Our expert analysts determined the best SEO companies in New York that execute strategies to help websites rank higher in search result listings. Use the price, team size and reviews filters to identify the agency that fits your budget and requirements.

Find the Best New York SEO Company For You

719 Companies - Rankings updated: April 01, 2026

DesignRush evaluates each agency using expert assessment and client feedback to inform your choices. Some featured agencies have paid placements.

United States × New York ×
  • Web Design + SEO for Creative Entrepreneurs

    Web Design + SEO for Creative Entrepreneurs

    We help creatives bring their heart and vision to a digital space and craft designs that truly convert their target audience. Your business is unique, your website should be too!  [... view Rachel Schardt Design profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • Tailor-Made SEO Solutions

    Tailor-Made SEO Solutions

    The corner of 5th & Melody, where business meets success, is where we create a personable experience because we want you to be as successful as you possibly can.  [... view 5th & Melody profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $1,000 - $10,000
  • Digital Marketing and Branding

    Digital Marketing and Branding

    We are a premier digital marketing agency creating only the best web designs and branding. With 10 years in the industry, we have become experts at creating engaging websites that convert visitors to customers. We are glad to work with clients who appreciate and understand the importance of quality design.  [... view G7 Studios profile ]
    Location
    New Windsor, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Online Reputation Management & PR

    Online Reputation Management & PR

    Rep.Agency is focused solely on Reputation Management services for all-size businesses and individuals. We clean negative results and promote what you do best.  [... view Rep.Agency profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
  • Tailored Solutions for Your Brand

    Tailored Solutions for Your Brand

    Looking for a unique website that caters to your business' specific needs? Look no further - I specialize in custom WordPress designs built from the ground up, just for you! With my freelance web design services, Long Island businesses can get an unforgettable online presence without having to worry about  [... view Palila Studio profile ]
    Location
    Center Moriches, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $1,000 - $10,000
  • eCommerce & Web3 SEO Solutions

    eCommerce & Web3 SEO Solutions

    We are a search engine optimization (SEO) marketing firm with a specialty in paid advertising for aspirant eCommerce and Web3 brands.  [... view Ascendily LLC profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Delivering high-quality advertising and client communication

    Delivering high-quality advertising and client communication

    Ohana Advertising and Business Consultancy is a strategic marketing and sales consultancy agency that specializes in Google AdWords, YouTube campaigns, and website development. We strive to deliver top-quality work and be a reliable partner to our clients from diverse industries. We prioritize open  [... view Ohana profile ]
    Location
    Hudson Falls, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $1,000 - $10,000
  • Where Web Dreams Come True

    Where Web Dreams Come True

    I am a freelancer whom offers web design, graphic design and developmental services. My forte is clean coded, cross device compatible, search engine optimized websites for any type of business or personal genre.  [... view Ogdenian profile ]
    Location
    Endicott, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $49/hr
  • Your 360° Amazon Brand Management Partner.

    Your 360° Amazon Brand Management Partner.

    We are a top-rated Amazon Brand Management Agency, offering end-to-end services from listing optimization to Amazon PPC. As a top-rated seller on Upwork with a 100% Job Success Score (JSS), we deliver proven results for brands looking to grow on Amazon.  [... view My Brand Genius profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $15/hr
    Minimal Budget
    $1,000 - $10,000
  • Accelerate B2B Success With LinkedIn Ads Services.

    Accelerate B2B Success With LinkedIn Ads Services.

    Savit Interactive is a LinkedIn advertising agency that builds and manages targeted ad campaigns to help businesses reach professionals, generate qualified leads, and grow their B2B presence.  [... view Savit Interactive. profile ]
    Location
    New York City, New York
    Number of Employees
    100 - 249
  • We're on a Mission to Change the world into Digital.

    We're on a Mission to Change the world into Digital.

    WebyLogix® is a values-driven web design company committed to empowering our clients with innovative and impactful digital solutions. Our mission is to enhance your online presence through exceptional design, ensuring your business thrives in the digital landscape.  [... view WebyLogix® profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $59/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • We Work Until You Are Completely Satisfied. Perfection Is Within Reach With Our Team.

