distribution and promotion: Making sure the content reaches the target audience through social media, email campaigns, and paid advertising.
Performance analysis: Monitoring how content performs and tracking traffic, engagement, and conversion rate metrics to refine strategies.
How much does a content marketing company cost to hire?
Across the US, a content marketing company usually charges between $100 to $500 per 1000-word post.For social media content, the price usually goes between $50 and $150 per post.
The final price can vary based on a combination of factors:
Length and topic complexity: Shorter, simpler posts cost less compared to in-depth, longer articles.
Expertise: Posts requiring niche knowledge or specific writing style entail higher fees.
SEO adjustments: Extending the service with SEO services like keyword research and integration can also raise the price.
Additional services: Content promotion, social media sharing, and visual add-ons count as an addition to the base fee.
How long do different content pieces take to write?
Short, standard articles can take an experienced writer 1 to 3 hours to write, while research-heavy pieces may require over 10 hours. Same as with pricing, the topic complexity and research requirements affect the writing time as well.
In general, seasoned writers can produce 500 words in 30 to 60 minutes, while for the same work, a beginner might need 2 to 3 hours or more.
Here are some average time estimates by content type:
Social media posts/short content (75 to 300 words): 30 minutes to an hour
Standard blog post/article (500 to 1000 words): 1 to 3 hours (assuming moderate research)
1,500-word piece: 3 to 6 hours, depending on depth
Long-form, 2,000-word content piece: 6 to 10+ hours
Technical content piece: Up to 10 hours per 500 words, given the need for extensive research and citations
Full website content coverage (20 pages): 11 to 40 days, depending on the complexity of the brand voice and required research
What types of businesses benefit most from working with a content marketing agency?
Small businesses, startups, expanding brands, and companies looking to set or correct a brand image benefit the most from a content marketing collaboration.
Businesses starting from the ground up benefit a lot from a content marketing agency as it maps out a clear strategy and builds an audience from day one. Companies dealing with a bad reputation or a complex rebranding phase also see considerable returns, as a good agency can use honest storytelling to fix misconceptions and win back trust.
At the same time, if a brand is entering a new market or launching a unique product line, specialized content helps them spread the message more easily by producing pieces in the local language.
How long does it take to see results from content marketing services?
Content marketing follows a more extended trajectory as it takes time for search engines to recognize and rank the content. As the content library expands and gains credibility, brands start to see incremental growth in 3 to 6 months.
The same goes for social media: as content compounds and reaches more people, the organic traffic gets steadier and lead generation efforts start gaining more traction.
How is content marketing different than SEO?
Content marketing is the substance, i.e., the strategy of creating value to build a relationship with the intended audience. SEO is the visibility or the technical process of making that value discoverable by search engines.
Essentially, they are two sides of the same coin: SEO makes demands (keywords, structure), and content marketing fulfills them.
Across both practices, quality comes first. Namely, if the piece is optimized for a search engine but fails against the intent of the reader, the content will eventually lose its rank because it lacks topical authority.
Proposals