    We Work Until You Are Completely Satisfied. Perfection Is Within Reach With Our Team.

    Addictive Media is a team of designers and developers who embrace perfection. We push beyond the realm of what's possible in all we do, for clients across the globe. The harder the challenge, the higher we rise. A place where innovation turns into a reality and a workplace where people intend to work with  [... view Addictive Media profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • We Stay Ahead of the SEO, PPC, and Web Design Curve Since 2007

    We Stay Ahead of the SEO, PPC, and Web Design Curve Since 2007

    At ThinkBIGsites.com, we have been specializing in customized SEO strategies since 2007. We have helped numerous clients achieve high level, long term search engine exposure, resulting in significant ROI. As a proven leader in the industry, we are dedicated to developing a strong online presence for our  [... view ThinkBIGsites.com profile ]
    Location
    Huntington, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $49/hr
  • INSPIRE PRIDE

    INSPIRE PRIDE

    Bellweather is a full-service creative agency. Our pioneering storytelling transforms audiences into brand champions through our inclusive process — prioritizing collaboration above all.  [... view Bellweather profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    1 Project Listed
  • ode and Theory is a digital-first creative agency

    ode and Theory is a digital-first creative agency

    Located at the nexus of creativity and technology, Code and Theory is a digital-first creative agency that can work on projects that span the complete end-to-end client journey. We take pride in not only finding solutions to consumer and commercial issues, but also in establishing new capacities for our  [... view Code And Theory profile ]
    Location
    New York City, New York
    Number of Employees
    250 - 499
    Minimal Budget
    $50,000 & Up
  • We Fuel Customer Strategy And Drive Engagement For Leading Brands

    We Fuel Customer Strategy And Drive Engagement For Leading Brands

    Material fuels customer strategy and drives engagement for leading brands. We are redefining human centricity for businesses to speed engagement and drive growth for the worlds most recognizable brands and innovative companies.  [... view Material profile ]
    Location
    New York City, New York
    Number of Employees
    250 - 499
  • Branding the World!

    Branding the World!

    Multi Marketing USA is a digital strategists marketing agency, located in New York City. We are a group of dedicated digital marketing experts in the healthcare, technology and finance industries.  [... view Multi Marketing USA profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • TOUCH THE PERFECTION

    TOUCH THE PERFECTION

    We offer every service required to run a successful online business, including Search Engine Optimization (SEO), SEO Packages, Social Media Optimization (SMO), Search Engine Marketing (SEM), E-Commerce, Shopify, Website Development & Designing, 3D Videos & Animations and Video Marketing  [... view The Web Artist profile ]
    Location
    Albany, New York
    Number of Employees
    50 - 99
    Average Hourly Rate
    $70/hr
    Minimal Budget
    $1,000 - $10,000
  • Optimize Your Brand.

    Optimize Your Brand.

    Let's create a brand with impact. We're in the business of creating innovation. Our team combines creative design with a deep understanding of analytics to build brand awareness among all channels. From web design and SEO optimization to creative content creation and analytics driven strategy, we're dedicated  [... view Key Focus Brands profile ]
    Location
    Yorktown Heights, New York
    Number of Employees
    Under 49
  • MarketDing specializes in delivering enterprise-grade web solutions and digital marketing services to established organizations. We combine technical expertise with strategic insight to create websites and marketing systems that drive consistent results. Our clients rely on us for professional, scalable  [... view MarketDing profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $500/hr
    Minimal Budget
    $10,000 - $25,000
  • Promotional Management, Digital Marketing,Web development Agency NYC

    Promotional Management, Digital Marketing,Web development Agency NYC

    NexIT manages your web reputation with smart Web Development, BRANDING, SEO, GOOGLE ADS and other online tools. Explore our featured services below to expand your business nexus.  [... view Nexpromo profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Curvearro Is a Leading, Award Winning Creative & Digital Marketing Agency

    Curvearro Is a Leading, Award Winning Creative & Digital Marketing Agency

    Curvearro is Leading, award winning creative & digital marketing agency and delivering maximum ROI to top brands offering SEO, SEM, Creative, Social Media Marketing Services agency that drives digital performance for many of the world’s largest brands. A trusted partner with an in-depth understanding of  [... view Curvearro profile ]
    Location
    New York City, New York
    Number of Employees
    100 - 249
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Custom Websites for Small Businesses

    Custom Websites for Small Businesses

    JKC Website Design is a website design and development company providing websites to companies that accurately and beautifully represent their businesses, and help them grow their client base.  [... view JKC Website Design profile ]
    Location
    Cold Spring Harbor, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Your Growth, Our Expertise: Result-Driven Growth Marketing.

    Your Growth, Our Expertise: Result-Driven Growth Marketing.

    At growXme, we bring marketing expertise to the forefront crafting Digital Success tailored to your business needs. Our mission is simple: empower your brand or mobile app, amplify your reach, and directly impact your top of the line. Your success is our goal, and with growXme, your business thrives  [... view GrowXme profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $15/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Marketing and Web Development for Moving Companies

    Marketing and Web Development for Moving Companies

    Where movers SEO gets the attention it deserves  [... view Movers Development profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $1000/hr
    Minimal Budget
    Under $1,000
  • We do it all, so you don't have to!

    We do it all, so you don't have to!

    Bizlutions is your one-stop shop to get your business going. From website design and digital marketing, to business operations support, Bizlutions is here to help.  [... view Bizlutions profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $45/hr
    Minimal Budget
    Under $1,000
  • Capitalizing on true potential

    Capitalizing on true potential

    For online retailers and e-commerce brands, staying ahead of the competition can be a daunting task. Urtasker comes to their aid with cutting-edge digital marketing services, account management solutions, Amazon PPC strategies and more. Our services are designed to help clients grow their business on multiple  [... view Urtasker profile ]
    Location
    New York City, New York
    Number of Employees
    100 - 249
    Minimal Budget
    $1,000 - $10,000
  • Effective Digital Marketing Solutions

    Effective Digital Marketing Solutions

    Tesori Digital Marketing uses effective digital marketing strategy to match your brand with the right customers.  [... view Tesori profile ]
    Location
    Huntington, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Websites Built To Drive Your Business Growth

    Websites Built To Drive Your Business Growth

    Midtown Tech empowers NYC businesses with digital web solutions for more recurring customers. Businesses include but are not limited to eCommerce, retail, fitness, service based businesses and more.  [... view Midtown Tech profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
  • Long Islands Trusted Web Design & SEO Partner

    Long Islands Trusted Web Design & SEO Partner

    We help Long Island businesses get found online and turn clicks into customers. Long Island Web Design Guy builds fast, modern websites and delivers local SEO that ranks you in towns across Nassau and Suffolk counties. With 12+ years of industry experience, we focus on what actually grows small businesses:  [... view The Long Island Web Design Guy profile ]
    Location
    East Islip, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $85/hr
    Minimal Budget
    $1,000 - $10,000
  • Launch your online growth

    Launch your online growth

    LaunchPoint Design LLC is a web design and development agency helping businesses grow with high-performance, conversion-focused websites. We dont just make sites look good we build reliable digital systems designed to attract visitors, generate leads, and support long-term growth.Every website is custom  [... view LaunchPoint Design profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Real Estate Websites For Developers And Beyond

    Real Estate Websites For Developers And Beyond

    Adventure Design specializes in crafting high-performance websites for real estate developers, ensuring seamless digital experiences that showcase properties and drive engagement.  [... view Adventure Design profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    $1,000 - $10,000
  • Think Digital

    Think Digital

    B3NET Inc. stands as a leading web design company, offering personalized website solutions, digital marketing, app development, and AI integration services to small and mid-sized businesses in Dallas, Texas. With roots dating back to 1999, our skilled team is committed to providing responsive website design  [... view B3NET Inc profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
  • Marketing to the Next Degree

    Marketing to the Next Degree

    We are a higher education marketing firm delivering effective campaigns through research, strategy, communication planning and breakthrough creative. Let us help you meet your goals.  [... view Spark451 profile ]
    Location
    Westbury, New York
    Number of Employees
    50 - 99
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Timeless Marketing Strategy. Modern Results.

    Timeless Marketing Strategy. Modern Results.

    Ambrose Marketing is a creative agency built for modern, impact-driven brands. We specialize in web design, SEO, branding, and social media strategy that actually moves the needle. From luxury wellness founders to real estate visionaries, we help businesses cut through the noise with elevated design, clear  [... view Ambrose Marketing profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Mobile App Experiences That Inspire

    Mobile App Experiences That Inspire

    Qodestar is a digital studio focused on building clean, high-performing mobile apps and digital experiences. We partner with startups, growing businesses, and creative teams to transform ideas into intuitive mobile solutions through thoughtful design and development.  [... view Qodestar profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Fortune 500 Strategy Startup Velocity

    Fortune 500 Strategy Startup Velocity

    As the 1st full-service marketing agency founded by Fortune 500 marketing director with 15+ years of U.S. experience, Douce specializes in Tech, Finance, AI, and E-commerce marketing. We combine enterprise-level strategy with startup agility to help brands grow fast and perform better.  [... view Douce profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Built on Amazon. Amplified on TikTok Shop

    Built on Amazon. Amplified on TikTok Shop

    Jay Street Partners is a New York City based, high-touch growth consultancy helping emerging consumer brands scale across Amazon and TikTok Shop through data driven strategy and execution.  [... view Jay Street Partners profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Gain More Patients With The Medically

    Gain More Patients With The Medically

    Looking to get more patients booking appointments at your medicinal practice? The Medically - New York Medical SEO is the top-rated agency for you! Our 20+ years of medical marketing experience and customized solutions help healthcare businesses meet their online needs. We offer clear pricing plans along with  [... view The Medically profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $1,000 - $10,000
  • Building on your online presence

    Building on your online presence

    We collaborate with businesses to establish their thought leadership within their industry. Our team of marketing experts helps position companies as authorities in their field by leveraging services such as Social Media Marketing (SMM), Website Design, Search Engine Optimization (SEO), and more. This  [... view Noticestry profile ]
    Location
    Mendon, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $1,000 - $10,000
  • Unique solutions from a different approach

    Unique solutions from a different approach

    Established in 1995 and headquartered in Long Island, New York, Solveda is an award-winning software design and development company with a global presence. Our commitment to delivering on-time and on-budget projects has earned us a reputation as a highly innovative systems integrator, trusted by some of the  [... view Solveda profile ]
    Location
    Mineola, New York
    Number of Employees
    100 - 249
    Average Hourly Rate
    $49/hr
    Minimal Budget
    $25,000 - $50,000
  • Accelerate Your Growth.

    Accelerate Your Growth.

    Based in the U.S., we bring 45+ years of combined expertise in B2B marketing, seamlessly blending in-house and agency experience to drive measurable business growth. We specialize in sales and business development, digital marketing, creative services, fractional CMO support, and full stack development.  [... view Yo Marketing Agency profile ]
    Location
    South Huntington, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
  • Making Technology Work for You.

    Making Technology Work for You.

    Crafting stunning websites that not only look great but also perform at their best. We offer a comprehensive range of services to meet your organization/business needs. We leverage the latest technologies to provide innovative result-oriented solutions that enhance user experience and engagement.  [... view Amedia Technology profile ]
    Location
    New York City, New York
    Number of Employees
    50 - 99
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Your Creative Design Partner!

    Your Creative Design Partner!

    Combining creativity with technical proficiency, delivering visually captivating designs that effectively communicate brand messages. With a strong focus on collaboration and client satisfaction, and striving to exceed expectations and forge meaningful partnerships.  [... view Ecarrasco | Brand Graphic Web profile ]
    Location
    Brookville, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    Under $1,000
  • Transform Ideas Into Digital Solution

    Transform Ideas Into Digital Solution

    Akxens Inc. is a premier enterprise software engineering firm redefining the standards of digital transformation by bridging the critical gap between boutique agility and institutional scale. We specialize in architecting high-performance digital infrastructure from custom ERP and CRM ecosystems to scalable  [... view Akxens profile ]
    Location
    New York City, New York
    Number of Employees
    50 - 99
    Average Hourly Rate
    $30/hr
    Minimal Budget
    $1,000 - $10,000
  • Choose Local and Reach the World

    Choose Local and Reach the World

    We are your greater Buffalo neighborhood geeks with an affinity for making websites.  [... view Scout Buffalo profile ]
    Location
    Buffalo, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • We Help Companies Get Found.

    We Help Companies Get Found.

    Range Marketing offers full spectrum Website Design and development, taking your business website from concept to production. We are an innovative group of marketers based in Buffalo, N.Y.  [... view Range Marketing profile ]
    Location
    Buffalo, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • An efficient reputation management agency for your brand

    An efficient reputation management agency for your brand

    Profile Defenders specializes in reputation management services aimed at protecting, defending, and repairing the online reputation of clients. We employ advanced strategies to manage your brand's portrayal in search results by either removing, replacing, or changing its search ecosystem.  [... view Profile Defenders profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $1,000 - $10,000

Frequently Asked Questions

What services does a New York SEO company provide?

A New York SEO company provides services in SEO audit, keyword research and strategy, off-page SEO, on-page SEO, and technical SEO. It also specializes in local SEO, eCommerce SEO, link building, and content creation.

How do I choose the right New York SEO company?

To select the right New York SEO company, consider following these steps: 

  1. Clarify your business goals, target markets (local or global), and budget. 
  2. Search for agencies specializing in your industry and required services. 
  3. Explore the agency’s case studies, client reviews, and list of recognitions.
  4. Send a request for proposal (RFP) and consider value for money. 
  5. Interview your top agencies and ask about their project approach. 
  6. Select an agency that's transparent, ethical, and collaborative. 

Need help finding an SEO agency in New York? Visit our Marketplace and send your project details. We’ll connect you to providers that best meet your criteria — free of charge! 

What red flags should I look for when selecting a New York SEO company?

Look for these red flags when selecting a New York SEO company: 

  • Immediate guarantees without data-driven context 
  • Outdated practices and black hat techniques 
  • Only focuses on short-term results 
  • Lack of case studies and real-world examples 
  • Expensive exit fees and long-term contract tie-ins 
  • Overwhelming number of negative client reviews 

How do New York SEO companies measure project success?

New York SEO companies measure project success by tracking KPIs, like organic traffic, keyword ranking, and click-through rate. These help gauge the strategy's effectiveness against the client’s goals. 

Additionally, reputable New York SEO agencies integrate SEO tools with CRM platforms or eCommerce systems to tie SEO performance with business outcomes, like organic revenue and overall ROI.  

Should I hire a local New York SEO company or outsource elsewhere?

It depends. If you are looking for a company with deeper insight into domestic search behavior, culture, and competitors, you should hire a local New York SEO company. A local partner is also likely to have established partnerships with NY-based media and business networks to support link-building effort.

On the other hand, if you are seeking for a specialized expertise in a specific region or language, you should outsource elsewhere. 

About The Author and Expert Reviewer

Natasa Glikman is an experienced editor and content writer with over 10 years of experience in writing, editing, and translating articles across various topics, with a strong focus on marketing and advertising. At DesignRush, Natasa currently works as an editor, where she refines and enhances B2B content to ensure accuracy, clarity, and consistency across agency profiles and industry reports.

Robin Fishley is a digital professional with over 20 years of experience in programming, website architecture, and data optimization. Twice honored as Most Innovative Employee at his previous agency, he excelled in leadership roles across SEO, research, analytics, and strategy. At Saatchi & Saatchi, where he was the Director of Search and Data, he developed a successful Big Data analysis tool and provided expert consulting for renowned clients like P&G, Toyota, and VISA. A valuable asset to DesignRush, he used his technical background to drive success for the company's digital initiatives.